Skip to main content

Posts

Showing posts from February 4, 2016
Instapage

Facebook Has Top Two Apps, 80 Percent Smartphone Penetration Coming Soon

Media measurement firm comScore released its December 2015 US smartphone figures. Device penetration is now 79.3 percent according to the company’s survey data. Expect the numbers to cross 80 percent by March or April.In terms of OS market share, the iPhone lost just under a point to Android since September. Microsoft’s Windows Phone share was flat. The question now is whether Microsoft will maintain that roughly 3 percent share or whether it will further decline.Regardless, in prior signals and statements Microsoft has indicated its shift from emphasis from competing for hardware buyers toward developing apps for Android and iOS. This is evident in, among other moves, the company’s acquisition of iPhone and Android keyboard SwiftKey and the company’s update of Bing app for iOS and Android earlier today.Facebook continues to have the single most widely distributed app. Messenger has risen to number two. Google has six of the top 15, including apps 3 through 7. YouTube is the most wide…

Move Over, Mobile Ad Fraud — “Fat Fingers” Could Also Be Throwing Off Advertisers’ Numbers

If you find that your fingers click ads you didn’t want them to, you’re not alone.In a new study from location-based mobile ad platform Retale, 60 percent of respondents report that, when they click on banner ads on the mobile web or in an app, “it’s usually by accident.”Reasons given: the small screen size, a finger slipping, or both.This result, of course, isn’t just heartening news to the fat-fingered among us (I’m looking at me) who think they are clumsier than normal members of the species.It’s also disheartening news to those advertisers who are counting those impressions as indications of interest by the mobile users. Only 16 percent of respondents reported that they click on the mobile banner ads because they “like the company, product or service being promoted.”Worse yet, only 13 percent said they click because they find the ads “interesting.”In other words, 64 percent said it was “unlikely” they might look closely at a mobile banner ad and the company, while only 29 percent …

Formulating a go-to-market strategy for your mobile site or app

Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.It doesn’t matter how brilliant your mobile website or app is if no one knows about it or uses it.The Catch 22 is that people visit websites/apps found at the top of web search results and they download native apps that appear in app store top 10 category lists. But to achieve these rankings your site or app has to be among the most popular.This is what makes the go-to-market strategy crucial to the success of your project. Planning and budgeting for promotion in advance is not only essential for determining project ROI, as discussed in previous column but it should also influence the development process.The go-to-market plan should consider the following six types of marketing, and weigh up the pro/cons and relative costs of each:Paid advertising – display, search, native.Public relations – to earn press, blog coverage.Owned media: digital – CRM, email, SMS, social med…

4 Search Advertising Trends To Watch

At this time of year, it’s worthwhile to consider what’s likely to occur in search advertising in 2016, so you can adjust your strategy if you’re behind the curve.I took some time to look at the trends we’re seeing at Bing Ads, where I work. Based on unprecedented access to search data, observing advertiser adoption patterns and gauging client interest, here are some predictions for 2016 and beyond.Audience Buying Is On Everyone’s MindAs the technology behind marketing gets stronger, advertisers are able to use real-time data to drive important decisions that have a serious impact on the ad platforms they choose to use.While there is still a lot of opportunity in front of this industry, targeting an audience across channels is suddenly a possibility, which makes advertising more personally relevant and therefore more effective.A great example of this is Bing Remarketing campaigns, which allow you define an audience based on certain behaviors on your site and develop customized campaig…

Why Buy Twitter Followers? 10 Things You Need To Know About Followers Campaigns On Twitter

Do you want to accelerate the growth of your Twitter follower count?Do you want to increase your organic reach on Twitter but find that the “best practices” and “top tips” that promise to deliver thousands of new followers really aren’t working?Okay, I have a solution for you.You should consider buying Twitter followers.Yes, really.Here are 10 things you need to know so you can create ridiculously effective Twitter Followers campaigns.1. Go Legit: Why Fake Followers SuckLet’s be clear from the start. I’m not suggesting that you buy 5,000 followers for your Twitter account for $5 from some shady website like this one:No. Buy a cup of coffee instead.What value do you get from having 250,000 followers if you’re getting anywhere from zero to three retweets from them? None.Fake followers won’t make you influential. Fake followers won’t retweet you, reply to you, click on your links or engage with you in any meaningful way.Furthermore, it looks weird to have so many followers with very litt…

How Trust Can Help Convert Online Shoppers To Buyers

When you and your competitors are selling the same or similar products, how can you help your e-commerce brand stand out from the crowd and convert potential customers into buyers?It all comes back to trust. Earn trust from your customers, and they will want to buy from you.Ease Fears Of The UnknownA Google/Ipsos Media CT study showed that 78 percent of buyers used the internet for holiday shopping research in 2014, yet only 40 percent of holiday shopping occurred online.If you’re a smaller e-commerce brand, new customers may not trust that products will arrive promptly or that your site is secure when they enter credit card information. Use your website and social media to showcase shipping guarantees or to explain to customers the security processes you have in place.Everyone shies away from the unknown. Help customers get to know and trust your brand before they buy, and purchasing decisions will come easily.Educate Your Potential CustomersThe 78 percent of shoppers who used the in…

