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Showing posts from January 19, 2016
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Automate Your Way To Search Marketing Success

As it’s the time for New Year’s resolutions — high ideals we aim for in order to improve our lives in any number of ways — my advice to you is to resolve to increase the amount of automation used within your SEM campaigns.Why? Well, my philosophy has always been that an account manager’s strategy will make or break a client campaign. Small changes here and there can nudge performance in the right direction, but an overall vision is what can lead to changes that help performance reach a global, rather than local, maxima.So it would seem odd to be advocating as much automation as possible. However, it’s a long-held view of many experienced PPCers that getting rid of as much heavy lifting as possible — in this case, by handing it off to an automated process — will free up your time for the all-important strategizing that a machine can’t do.To help make this point and provide some inspiration for areas where you could lean on automation, here are a few examples (and some resources to help…

Don’t Miss SMX West – Here Are 10 Reasons Why

Are you obsessed with SEO or SEM? Then SMX West is for you! Here are 10 reasons you should attend:10. Pre-Conference Workshops
Pre-conference workshops offer a full day deep-dive into SEOadvanced AdWords, local search, in-house SEOpersonal branding, or SEO/User Experience (UX). Workshop presenters are the most knowledgeable anywhere on these topics!9. Expert Speakers From Brands & Agencies
You’ll hear from the brightest minds in search marketing from companies including:8. Raise Your Rankings
Boost your organic ranking by attending these 20+ must-attend SEO sessions.7. Master Paid Search Advertising
Maximize results from your SEM investment by mastering dynamic ads, advanced audience targeting, and AdWords Scripts. Those are just a few of the sessions in the SEM Track. See all the SEM sessions here.6. Make The Sale/Document The Results With Analytics & Conversion Sessions
Conversions are where rubber meets road. Dive deep on KPIs, attribution and measuring ROI. Sessions include…

6 Big Mistakes That SEO Rookies Make

When you’re new to search engine optimization, you are going to make more mistakes than a seasoned pro. It is a complicated line of work, and you really cannot be good until you have significant experience.Often, you won’t even know that you are making a mistake when you make it. There is just so much to know in the field and so much history.I wrote this post to help out the undergrads of SEO. Here are the six biggest mistakes that I’ve noticed SEO newbies make and how to avoid them.1. Not Knowing What They Don’t KnowGood SEO practitioners are aware of one undeniable truth: They are never finished learning.You’ll find that any technical discipline requires constant education. That’s possibly truer of SEO than of other business operations.Why? Because Google uses an algorithm to determine how pages get ranked, and you can’t count on that algorithm to stay the same.Your SEO efforts that got you to the top of the search engine results pages (SERPs) in 2014 may be less effective in 2016. …

Top 5 Paid Icon Packs for Android

Android allows for customization and if you really know your way around, you can give a refreshing look to the way your interfaces look – literally every day and there are tons of options to do it. One cool way is to do it via changing the icons and we recently told you about the top icon packs that are can be used for free. If you can shell out few bucks there are some uber cool icon packs that can be purchased taking the UI experience to a whole new level!There are tons and tons of paid icon packs but we cherry picked some of the best ones that we would want to recommend to you. Designers put lots of efforts into making these, but only the best ones out there stand out and following are some of the reasons why we picked what we picked:Look and appeal of the icons is uniform across display/screen types and sizesConstant updates to design of iconsMore new icons added periodicallyTrusted designersChoice of wallpapers that come along with the icon packsGood deals going on some icon pack…

Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016

Ad fraud is a major problem in digital advertising resulting in billions of dollars in annual loses to marketers. While marketers are winning the battle against “basic bots,” they’re losing against more sophisticated bots according to a new study and report from White Ops and the Association of National Advertisers (ANA).The study collected data on the ad buys of 49 advertisers between August 1 and September 30 last year. ANA concluded that on average bot impression fraud had cost the study participants roughly $10 million each. In total the study’s authors estimate that bot fraud will generate $7.2 billion in losses for marketers in 2016 on a global basis.Source: White Ops-ANA (2015)The study found that sophisticated bots were targeting higher-value impressions, including video. For example, there was 39 percent higher bot fraud when CPMs were over $10. The report also concludes that “bots are successfully fooling viewability measures” by largely mimicking human behavior patterns.The…

