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Showing posts from January 22, 2016
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Shock Top Says Its Super Bowl 50 Ad Will Be “The Greatest Super Bowl Commercial Of All Time”

Another Anheuser Busch brand has dropped a Super Bowl teaser ad, promising its spot will be, “…the greatest Super Bowl commercial of all time.”Shock Top, Anheuser Busch’s craft-like beer, released a 90-second spot featuring actor and comedian T. J. Miller, who many will recognize from HBO’s Silicon Valley.“It’s going to be the greatest Super Bowl commercial of all time,” says Miller while holding his Shock Top draft beer, “So save a trip to the bathroom for one of those sappy insurance ads that goes nowhere but still kind of makes you cry and you don’t know why.”According to a report on AdWeek, the spot was ad-libbed by Miller and comedian Martin Montana who does the voiceover for Shock Top’s mascot Wedgehead.“T.J. Miller embodies the brand, the irreverence, the wit,” Shock Top VP Jake Kirsch told AdWeek, “We tell people to ‘Live Life Unfiltered,’ we’re an unfiltered beer, and T.J. is at the top of the list of people like that.”Kirsch said Shock Top is using its debut appearance as a …

Miami-Based Startup Videoo Wants Its Video Player To “Unlock The Playlist” For Brands

A Miami-based startup is deploying the video playlist as a collaborative engagement tool.Last month, Videoo issued the release version of its embeddable video player for use in a Star Wars-related campaign for Dolby. In that effort — and similar ones for the seven other brands that have used the company’s technology — the player automatically adds to its playlist any videos on selected social networks that are tagged with a given hashtag, as set up in the Videoo dashboard.Dolby’s “Be a Part of the Story” collaborative video playlist, for instance, begins with a brief video from the brand asking Star War fans to contribute their favorite “sound moment” or memory from the movie series by posting a video to Instagram, Twitter or Vine with the hashtag, #TheForceAwakens or #SWinDolby. (YouTube, notably, is not yet supported by Videoo.)The resulting compilation is a mosaic of theme singing, amateur sound effect-making, cats with light sabers (see below), Darth Vader riding a Segway into a w…

Not Another Post About The Future Of SEO In 2016

Every year, Google makes changes, and SEOs have to adapt, but 2015 was a fairly uneventful year in the SEO world. What really changed? Mobilegeddon, another Panda, local became a 3-pack, referral spam became a bigger issue, local became partially paid and Google+ was stripped down.If you had to change your strategy in 2015, it’s because you learned something new, you were doing something you shouldn’t have or you weren’t doing something you should have been doing. SEO still is, and will always be, about getting the basics right, paying attention to the details and putting it all together.By definition, trends rise and fall. Every year, someone is proclaiming the death of SEO, link building is dead, keywords are dead, there’s too much content, the sky is falling! Right now, I see more posts about UX, less about content and an increase in posts about links once again.The truth is that SEO is expanding, and it seems like SEOs need to be involved in, or at least have knowledge of, more an…

Breaking Up Is Hard To Do, But Sometimes It’s the Right Thing For Your Agency

I’ve been running a search marketing agency for 10 years now, and during that time, I’ve learned a lot of valuable lessons.The goal of most businesses is to stay profitable and grow revenue. There are times, however, when you, as the agency or consultant, may have to choose to part ways with a client.1. Can You Break Up With The Client?In order to have the power to break up with a client, you need the power to terminate a contract.So when you write your contracts, be sure that they have a termination clause and that it is clearly spelled out. Determine issues such as:Under what circumstances can the contract be terminated early?How much notice must be given by one party to the other when terminating?What responsibilities does each party have after notice has been given?2. When Should You Break Up With The Client?It’s Best For The ClientIt’s not uncommon to find long-term SEO contracts throughout the industry — anywhere from six to 12 months — with no cancellation clause. But sometimes…

Asus Zenfone Zoom Launched at Rs 37,999; Features 3X Optical Zoom and Optical Image Stabalisation

