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Showing posts from January 29, 2016
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How Three Key Elements In Predictive Analytics Drive Demand And Lead Generation

Many marketing professionals have an uncertain grasp of what predictive analytics can do for performance, and what’s required to put the technology to work.This ebook from Leadspace demystifies predictive analytics technology and outlines how and why interlocking lead discovery, scoring, and enrichment are crucial ingredients in the recipe for sales and marketing success. Read it to understand:How predictive analytics fills a crucial gap in the marketing stackWhat the key technology components of a successful predictive analytics platform areHow your organization can put predictive analytics to work.Visit Digital Marketing Depot to download your copy.

via Marketing Land

Ad Blocking Is A Kind Of Populist Revolt Against The Internet Establishment

AdChoices is a failure. Yet the IAB recently touted the AdChoices icon/program as a great industry success. In that divide and disconnect lies the problem at the heart of the ad blocking controversy — a fundamental lack of understanding of and empathy for users.Despite the ubiquity of the AdChoices icon, multiple surveys (2014, 2015) have found consumers are either not aware or don’t understand it — and few engage with it. The IAB and DAA offer competing data suggesting growing awareness but the weight of evidence shows most consumers don’t know about AdChoices and certainly don’t use it.Ad blocking has arisen chiefly because publishers, technology providers and advertisers have largely taken users for granted, as simply eyeballs, conversions or audiences ready to be tracked and harvested at will. There’s been a long-standing paternalism in parts of the digital advertising industry that has given rise to ad blocking.Ad blockers are addressing real-world problems and user frustrations …

PPC Geo-Bidding, Simplified

Recently, I came across a social media post that — honest to goodness — went on at length about the price the poster would be willing to pay for a new brand of ketchup.“I’d need 50 percent off to give it a try,” opined the timid tomato tester. “If I turn out not to like the product, it’s just a whole lot of wasted time, and a waste of food .”“This calls for snark!” some alien voice urged me.I’m not proud of it, but there was only one possible reply: “Dude. It’s just ketchup.”Unlike the man-child clinging to the safety of the almighty Heinz brand, some people actually get paid to overthink stuff. That appears to be the case in the marketing profession.Despite some underlying complexity in the permutations, probabilities and platforms, there are many topics in digital marketing today that could use a little dumbing down — at the very least to overcome paralysis, but also to avoid doing fake work or engaging in “doctor that actually makes the patient sicker” activity (of the type Nassim …

7 Traits That Will Make You A Great Digital Marketer

It’s hard to believe, but as of this month, I’ve been the owner of an SEO and online marketing agency for 10 short, yet very long years.If you’re reading this, you’re probably “in the industry,” or at least aspire to be — so you don’t need me to tell you how difficult it can be to attract and retain quality employees in an ever-evolving, high-stakes and fast-paced work environment.It’s certainly something my leadership team and I have spent countless hours trying to figure out. It’s also one of the questions I get asked most often from colleagues in the industry: What makes a great employee?Though qualities like knowledge of HTML or information architecture are useful, the one thing SEO and digital marketing rock stars all have in common is that they seem to have certain “intangible” qualities. Personality traits like self-motivation, leadership and the constant thirst for knowledge top the lists and seem to be a predictor of long-term success.While the Millennial generation, or Gen-Y…

When You Rank High Organically But Not Locally (Case Study)

I always enjoy solving Local SEO puzzles, but there’s one that has baffled me for the last couple of years. I’ve had many other professionals in the Local SEO community look at it, and they were equally stumped. It was one of those cases that seemed to make no sense at all, until it finally hit me a week ago.The issue was with a handyman company I work with in Florida that has multiple offices. All their offices rank wonderfully for the keyword pattern “handyman + [city]” — except one. Their office in Tampa has always had an issue that I hear about quite often in the Local SEO world: They rank very high organically, but not in the local results (the 3-pack/map pack).Whenever I come across a situation where organic ranking is high but local ranking is low, it always makes me cringe. It seems to be one of the biggest mysteries out there in Local SEO. I’ve learned a lot in my quest to solve this one and wanted to share it.[Read the full article on Search Engine Land.]

via Marketing Land

Is A “High” Bounce Rate Always Bad? Plus: How To Improve Bounce Rates

When we ask prospective customers if they know how their website is performing, they often quote a Bounce Rate percentage or some other standard Google Analytics site metrics such as “pages per session” or “time on site” and so on, with the assumption that a bounce rate above some percentage is bad.But is a “high” bounce rate always bad?
Bounce RateThe percentage of visitors who enter the site and then leave (“bounce”) rather than continuing on to view other pages within the same site.Is A High Bounce Rate Always Bad?Sometimes A High Bounce Rate Is Okay. Site metrics, like a bounce rate, should be looked at on a case-by-case basis to determine if, for example, a bounce rate is good or bad.For example, the bounce rate for an entrance page (an entrance page is any page where people enter the site from some traffic source) may seem like a high percentage. Let’s say it’s over 70 percent, which many people would assume is bad because it means most people are viewing this page and going n…

