Skip to main content
Instapage

Thought leadership as a strategy for innovation and growth

The fast pace of business in the digital age means that businesses (and business models) are shifting more rapidly than ever.

New technologies and innovations can quickly sweep away well established and seeking solid business models within just a few years. There are plenty of such examples from the digital age, Blockbusters and Kodak to name just two.

In the latter case, Kodak failed to adapt to the growth of digital photography and the concurrent decline of photographic film, and a company which had traded for more than 100 years was forced to file for bankruptcy.

Blockbuster, which had itself been a disruptive company which saw the growth in home video and build a very successful business around this from the 1980s, failed to see the decline of video and DVD and the potential for online video.

It failed to adapt to the change and has fallen by the wayside while players like Netflix (which it famously passed up the chance to buy) dominate the same space today.

blockbuster

To underline the pace of disruption in this digital age, consider this fact: just 12% of the Forbes 500 from 1955 still existed in 2015.

So how can businesses remain relevant to their customers in these circumstances? The answer is to do what Blockbuster and others failed to do, and to adapt and innovate to survive.

The impetus, and thought leadership behind this needs to come from executives. They should lead from the front, and encourage their teams to think progressively and kick start innovative thinking within the business.

This isn’t thought leadership as it’s often understood: a kind of self-promotion practised in guest articles and conferences, but rather actually inspiring people within a business with innovative ideas and practical steps to turn these ideas into reality.

According to Editor Eye CEO Nick Gregg:

Thought leadership is a powerful way to inspire people both inside and outside of your company. Telling a credible story around a macro shift in your industry using real-life disruptive examples or insights builds authority and a consistent view across your team – driving innovative thinking and alignment on how the team needs to adapt to meet future client needs.

The challenge for executives, the Heads of Digital, Marketing Directors, Directors of Strategy and so on is to remain up to date with trends and developments in fast-moving industries when they already have so many demands on their time, stretched budgets and different priorities.

This has to be overcome for businesses and their executive teams though, as the ability to remain on top of events and how innovation and technological changes have the potential to affect their markets and clients is increasingly important.

The next stage is how executives can become the thought leaders within their organisations and find and disseminate key information to help them and their stay of top on events.



via Search Engine Watch

Comments

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.Fiv…