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MarTech Today: Parse.ly’s Data Pipeline, Raven Tools’ refound love & WordPress 4.6

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Parse.ly now provides site and app publishers with full raw data
    Aug 18, 2016 by Barry Levine
    Its new Data Pipeline delivers the info behind its existing dashboard and API.
  • Like Moz, Raven Tools refocuses on its first love: search
    Aug 18, 2016 by Barry Levine
    The Nashville-based company is releasing a rebuilt standalone version of the most popular tool in its suite, a Site Auditor for search optimization.
  • How to find the right analytics for the right marketing job
    Aug 18, 2016 by Alan K’necht
    Do you know which kind of analytics to use, and when? Columnist Alan K’necht breaks down the three categories of analytics and explains how using them effectively can make your marketing campaign successful.
  • What is marketing automation?
    Aug 17, 2016 by Digital Marketing Depot
    Marketing automation is the subject of a fair amount of hype and embellishment. It’s a simple idea with wide variation in execution. It can be simple. It can be extremely complex. It’s done by huge companies. It’s done by one-person businesses. The goal is always the same, though.
  • WordPress releases 4.6, with faster theme & plugin management
    Aug 17, 2016 by Matt McGee
    Latest CMS update now available for download or updating via WordPress dashboard.
  • Drive unified digital customer experiences with better technology strategies
    Aug 17, 2016 by Digital Marketing Depot
    Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile and digital development must step up to support their firm’s initiatives. This Forrester executive overview from OpenText describes this opportunity for AD&D — and how to create a digital customer experience delivery strategy that supports […]

From Around The Web:

 



via Marketing Land

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