Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging.
This guide from AdRoll covers:
- how to define your target accounts;
- using ABM to attract customers that will grow your business;
- how to measure the success of your ABM campaigns;
- and more.
Visit Digital Marketing Depot to download your copy.
via Marketing Land