Skip to main content

Posts

Showing posts from December, 2016
Instapage

Affiliate Link Cloaking: Importance & Benefits For Affiliate Marketers

Want to make passive income from the internet? Try affiliate marketing. It’s one of best ways anyone can earn money online.All you have to do is recommend other people’s products and the money will start rolling into your bank account. If you’re promoting a product that has a re-occurring subscription, then you can get a commission for a lifetime (unless the customer cancels their subscription).You can read about the basics of affiiliate marketing here. If you want to learn everything there is to know about affiliate marketing, you can grab this popular eBook.But affiliate marketing is not as easy as I’m making it sound. There are lots of people struggling to make it in that field. That’s why it has become so competitive.It is therefore not surprising why the market is filled with lots scammers. Lots of unsavory tactics have been devised to rip off innocent marketers from the commissions they’ve worked so hard to get.Commission theft commonly involves dishonest companies setting up ma…

Marketing Day: US ad spend, Periscope 360 & 2017

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:A year in review: Search Engine Land’s top 10 columns of 2016
Dec 30, 2016 by Jessica Thompson Which topics drew the most attention within the search industry this year? From infographics to quizzes to advice, our top 10 columns of the year on our sister site, Search Engine Land, covered all the bases.What rocked digital marketers’ worlds in 2016: Marketing Land’s top 10 columns of the year
Dec 30, 2016 by Pamela Parker While many of us will be thrilled to see 2016 in the rear-view mirror, there’s plenty in the digital marketing world worth remembering about the year.A big year for marketing technology: Our top columns of 2016
Dec 30, 2016 by Jessica Thompson Look back through a year in marketing technology with our most-read columns of 2016 on our sister site, MarTech Today!Relationship marketing: The new CRM
Dec 30, 2016 by Seth Price Column…

This Is Exactly What Your First Blog Post Should Be About

So you’ve finally decided to become a blogger…You want a life where no one will have the right to tell you what to do, how to do it, and when to do it.That’s what we all want, right? And the truth is that blogging can afford us such freedoms and luxuries.But in order to be able to get there, we need to make sure that what we’re doing is done right.So after you’ve set up your blog, you’ll need to start writing posts. Your first blog post will serve as the primary basis of your blogging business. Get it wrong and you’re doomed to fail. But if you get it right, you’ll lay the proper foundation for success.It doesn’t have to be anything mind blowing, but you want your first set of visitors to come back to your blog after reading your first article.You want to captivate them so much that they can’t help but tell their friends about this excellent blog they’ve just discovered (yours).Most people don’t worry too much about this in the beginning. After installing WordPress, all most bloggers …

From emotional analytics to Trump’s tweeting habits: Marketing Land’s most engaging stories of 2016

Well, dear readers, we are mere hours away from officially making it through one of the more… unforgettable… years in recent memory. You sure were an interesting one, 2016, weren’t you? Sometimes in a good way. Sometimes in a *headdesk* way. And I’m not just referring to politics or pop culture. General ???-ness found its way into the online marketing industry, as well — as evidenced by some of our top content over the last 12 months.Of course, it wasn’t all strange. Our tried-and-true MarTech Landscape, updated in March, blew minds all around and generated by far the most retweets, replies, favorites and clicks. Product announcements and redesigns were shared far and wide. Still, when one of the most major social networks has to own up to repeated miscalculations, and the tweeting habits of a presidential nominee turn hundreds of heads, you have to say to yourself… ¯\_(ツ)_/¯We tallied likes, favorites, shares, clicks, retweets and everything in between to come up with the list below.…

A year in review: Search Engine Land’s top 10 columns of 2016

Expanded text ads. Mobile-first index. Accelerated Mobile Pages. Possum. These are just a few of the many words and phrases we search marketers became intimately familiar with over the course of the past year.Both within the search industry and outside of it, 2016 was a year marked by change — and no change got more attention from our columnists than Google’s decision to eliminate the right rail ads from its desktop search results. Readers were clearly eager to learn as much as possible about how these changes would impact their campaigns, as two of our top 10 columns were focused on this topic.The local search community also dealt with some major changes, as the Possum update caused a huge shake-up within local search results. Local search expert Joy Hawkins wrote the definitive article on this unannounced Google update, which impacted up to 64 percent of local SERPs. Her excellent coverage of this development earned her the top spot in 2016.After the emotional roller coaster that wa…

