Skip to main content
Instapage

Ubimo and Cuebiq offer integrated offline data for real-time campaign optimization

mobile-smartphone-location-maps-ss-1920

In another move that underscores the growing importance of location analytics, self-service mobile programmatic platform Ubimo has teamed up with location analytics company Cuebiq. The two will offer real-time offline conversion analysis to enable mid-campaign optimization to Ubimo customers.

Cuebiq’s “VisitQ” data offers a range of real-world analytics such as day and time location/store visits information, dwell time, audience and brand-affinity analysis. The integration of Cuebiq’s offline metrics with Ubimo’s ad platform enables offline consumer actions to be reported in real-time or near real time.

In turn that will enable marketers to change or favor creatives or targeting on the basis of store visits. The value of this is obvious — impressions or CTR are generally insufficient or event false metrics when it comes to mobile advertising. The overwhelming number of conversions and consumer transactions occur offline.

The companies call this “the first fully integrated, real-time visit conversion optimization within a single platform.” However, there are numerous companies providing similar offline audience insights, including xAd, NinthDecimal, YP, Ubermedia, Placed, PlaceIQ, Moasis, Thinknear, Verve, Gravy and others.

As that list suggests, differentiation in this location analytics and attribution segment is becoming very challenging, with many of these and other companies making similar claims about capabilities. Cuebiq argues that its data set is larger than competitors’ and that its attribution analysis is accordingly more robust.

Ubimo says it will begin providing offline attribution insights to its customers beginning in September:

All Ubimo audience targets and placement reporting will now enable digital agencies and brands to optimize mobile audiences based on measured conversions, conversion rates and days to conversion, which calculates the number of days from impression to first conversion of that impression. The real-time in-store traffic conversion reporting is currently in beta and will be accessible to Ubimo platform clients in September.

Cuebiq has done a number of these types of integrations, including with Amobee, Centro, DataXu, Moasis, Sizmek, The Trade Desk, Tremor Video and several others.

As I’ve written numerous times now, smartphones have enabled the development of next-generation audience behavioral insights and analytics based on real-world location and activity. All marketers, including pure e-commerce companies, must pay attention.



via Marketing Land

Comments

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become majestic.com. Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of majestic.com (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.Fiv…