Need New Marketing Tech? Make Sure You Look Under The Hood

We don’t do much these days without the help of technology. Even the office coffee machine has some kind of software in it. Our reliance on marketing technology to manage customer relationships, organize our days and handle everything in between means we need software that is both reliable and powerful.Identifying the right options for new marketing tools requires a careful analysis of the technology and its capabilities. However, decision-makers need to consider some points about the team and business behind applications, as well.To make the right decision, you’ll want to look into the following four things:1. Who’s Designing It? How Do They Do It?The methodology a company’s software development team employs is an important piece of information. No iteration of software comes without flaws or bugs that need to be patched.Moreover, software in the as-a-service era must evolve as rapidly as user demand and needs change. If your company needs marketing software that’s accessible on the …

MarTech Today: ScribbleLive Buys Visually, AdSupply’s Patented Anti-AdBlock & Google Updates Webmaster Guidelines

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:ScribbleLive Buys Visually, Marrying Content Distribution With Content Creation
Jan 28, 2016 by Barry Levine
The combined company says it now offers a unique platform with capabilities that span planning, creation, distribution, and analytics.AdSupply Battles Adblock/Adblock Plus With Its Patented Technology
Jan 28, 2016 by Barry Levine
The Culver City, California-based company claims the software is 75 to 100 percent effective at blocking the popular anti-ad software.Final Call: Early Bird Rates Expire Saturday. Register For SMX West.
Jan 28, 2016 by Marketing Land
Supercharge your search marketing campaigns by attending Search Engine Land’s SMX West. Join others obsessed with SEO & SEM March 1–3 in San Jose, CA. Early bird rates expire this Saturday, so register today! Don’t miss out on three days of: Performance-boosting SEO & SE…

New Leak Reveals a Lot About the HTC One M10 Including Snapdragon 820 and a QHD Display

With the time closing in on the year’s biggest launches, leaks are now starting to pour in revealing almost all the new upcoming products. We saw the Samsung Galaxy S7’s leak not so long ago, LG’s G5 was in the news sometime back but that one device which hadn’t made an appearance – the HTC’s One M10 has now showed up in this new coverage by VentureBeat, courtesy the prolific leaker, Evan Blass.According to the source, the HTC One M10 (codenamed HTC Perfume) will come with Qualcomm’s latest Snapdragon 820 SoC along with the Adreno 530 GPU. The company, that once believed the specifications don’t matter, is now going all out as the device is tipped to sport 4GB of RAM, at least 32GB of internal storage (expandable via a Micro SD slot), a 1440 x 2560 QHD display (AMOLED most probably) and will run on the HTC’s Sense 8.0 UI on top of Android 6.0.1 Marshmallow.Also, it will rock a fingerprint scanner on the front that will be embedded in the home button just like HTC’s recent products.Jus…

Snapchat New Feature Allows Friends To Be Added With Personalized URL

One of the biggest gripes of Snapchat to date has been that it’s hard to find your friends to add, and you require a Snapcode to grow your network. Those using the newest version of Snapchat now have an option to share their URL instead of their Snapcode to add them online. The URL appears to be simple to use, providing http://ift.tt/1Uv00CS so that you can now easily add anyone as long as you know the syntax.To access this unique URL in the app, open Snapchat, drag the camera view, click “Add Friends” and then click “Share Username.” Someone accessing this URL on their phone will be able to add you immediately. This becomes particularly helpful in any type of social media environment on the mobile, such as Twitter and Facebook mobile–but it doesn’t hurt to know that URL to encourage people to add you on your website or blog.

via Marketing Land

Five of the most interesting SEM news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.This week: Facebook super-takes over the whole digital world, Instagram gets crazy-prolific with its ads and we reveal the internet’s most used phrase. Shockingly it’s not adding “crazy” or “super” to the beginning of verbs and adjectives.Facebook reveals Q4 and and full year 2015 resultsFacebook basically crushed it in 2015. Facebook native videos are beginning to rival YouTube, with 8 million videos being watched each day. Facebook ended the year with 50 million small business pages (5 million of which were created in Q4) in its network and it’s daily active users topped 1.04 billion.Here are the highlights:Mobile advertising revenue represented approximately 80% of advertising revenue for Q4 2015, up from 69% of advertising revenue in Q4 2014.Revenue for the full year 2015 was $17.93 billion, an increase of 44% year-over-year.Daily active users (DAUs) were 1.04 bi…

