Skip to main content

Posts

Showing posts from January 28, 2016
Instapage

Apartments.com Launches Its Super Bowl 50 Campaign With Lil Wayne & George Washington

Apartments.com is bringing Jeff Goldblum to the Super Bowl, teasing images of the actor being hoisted up the side of an apartment building for its Super Bowl 50 campaign.Goldblum first started appearing in Apartments.com ads earlier last year, portraying a character named Brad Bellflower – a self-professed Silicon Valley maverick, who is, “…no stranger to game changers.”In addition to the pictures of Goldblum, the site released its first Super Bowl teaser ad yesterday, starring Lil Wayne. The 15-second “The Arrival #MovinOnUp” spot features George Washington being buzzed up by the rapper with the hashtag #MovinOnUp – but no Goldblum. Adweek reports Apartments.com Super Bowl campaign will include promoted tweets, BuzzFeed apartment-related listicles, and influencers like YouTube creator Kurt Schneider helping push the #MovinOnUp hashtag, with the the official 60-second spot scheduled to run during the second commercial break of the game.Apartments.com turned to Santa Monica-based agency…

AdSupply Battles Adblock/Adblock Plus With Its Patented Technology

Supply-side platform (SSP) AdSupply has issued a release version of its anti-AdBlock and Adblock Plus technology, for which the Culver City, California-based company received a patent late last year.Popular ad-stopping browser plugins Adblock and Adblock Plus are key drivers of publisher anxiety about users disabling a major source of revenue. A report last year from Adobe/PageFair said that U.S. ad blocking grew by nearly 50 percent in the 12 months ending last June.AdSupply’s technology, called BlockBypass, is offered by its subsidiary, BlockIQ. Adblock and Adblock Plus, AdSupply CEO Justin Bunnell explained to me, stop an ad from loading by blocking the ad server domain called by a webpage, when the page wants an ad.AdSupply’s software works by generating in real-time an encrypted alias for the ad server, passing the ad call to a proxy server, calling the actual ad server, and returning the ad. Bunnell says there is no discernible latency.But it’s a continual game of leapfrog. Afte…

Final Call: Early Bird Rates Expire Saturday. Register For SMX West.

Super charge your search marketing campaigns by attending Search Engine Land’s SMX West. Join others obsessed with SEO & SEM March 1-3 in San Jose, CA. Early bird rates expire this Saturday, so register today!Don’t miss out on 3 days of:Performance-boosting SEO & SEM sessions. View the agenda. Industry leaders presenting proven tactics for SEO, paid search, local/mobile search, social and more. Connecting with hard core search professionals at multiple functions including Google Dance†, networking lunches, expo hall reception, Janes of Digital and more! Breaking down the basics of keyword research, ad copywriting, link building, paid search and SEO-friendly web design at SMX Boot Camp. Meeting premier sponsors Google and Twitter and other industry solution providers at the expo hall. Register for an All Access Pass to take advantage of these benefits. Bring your colleagues and save even more with team rates. Hurry! Don’t miss this final chance to save BIG.Register today!†Tickets li…

Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)

Welcome to part 1 of a series for search marketers on brand bidding and PPC optimization. This series will answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out of a crowded and competitive PPC market?Unless you are completely new to PPC, it is tough to get the big gains that we once saw. As a marketing tactic, PPC has been mature for years, and few “easy wins” still remain. Many categories are dominated by large players (e.g., Amazon), long-tail keywords have become expensive, and the most advanced marketers have complex technology and expensive agencies on their side.When you look at CPC data from Google, however, you hear a different story. Their 2014 10K stock filing shows a decline of eight percent in aggregate CPCs across their entire network from 2012 to 2013, and five percent from 2013 to 2014.Look at just AdWords, and just the all-important first-page bid, and you see a different picture. First-page bid costs keep rising for bo…

The State Of Cross-Channel Paid Search, Part 1: SEM & Social

In just about every survey ever conducted on the value of a cross-channel marketing approach, most marketers acknowledge that using coordinated marketing channels has the potential to be more valuable than operating siloed channels individually.Of course, that’s an easy thing for marketers to theoretically agree with…Meanwhile, in almost every survey conducted on the current state of cross-channel marketing, a minority of marketers feel that their organizations are armed and ready to coordinate multiple channels.Paid search has historically been a very siloed channel with its own metrics, processes and tools. It’s almost become its own universe, where even the best-paid search marketers have little understanding of how other marketing channels work.But when you think about the fact that so many other channels eventually drive consumers to search engines, wouldn’t it be better if search marketers took a stronger position on how and where paid search can play in the cross-channel world?

Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality

Since Google was first launched in 1998, the company has been continually refining its search algorithm to better match users with online content.Over the years, many algorithm updates have targeted spammy and low-quality content in an effort to surface this content less frequently in search results. Other algorithm updates have been aimed at improving Google’s “understanding” of search queries and page content to better align search results with user intent.The bottom line is that focusing on quality content and the user experience really is the best way to ensure your search engine optimization (SEO) and content marketing campaigns are update proactive rather than update reactive.Many Google updates have impacted numerous reputable sites. Search marketers have had to learn how to better optimize their pages with each update to avoid losing rankings. Considering that 67.60 percent of clicks go to the top five slots on SERPs, a drop of just a few positions because of an algorithm upda…

Facebook Now Seeing 100 Million Hours Of Video Watched Daily

Facebook reported another banner year yesterday, touting huge growth across the board. Ad revenue is up, daily active user numbers grew, and CEO Zuckerberg says his social media site is now seeing 100 million hours of video watched daily.“Video is an important part of the Facebook experience, and continuing to invest here is important for allowing people to share and consume some of the most engaging content,” said Zuckerberg during yesterday’s earnings call, “We’ve continued to make progress and now 100 million hours of video are watched daily on Facebook.”The CEO went on to say Facebook is working on a “dedicated place” for people who just want to watch videos.Facebook also boasted video ad views, calling out Microsoft Xbox on its use of Facebook and Instagram videos for the Halo 5 launch.“They understood that people watch video differently in mobile newsfeed than on TV, so they created videos to capture audience attention in the first 3 seconds even without sound,” said Facebook C…

Facebook Poised to Dominate India

Facebook currently isn’t the most liked company in India thanks to the Net Neutrality debacle the company is entangled in. However as a company Facebook has been doing pretty good for itself. On August 28, 2015 one billion people accessed Facebook in a single day for the first time, by comparison Twitter’s monthly active user base is just approximately a third of that. Also at its earnings call for Q4 2015, Facebook announced it now has 1.59 billion users with a 29.8% jump in revenue q-o-q to $5.84 billion from $4.5 billion in Q3 2015. Mobile made a whopping 80% of Facebook’s advertising revenue.Although Facebook is currently facing a PR nightmare because of Free Basics, the company is one of the best performing tech companies from a financial perspective. India is Facebook’s biggest market outside the US and possibly the only market that might even eclipse US one day when considered from a user base perspective.With Facebook’s acquisition of Whatsapp, Facebook is now on track to beco…

The ABM Maturity Model: 4 Keys To High-Performing Account-Based Marketing

“Account-Based Marketing is the new black.”
“Account-Based Marketing is on fire.”
“Account-Based Marketing is the hottest marketing trend since inbound.”
“Account-Based Marketing will solve global warming.”
Okay, the last one was a stretch, but the first three lines are actual quotes from recentarticles discussing Account-Based Marketing, or ABM. It’s undeniable that ABM is exploding — and for good reason.More and more B2B marketers have grown weary of the shotgun approach to demand generation, hoping to get a few valuable hand raises out of thousands of inquiries. ABM offers an efficient, targeted way to reach the specific companies that can have the greatest impact on your business.A survey published by ITSMA in October showed that 84 percent of marketers using ABM thought it delivered higher ROI (return on investment) than any other marketing approach.Like any newly formed category, ABM has a full spectrum of practitioners, from early adopters to late majority tire-kickers. One of t…

Using Email To Drive Your Brand Value To Greater Heights

Brand is one of the most important things for a marketer to consider, and as engagement strategies continue to evolve, it’s very important to seize every opportunity available to reinforce your brand to customers and prospects.Email remains one of the best channels for developing a brand that is memorable and stands out in the minds of consumers. With that in mind, it’s critical to look at every email, whether it’s transactional or promotional, as an opportunity to tell your brand story and emotionally connect with your customers through repeated engagements.Although getting the CTA (call to action) right is important and the ultimate end goal for readers, there are some additional elements to consider as you shape your email marketing campaign.1. PersonalityWhat is your brand’s personality? How can this personality be reflected in the tone of your email?It’s important that messaging is aligned across all of a company’s communication channels. For instance, your verification emails ne…

MarTech Today: Google’s AI, Versium’s Automated Lead Scoring & Marketing Automation’s Obstacles

