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Showing posts from February 1, 2016
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No-Hype SEO: A Realistic Formula For Making SEO Work For Your Business, Part 2

In part 1 of this series, we talked about the origins of good marketing, how SEO fits into modern marketing, why it’s the most dependable and consistent form of quality lead generation, and (most importantly) how to start your SEO machine.Today, we’re diving into the last two levels that will take you from just generating leads to collecting a return on your leads (revenue).Here are the four levels:High Level (search terms, PPC terms).Top of Funnel (indirect content).Blog Level (relevant blog topics and lead generation tools).Back End (marketing automation and database marketing).Most marketers think of their marketing as having two distinct phases: attracting and converting.The problem with this approach is that it leaves much to be desired on the third (and arguably most important) part of your marketing: trust building.Based on my own experience, the most effective three-step process for a profitable marketing and lead generation system is attraction (collect the lead), trust build…

3 Reasons B2B Marketers Must Embrace Mobile… Now

We’re all familiar with recent statistics that illustrate the growth of mobile device usage. Over the last few years, we’ve seen internet usage on mobile devices grow to exceed PC. In 2015, Google announced that mobile searches now exceed desktop searches on their search engine. And it’s estimated that nearly 75 percent of the US population now owns a smartphone.Mobile is clearly a critical element of any successful marketing strategy. But what does increasing mobile usage mean specifically for B2B marketers? Why are so many B2B companies slow to adopt mobile marketing strategies, and how will this ultimately impact their business success?Here are three critical reasons B2B marketers need to embrace mobile… now.1. Mobile Impacts Fundamental Marketing MetricsMobilegeddon might not have been the digital marketing calamity many were expecting, but B2B marketers must realize that there are significant and fundamental risks associated with not having a mobile-friendly website.According to …

12 fascinating SEM related stats from January 2016

As it’s now February, let’s take a look back at January’s most interesting online stats that will perhaps point you in the right direction for what to expect for the rest of the year.Here we have everything from display ad spend, ‘peak tech’, in-app customer care, data failure, ad blockers to native ads and the true value of brand activity on social.Nearly half the world is onlineAnd almost one-third of the world uses social media, according to We Are Social’s latest global snapshot.The key statistics for digital, social, and mobile media in 2016 are:3.42 billion internet users, equaling 46% global penetration2.31 billion social media users, delivering 31% global penetration3.79 billion unique mobile users, representing 51% global penetration1.97 billion mobile social media users, equating to 27% global penetrationUS display ad spend will overtake search ad spend in 2016eMarketer revealed that digital display ad spend will surpass search ad spend in the US for the first time ever in 2…

Cutting Through The Hype: 5 Points To Drive Value From A Data Management Platform (DMP)

Most digital marketers are by now very well aware of the benefits they can achieve by using a data management platform (DMP). In fact, in a recent Econsultancy & Oracle Marketing Cloud report on the role of DMPs, more than 40 percent of organizations have been already been using them for three or more years.And for some, the promise of unifying and activating data to identify and target the right audiences has been fulfilled. That same report touts conversion uplifts of 200 to 300 percent with basic retargeting campaigns, while an Oracle Data Activation Results white paper cites 20 percent and 50 percent media and data cost savings, respectively, leading to a DMP paying for itself in as little as 3 1/2 months.There is certainly no shortage of hype lately, and it’s no wonder that DMPs have been at the very top of marketers’ technology wish lists. And it’s important to know that same promise of a cross-platform, seamless experience is also near the top of consumers’ wish lists.Today…

Can You Make Online Reputation Damage Disappear? Yes, There’s Hope.

As an Online Reputation Management (ORM) specialist, I frequently get asked by potential clients what’s possible for their cases — mainly, “Is it possible to get this defamation or this terrible thing about me deleted off the internet?”The answer is a qualified “Yes,” depending on the circumstances. Read on to get an idea of how reputation repair works.When a person or a company has a negative thing made public about them on the internet, there are primarily only a few categories their situations may fall into:1. Defamation: Someone publishes a false statement that is damaging to the company or person. This refers to an outright lie or misrepresentation communicated about the subject which causes them harm.For instance, someone could say, “Acme Company broke my blue widget when I took it in to them for repairs, and they refused to take responsibility. They are incompetent and cheats.” If this isn’t what happened, or if it significantly exaggerates or misrepresents what really occurre…

MarTech Today: Google Analytics For AMP, Predictive Analytics’ Three Keys & Beacons For Movie Theaters