10 reasons why you should definitely come to Connect

Please excuse the rather self-serving article, but we are running a new search event called Connect on 4th & 5th February that we’re very proud of and we think you should come.We’re aware that you have a choice of many different digital marketing events throughout the year, and you may be wondering what makes ours so special… well. I’ll tell you…1) It’s in Miami. Look at at Miami, doesn’t it look nice. And it’s almost definitely much warmer than where you are right now…Image courtesy of iamNigelMorris2) More specifically, Connect is taking place at the Ritz-Carlton. Look at the Ritz-Carlton, doesn’t it look nice? And it’s almost definitely much swankier than where you are right now…3) Our focus this year is all about putting the user first. Arguably the most important thing you need to be doing as a marketer in 2016. Connect’s two-track educational agenda has been designed to lead the discussion in the very latest technology, strategy and thinking across paid & organic search,…

The Surfaco Pro 4 Diaries, Day 1: Not Just Another Notebook!

Before we get underway, let me first answer the question that a lot of people asked me when I announced that I would be using the just-released (in India, at least – oh we are so the tech super power that gets devices late… but THAT is another story for another day) Microsoft Surface Pro 4 as my main notebook for five days, just as I did the iPad Pro for the iPad Pro diaries. Now, the question that many have brought up – and very validly in my opinion – is that doing something like that with the iPad Pro made sense because it was not supposed to be a notebook but could do some of a notebook’s tasks provided one got the keyboard cover. So yes, it was not-a-notebook trying to do what a notebook did. So seeing if one could get through five days just using it and not a “regular” notebook made sense.But the Surface Pro 4 is a very contrary beast. Yes, it is sold mainly in tablet form (Microsoft executives kept referring to it as a ‘tablet’ throughout the launch) and the bundling of the Sur…

Lenovo Jumps to No.3 in Indian Smartphone Market as Local Players Continue to Struggle-Canalys Report

At a time when the global market for smartphones is slacking, India seems to have registered a laudable double-digit percentage increase when it comes to Year-on-Year shipment growth. Amidst the leap however many of the other local major players have seen a (relative) dip in sales.The report from Canalys reveals that Samsung has still got its grips on the market and leads by accounting for almost a quarter of the Indian smartphone market. Micromax managed to cling on to the second place in spite of shipments plummeting by 20%, a downfall attributed to the inventory build-up in its distribution network.The Lenovo-Motorola duo seems to be the top gainer last year with the annual shipment numbers just shy of 3-Million units which is a whopping 60% Y-o-Y growth. This surge in the numbers has propelled Lenovo to the third place leaving behind Intex. It is also worth noticing that local players including Karbonn, Lava and Intex have suffered declines in shipments.

Canalys Mobile Analyst Rush…

ATMs in the US Will Soon Support Apple Pay and Android Pay

The manner in which we access to withdraw money from the ATM kiosks have been pretty much the same in last decade or two. Thanks to the rise in the mobile payment services and the slew of companies involved in developing the mobile payment system, banks in US have already started integrating the ATMs with the Android Pay and the Apple Pay services thus bringing the contactless ATM capabilities. Most of the major banks like Wells Fargo and Bank of America are working together with the mobile payment services in order to create the NFC-equipped ATMs, Chase is however ready to roll out the contactless ATMs later this year.Wired had earlier reported that Chase will be rolling out the contactless ATM plan spread over two phases in the upcoming years. So this is how it will work, users will be asked to authenticate on their mobile banking app, post which a unique seven-digit code is generated, much like an OTP which will allow them to access the ATM without their debit card. This is what Cha…

Hundreds Of Local Movie Theaters Will Soon Become Beacon Hot Spots

The days are long gone when the only things you saw at a movie theater were the movie, and previews for movies.These days, it’s not uncommon to watch as much as half an hour of on-screen ads before the movie previews start. Oh, yes, and there’s also a movie.Those pure movie-only days are getting further away, with the joint announcement today by Mobiquity Networks and Screenvision that they will install and manage iBeacons throughout 300 multiplexes in the U.S. to create the largest movie theater-based mobile ad network.Mobiquity runs what it describes as the biggest network in the U.S. of retail mall-based beacons for mobile ads — nearly 500 shopping malls — and Screenvision has a cinema advertising network covering almost 2300 movie theater complexes in the U.S., representing 14,200 screens. Discussions are now underway with marketers about specific ad/marketing campaigns.The companies said the beacons will be installed over the next 60 days. While there have been some experiments w…