What rocked digital marketers’ worlds in 2016: Marketing Land’s top 10 columns of the year

What a year it’s been in the digital marketing universe. No matter whether you were in display, social media, content marketing or email, you were likely kept busy by all of the developments that occupied the industry. From Google’s local results and AdWords display changes to the rise of video (including live video) and the effect of mobile usage on marketing strategies, our generous and talented contributors looked at all the angles in 2016.For the in-depth lowdown on what happened in search marketing and martech, be sure to visit our sister sites, Search Engine Land and MarTech Today, for wrap-ups of 2016. Meanwhile, here on Marketing Land, affiliate marketing and its future prospects drew the most reader attention this year, while customer reviews and the sites that host them also sparked a lot of interest.To be honest, it’s hard to make generalizations about our top 10 columns, because they ran the gamut of the industry and its disciplines. So, to catch up on the year that was an…

A big year for marketing technology: Our top columns of 2016

Those working in the field of digital marketing have been utilizing marketing technology (martech) in some way since the dawn of the industry. As the field grows larger and more complex, technology solutions have been necessary in order to organize and make sense of the ever-growing amount of data at our fingertips.Yet, in many ways, martech is still in its infancy. This past year saw an explosion of marketing technology solutions as Scott Brinker expanded his popular Marketing Technology Landscape infographic to include nearly 3,500 companies, up from ~2000 last year and ~1000 in 2014. This surge of martech — and the resulting interest from the digital marketing community — is part of what inspired us to launch this very site earlier this year.Our talented columnists here on MarTech Today are boldly exploring this new frontier and imparting their knowledge and wisdom upon the rest of us. From making predictions about what the near-future holds to sharing advice on how best to utilize…

Relationship marketing: The new CRM

The way consumers interact with brands is constantly changing, and with over 3,500 companies in the marketing technology landscape, there is no shortage of CRM tools and marketing software to keep companies up to speed. But mastering how to best leverage customer data and information technology is no easy feat, causing far too many services to lose focus on bringing efficiency to daily tasks and driving strong customer relationships.For years, CRM tools have been sought after for fine-tuning customer management and easing administrative burdens, but questions still remain around how broad and complex these services should actually be. The direction of CRM has become muddied — it’s trying to be too many things to too many people. These broad offerings aren’t necessarily valuable for your business or unique target audience.CRMs are focusing too heavily on providing extensive customer management solutions, when tailored customer marketing solutions would be a more effective way to streng…

Why Google shutting down Map Maker should terrify SMBs

Google’s Map Maker has often received bad press due to the amount of spam that originates from users of the product. In May of 2015, Map Maker was actually shut down to help prevent disasters like this one. So Google’s announcement that they’re shutting down Map Maker entirely in March of 2017 made a lot of people really happy.It’s the end of spam, right? We should all be celebrating, right?Nothing could be further from the truth.Allowing spammers to hide rather than vanquishing themThe truth is that users — some with less-than-virtuous motives — will still be able to make edits to business listings, just like before. Instead of doing it on Map Maker, however, they will do it through Google Maps by pressing “suggest an edit” on the listing.Spammers know this, of course, and have already shifted the majority of their edits to Google Maps because it hides their activity from the general public.Currently, when a user makes an edit to a listing on Map Maker, the edit history on the listin…

Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs

Largely thanks to display ads, social media, your mobile phone and so on, local marketing is no longer a fragmented, piecemeal space. But while many local SMBs (small and medium-sized businesses) are moving to automated marketing platforms, some of their national counterparts are slowly and surely building market share via scaled grassroots marketing.These national brands are using local sponsorships and partnerships as a way to court customers where they are. Rather than approaching local customers with a generic ad from Columbus to Catalina, these companies are sponsoring the t-shirts for your kid’s Little League team, and they’re donating to music schools and local breast cancer support groups.And they’re seeing returns, in market share, company culture and support in the face of scandal — as in big-bank-in-hot-water kind of scandal.But that comes later.Let’s start with the pacers.Clif BarBefore the mid-2000s, only the most elite marathon participants paced themselves for the entir…

10 behavioral science principles for great digital creative

Dr. Herbert Simon, the Nobel prize-winning psychologist, coined the phrase “poverty of attention” back in 1971, at the dawn of the information age.“In an information-rich world,” he said, “the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes [and what information consumes is pretty obvious] — the attention of its recipients.”Simon wrote this prior to computers becoming commonplace — and, of course, before smartphones were ubiquitous.In the subsequent years, the tension between information and attention has gotten even more extreme.As advertising creativity also grows in complexity to acclimate to new environments, how do you make effective digital creative in a “MAdTech” world?It turns out that behavioral scientists have been wrestling with how people make decisions in an attention economy for some time. We can learn a thing or two — or 10 — from their treasure trove of learning.Herewith are my top 10 behavioral science dr…

Top brand moments in 2016: 5 CMOs share their biggest milestones of the year

It was a big year all around in digital marketing. From video and social to martech and ad tech – there was no slowing down when it came to the ways marketers could engage their audiences, share their content, interact with consumers or measure their outcomes.Marketing Land kept a close eye on all the latest digital marketing trends throughout the year, but we wanted to know how CMOs would remember 2016. So we turned to StubHub, Peloton, Mizzen+Main, Olapic and HopSkipDrive to ask what major milestones helped shape their brands during the last 12 months.From StubHub’s major rebrand and Olapic’s acquisition by Monotype to Mizzen+Main’s “Portrait of a Patriot” campaign and Peloton’s event that brought 400 cyclist to NYC – it appears these brands had just as big of a year as the digital marketing industry that serves them.Top Brand Moments in 2016 Jennifer Betka, CMO, StubHubIn May, StubHub unveiled a new brand identity and launched a new advertising campaign. I see this as the moment we…

How to use BHIM App to Send and Receive Money in India

The push for cashless India has been aggressive in the recent past, thanks to the ongoing demonetization efforts and the apparent shortage of cash. Today, the Indian Prime Minister, Narendra Modi, has launched BHIM (Bharat Interface for Money), an app that will make use of Aadhar card authentication to make cashless transactions. As of now, the app is only available for Android but soon we can expect the same to go live for iOS and other platforms as well.Provided the app gains sufficient traction it can further ease the burden of people and also compete with the likes of other payment systems including PayTM, Freecharge, and MobiKwik. That said, as of now, BHIM app is mostly centered around making and receiving payments, unlike PayTM and others who offer an array of services including mobile recharge and bus ticket booking. Also, it’s not a wallet per se as it’s directly linked to your bank account(s).Must Read: 8 Things You Should Know About Narendra Modi’s BHIM AppWhere to download…

Tech Hits & Misses of 2016 and What Lies Ahead in 2017: the TechPP Team Report

As 2016 draws to a close, we asked the team at TechPP to list out what in their opinions were the best products and the biggest disappointments of 2016. And what they were looking forward to in 2017. The result was quite a collection. Read on.Shubham AgarwalBest of 2016: Google PixelFor me, the best of 2016 has to be the Google Pixel. And this may sound fanboyish and even typical but the truth is I have been waiting for a phone like this for years. I always considered iPhones to be the best smartphone lineup there is in the market, however, my deep hatred towards Apple’s constrained ecosystem never let me buy one. And its Android counterparts always seem to be lacking at least one major aspect – the Samsung S7 was too glassy for my usage, the Nexus 6P was huge, the Nexus 5X wasn’t powerful enough, the HTC M9 didn’t have the best in class camera… you get the idea. The Google Pixel showcases Android in its true glory while not compromising on the rest of the features. The smaller varian…