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Google’s AMP Project Gets Google Analytics Support
Jan 29, 2016 by Amy Gesenhues
Announced in October, Google’s soon to be released AMP project aims to create a better mobile experience with faster page load times.How Three Key Elements In Predictive Analytics Drive Demand And Lead Generation
Jan 29, 2016 by Digital Marketing Depot
Many marketing professionals have an uncertain grasp of what predictive analytics can do for performance, and what’s required to put the technology to work. This ebook from Leadspace demystifies predictive analytics technology and outlines how and why interlocking lead discovery, scoring and enrichment are crucial ingredients in the recipe for sales and marketing successPPC Geo-Bidding, Simplified
Jan 29, 2016 by Andrew Goodman
Are you overthinking your geo-targeted bidding strategy? Columnist Andrew Goodman thinks you…

Martech Landscape: What is An Ad Exchange?

Billions of dollars are transacted on digital ad exchanges annually. Ad exchanges make it possible for advertisers, agencies and ad networks (you can read more about ad networks here) to buy digital ads across a number of publisher sites  in automated auctions.  Just about every type of digital ad format can now be bought and sold on an exchange, including display, video and native ads on both desktop and mobile. In this installment of Marketing Land’s MarTech Landscape Series, we aim to cut through the jargon and explain what ad exchanges are and how they work.How Do Ad Exchanges Work?On an ad exchange thousands of publishers can make unsold ad space inventory available for advertisers to bid on automatically — as opposed to traditional one-on-one sales negotiations. The buying and selling happens programmatically, which is mostly a fancy term for automatically (check out our primer on programmatic), between software platforms.Advertisers and agencies typically connect to an ad excha…

Google Nexus 6P Review: Premium, Pretty and a Powerhouse

Pure Android or Stock Android or Vanilla Android or whatever you may want to call it, is not just an experience but some kind of a religion to Android lovers. And why not yearn for it when it comes right off Google’s stable and also make you an exclusive first set of users who will taste the sweetness of the latest Android versions. Making all this possible is the elusive Nexus range of devices, smartphones in particular that Android lovers wait for, and prospect new comers dwell in curiosity and anxiety as they make the move. And this year, Google had given us not one, but two Nexus smartphones in two price segments, and we present to you the greater of the two – the Nexus 6P. So why this grand welcome? No we are not attempting to hype or brag, but as we take the curtains off the different segments of our review you will know why the Nexus 6P deserves, demands such a welcome and respect – read on.The Nexus 6P looks to change lots of notions that we had of the Nexus range. Be it the p…

The Surface Pro 4 Diaries, Day 4: Great Multimedia, USB Joy, But Wait, is This a Tablet?

We lost count of the number of times Microsoft executives referred to the Surface Pro 4 as a “tablet” during its launch in India (well, we kept count initially and stopped after seventeen). So well, on day four of our daily tryst with the Surface Pro 4, we decided to use it mainly, well, in tablet mode.And the results were a bit mixed, to be honest. No, we would not go as far as some worthies who have called the device unusable as a tablet. Au contraire, it is very usable in tablet mode, and once again, we cannot stress how compact and lightweight the device is for something with a 12.3 inch display. Carrying it in our arms was very comfortable, as it is actually shorter than the iPad Pro and well, as the sides are not as curve-y as those of the iPads, it actually feels a lot less slippery – it is actually a lot more comfortable to sit in bed with a Surface Pro 4 minus the Type Keyboard than it is to sit with an iPad Pro. The compactness and slightly thicker edges help – you feel like…

Apple Wants to ‘Manufacture and Sell’ Refurbished iPhones in India

For long, Apple’s iPhone has been the status quo for many, it won’t be an overkill to call the iPhone a Rolls Royce of smartphones. That being said, the high sticker price has often deterred people from owning one and this has been the fodder for many Internet jokes. However, this year was the first one in which Apple actually slashed the prices of the ongoing iPhone 6s and also brought in to force several buy back schemes, predicting slowdown of sales in India.Now it seems that the Cupertino company wants to sell refurbished iPhones in India and in due course of time wants to set up a facility to refurbish used phones shipped from China. According to an application filed, “Apple would like to seek the government’s approval to import and sell its certified pre-owned iPhones in India; manufacture and sell its certified pre-owned iPhones in India.”Notice the word ‘manufacture’ above. Refurbishing old/damaged iPhones would involve some reassembling of parts, but calling it ‘manufacturing…