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Showing posts from January 21, 2016

Meet Marketing Technologist And MarTech Program Chair Scott Brinker

Scott Brinker wears many hats. He’s the CTO at a leading marketing tech firm, author of the blog and forthcoming book “Hacking Marketing” and program chair of MarTech: The Marketing Tech Conference. It doesn’t take the pattern recognition capabilities of IBM’s Watson to conclude that Scott is immersed in marketing technology. We sat down with him for his take on the convergence of marketing and technology, an update on all his projects and what’s happening at MarTech in March.Keep reading for an up close and personal interview with Scott. Then secure your place to meet him at MarTech. Register today!You have a really impressive background: college after your junior year in high school, advanced degrees in business and computer science from MIT, Harvard and Columbia, and you’re the founder of Ion Interactive, a content technology firm. You were also a pioneer in online bulletin boards in the 90s, with your company, Galacticomm. Are you a Trekkie?Who isn’t?Tell me a litt…

The Blogger’s Guide To Nofollow Links

A nofollow link is the stuff of nightmares for SEOs.It’s like a big slap in the face with the oiliest, wettest fish you’ve ever seen. Why?Because when a link is put into nofollow tags, it basically says to a search engine, “Hey, don’t count this link!”That means you miss out on that little boost of link juice you’d normally get, and there is no change in your SEO. But if they’re such a nightmare, why do they exist?Google brought these tags in to prevent spam, meaning that a black-hat SEO couldn’t spam the heck out of a link across comments and social and anywhere else a link can possibly show up.If you’ve ever left your blog alone for longer than a week, you know about the kind of spam I’m talking about:On the whole, SEOs hate getting their links nofollowed, because it goes against their idea of what a link should be.However, that view is slowly but surely starting to change.While nobody is going out of their way to obtain nofollow links, it’s not the end of the world. And they can st…

Brave: New Ad Blocking Browser Promises More Privacy & Faster Page Loading

Depending on whom you talk to, ad blocking is either overblown or an emerging crisis. There’s data to support both positions. One thing is clear, however, it’s an issue that’s not going away.That’s partly because entrepreneurs have now latched on to it as an opportunity. The latest example is a new mobile browser called Brave. It’s still in beta and not yet widely available, but will be soon.Brave was developed by a team led by Brendan Eich, who co-founded Mozilla and created JavaScript. Brave is for both the desktop and mobile devices. Its primary adoption and entry point will be mobile in all likelihood and the pitch is page speed (see video below).Brave speeds up page loading by blocking ads and tracking technologies: cookies, pixels, fingerprinting and scripts. Yet Brave isn’t entirely hostile to advertising. It will have ads, just not those that “target ads based on browser-side intent signals phrased in a standard vocabulary, and without a persistent user id or highly re-identif…

11 Things To Do Now To Keep Your AdWords Healthy In 2016

At the turn of every year, predictions are made about what the top trends for the next year will be. I contributed my own predictions to articles for a couple of companies, and we wrote up a synopsis of all of the most common predictions for our own blog.In this post, I will go a little deeper on some of the top trends for advertisers and tell you how to take action today to keep your AdWords accounts in prime shape this year.Trend 1: Combine Keyword And Audience TargetingThe trend for 2016 that most experts seem to agree upon is that audience targeting will drastically improve the PPC game for search marketers. AdWords grew into a multi-billion-dollar business because it offered hyper-specific targeting through keywords while figuring out a way to ensure ad relevance with Quality Score.But it always lacked one key element: the ability to get personal by knowing something about the user looking at your ad.When social networking took off, this shortcoming became more obvious because wi…

Thanks To Social, Advertisers Plan To Spend More Programmatically In 2016 [Report]

Over two-thirds of marketers said they plan to increase their investment in programmatic advertising in 2016, according to AdRoll’s annual State of the Industry Report, which looks at programmatic and digital attribution trends.Considering how many platforms — including Google, Facebook, Twitter, Instagram — now support programmatic ad buying this stat isn’t shocking. But the pace at which advertisers are shifting the bulk of their ad budgets to programmatic is certainly noteworthy.According to AdRoll’s report, one-third of US marketers (32 percent) allocated over half of their ad spend to programmatic ad buying in 2015. That’s up from just 14 percent of marketers who said the same in 2014 and a paltry 7 percent who said so in 2013.Social advertising leads all other channels in programmatic investment, with display and mobile coming in second and third, respectively.Mobile Retargeting Used By Over 80 Percent Of MarketersRetargeting on mobile has increased substantially in a year, the …

