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Showing posts from February 2, 2016
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WordPress Releases 4.4.2 To Fix Two Security Issues

WordPress has released version 4.4.2 of its popular content management system and is “strongly” encouraging users to update their websites immediately.Version 4.4.2 fixes two security issues and 17 bugs. The change list indicates that the bug fixes involve things like pagination and a handful of comments-related issues, among others.The update can be downloaded manually from WordPress.org. The update can also be run manually from the WordPress dashboard, and websites with automatic background updates should see that happen today if it hasn’t already.

via Marketing Land

10 Local Link Building Tips For 2016

The conference season has kicked in already, and I’ve been overwhelmed with how many businesses have been asking for more local link building tips. I wrote a post here last spring about local links, but it was more focused on sharing the importance of local links. This time, I’m here with actual down and dirty tips.As I mentioned before, traditional link builders only target links from sites with high Domain Authority (DA). They’re cautious of Penguin, and they want as much link juice as possible. With Local SEO, I often find that we’re taking the opposite approach.Many times, I prefer a link from a site with low DA, as long as it’s a local website. Heck, we even actively target nofollow links (That sigh you just heard was all the traditional link builders freaking out). Even with low authority and nofollow, a link from a local site carries a ton of local relevancy.Don’t forget: When you’re building links, it’s not only about the inbound link for SEO value. If you get quality links on…

7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing

mama_mia / Shutterstock.com Much of the growth in mobile can be attributed to apps. In its 2015 US Mobile App Report, comScore reports that while time spent in mobile digital media use has grown 49 percent since 2013, app usage grew by 90 percent during that same period and constituted 77 percent of all time spent on digital media.With all that time spent on apps, is there a way that local businesses can get a piece of the action?The problem is that the average smartphone user only visits about 25 apps each month — and 96 percent of time spent on smartphone apps occurs in the user’s top 10 apps. (Tablet users are even higher, spending 99 percent of their app time on their top 10 apps.) That doesn’t leave much room for a small local business to get attention via its own app.The one exception might be for businesses built on frequent habitual use, like coffee shops or fitness centers. Popular apps like Facebook get regular return visits through constantly updated news feed content that u…

Skimlinks Makes Its User-Intent Data Available To DMP Lotame

Skimlinks provides a network of affiliate links to publishers, and then shares all that B2C intent data — such as, these users have clicked on links to HD TVs — with those publishers.Lotame is a data management platform (DMP) that provides all sorts of behavioral, demographic, and other targeting data for advertisements and various kinds of marketing, but it has only occasionally offered user-intent data.Today, the two companies are announcing a partnership, where Skimlinks provides its intent data-based segments of users interested in particular kinds of products, and Lotame makes that data part of a co-branded offering.This is the first time that Skimlinks has provided its intent data outside of its publisher coop, and it’s the first time Lotame has made available a massive layer of info about what users are in the market to buy, right now.Skimlinks’ network includes such heavyweights as Time Inc., Conde Nast, The Huffington Post, Hearst, Gawker Media, and Daily Mail, plus another 1…

Deep-Linker URX Expands Into Related Ads/Content “Carousels”

When you finish reading this story, your attention — hopefully — is still hovering for a few seconds around this story topic.That’s the idea behind the growing realm of content discovery services, like Outbrain or Taboola. Today, San Francisco-based URX steps beyond its origins in deep-linking for mobile apps and introduces its vehicle for steering your attention to related ads and other material.Called AppView Carousel, it appends several text/image/link cards in a scrollable sequence at the bottom of content on mobile web pages. Although it usually provides four to six such cards, there’s no limit. Editorial content in Entertainment Weekly about Beyoncé, for instance, can have attached Carousel cards for tickets to buy on SeatGeek, songs from Spotify, or T-shirts and other merchandise on Wish. The Carousels are available for mobile browsers on either iOS or Android devices. (The following links will show the Carousels when seen on the mobile web: Travel & Leisure and Dancing Astr…

What Marketers Can Learn From David Bowie

chrisdorney / Shutterstock.com The news came over the radio early on a Monday morning last month. David Bowie had died after an 18-month battle with cancer. I was devastated.Bowie was my music idol. Just ask my college roommate, who had to live through our freshman year in a room where Bowie posters covered every available wall space.To the world, Bowie was much more. He was a driving force in shaping music, fashion and videos. A creative genius, he was constantly trying new things. Yet at the same time, he maintained a sound grip on his business. Looking at his life and career, we marketers can learn so much!Tell A StoryPut aside the spangly jumpsuits, platform boots and eyepatch, the catchy, unexpected riffs and complex, layered musical arrangements, the mad personas, the glam rock edginess. At the heart of it, David Bowie was a storyteller — a brilliant, kooky, highly original storyteller.Storytelling, one of the main components of a content marketing strategy, breathes life into yo…

