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Showing posts from January 4, 2016
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Acer Liquid Jade Primo Running Windows 10 Launched; Features Snapdragon 808 and 21MP Camera

Acer has launched the Liquid Jade Primo, a premium device running Windows 10 Mobile which was teased earlier at the IFA last year. Acer has divulged all the details of the phone along with the availability and pricing details ahead of the CES 2016.The phone comes with a 5.5-inch FHD AMOLED display with 2.5D Corning Gorilla Glass protection. Under the hood lies a Hexa core Snapdragon 808 SoC paired with 3GB of RAM. On the imaging front, the Acer Jade Primo is impressive on paper with a 21-Megapixel primary sensor with dual LED flash and an 8-Megapixel front facing camera. The secondary camera however is equipped with a 84-degree wide angled lens which will help more people fit into the selfies and capture the photos with a wider perspective.Another mention worthy highlight of the phone is the advanced cooling system which is expected to ward off the heat in a better way as compared to the conventional system. The cooling system is also expected to reduce the surface temperature thus he…

TurboTax Super Bowl 50 Ad Campaign Proves It Doesn’t Take A Genius To Do Your Taxes

TurboTax will be making its third appearance as a Super Bowl advertiser with its “It doesn’t take a genius to do your taxes” campaign.The brand is using a number of experts from various fields – including theoretical physicists Michio Kaku and Dr. S. James Gates, and the astrophysicist Nobel laureate George Smoot – to show how easy it is to do your taxes using Intuit’s TurboTax software.“For the first time, we’re addressing the uncertainty and self-doubt many people have about doing their own taxes by showing how TurboTax delivers an effortless, highly personalized and playful experience so they can be confident their taxes are done right,” says Greg Johnson, the senior vice president of marketing for Intuit’s consumer tax group.Created in partnership with the Wieden+Kennedy ad agency out of Portland, Oregon, the campaign involves radio, digital and social in addition to its Super bowl spots.So far, the brand has released the following three Super Bowl teaser ads, with plans to releas…

Microsoft Windows 10 Now Running on 200 Million PCs

2015 was a spectacular year for Microsoft, the company unveiled a lot of new products and the next big update for their operating system, Windows 10. The company provided free upgrade to those who were running Windows 7 or 8.1 and as it turns out, their plan did work as today Microsoft has revealed that Windows 10 is running on 200 Million devices across the world.Back in October 2015, numbers had reached 110 Million and in less than 3 months, that figure has gone up by 90 Million making this the fastest growing OS for Microsoft ever – almost 140 percent faster than Windows 7 at the same stage in its life, and a remarkable 400 percent faster than Windows 8.Microsoft’s goal for spreading the new OS to a billion people within two or three years doesn’t seem too crazy now as customers are actually enjoying this upgrade unlike the experience they had with Windows 8 which was quite a disaster.However the free upgrade is only available till this July 29th of this year, so it will be interes…

Why Tag Management Is The Way Forward In 2016

In our recent white paper, “State of Digital Marketing Analytics in the Top 500 Online Retailers” (registration required), my colleague Amardeep Singh and I found that a full 42 percent of Internet Retailer’s top 500 retailers have yet to adopt a tag management system (TMS).While this may not have been surprising if we had been looking at the top 5,000 retailers, we were shocked to find that so many leading e-commerce organizations had yet to deploy a TMS.Even more surprising was that, when digging into those 42%, a full third of them were using multiple analytics tools. Managing one analytics implementation with a TMS is tough enough, so trying to manage more than one is quite the undertaking.Anecdotally, I would say that within the digital analytics industry, there’s broad agreement that implementing a TMS is now a best practice.I’d go so far as to say that a TMS is practically a prerequisite to managing analytics efficiently, and ultimately to deriving serious value from analytics …

Two Mobile Marketing Questions You Shouldn’t Ask, And The One That Really Matters

See if you can spot the most important question mobile marketers can ask themselves right now. Here are your options:What’s our mobile advertising strategy?Is our app discovery strategy working?How are we making money from mobile?If you’re like many mobile marketers, you had a knee-jerk “It’s this one!” answer to either (or maybe both) of the first two questions. But those are both too limited in scope, and it’s that kind of thinking that has kept most brands far behind where they should be in their mobile evolution.So how can marketers get out of that mindset and into a more connected (and profitable) one?First, we’ll take a step back and reset the definition of what it means to be mobile. Then, we’ll look at a couple of harsh mobile realities that can help snap marketers into a better frame of mind. Finally, we’ll show marketers ways to help that new, enlightened mindset pay off.Let’s jump in.What Does It Mean To Be “Mobile?”Mobile does not mean apps, and it doesn’t mean how your si…

