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Showing posts from January 15, 2016
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Report: Microsoft To Buy Global Mobile Ad Platform InMobi

According to an unconfirmed report Microsoft is buying mobile ad network/platform InMobi. Based in Bangalore India, the company says that its network touches more than a billion users per month.Google and Yahoo were reportedly also in talks with the company but were not able to come to terms. Google in particular was reportedly in serious discussions with the company, with a rumored acquisition price of $2 billion. InMobi has a global footprint.If true the acquisition would quickly make Microsoft a much larger player in mobile advertising. Without much penetration of its Windows Phone operating system and limited used of Bing in mobile the company has fallen behind Facebook, Google and Yahoo in the race for mobile ad revenues. This could potentially change all that quickly for Redmond.I reached out to Microsoft for confirmation that the deal is real and will update this post if I hear back.

via Marketing Land

Why Grave Misconceptions About SEO Still Persist

SEO has been around for almost as long as search engines, but attitudes toward the industry and the specific tactics used by SEOs have remained in constant flux since the beginning.Nevertheless, most of the fundamentals of SEO have remained consistent. Despite this consistency and the relatively predictable nature of gradual, iterative Google algorithm releases, misconceptions about the strategy still persist.Two Types Of MisconceptionsIf you break it down, there are two broad categories of misconceptions about SEO, each of which is damaging in its own way.The first category is misconceptions about what SEO is and what it’s used for. Misconceptions here include:SEO is a strategy for spammers and scammers, using black hat tactics to manipulate rankings.SEO is expensive and unpredictable and has no real measurable ROI.SEO is a fad or a temporary strategy that isn’t worth pursuing in the long term.One wrong move in SEO can ruin everything you’ve worked for instantly and permanently.Misco…

Four Key Mobile And Location-Based Trends For 2016

Having spent the past week at CES, mobile is fresh in my brain. And while this year’s show was more focused on self-driving cars, drones and roll-up televisions, mobile — especially the Internet of Things — is still very much alive and well.To that end, 2016 will be a year where we will see more of a distributed mobile web versus one that manifests itself via smartphones and tablets. We will also see a continued hockey-stick upward trend in mobile commerce (More on that later).Speaking of trends, this will be my third year making predictions for Marketing Land on what’s to come in the world of mobile and location-based technologies. Because our audience is mainly marketers, the goal is to make sure these are trends that are relevant to them. But first, a few mobile stats to get us started:eMarketer predicts that there will be two billion smartphones worldwide this year. That’s nearly a quarter of the world’s population and a little over 60 percent of the number of people online (curre…

First Impressions: Coolpad Note 3 Lite – Nothing too ‘Lite’ About it

We are used to seeing smaller versions of popular smartphones which not only cost less, but are heavily watered down, so much so that they simply carry the name of its bigger brother, but almost everything else is heavily crippled. Luckily, that’s not the case with Coolpad Note 3 Lite, the ‘Lite’ version of Coolpad Note 3 which managed to impress us in many ways.The Coolpad Note 3 Lite comes with the same HD (720p) screen that we saw on the Note 3, but smaller at 5-inches. The design and looks of it is just like its big brother, although the back has a slightly textured finish as against the matte finish we saw on the Note 3. It feels comfortable to hold in the hands thanks to the slightly curved back. There’s a golden metallic rim that runs around the screen which looks nice on the white surroundings, as opposed to the chrome rim we saw on the Note 3. The bezels are rather big for a 5-inch phone, but Coolpad has done well to hide it when the screen is switched off. Light up the displ…

Time To Exercise The Right Brain In Marketing

This morning, I opened my email and was once again bombarded with more than 300 messages. And yes, I’m using a spam filter! Occasionally — okay, rarely — a subject line will grab my attention, and I’ll open the email. If the content is compelling, I might actually read it.I appreciate that email is far from “dead,” but it’s not working the way it used to. I’m on some list in someone’s marketing automation system, and I’m doomed to continue to receive these messages unless I unsubscribe — and for some reason, I won’t for basic FOMO (fear of missing out).Then, around noon, as I’m savoring my tofu and avocado salad (my meager post-holiday sustenance in an attempt to lose whatever I can after eating too much for weeks), someone brings something over to me that I haven’t seen in months. It’s a direct mail piece — a bona fide piece of paper with a call to action, a nice handwritten note from the rep and a stamp.I study it — after all, it had been so long. I delight in reading through the co…