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing LandGoogle’s AI Breakthrough: Machine Beats Human Go Player For First Time
Jan 27, 2016 by Greg Sterling
Google has invested a great deal in machine learning and artificial intelligence. Today, the company is showing off an AI milestone. Google says a program created by DeepMind called AlphaGo has done what nobody has done before: beaten a professional.Find Your Technology-Powered Solutions At MarTech. See Who’s Exhibiting.
Jan 27, 2016 by Marketing Land
Join us at MarTech, where marketing meets IT. The strategy-packed agenda is only part of what makes MarTech an exceptional conference. The expo hall is packed with leading industry vendors waiting to provide you with the next tool or solution. Pass options are available. Register today!New Google Research: Can The Long Tail Be Covered Without Broad Match?
Jan 27, 2016 by Matt Lawson
Wondering ab…

18 expert quotes from ClickZ’s Digital Trends 2016 Report

Our sister site ClickZ has launched its first Intelligence report of 2016 and it’s a firecracker.The Digital Trends 2016 report is a comprehensive guide to all the digital-related trends you need to know about in 2016.Sure every digitally-focused publisher has its own trends report, but what makes ours stand out from the rest is the sheer weight of expert opinion throughout its 46 pages, with more than 40 specialist contributors giving their insight on the most pressing topics, including: ecommerce, content marketing, customer experience and, of course, search.And if all that wasn’t enough, it’s completely free! You just need to fill in a quick registration form.To whet your appetite further, I’ve compiled a few of the reports most insightful quotes covering all of the topics…AdvertisingPaul Rouke, Founder and Director of Optimisation, PRWD:“Data scientist will become one of the hottest and in-demand roles – although the vast majority of people relabelling themselves as one will be ye…

Mobile Ad Growth Of 81 Percent Drove Facebook’s Huge Fourth Quarter

In 2012 investors were anxious that Facebook was behind the curve of consumer mobile adoption. Since that time Facebook has built a massive, multi-billion dollar mobile business that now captures a huge chunk of available mobile ad spending.Yesterday Facebook announced a $5.8 billion quarter, the majority of which is ad revenue ($5.6 billion). The company also reported that an astounding 80 percent of its ad revenue ($4.5 billion) was generated by mobile advertising. That represented revenue growth of 81 percent year-over-year.The company added that 90 percent of its monthly and daily users are accessing the site on mobile devices. Facebook has the number one mobile app in the US in terms of audience reach according to comScore and it has been that way since the metrics firm began reporting on app usage.Facebook’s mobile user numbers are massive. More than 1.4 billion people use Facebook on mobile, with 934 million mobile daily active uniques. The mobile number goes up when Instagram …

Are SEOs focusing on the wrong target?

I’ve spent a considerable amount of my life in the SEO world. But I’m here to say that our discipline is led by a false premise. We’re all chasing the wrong rabbit (or hog/unicorn/insert your favorite elusive animal here).Take the term ‘SEO’, for instance. Search engine optimization is defined by Wikipedia as “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results, often referred to as ‘natural’, ‘organic’, or ‘earned’ results”. But I propose that the ultimate objective for SEO is not to get engines to recognize our relevance to a searcher’s query but to actually get our audience to value what we’re publishing and become loyal brand advocates.To do this, search marketers must continue maturing into integrated digital marketing strategists who understand, and can act on, the key business objectives of your company.We spend countless hours examining keywords, traffic volumes, recommended bids, but really what it comes down to is value to t…

Huawei Launches Honor 5X Priced at Rs 12,999; Comes with Metal Body and Fingerprint Sensor

Huawei had launched the Honor 5X in China way back in October last year and now the phone has finally been launched in the Indian market as well. The Honor 5X will be an iterative upgrade for the Honor 4X which was a well speeced affordable Android smartphone.The Honor 5X equips a 5.5-inch FHD display offering a pixel density of 401ppi, unlike the 4X which came with a HD display. Under the hood lies a Snapdragon 616 which has been mated to a 2GB of RAM. The internal storage has also been bumped from 8GB to 16GB and the external microSd card slot will now accommodate 128GB. The capacitive buttons at the bottom of the screen have been replaced by the on screen ones and the entire phone is enclosed in a metal body as opposed to the polycarbonate ones in the Honor 4X.On the imaging front the device boasts of a 13-Megapixel primary sensor with dual flash, f/2.0 aperture, 28mm wide-angle lens, 5P lens and Blue Glass IR Filters. The front camera is a 5-Megapixel sensor which seems to be borr…

Huawei Honor Holly 2 Plus Launched at Rs 8,499; Features 4000 mAh Battery and 13-Megapixel Camera