Lenovo Vibe S1 Lite with an 8-Megapixel Selfie Camera Announced for $199

After launching a bunch of computing devices at CES 2016, Lenovo has announced the Vibe S1 Lite, a selfie centric smartphone. The Vibe S1 was launched last September at IFA, but was made available in India only in November. However, unlike the Vibe S1, the Lite does not come with dual front cameras but instead it comes equipped with a 8-Megapixel Sony sensor accompanying a LED flash allowing users to capture selfies in low light conditions.The Lenovo Vibe S1 Lite is fitted with a 5-inch FHD display and will draw its power from an octa core MediaTek MT6753 processor clocked at 1.3GHz and paired with 2GB of RAM. The graphics processing unit shapes up in the form of a Mali-T720 GPU. The Lenovo Vibe S1 Lite boasts of a 13-Megapixel sensor as the primary camera and it comes with dual-tone LED flash and phase-detection auto-focus (PDAF). On the storage front, the Vibe S1 Lite offers 16GB of Internal memory which can be expanded further with the microSD card slot. The device runs on Android 5…

5 Key Trends that Emerged for Smartphone Market in 2015

2015 has been a game changing year for the smartphone market. If you look at individual players, there is no common pattern between them. Some players like Apple and Huawei have had a great year. Apple’s iPhone has had its best year ever in terms of profits and Huawei managed to ship a staggering 100 million smartphones with strong Y-o-Y growth. Many other players have had a bad year as well. Samsung continued to face declining profits made on smartphones, while Xiaomi’s growth started to cool down and HTC basically lost all its value.Despite these differences between individual players, there have been certain themes that are becoming increasingly clear and common in the smartphone landscape as 2015 came to an end. In this post, we’ll be detailing some of them.1. The Dilemma of Profit MarginsThere’s a unique dilemma that smartphone manufacturers are facing right now. According to IDC’s revised estimates, 2015 might be the first year when the overall smartphone growth would be in the …

Asus Zenfone Max with a Massive 5000 mAh Battery Launched for Rs 9,999

Asus has been launching a lot of smartphones lately in almost every budget category, and today they extended he Zenfone line with yet another handset, the Zenfone Max. The most notable aspect of this new launch is the battery as it comes with a whooping 5000 mAh that can also be utilized as a power bank for other phones.Asus claims that the new device can go for 914 hours of standby time and up to 38 hours of talk time. Sadly, the battery is non-removable, meaning you cannot carry replacements for long trips.As far as other features are concerned, the Zenfone Max sports a 5.5-inch HD (720×1280 pixels) IPS display with ASUS’s TruVivid technology and runs ZenUI 2.0 based on Android 5.0 Lollipop. Under the hood, there’s a quad-core Snapdragon 410 processor clocked at 1GHz along with 2GB of RAM. Talking about the storage, there’s 16GB of internal storage which can be expanded up to 64GB via a Micro SD card.Design wise, the Zenfone Max looks pretty standard, but Asus claims that the ZenFon…

Take Your Pick: Lenovo ThinkPad 13 will be Offered with Both Windows 10 and Chrome OS

Lenovo has spruced up its X1 line-up with an entire new range of products and it seems that the company has lots to offer apart from the X1 series at the ongoing CES 2016 in Las Vegas. While the light Chrome OS is aimed at an online centric experience with minimal usage of heavy apps, the Windows 10 is built for heavy and complete computing experience. Even though not many of us would prefer using the Chrome OS for our work, there does exist a chunk of PC users who would prefer the light Chrome OS which is usually bundled with an affordable hardware.Lenovo ThinkPad 13 is being offered in both Chrome and Windows 10 variants. Although both the variants are graced with the similar hardware, they do sport a slightly different connectivity ports. Now at this point it is but evident for us to think why not make the machine a dual boot system so that the users can take their pick, but this seems to be have been made impossible with the different policies Microsoft and Google employ when it c…

Lenovo Extends its X1 Lineup with ThinkPad X1 Yoga, X1 Tablet, X1 Carbon and the ThinkCentre

It’s CES time and Lenovo has decided to extend its X1 line-up with new products which will be showcased in the upcoming week. The company will add ThinkPad X1 Carbon, ThinkPad X1 Yoga, ThinkPad X1 Tablet, ThinkVision X1 and ThinkCentre X1. The Lenovo X1 Tablet seems to be aimed at folks preferring an added level of portability and Lenovo still tends to the traditional high end computing needs with the ThinkCentre, an all-in-one desktop bundled with the ThinkVision X1 Monitor. Let’s walk through the specifications of each new X1 device and what it each of them excel at.ThinkPad X1 YogaLenovo has been known for its uber flexible products via the Yoga line-up. Now it seems that they have a ThinkPad that will offer the same flexibility as the other Yoga Products without compromising on the security and performance. The top of the line version of this laptop is fitted with a 14-inch 2560 x 1440 WQHD display, 16GB of RAM, 1TB SSD, LTE-A WWAN, Intel 6th Gen Core i7 Pro and Intel HD Graphics …