Windows 95 on a Web Browser Reminds You of the Bygone Era

Retro always has its own charm, be it the old Nintendo games or the Marvel comics, they all seem to stir up memories of our childhood. The Windows 95 was my first encounter with the computers way back in 1997 and thanks to a developer named Andrea Faulds we can relive those memories.The developer has created a website that simulates the Windows 95 by leveraging the DOSBox emulator. In order for the simulator to run on browser, the DOScode has been converted into Javascript.Well, that being said, the Windows 95 has very little to offer on the utilitarian front as it is basically just a skin deep simulated OS and is pretty much one dimensional. However, what you could still relish though is the barebones OS of the bygone era and thus realize by how many folds the user experience has been enhanced in the last few years.Firing up the simulator will greet you with the signature Windows 95 login sound post which one can just fiddle around with the settings. I was surprised to see the limite…

How to prove your mobile site or app will deliver ROI

This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too.No mobile project should get the green light until there has been a thorough economic feasibility assessment to evaluate if the potential benefits will exceed the costs of developing, promoting and running it.Conducting an economic feasibility study, which determines if your mobile site, web app or native app will deliver return on investment (ROI), is a critical stage of the feasibility assessment process.Even if the technical, operational and schedule feasibility tests outlined in the previous column deliver favorable results, the board is unlikely to invest until they see the economics of the project are proven.To be persuasive an economic feasibility report must:Detail, quantify, and justify – in financial terms – the benefits of the project.Detail the total costs over the entire lifetime of the project.Calculate when the project will break even.This should be don…

Google Reportedly Wants to Build its Own Nexus Devices, Just Like How Apple Does

Although Android rules the roost when it comes to global mobile OS market share, Google has very little control over the affairs. For instance, the update process in an Android powered phone is something that Google has no control over, they just finalize the update after which it is at the sole discretion of the OEM or the carriers on when and how to push the update. Consequentially many of the Android users are being left in the lurch when it comes to the updates.Unlike the iOS, Android is a diverse ecosystem and it powers devices across different price range and segments thus currently making it impossible for Google to be at the helm of the affairs. As of now Google has been commissioning the manufacturing to companies like LG, Huawei and Motorola each year when it comes to Nexus devices. Now it seems that Google wants to tighten the noose and curtail the power of the manufacturers by taking complete control over the Nexus lineup.As per a report, Google wants to follow Apple’s sui…

The Wonderful World Of One-Click Mobile Buying

It’s a brave new world in online retail, as mobile purchasing tops the short list of hot online retail trends for 2016. But while consumers are clamoring for mobile purchasing mechanisms, many brands simply aren’t prepared to deliver high-quality mobile buying experiences.Ready or not, mobile buying is here. And that means multi-channel marketers not only need to get up to speed on the factors that are driving mobile purchases, but they also should begin implementing one-click buying and other tools that make it easy for customers to complete transactions on mobile devices.Mobile Purchasing: Why Now?Data captured in the Q3 2015 Email Marketing Compass report (registration required) by Yesmail (my employer) shows that mobile purchasing is finally catching on with consumers. In Q3, iPhones generated a quarter-over-quarter revenue gain of 13.1 percent and a year-over-year gain of 46 percent. Total mobile revenue is up 9.9 percent from the same time last year.What’s driving consumer deman…

MarTech Today: Telenor Buys Tapad, Zapier’s “Multi-Step Zaps” & Google’s “I’m Feeling Curious”

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Telenor Acquires Tapad For $360 Million
Feb 1, 2016 by Ginny Marvin
The mobile carrier aims to bring Tapad’s cross-device expertise to emerging markets in Europe and Asia.Marketing Land’s SocialPro Coming To Seattle This June; Registration Open
Feb 1, 2016 by Marketing Land
Sharpen your social media marketing skills by attending Marketing Land’s SocialPro! We’ve moved to an awesome new location: the Bell Harbor Convention Center on the waterfront in Seattle, WA. Join fellow hard core social media practitioners for cutting-edge paid, earned and owned tactics from leading brands and agencies.Beta Rates Expire Next Week. Register For MarTech Today!
Feb 1, 2016 by Marketing Land
Join innovators and main street brands next month pioneering marketing technology at MarTech: The Marketing Tech Conference. Score $350 in savings on All Access Passes …