How to Record your Desktop Screen with YouTube

Screencasting is simple. You download a software program, hit the record button and a video of your computer screen is created, ready for uploading to YouTube. There are a plethora of screencasting tools to choose from but did you know that you can also create screencast videos inside YouTube without requiring any desktop software? All you need is a YouTube account and a web browser.Here’s a step by step guide on how you can make screencasts of your desktop windows with YouTube.How to Create a Screencast with YouTubeStep 1: Sign-in to YouTube with your Google Account, click the Upload button in the upper left corner and choose Events under Live Streaming. If you never done this before, YouTube make require you to verify your phone number to enable streaming.Step 2: You are on the Create Event page. Give your screencast video a title, set the privacy of the video to either Unlisted or Private and click the “Go Live Now” button.Step 3: This will open the Hangouts on Air page. You can cl…

Elliptic Labs Wants to Replace Your Smartphone’s IR Proximity Sensors with Ultrasound

Proximity sensors have been around on our phones for quite a while and apart from detecting the presence of a human ear, it also locks the screen when the phone’s in the pocket and enables gesture controls. As we might have noticed, there are times when the proximity sensor is not that accurate and is lagging in response.Elliptic Labs had made its presence felt at the CES few years ago and it had demonstrated 3D gestural interactions which was based on the ultrasonic wave technology. So what it did is to allow the users navigate through apps, control music playback, and answer calls by just using the gestures. This is something you will closely relate to if you have watched the first season of telly flick “Black Mirror”As of now, the company has decided to use the ultrasonic technology for proximity sensing and take on the infrared-based proximity sensors. The phone’s earpiece would act as a transmitter and send out the small waves of sound from the earpiece and measures the intensity…

Content Marketing And Targeting Fallacies

When I conducted a substantive survey of marketers and asked them what their biggest content marketing needs were, two responses tied for first place. The first was measurement, which I’ve written about extensively, both here and in subsequent research.The other pain point is somewhat less discussed: audience and targeting.This phase of content strategy is threefold: first, identifying the right audience of products and influencers that are appropriate to the product or service produced by your business. Second and third, creating and publishing the right content in the right channels to reach those defined targets.Small wonder, then, that audience targeting is one of marketers’ top needs, given it’s a three-part process. If work I’m conducting with clients is any indicator (not to mention the conversations conducted with marketers at conferences worldwide), a primary reason why audience targeting is so difficult is a widespread refusal to take the time to develop personas.Instead, fa…

Twitter Sustains Massive Outage Across Web, Mobile & APIs

When you wake up this morning you may notice that your Twitter timeline and marketing efforts seem awry. Thanks to a major outage that lasted more than an hour, marketers may see a decreased Twitter ad spend or failed scheduled Tweets.Some users are currently experiencing problems accessing Twitter. We are aware of the issue and are working towards a resolution.— Twitter Support (@Support) January 19, 2016The problems arose across all Twitter entities, web, mobile & API connections at 3:20am EST and didn’t return in full until 5 AM EST. Issues are still being felt this morning and the Developer Status page is currently showing issues with timelines, search and the Twitter stream:So all marketers that regularly monitor Twitter ads and traffic should annotate this major irregularity into their reporting.We’ve reached out to Twitter and will update this story throughout the day.