Facebook’s “Find-a-Friend” Contacts-Invitation Tool Ruled Illegal In Germany

Facebook’s build “friend finder” bulk contacts-invitation function has been found to violate Germany’s data protection rules. The country’s highest court also called it a deceptive marketing practice and has ordered the feature disabled in Germany.The find-a-friend functionality uses a member’s contacts/address book and sends invitations to those individuals who aren’t currently on Facebook. The case resulting in the high-court decision was originally filed in 2010 by the Federation of German Consumer Organizations.The decision by the Federal Court of Justice affirms two lower court rulings that found the tool a violation of Germany privacy laws and an unfair trade practice. Facebook issued a statement that it will “study [the decision] carefully to assess any impact on our services today.”According to an aggregation of third party data, Europe has a population of just over 820 million, roughly 73 percent of which are online. About 51 percent of European internet users are already on …

MarTech Today: MediaMath’s Helix, Twitter Share Tools & AdWords API Calls

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:MediaMath Gets Into The Data Business With Launch Of Helix
Jan 13, 2016 by Barry Levine
The shared first-party data of MediaMath’s Adroit subsidiary is being spun into the new Helix business unit, and Adroit is being merged into MediaMath.Self Assessment and Guide: Marketing Foundations
Jan 14, 2016 by Digital Marketing Depot
Arke University, or ArkeU, is a complete training program that covers the major technologies for both marketing and technologists alike with the option to complete the courses online or in-person through live, instructor-led training. ArkeU was created for both individual marketers and technologists or full teams.Forrester Report: Companies Using Predictive Analytics Make More Money
Jan 14, 2016 by Barry Levine
Although the report is sponsored by predictive analytics firm Everstring, the research firm says it is based …

Tethr Dog Tag is One of The Best Ways to Keep a Track of Your Canine Friend

For centuries, dogs have been referred to as man’s best friend, and the pain associated with losing the friend can be immense and devastating for the owner. As of now not much has been done when it comes to tracking pets except for the traditional collar which would have the owner’s details etched on it. With the smart devices looming at large, it was only a matter of time before we actually got a full-fledged tracker for canines.Tethr is a new GPS Dog tag that heralds with a previously unheard of battery backup and it is uber affordable. Unlike other GPS trackers, Tether don’t charge a monthly subscription fee and instead if your pet goes missing, they will charge $0.05 for each ping of its current location.Tethr is designed in lines with the traditional dog tag and it also lets owners engrave the pets name and contact info on the same, and just to mention it is waterproof and is designed to suit the dog’s active lifestyle.The Dog Tag will be associated with a unique ID and will conn…

Blipcast Streams Your TV Audio to Smartphone’s Audio Jack

TVs have been evolving slowly as compared to rest of the technology. Yes, we now have Smart TVs and Ultra HDTVs which have taken the game to the next level. But with streaming services like Netflix and Hulu getting popular, the way content is delivered to the viewers is always changing. Now amidst all these changes, the way we listen to television audio has remained pretty much the same.Blipcast is a tiny box that connects to your TV or any other audio system and uses the Wi-Fi network to beam sound to your smartphone. The device works via a companion app that is expected to support both Android and iOS devices. All the user needs to do is accept the connection on the mobile device following which the audio will be streamed at 16-bit and 44.1KHz and can be listened to via the usual cell phone headset. The Blipcast comes as a boon for elder folks and it will also let viewers watch the TV without disturbing others. The best part about Blipcast is that unlike other wireless headsets you …

Coolpad Note 3 Lite at Rs 6,999 is the Cheapest Smartphone with FingerPrint Scanner and 3GB RAM

After Coolpad made an entry in the Indian market with its Coolpad Note 3, an affordable phablet with all the class leading features it has now released the Coolpad Note 3 Lite. The Lite is actually a smaller 5-inch version of the Coolpad Note 3 and will retail at Rs 6,999. The Coolpad Note 3 had been launched on Amazon priced at Rs 8,999 and it comes with a larger 5.5-inch display.The Coolpad Note 3 Lite resembles the Note 3 from most quarters and the only thing that differs is the textured back panel of the device unlike the Coolpad Note 3 which actually comes with a matte finished back panel. Thankfully, the Coolpad Note 3 Lite carries over all the other features from the Note 3 including the Fingerprint sensor, which will make it earn the title of most affordable phone with Fingerprint sensor.The Coolpad Note 3 Lite comes with a 5-inch 720p HD display and offers a pixel density of 320ppi. The device runs on Android 5.1 Lollipop wrapped in the company’s Cool UI. The Coolpad Note Lit…

Minneapolis-Based Startup Nabs $3 Million To Offer Brand-Sponsored Online Courses