Survey: 62 Percent Of SMBs Don’t Know Whether Their Marketing Works

The majority of small businesses (SMBs) in the US have fewer than four employees. They struggle to match increasingly complex and fragmented consumer behavior with their marketing — though they often understand what they should be doing at a conceptual level.A new survey of 1,000 U.S. SMBs, from InfusionSoft and LeadPages, largely reaffirms what other surveys have shown about the gap between SMB intentions and their ability to execute. It also reflects a fundamental challenge for SMBs in understanding “what’s working.”According to the survey the top SMB marketing objective was driving sales. That’s no surprise and consistent with lots of SMB survey findings. I want to point out in the chart above the amazing finding that 22 percent said they wouldn’t be using digital marketing at all.The top two areas of intended marketing investment for 2016 were “my website” and “digital advertising and social media.” This question is too broad. However it’s a recognition of the importance of digita…

Is Google manipulating autocomplete results for UK political parties?

What do the autocomplete results for the UK’s political parties tell us about the the corporate and political world, and how are they corrupting your search results?It’s a conspiracy! Political sabotage! Search engine optimisation in the hands of evil puppet-masters!If you’ve been on Facebook in the last 12 hours you will probably have seen a few posts similar to the following…Searchers have discovered that if you type in “labour are” or “lib dems are” the most popular automatically generated results for completed queries are negative phrases such as “finished”, “a joke” and “scum”.However if you type “tories are” or “conservatives are” you get nothing.And of all the places this discovery has been revealed (or at least popularised), it’s the Daily Mail.As you can imagine, there are many calls of conspiracy. The most popular of which are that Google has wiped the autocomplete suggestions for the Conservatives and ‘bumped up’ negative autocomplete suggestions for their rivals as part of…

WhatsApp and Gmail Now have 1-Billion Active Monthly Users Each

WhatsApp has been known for its unparalleled reach and the loyal customer base it enjoys, now the messenger has joined the Billionaires club with monthly active users exceeding 1 Billion in number. The announcement came directly from Jan Koum who is currently heading WhatsApp, he further revealed that 42 billion messages are being sent through WhatsApp daily alongside 1.6 billion photos, 1 billion groups and 250 million videos shared.WhatsApp had earlier reported that it had 900 million monthly active users and in less than five months, the numbers seem to have climbed by another 100 million, a growth rate that is still amusing considering the fact that WhatsApp has been out there for a while and the growth rate should have been saturated. Facebook, the company that owns WhatsApp has 1.5-Billion users alongside the Messenger which has 800 million monthly active users. As we can see from the numbers, Facebook seems to have the edge over other messengers with the highly populated custom…

Microsoft’s Entire Surface Line Outsold by iPad Pro in Q4 2015: IDC

Regardless of the mixed reviews and the late launch, Apple’s iPad Pro seems to be doing pretty well in the tablet market at least when compared to Microsoft’s Surface line according to a recent estimate by IDC that points to a rise of the detachable hybrids last quarter.“We believe Apple sold just over two million iPad Pros while Microsoft sold around 1.6 million Surface devices, a majority of which were Surface Pro and not the more affordable Surface 3,” IDC research director Jean Philippe Bouchard said in a release.The research group claimed that the iPad Pro is a hit when considered the declining tablet market that fell by 10% year over year. They also mentioned that the core reason behind this turnover is because customers are now seeing these devices as laptop replacement more than as tablets. This will eventually lead to elimination of carrying two products for different tasks. Apple’s CEO, Tim Cook, had also said that the device can replace PCs (not something we completely agre…

Top 10 WordPress Plugins to Get More Email Subscribers (Hint #3 is free)

Earlier, I talked about the importance of having newsletter for your blog, and out of all essential subscription option, we should focus more on Email Subscription. It doesn’t matter if you are using Aweber, Getresponse or any other service to build Email list, but you should keep working on it to grow your Email list. There are many WordPress plugins, which let you create beautiful Email opt-in form, to get more Email subscribers. Most of these below listed Email subscription plugin supports modern Email marketing services.Email list is one of the essential parts of a Blog, and I have already talked in detail about it earlier:Must have Subscription option for Every BlogWhy Email Subscription is important for any blogUndoubtedly, building an email list on your blogs can be a BIG asset for your online businesses, in the long run. Most people, eespecially the new bloggers don’t know how to grab their audience attention to make them subscribing to their blogs. If you want to get more peo…