Skip to main content

Google Trends Explore tool gets a facelift

Google Trends Explore tool launches a new interface this week, but is it much better?

Unlike other Google changes, the only people that would notice this update are marketers, researchers and the periodic journalist from time to time.

I’ve examined the new look and feel, as well as features and functionality to see how impactful this change can be. Below is a quick breakdown of what’s changed, and what hasn’t:

New features (mostly look and feel, some functionality)

  • Updated interface: The look and feel has been refined to allow for easier navigation and simpler, single screen viewing of data.
  • Historical data by day: Archived trend data can now be viewed down to the day (upgraded from a month only view). This is perhaps the most important feature update, as we can now customize the range for specific dates when we know events are happening, such as news, sales, and product launches.

custom time range

  • Geographic comparison: Comparing two or more search terms will now show you which terms are stronger by sub region on a single map.

geographic comparison

  • Search term filtering: When comparing two or more search terms, you can individually filter by geography and time.
  • Export to Excel: All of the data components in the trend interface can now be exported to an Excel CSV file.
  • Mobile embed update: Mobile versions of charts for imbedding purposes is now available. 

Features that have been removed (and likely won’t be missed)

  • News & Forecast buttons: Users can no longer view “notable” news stories on your trend line nor can you forecast future search interest. We’ve found that this feature has typically been unavailable over the last few months.
  • Trending over time (MAP): The feature, which would allow you to view the geographic search interest changes over time, has also been removed. This feature was interesting for some very high volume searches, but also seemed to be pretty inconsistent.

Consistent features (under the surface, still the same)

  • Trend results: Results (the actual data) appear to have remained unchanged. It looks like you still get different results for pretty similar terms, plurals and misspellings.

trend results

  • Individual search term details: The ability to look at geographic search term performance as well as rising/top related queries remains intact.
  •  Share & embed: Users can still share the results on social media as well as embed the charts on HTML pages.

Overall the new Google Trends tool just looks better, rather than being a total overhaul. But it does feature some improved functionality and everything useless has been removed.

Despite all the changes, it’s still the same basic tool inside.

Michael Gauld is the VP/Director of Search Marketing at DigitasLBi.

via Search Engine Watch


Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.Fiv…