Skip to main content
Instapage

ScribbleLive buys SEO platform Linkdex

content-marketing-ss-1920

Content marketing has one goal: show a potential customer the most useful branded content, at the right time.

Step by step, Toronto-based content marketing platform ScribbleLive is building and acquiring the tools for a complete ecosystem to reach that goal.

In January, for instance, it added a content creation marketplace to its data-driven platform with the purchase of Visually, and now it has announced the acquisition of London-based enterprise SEO platform Linkdex.

The newest purchase, according to ScribbleLive, offers “the first major alignment of organic search and content marketing software.” Terms of the deal were not made public.

In the blog post announcing the acquisition, the company wrote:

“This acquisition streamlines content marketing and SEO software to empower an all-in-one marketing platform. Marketers can now operationalize their strategies, create beautiful content, target the right audiences, and measure the organic impact of their efforts. By reaffirming a commitment to data-driven processes, marketers can measure the direct effects of their work and map out how to produce content to complete the customer journey. This convergence of content marketing and SEO technology brings marketing teams one step closer to becoming the most effective revenue drivers in their organization.”

In a typical use case, ScribbleLive CEO Vince Mifsud told me, a marketer will create content and publish it to his web site or other channels, and now will be able to optimize the content’s topic, terms, tags, and other features to maximize its chances at good placement in organic search results for related search terms. Previously, he noted, ScribbleLive didn’t offer any SEO tools.

To help plan the most appropriate content and placement, ScribbleLive employs predictive analytics — originally developed at Cornell University — that suggest the most effective topics and measure the impact of the content.

In addition, Linkdex owns an author database that highlights which writers have the greatest online influence in specific subjects. In its announcement, ScribbleLive also noted it will obtain Linkdex’ ongoing relationships with major brands and agencies.

Mifsud noted that some competitors, like BrightEdge, originated more on the SEO side of content and have added content marketing tools, while ScribbleLive has evolved the other way. His company is now differentiated by its range of content tools and algorithms to guide topic choice and creation, he said.

Linkdex CEO Mark Smith is heading up the new division as Managing Director, and his staff will remain at its locations in London and New York.



via Marketing Land

Comments

Popular posts from this blog

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t.Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. You’ll find a comprehensive list here.Negative off-page SEOThis kind of negative SEO targets the site without internally interfering with it. Here are the most common shapes negative off-page SEO can take.Link farmsOne or two spammy links likely won’…

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become majestic.com. Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of majestic.com (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

What will happen to influencer marketing if Instagram ‘Likes’ go away?

In April, app researcher Jane Manchun Wong discovered Instagram was testing removing “Like” counts on posts. At the time, an Instagram spokesperson told TechCrunch it was not a public test, but an internal prototype and that the company was “exploring” new ways to reduce pressure on Instagram.The possibility that Instagram – a primary platform for influencer marketing – may potentially eliminate “Likes” could impact the influencer community, causing brands to question whether or not an influencer has enough sway to contribute to the brand’s marketing efforts. Without an outward facing metric such as “Likes,” influencers would have to rely on other resources to prove their content is worthwhile – once such resource: influencer marketing agencies.Good news for agencies“I do see it as a good thing for influencer marketing agencies and platform providers,” said Leah Logan, VP of media product strategy and marketing for Collective Bias.Logan’s influencer marketing agency works with a numbe…