Skip to main content
Instapage

Simply Measured offers “first social measurement API” for marketers

measure-size-ss-1920

Social analytics firm Simply Measured is today releasing what it describes as “the first social measurement API designed for marketing teams.”

Previously, co-founder and VP Adam Schoenfeld told me, clients have received their social analytics via reports. Now, they can query the data via the API, when it is integrated with an analytics or business intelligence (BI) platform such as QlikView or Domo, enabling comparison with other kinds of marketing data. A typical query through the platform, for instance, might ask: “What are my top 10 photo posts across all channels?”

As part of the announcement, Simply Measured noted that the new API is now integrated into BI tool Tableau. (See screen below.) An integration with Microsoft Power BI is in the works.

Simply Measured API Screenshot

Simply Measured’s platform offers social data from eight networks: Twitter, Facebook, Instagram, Pinterest, YouTube, Tumblr, LinkedIn, and Google+. The new API currently connects to feeds from the first four, with the others to be added later.

Schoenfeld noted that, while multiple-source APIs are otherwise available, the new API’s data feeds are offered as structured and standardized data, instead of just raw info. For instance, a tweet is categorized as a “share,” so a marketer can compare shares across platforms, apples to apples. The marketer can also drill down to the actual post.

The main differentiator for this API, Schoenfeld said, is that it is designed with marketers in mind, rather than intended primarily for use by developers and data scientists. A Simply Measured dashboard for viewing the API data in real-time is now in development.



via Marketing Land

Comments

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.Fiv…