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Showing posts from January 9, 2016
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Marketing Day: Location Marketing, E-Commerce Resources & Taco Bell’s Super Bowl Ad

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Data Show Dramatic Shifts In Mobile Operating System Share Over Time
Jan 8, 2016 by Greg Sterling
The latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone market, with 51 percent market share. Apple’s iOS is roughly 10 points behind. Microsoft’s smartphone market share is below three percent, and BlackBerry is at one percent.Enhance Search Engagement With A Complementary Paid & Organic Visibility Strategy
Jan 8, 2016 by Thomas Stern
Columnist Thomas Stern explains how paid and organic search efforts can be used together to boost ROI through increased brand awareness and visitor engagement.Six Trends Shaping Location Marketing In 2016
Jan 8, 2016 by Adam Dorfman
How will local marketing change this year? From apps to beacons to mobile wallets, columnist Adam Dorfman …

Data Show Dramatic Shifts In Mobile Operating System Share Over Time

The latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone market with 51 percent market share. Apple’s iOS is roughly 10 points behind. Microsoft’s smartphone market share is below 3 percent and BlackBerry is at 1 percent.What’s more interesting than the month-over-month figures is the longer term trajectory of these operating systems. Below is a chart I put together, showing those changes, with comScore data.Changes in Mobile Operating System Share over TimeData: comScore (2010 – 2015)The above represents six years of comScore November smartphone data starting in 2010. That year BlackBerry was the dominant operating system with a 33.5 percent share, Apple was second with 26 percent. Google followed with 25 percent and Microsoft had 9 percent back then.It seems quite unlikely that Microsoft will recover market share, absent some radical change in its OS; Windows 10 doesn’t appear to have helped Windows Phones g…