Huawei has launched the Honor Holly 2 Plus in India which would succeed the Honor Holly launched almost two years ago. The Honor Holly was a well specced entry level Android smartphone which badly needed an upgrade to match pace with its competitors.The Honor Holly Plus 2 is fitted with a 5-inch HD display and it comes powered by a quad core MediaTek6735 SoC paired with a 2GB of RAM. The Holly Plus 2 offers 16GB of on board storage along with a microSD card slot that can fit in up to 128GB. On the imaging front the Holly Plus 2 sports a 13-Megapixel primary sensor and a 5-Megapixel secondary sensor.On the design front, the Honor Holly 2 looks decent, the textured design on the back panel hide the polycarbonate body and add a dash of elegance. The Honor Holly 2 Plus will run Android Lollipop alongside the EMUI and will be backed by a 4000mAh battery pack. The smartphone also features the standard connectivity options including the 4G LTE support and the dual-SIM support.Honor has also …

Oppo Introduces its F-Series of Smartphones in India with Oppo F1 Priced at Rs 15,990

Oppo has pulled the wraps from its F-Series of phones with the Oppo F1 priced at Rs 15,990. Oppo was in the news recently after it managed to sell 50-Million units in 2015. The phone comes fitted with 5-inch HD display wrapped in a 2.5D Corning Gorilla 4 protective layering. The F1 will draw its power from the octa core Snapdragon 616 clocked at 1.7GHz and paired with a 3GB of RAM. On the storage front the phone offers 16GB of internal memory along with an microSD card slot that can accommodate up to 128GB.The Oppo F1 is fitted with a 13-Megapixel primary sensor and the front camera shapes up in the form of an 8-Megapixel sensor. Oppo has taken care to keep the selfie lovers happy and as a result have included features like the Beauty mode and live colour filters for the camera app. Oppo has also included the screen flash, a feature that will turn your front screen into a flash while taking selfies.The Oppo F1 will run on Android 5.1 Lollipop wrapped in Color 2.1 overlay and will be b…

Blackberry Priv Android Smartphone Launched in India at Rs 62,990 ($925)

BlackBerry tried making a comeback with its Passport and a couple of other devices, but it seems that the Canadian company has failed to recreate the magic. Just like Nokia at its fag end, BlackBerry had been completely relying on the Blackberry OS which had many issues of its own, one of which was the dearth of certain apps on the app store. After allowing users to sideload Android apps in BlackBerry 10, now they are all set to offer complete Android experience by offering Android Lollipop on the BlackBerry Priv.Blackberry Prive has been launched in India and it touts being the first Android smartphone from the company. The Priv has been priced at Rs 62,990 (~$925) and will be available through multiple sales channel including offline stores. The smartphone boasts of top of the line specs which means that it will be appealing to only a certain micro-niche of market.That being said, I personally know a few people who still swear by the physical QWERTY keyboard of the phone and would s…

Lenvovo Says it Will be Launching a “more innovative, more attractive” Moto Phone this July

The smartphone and the PC market slowdown has sent jitters to manufacturers who were pegging on staggering sales targets. Lenovo has been correcting its approach every now and then, and it has been able to carve a niche for itself in the affordable smartphone segment. Additionally, having Motorola under its umbrella should help Lenovo further leverage the stronghold in the smartphone market.Amidst the number crunching and strategies to get back on track, Mr. Yang, CEO of Lenovo said something that grabbed our attention, Lenovo seems to be enroute in launching a “more innovative, more attractive” Motorola device in July for the U.S market. Though not much can be deduced by the announcement, but it most likely points at a new Motorola line up this year which would sport a refreshed design approach and may include all the new features it has been missing out on. That being said, Mr Yang seems to be still optimistic about growth in emerging markets including India, Middle East and Africa. …

Gionee Elife E8 Review: The Gigantic Camera Phone

Gionee has been real busy in the Indian market and we have seen a flurry of phones making their way via many different segments. And the “E” series has had its primary focus on the camera department. Remember the Elife E7 that came a couple of years ago? The one that had one of the best processors of its time in the form of Qualcomm Snapdragon 800? Yes we know the successrors typically take a gap of 12 months to arrive, but it took nearly two years for Gionee this time around – allow us to introduce you to the Gionee Elife E8.Gionee has loaded this phone with some powerful interiors and gone the length to ensure it’s a good looking phone. And talking of length, that is probably the first thing that will manage to awe you – yes, it’s a tall phone with a 6” screen (packs a pixel density of 490ppi) that gets a bump into the 2K paradigm from the FHD screen that we saw on the E7. Holding this gorgeous screen is a shiny metallic frame (gold or gray-silver color options) that goes all around…