Content marketing startup The Big Know announced this week it has scored its first investment funding — $3 million — to help brands create courses that consumers want to take.Founded last year and based in Minneapolis, the company says about 40,000 people have signed up for courses since it launched in late October. Current and upcoming courses include:“Be Happy: How To Bring More Joy To Your Life,” taught by psychologist Dr. Sonja Lyubomirsky“Discover What’s Next: Living Your Life on Purpose,” taught by author Richard Leider“Living Well With Diabetes: Creating Your Diabetes Action Plan,” taught by Dr. Reed Tuckson“Good at Stress: How to Transform the Stress In Our Lives,” by health psychologist Kelly McGonigal, PhDThose courses are sponsored jointly by AARP and UnitedHealthcare, or just UnitedHealthcare. About a dozen others are in the planning stage.The project-based courses are designed for thousands of simultaneous students, and include text, video, animation, quizzes, and discuss…

Which Publishers are Winning on Facebook? HuffPo and BuzzFeed take the Lead

A Newswhip report analyzed the top English-speaking Facebook publishers in December, finding a pretty large change in results from our last report. It seems that most older sites with established followings won the engagement race this time around. This kept Huffington Post and BuzzFeed in the lead, with a Facebook engagement total (encompassing Likes, shares, and comments) of 32.4 million and 26.4 million respectively.Interestingly enough, traditional media sites seemed to build traction. The New York Times, defined as a “hard news site,” came in 5th place among shares in December, and the Washington Post has also debuted on the top 10 for most shares.What are the most popular topics?December saw a large variety of activity surrounding the topics of gun control, climate change, and the refugee crisis. A New York Times highlight on increased gun control, for example, drew nearly 370,000 interactions. Similarly, political topics brought heated discussions, with a piece entitled “All Po…

Marketing Day: Allstate’s New Campaign, Alternatives To Track Twitter Shares & Apple iAd Updates

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Forrester Report: Companies Using Predictive Analytics Make More Money
Jan 14, 2016 by Barry Levine Although the report is sponsored by predictive analytics firm Everstring, the research firm says it is based on an independently-obtained survey.Self Assessment and Guide: Marketing Foundations
Jan 14, 2016 by Digital Marketing Depot
Arke University, or ArkeU, is a complete training program that covers the major technologies for both marketing and technologists alike with the option to complete the courses online or in-person through live, instructor-led training. ArkeU was created for both individual marketers and technologists or full teams.How To Localize Google Search Results
Jan 14, 2016 by Clay Cazier
Google has removed the search tool that allows users to change their geo-location. Columnist Clay Cazier documents four ways to get around th…

Forrester Report: Companies Using Predictive Analytics Make More Money

Usually, I’m reluctant to cover reports that point to solutions offered by the report’s sponsor.That’s the case of a new report, out today, from Forrester Consulting. Called “How Predictive Marketing Analytics Boost B2B Performance,” it was commissioned by predictive analytics firm Everstring.But this report offers some findings that could answer a key question about predictive analytics: how do you know if it works?When one asks predictive analytics vendors, they talk about A/B testing, or comparing the business before and after using predictive tech. But that’s not always a very feasible solution.For instance, if your company’s web site uses predictive analytics to predict which product I should be shown next — because my profile indicates I should be interested on this January day in a pair of warm socks, for instance — how does the site know the prediction is accurate?I might buy the offered socks, and the site might see that its overall sales have increased since it started using…

Self Assessment and Guide: Marketing Foundations

Arke University, or ArkeU, is a complete training program that covers the major technologies for both marketing and technologists alike with the option to complete the courses online or in-person through live, instructor-led training. ArkeU was created for both individual marketers and technologists or full teams.Download their first module for free and learn how the fundamental aspects of modern marketing apply to your organization. Click here to review Marketing Foundations and see if ArkeU would be helpful for you and your team.

via Marketing Land

Netflix Takes a Tough Stance Against VPNs and Unblocking Tools

Just as we relaxed that account sharing was fine with Netflix CEO Reed Hastings, we may have gone a bit too far in assuming that the streaming giant will also be fine with bypassing of the geographical restrictions. Now it turns out that Netflix takes the geo restrictions seriously and is envisaging on banning the VPNs and other services which help bypassing the restrictions.This move comes right after Netflix extended their presence in 130 countries and we had just discovered a tool called Smartflix which helped bypass the country restrictions. David Fullagar, Netflix’s VP of content delivery has said “In coming weeks, those using proxies and unblockers will only be able to access the service in the country they currently are” He further added that these changes will not affect folks not using any sort of proxies and playing it by the book. Commenting on the difference in the content catalog, Fullagar said “We have a way to go before we can offer people the same films and TV series ev…