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Top 10 video creators in September: UNILAD holds at No. 1 for 3 months in a row

Not much changed in Tubular’s top ten line up for the most popular video creators across YouTube, Facebook, Vine and Instagram between August and September.

UNILAD, Lad Bible, Tasty and Viral Thread remained in the top four positions, and eight of the top ten video creators from August all made the list in September. Nifty at No. 9 and WorldStar Hip Hop at No. 10 were the only new additions.

At the top of the list, UNILAD generated 3.3 billion views in September – up from the 2.9 billion views it earned in August. The LAD Bible video views were also up, but by a small margin – up from 2.6 billion views in August to 2.7 in September.

Tasty’s video view numbers moved in the opposite direction, dropping from 1.9 billion in August to 1.7 billion in September. Even though the numbers were down, it wasn’t enough to impact its No. 3 rank.

Top 10 Video Creators in September 2016


Red Bull kept its No. 1 spot for the most popular brand creators in September. There was a bit of a shake-up for brand creators, with Samsung – obviously suffering from its recent Galaxy Note 7 recall – dropping off September’s list after ranking No. 3 in August. Apple – which didn’t make the list in August – showed up at No. 2 in September, followed by Lego at No. 3.

Instagram dropped from No. 3 in August to No. 4 in September. Nike – which ranked No. 7 in August – didn’t make the September top ten, with Coke Studio’s taking its place.

Top 10 Brand Creators in September 2016


Tubular reports the top 100 video creators – including brands – generated more than 50 billion video views in September. You can download Tubular’s top 25 video rankings for the month here: Cross-Platform: Most Watched Video Creators.

via Marketing Land


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