Social Media Scheduling: Why I Use Buffer And Hootsuite In Tandem

While there are many tools for pre-scheduling social media posts, ranging from free-but-simple to expensive-and-complex, two tools that have emerged as favorites for small to medium-sized businesses on a budget are Hootsuite and Buffer.In this column, I’m going to show you why you might want to use both, or at least use more than one post-scheduling tool of any brand, for scheduling your social media posts.Why Two Are Better Than One For SchedulingThe primary difference between Hootsuite and Buffer is the scope of each tool. Hootsuite is a full-featured social media management dashboard (that includes a post scheduler), while Buffer concentrates on just pre-scheduling content.Hootsuite and Buffer share extensions for the Chrome browser. So if both tools can schedule social media posts in advance, why would you need both of them?At Stone Temple Consulting (my employer), we’ve found that using both tools allows us to dual-purpose our content scheduling. To be more precise, we do two kind…

Are Your Customers Risk-Takers? When And How To Use Risk Tactics To Improve Conversions

Every customer who completes an act of conversion on your website does so in the face of risk.Risk is part of every e-commerce transaction. It’s not the same type of risk or risk level of, say, jumping from your second-story window into the swimming pool, but there is a risk, nonetheless.As a conversion optimizer, you must recognize that reducing this risk — no matter how seemingly small or insignificant — is your job.How can you reduce risk and its close cousin, user anxiety? There are tactics, strategies and methodologies that are proven to push risk downward.As a result, conversions rise.If you want to really understand risk, you need to understand how risk affects your customers.Here’s what you need to know:Each Of Your Customers Has One Of Three Attitudes Toward RiskRisk theory posits that there are three primary attitudes about risk. Each of your customers will fall under one of the following categories:Risk-Averse: These people hate risk. They will do everything they can to avo…

Can We Stop the Apple-Bitching Already?

It is the uninvited guest at every media event involving a mobile device these days.
Lurking in the background.
Waiting to be criticised and/or cursed.
Whether directly or by hint.We are talking of course, of Apple. Cometh the product presentation and cometh almost inevitably the slides proving that the product being showcased is better than a similar one from Cupertino – be it in RAM, camera quality, thinness, screen size, pixel density and the Lord alone knows what else. We had written last year that there now seemed to be an element of respect in the Android-iPhone rivalry. However, that seems to have been an overly optimistic assumption – for most brands, the icon in the bulls-eye remains an Apple shaped one.Healthy competition, some might call it. After all, what’s wrong with comparing yourself to what many perceive as being among the best in the business? Doesn’t it make your own brand appear good to be compared with something seen as the best?Well, it depends on how you look at…

MarTech Today: Google’s “Real-Time Ads,” Replacing Social Marketers & bRealTime’s Header Bidding Container

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment
Jan 20, 2016 by Barry Levine
The tech giant is also beefing up its YouTube AdBlitz site and channel for Super Bowl ads.Can A Hybrid Email Sending Strategy Give You The Best Of Both Worlds?
Jan 20, 2016 by Steve Dille
Email marketers may think they need to choose between in-house and cloud-based technologies, but columnist Steve Dille argues there’s room for them to succeed together.Google Files Patent To Replace Social Media Marketers
Jan 20, 2016 by Tamar Weinberg
Google’s newest patent suggests copy to ensure that links shared in social media find wider distribution.Yahoo Adds Native Inventory To BrightRoll Exchange
Jan 20, 2016 by Ginny Marvin
A new API gives buyers access to native ad inventory on Yahoo properties and other apps using Yahoo App Publishi…

SEO basics: 22 essentials you need for optimizing your site

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.One of our most popular articles of all time is a post entitled SEO Basics: 8 Essentials When Optimizing Your Site. It still does the business for us in terms of traffic, however it was first published in April 2013, so you can treat this as its long overdue and expanded update.What is SEO?Quite simply, SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs).The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing).For the purpose of this article, when we talk about …

Teewee’s Parent Company is Building a Proprietary Android Based OS and Smartphone

The makers of Teewe, the media streaming stick have successfully raised $3-Million in funding from Sequoia capital, Beenext and India quotient. The company is envisaging on using the funds to come up with a disruptive Android based Operating system, which would be treated with updates every month.CREO will be manufacturing the phones and also develop the proprietary software and the company believes that this combination will help users get the best out of their phones. The funds would be channelized in building an enriching and evolving software experience through their proprietary Android based Operating System and a flagship Smartphone to be launched later this year.Sai Srinivas, Co-founder & CEO, CREO said,We believe when powerful hardware works hand in hand with continually evolving software, magical experiences can be created. Our team is gearing up to make an operating system and a smartphone that constantly evolves to give you new experiences every month; experiences that …