via Marketing Land

How to Use Pluralsight Training for Free

Pluralsight is among the best places on the web to learn programming through videos. Whether you are a complete beginner or a pro looking to advance your coding skills to the next level, you’ll find a video course at Pluralsight that will meet your needs.They have courses on practically all programming languages from JavaScript to PHP to Java to the trending technologies like AngularJS and React (see complete list). It is a subscription based service and you have shell out $30 per month to get access to their entire video training library.Now here’s the interesting part. If you join the Microsoft Visual Studio program, which is also free, you automatically gain free membership to the entire PluralSight library for 6 months. No credit card or coupon codes required.Here’s how you can activate your Pluralsight subscription in a minute:Go to signup.live.com and create a new Microsoft Account. Skip this step if you already have one.Go to my.visualstudio.com and sign-in with your Microsoft …

Introducing a new real-time marketing metric: ‘EvE’ (effort vs engagement)

Does the world really need another metric to measure performance? Unfortunately, I think we do, as one of the biggest issues in marketing is a lack of agility. We need new metrics to help speed up our reaction times.With that in mind, allow me to introduce ‘EvE’, which is a loose, ill-defined, highly immature real-time marketing metric. I’d love some feedback as this is very much a work in progress.EvE is a measure of how much bang you’re getting for your buck. You want maximum bang for minimum buck. In most cases, time is money, and effort / time can be measured in cold hard cash. Are your efforts paying off? Is there anything you can do to ensure success?I’ve always had some sense of whether the thing I’ve worked on has underperformed, or outperformed, and increasingly I monitor this in real time, mainly because it’s possible to do so. I’m really just trying to figure out if something was worth the effort.I instinctively use ‘EvE’ thinking primarily to measure content marketing, but…

Twitter Guide: How To Do Everything With Twitter

The first tweet was published almost 8 years ago and Twitter has come a long way since then. There’s a whole ecosystem of apps and services available now that allow us to use Twitter in more ways than ever before. This guide curates the best tools that will help you get the most out of Twitter.1. Nuzzel – This works as an intelligent filter for Twitter and helps you discover the most popular news stories shared across your Twitter network. All signal, no noise.2. Flipboard – Connect your Twitter account to Flipboard and it will create a beautiful magazine for all your Twitter feeds that you can flip through on the web (example), mobile and Windows 10 devices.3. LifeOnTwitter – Get interesting statistics and facts about your Twitter account (example).4. TallTweets – It lets you send tweets of any length by slicing your long tweet into multiple 140-character tweets (sample) and sending them in sequence.5. IFTTT / Zapier – Whether you want to tweet by email, cross-post tweets to Facebook…

Amazon India Will Soon Deliver Groceries at Your Doorstep

Amazon has expressed its interests in hyperlocal delivery sector in India, a market currently dominated by local deliveries and small start-ups. The ecommerce giant is expecting to launch the grocery services in April and to speak of, this move is strategical to the core. Amazon wants to take advantage of the void left behind by hyperlocal delivery start-ups like Grofers and PepperTap which have recently shut down its operations in many cities and have also sort of halted the expansion plans.Amazon is currently the largest online retailer in India and its foray in the local grocery segment will definitely make a huge impact. The company is rapidly pushing its initiative and in fact it has also launched the pilot for Kirana Now, an online grocery store for the masses. Amazon is setting up its own logistics and it seems that they have already hired quiet a good number of delivery personnel for the same purpose.As we mentioned earlier, Amazon will be piloting the project in Bengaluru and…

Connections is a Powerful Contact Manager Tool for Android from Microsoft Garage

Microsoft’s impromptu innovation center, the Garage, is producing a bunch of interesting apps which are not exclusive for Windows ecosystem. The apps are in fact mainly aimed at iOS and Android users, after recently unveiling the Selfie app Microsoft has now launched the Connections. As the name suggests, the connections is indeed a contact manager app which is currently available for the Indian Android users.So to begin with, if you would think that this app is for transferring contacts from one device to another you are mistaken, Microsoft has created something pretty unique and yet simple. The Connections app will let you record the important happenings between your contacts, say for instance you just had a meeting with your boss and want to jot down a few stuff.Now the app takes it a step further and will also let you keep a reminder on what info you have and about whom do you want to follow up and also when to follow up. If we break it down to the bare essentials, it is a digital…