As expected, Asus has today released its camera centric Zenfone Zoom in India at an event in Agra. The Zenfone Zoom was teased at CES 2015, then unveiled at IFA 2015 and only released in Taiwan last month. Thanks to a number of delays, the launch had been pushed in India. The Asus Zenfone Zoom has been launched at a price of Rs 37,999.Asus Zenfone Zoom is equipped with a 5.5-inch FHD display wrapped in Corning Gorilla Glass 4 protective layer. The Zenfone Zoom will be the thinnest phone to accommodate a camera unit with 3x optical zoom and it promises to bring DSLR like experience on the smartphone. Now this is something that many manufacturers have been trying to do and according to me the closest someone came was the Nokia Lumia 1020. The Zenfone Zoom is fitted with a 13-Megapixel front snapper accompanied by a laser autofocus and Optical Image Stabilisation. Under the hood lies an Intel Atom Z3590 clocked at 2.5GHz and paired with a mammoth 4GB of RAM.Unlike other phones in the Zen…

How to Maximize Your ROI With Mobile Marketing In 2016

Demonstrating ROI from mobile marketing is key to winning over decision-makers in your company and securing organizational investments for this channel.But the mobile strategies your organization has in place may not yet be measurable or providing you with the necessary data to innovate in new ways.Twelve months ago, Vibes (my employer) set out to not only uncover the numbers behind our clients’ mobile marketing ROI, but also to better understand how they were driving those results. This project evolved into our Business Outcomes case study series exclusively focused on tying provable financial outcomes to specific mobile marketing tactics.In an effort to help marketers gear up for a new year and better understand the mobile opportunity, I’d like to take you through one of the Business Outcomes case studies we found most helpful. I’ll also discuss our key takeaways so that you can apply these best practices to your own mobile marketing strategy.The Case StudyIn this case study, we’ll …

Why The Wrong Web Traffic Is Ruining Your Landing Page Test

Landing page testing is a great way to make the most out of your traffic. They’re already on your page — you just need to increase the odds that they’ll convert, right?You’d think it would be fairly easy to improve your conversion rate, so why, according to VWO, do six out of seven A/B tests fail to produce positive results?For many companies, the answer lies not in a flawed testing strategy, but in the fact that their traffic itself is wrong.Why Traffic MattersMost landing page tests are run under the assumption that your landing page is getting a steady stream of relevant, interested traffic.After all, if you’ve got a product or offer that meets the needs of your traffic, the biggest conversion obstacle must be your website.No argument here on that point.Unfortunately, traffic to your landing page is rarely as good a match for your product or service as you’d like to believe.For example, at Disruptive Advertising, we’ve conducted more than 2,000 AdWords audits. One of the more surpr…

Demise of Smartphone Contracts and its Effect in the US

The American smartphone market has been relatively stable compared to India and China. Apple and Samsung have managed to hold on to the No.1 and No.2 positions in the US for quite a few years now. A big part of this has been possible because of contracts, amongst various other factors.The Contract MafiaContracts were in some ways a cornerstone of the US telecom market, something which defined them. In a contract system, smartphone buyers would generally make a nominal initial payment depending upon the brand and internal storage of the smartphone. Under a contract, users would then have to remain with the carrier for typically two years and terminating the contract before that would lead to an early termination fee. Carriers recovered the cost of the device’s original value by charging higher service fee for the duration of the contract, just because the initial upfront payment was low, it didn’t mean carriers took a hit on their profits.Contracts brought several benefits with it. For…

2016: The Year Of Display

The Chinese New Year is quickly approaching, and I am always curious to learn what the next 12 months might have in store based on ancient Chinese and zodiac traditions.According to the organizers of San Francisco’s Chinese New Year Festival and Parade, the Year of the Monkey will be full of invention and improvisation, and the spirit of the animal will encourage us to exploit ingenious options. How can marketers use this to their benefit?eMarketer recently reported that 2016 will be the first year that advertising spend on display will surpass search, accounting for the largest share of digital ad spend: 47.9 percent, or $32.17 billion. The gap will widen each year as display spend continues to surpass search with increased investment and experimentation on new social, video and rich media ad formats.While the Chinese zodiac may not have a direct correlation to display advertising, the trends that have been forecast lead me to believe that 2016 will be a year of innovation and improv…

