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Showing posts from January 23, 2016
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Best Social Media Follow Buttons WordPress Plugins- 2016

Do you want to increase your social media following?The sidebar of your blog plays a major role in conversion & decreasing page-views. A usual practice is to place Email Subscription & social media follow buttons in the blog sidebar. The placement is usually above the fold, which in turns increases the number of views and get more CTR.  There are many other places like after the post, author box, footer where you can place follow buttons for your social media profile, but nothing beats the sidebar placement.Today, I will be sharing many cool plugins that let you add social media follow buttons in the sidebar. This list includes only those plugins that are easy to configure & offers beautiful looking social-media buttons.Meanwhile you might like to check out:Best Social Media sharing WordPress PluginsWordPress Plugins to Add Social media follow buttons:WP Flat Social Profile BlocksI saw these social profile buttons few days back, and instantly fall in love with it. This plu…

Google Seeking To “Normalize” Tax Relations With Europe, Settle Claims

Many governments in Europe don’t believe that US companies such as Google, Amazon, Facebook, Starbucks and Apple are paying their fair share of taxes. For example, Apple may face remedial tax liability in Europe of $8 billion according to a Bloomberg report.Google is reportedly now negotiating with European governments to settle myriad tax disputes and to “normalize” its tax relationship with The Continent. According to the Wall Street Journal (WSJ), Google is now in active talks with France and other government ministers about what they claim are unpaid or underpaid taxes. Alphabet Inc. executive chairman Eric Schmidt has reportedly been meeting with European officials in Davos, Switzerland this week.France’s economic minister was quoted in the WSJ article saying there’s “a positive dynamic” in the company’s discussions with Europe. Google, Apple and Facebook all located their European headquarters in Ireland, while Amazon is in Luxembourg. Ireland offers lower corporate tax rates th…

Marketing Day: More Super Bowl 50 Ads, Twitter Pre-Roll Ads & The Latest From Facebook

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:LG Enlists Liam Neeson To Star In Its Debut Super Bowl 50 Ad: #ManFromTheFuture
Jan 22, 2016 by Amy Gesenhues
Produced by RSA Films, the spot mimics Neeson’s action/thriller films.Auto Adtech Platform PureCars Can Now Retarget You On Facebook With The Exact Car You’re Interested In
Jan 22, 2016 by Barry Levine
The Charleston, South Carolina-based company says this is the first VIN-level social retargeting for the auto industry.Twitter To Up The Ad Ante With 30-Second Skippable Pre-Roll Ads
Jan 22, 2016 by Tamar Weinberg
Twitter’s ad product is evolving into longer form pre-roll advertisements, up from six seconds to 15 or 30.Shock Top Says Its Super Bowl 50 Ad Will Be “The Greatest Super Bowl Commercial Of All Time”
Jan 22, 2016 by Amy Gesenhues
For its first-ever Super Bowl ad, Anheuser Busch’s Shock Top has selected comedian and “Silicon Vall…

LG Enlists Liam Neeson To Star In Its Debut Super Bowl 50 Ad: #ManFromTheFuture

LG Electronics has enlisted Liam Neeson to help promote its OLED TV in the brand’s first-ever Super Bowl ad.Made to look like a trailer for one of Neeson’s action/thriller films, LG’s teaser ad was produced by RSA Films, and is only 15-seconds in length – just long enough to introduce Neeson as “The Man from the Future.” According to LG’s website, more “trailers” and behind-the-scenes footage will be launched prior to game day.The campaign also includes an #OLEDisHere Sweepstakes that is being played out on Twitter.Participants must follow @LGUS and post a tweet with the hashtags #OLEDisHere and #Sweepstakes between now and February 6 for a chance to win an LG OLED TV.Don’t miss the next halftime sensation. Catch the #BigGame halftime show on an OLED TV. #OLEDisHerehttp://pic.twitter.com/k80Os6c7J6— LG Electronics (@LGUS) January 21, 2016Be sure to follow Marketing Land’s regularly updated list of Super Bowl 50 advertisers and their campaigns: Super Bowl 50 Advertisers: These Brands …

Auto Adtech Platform PureCars Can Now Retarget You On Facebook With The Exact Car You’re Interested In

Ad retargeting on Facebook for cars is not like it is for, say, a pair of boots.So this week auto-focused adtech firm PureCars announced what it says is a first for its industry: ad retargeting on that giant social network that is specific to the actual car on the dealer’s lot, down to the Vehicle Identification Number (VIN).If you look at a pair of boots on a retailer’s website and then go to your profile page on Facebook, you might get a retargeted ad for those boots in your News Feed. But it doesn’t matter to you which specific boots are being shown in the ad, as long as it’s the same type of boots.Cars are different. First of all, they’re usually the second-biggest purchase made by consumers, after real estate. This means that, although consumers commonly research and even decide their auto choice through online browsing, they don’t buy cars online. Yet.So, the retargeted ad is not pushing immediate purchase, like the boots ad might. Instead, it’s trying to prompt you that the car…

Twitter To Up The Ad Ante With 30 Second Skippable Pre-Roll Ads

Looks like long form at Twitter isn’t only being limited to tweets. Digiday is reporting that Twitter is now offering pre-roll advertisements through its Amplify program that run from 15 to 30 seconds, a substantial increase from the previous six-second standard that it adopted and was popularized by its standalone video product, Vine.In catering to the user experience, these longer ads allow users to skip them after the first six seconds of the video have been watched. Doing so would be a win-win both for advertisers and for users who aren’t particularly receptive to sitting through longer videos. Advertisers win because they are not confined to creative messaging within six seconds, as they now can use more time to convey their marketing messaging.The downside, though, as Digiday reports, speaks to the changing landscape of Twitter. Twitter is clearly moving away from a user experience predicated on short-form environment. With longer tweets and longer ads, Twitter is becoming an un…