Skip to main content

Lenovo to Launch Future Smartphones Under Moto Brand, Confirms CEO

Soon after taking over Motorola from Google in 2014, Lenovo announced certain changes in their internal company structure to give their newly acquired brand a strong foothold in the market. Thereafter, a subsequent revelation by Motorola Mobility Business Head gave an insight into Lenovo’s future plans of overhauling the brand as “Moto by Lenovo”.

Lenovo Moto

Recent reports suggested that Lenovo intends to pull a plug on its own smartphone sales, and rather sell them under the Moto brand name. With the launch of the Moto M, which went on sale in China yesterday it seems that the impending restructure is already in progress. The Chinese firm has now officially come out with a statement saying that they will no longer be marketing their smartphones under the Lenovo brand name, rather all subsequent phones will retail under the new Moto name. This apparently will include the current Motorola lineup of the devices as the future Lenovo products.

Announcing the second fiscal quarter 2016 reports, Lenovo CEO Yang Yuanqing revealed that the company is making a number of changes at the helm of their smartphone arm. Lenovo’s own smartphone business will now be led by Gina Qiao, who steps up from being to the SVP of Human Resources to replace Xudong Chen, the SVP of Mobile Business Group. Apart from that has announced the entry of three new executives including Kirk Skaugen from Intel, Laura Quatela from Alcatel-Lucent and Yong Rui from Microsoft. With these new hires in place, Lenovo aims to move to become a more consumer oriented company with a focus on Artificial Intelligence and Cloud Services.

Lenovo’s mobile arm hasn’t done quite well for the company in the last quarter. While Lenovo CEO announced that their mobile business as a whole has had a good quarter-to-quarter growth of 20%, their smartphones business has received a ‘modest’ growth. It’s worth noting that Lenovo’s mobile business accounts for both laptops and smartphones and the former is a main driver of the growth. In fact, PCs drive about 70% of Lenovo’s revenue.

The recent announcement by Lenovo seems to be an indication of the fact that the company’s acquisition of Motorola Mobility has gone just the way they expected it. The sale of Moto and Lenovo-branded smartphones, in fact, dropped down by 12% year-over-year during the second fiscal quarter 2016.

With Lenovo withdrawing away from the launching future gadgets under their own brand name, we can get to expect only two separate brands namely Moto and ZUK functioning under the parent brand. That said, the move may disappoint many a Moto fans who had always vouched for the brand simply for the ease of choosing the smartphone or their choice. Motorola always had a clear vision for their smartphone lineup with three series which includes Moto E, Moto G, and Moto Z. However, with Lenovo now marketing their smartphones under the Moto brand we may end up seeing tons of other Moto lineups like Moto M cropping in the coming years. It will also be interesting to see what Lenovo intends to do with the software. Motorola phones have always been known for their clean UI with minimum bloatware and fast updates. But that may soon change, if Lenovo plans to introduce as they do currently, under the Moto brand name.

© Raju PP for Technology Personalized, 2016. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact us, so we can take legal action immediately. If you are on Twitter you can follow me @rajupp! | Permalink |

The post Lenovo to Launch Future Smartphones Under Moto Brand, Confirms CEO appeared first on Technology Personalized.


Related Stories

from Technology Personalized


Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.Fiv…