MarTech Today: SocialMoov’s Downtime, Brave Ad Blocker & Google’s “Core” Algorithm

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Ad Platform Marin Software/SocialMoov Extends Weekend Downtime Into A Week
Jan 21, 2016 by Barry Levine
The San Francisco-based company notified customers last week of a weekend-long infrastructure upgrade, which has now been extended ’til Friday for “required maintenance.”Meet Marketing Technologist And MarTech Program Chair Scott Brinker
Jan 21, 2016 by Marketing Land
A conversation with MarTech’s conference chair and creator of chiefmartec.com blogBrave: New Ad Blocking Browser Promises More Privacy & Faster Page Loading
Jan 21, 2016 by Greg Sterling
Depending on whom you talk to, ad blocking is either overblown or an emerging crisis. There’s data to support both positions. One thing is clear, however: it’s an issue that’s not going away. That’s partly because entrepreneurs have now latched onto it as an opportunity.Thanks To Social,…

Mimicker is a Slick New Alarm App from Microsoft that will Pull You Out of Slumber

Alarms are something that we have been hating since ages – be it the old bedside clocks or the cellphone alarm apps – they all have been subjected to our morning blues. Snooze button is the culprit. For most of us who want the extra bit of sleep, all we need to do is hit the Snooze button and it’s done. There are no dearth of alarm apps on the Play Store, but most of them are simply mimicking the classic alarm clock, albeit with different UIs.The latest produce from the Microsoft Garage called the Mimicker Alarm promises to not only wake you up but also pull you out from the slumber. This app from Microsoft wants you to take a Selfie with a particular expression, find an object with a matching color and repeat some tongue twisters (Although I can’t manage this one even when I am fully awake!). You can choose from these three games and only after completing the test, the alarm would go silent.So the game also needs to be completed within 30 seconds of switching off the alarm, in case y…

Seven of the most interesting SEM news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.This week: Google begins experimenting with its PLAs, there are some stats on ad spend, we answer “what is the most trusted media source?” (I’ll give you one guess) and there’s a very tenuous time-frame for when Penguin is arriving.How Google fought bad ads in 2015Google has released a report on how it helped to clean up the bandit-populated wasteland we call the internet. Google has more than 1,000 sheriffs dedicated to taking down bad ads. In fact 780m ads were shot down from the top of saloon bar roofs on to the hay bails below or drowned in a horse trough.Here are some of the black-hatted baddies Google busted in 2015:Counterfeiters: Google suspended more than 10,000 sites and 18,000 accounts for attempting to sell counterfeit goods.Pharmaceuticals: blocked more than 12.5 million ads that violated healthcare and medicines policy.Weight loss scams: suspended more …

Sony Xperia Z5 Premium Dual Review: Premium in Performance…and Price!

Blame it on the likes of OnePlus, Xiaomi, Lenovo and co, but any phone that is released with a price tag in excess of Rs 30,000 these days has its task cut out in terms of justifying what it’s delivering for that much. And one of the latest to be placed in the “is it worth that much” section of the mobile consumer court is the Sony Xperia Z5 Premium, which charges a hefty Rs 62,990 (~$900) for the goodies it offers.Now, yes, we can appreciate the irony of the situation. For, well before the likes of Apple and Samsung made their mark in the phone business, it was Sony (Sony Ericsson in those days) that used to be considered the benchmark for ‘premium’ phones. The brand’s phones always seemed to be a bit on the expensive side, but always seemed to deliver some extra design and performance bang for those extra bucks. And of course, there was the amazing assurance delivered by those three magical words (well, in the world of technology if not of sentiment): “It’s a Sony.”Those days, alas,…