Amazon Reports Its Best Quarterly Profit Ever, But Q4 Earnings Fall Short Of Expectations

Amazon shares are down more than 13 percent in after-hours trading thanks to a Q4 (i.e., the holiday quarter) earnings report that fell short of expectations.Sure, the e-commerce giant reported its best-ever quarterly profit of $35.7 billion, but that’s below the $35.98 billion that Wall Street was expecting. Analytics also forecast earnings-per-share (EPS) of $1.56, but Amazon reported $1 EPS today. In its earnings announcement, Amazon says its profit was hurt by the “$1.2 billion unfavorable impact from year-over-year changes in foreign exchange rates throughout the quarter.”For the full calendar year, Amazon says net sales were up 20 percent to $107 billion.Amazon also used today’s earnings announcement to tout the growth of Amazon Prime. While it didn’t reveal actual membership figures, it did say that Prime memberships grew by 51 percent worldwide in 2015, and were up 47 percent just in the US.

via Marketing Land

Microsoft’s $25.7 Billion In Quarterly Revenue & $0.78 EPS Beat, Shares Up

Microsoft this afternoon announced non-GAAP holiday quarterly revenue of $25.7 billion, net income of $6.3 billion and $0.78 EPS. These numbers beat both top and bottom line consensus analyst estimates. The company’s stock is up in after-hours trading.Bing search revenue grew 21 percent (but was down sequentially), boosted by Windows 10 adoption according to the company. Mobile phone revenues were down 49 percent.Sales of Surface Pro 4 and Surface Book generated revenue growth of 29 percent year over year. Cloud services (Azure) grew 140 percent. Office 365 saw 70 percent revenue growth and now has 20 million consumer subscribers.Here are some of the segment highlights verbatim:Search advertising revenue ex-TAC grew 21 percent in constant currency with continued benefit from Windows 10 usageWindows OEM revenue declined 5 percent in constant currency, outperforming the PC market, driven by higher consumer premium and mid-range device mixSurface revenue increased 29 percent in constant …

Marketing Day: ScribbleLive Buys Visually, Account Based Marketing & Facebook’s Earnings Report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:ScribbleLive Buys Visually, Marrying Content Distribution With Content Creation
Jan 28, 2016 by Barry Levine
The combined company says it now offers a unique platform with capabilities that span planning, creation, distribution, and analytics.Five Ways Small Businesses Are Powering Growth With Marketing Automation
Jan 28, 2016 by Digital Marketing Depot
We know from experience that working with a small marketing team is great for communication, but the workload can be a bit overwhelming at times. Small business marketers are often juggling myriad tasks on a day-to-day basis, from email marketing to social media monitoring and more.Apartments.com Launches Its Super Bowl 50 Campaign With Lil Wayne & George Washington
Jan 28, 2016 by Amy Gesenhues
Along with rapper Lil Wayne, Apartments.com’s #MovinOnUp Super Bowl ads will feature actor Jeff G…

ScribbleLive Buys Visually, Marrying Content Distribution With Content Creation

Distribution, meet creation.That, in a nutshell, is the rationale behind the news today that Toronto-based content marketing platform ScribbleLive has purchased Visually, a content creation platform that is based in San Francisco.Deal terms were not made public. ScribbleLive had required that its customers upload existing content, which they obtained elsewhere, and content created on Visually was shown on its platform by the creators, but distributed by the clients themselves.The companies said the new entity combines ScribbleLive’s planning, distribution, and analytics with Visually’s network of creative professionals. Both companies will keep their current offices, and Vince Mifsud will remain CEO. Visually CEO Matt Cooper will head up both platforms, and Visually VP of Marketing Ural Cebeci will assume that role for the enlarged firm.The Visually brand will remain for the time being, as will its standalone platform, but eventually both the brand and the platform will be integrated …

Facebook Takes on Periscope and YouTube, Opens Up Live Video for All US iPhone Users to Start With

Last year, Facebook had announced the Live video feature available for celebrities and verified pages so that they could stream things to their fans directly. Now it seems that Facebook will be launching the Live video feature for more people in order to let them connect with the family, friends and followers in a better way. This new feature will be rolled out to everyone in the US via the iOS app to start with and eventually will be rolled out globally.It is apparently easy to broadcast the event and you don’t need to install any other app or package for that, all you need to do is hit the Live video icon on the status update and then Facebook would allow you to write a brief description on what the video is going to be and would also let you choose the audience for sharing the stream. While the broadcast is in progress, you can see the stats like number of friends who are tuned in and the users in turn can comment live on the video, much like the YouTube streams.The best part is af…