25 useful metrics for content marketing success

Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking at?The answer to that last question will depend on the business and its goals. Measuring for its own sake is pointless, it has to align with business goals.With this in mind, I’m not going to tell you which metrics are most important, but will simply present the various metrics you could use.The basic (obvious) content metricsThese are perhaps the most obvious and often easiest things to look at, and can be found with Google Analytics (other analytics platforms are available of course).PageviewsSimple enough. How many views did your article, video, infographic etc attract?It’s a good measure of popularity and indicates whether your content has hit the mark, especially in comparison with other pages.If the aim is to build an audience and measure popularity, or to convince advertisers, it works.However, if your goals are different, pageviews will only tell p…

Visualizing Your Marketing And Sales Process

When you think of the machine that is your online business, what do you picture? Do you see something organic? Something mechanical?I think it’s helpful to pick a vision. The marketing and sales functions are too complex. The tools and channels are changing faster today than at any time in history. Thanks, internet.Vizualize your marketing machine to make good decisions about where to invest. Visualizing the process helps us focus on the pieces one at a time, instead of being overwhelmed by the mass of moving parts that feed our pipes, funnels and drips. When we work with clients, we tend to talk about knobs.Here’s what I mean.Our Marketing Machine Looks Like A Scientific InstrumentThe most powerful metric for an online marketing ecosystem is acquisition cost.The lower your acquisition cost, the higher your profit.The lower your acquisition cost, the cheaper all of your advertising becomes.The lower your acquisition cost, the more places you can afford to advertise.But acquisition cost…

MediaTek Rejects Overheating Rumors of Helio X20, Claims they Deliberately Throttle Few Cores

MediaTek not quite long ago made their next-gen flagship deca-core SoC, the Helio X20 official and according to some sources that showcased the leaked launch roadmap, it is headed for a March release. But as it turned out, it was not able to flee from the overheating problems like Snapdragon 810 had. This led to smartphone OEMs including Lenovo, Xiaomi and HTC to reportedly drop the X20 for their upcoming releases to maintain the image they’ve been building for the past year.Earlier reports also said that MediaTek was initially experiencing troubles with SoC’s Wi-Fi capabilities which were dropping at random intervals. When this was fixed, the chip faced serious overheating issues. The Taiwan-based company was bound to officially comment on this and they did by illustrating how the X20 works in order to avoid those heating issues.The Weibo post that MediaTek made declines all the accusations and claims that the company didn’t face any such problems whatsoever. The post also elaborates…

MarTech Today: Google’s Search Head Leaves, Live 360-Degree Video & The EU-US Privacy Shield

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:What’s Next, As Google’s Head Of Search Leaves & Its Machine Learning Chief Takes Over?
Feb 3, 2016 by Danny Sullivan
After 15 years, Google search chief Amit Singhal is moving on. In his place, machine learning head John Giannandrea is taking over. The rise of the machines?Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?
Feb 3, 2016 by Barry Levine
A new report that Google’s YouTube is actively working toward tech in support of live-streaming 360-degree video gets two thumbs up and one down.EU-US Privacy Shield Announced To Replace Safe Harbor Privacy Deal
Feb 3, 2016 by Barry Schwartz
After months of not knowing the future of transatlantic data flows privacy, the European Commission announced the replacement for the Safe Harbor.Choosing A Call Tracking Vendor
Feb 2, 2016 by Digital Marketing Depot
If you’ve …

Google’s Safe Browsing Program Will Now Warn You About the Deceptive Download Buttons

Google wants to make the web a safer place and thus it has introduced a new feature which would warn users about the deceptive sited that may be trying to encourage the users to click on their misleading ads. These ads don’t just intend to earn revenue by forcing users to click but they would also install an application which would further pose risks to the users.The deceptive download buttons are something we have been dealing with for quite a long time, websites include Download button which would lead to the compromised site and thus provides a window for the attackers. The unwanted software might also reveal your credit card numbers and other personal details.Google’s Safe browsing would protect the users from such deceptive embedded content which will also include the social engineering ads. Lately attackers are sparing efforts to not only make the ad look as genuine as possible, but also display a relevant message to lure users into downloading the same. For instance, I use a Ne…

Samsung Galaxy A7(2016) and Galaxy A5 (2016) Coming to India, Priced at Rs 33,400 and Rs 29,400 Respectively

As expected Samsung has today announced the iterative upgrade for Galaxy A7 and the Galaxy A5 at the ongoing Samsung Forum in Kuala Lumpur which are expected to further strengthen the company’s foothold in the mid-range smartphone segment. The Galaxy A5 is priced at Rs 29,400 and the Galaxy A7 at Rs 33,400, both the phones would be available on Snapdeal and offline retail stores starting from February 15.The Galaxy A5 is fitted with a 5.2-inch FHD super AMOLED display and draws its power from the octa-core Exynos 7580 processor clocked at 1.6 GHz and paired to a 2GB of RAM. On the imaging front, the Galaxy A5 offers 13-Megapixel front snapper and a 5-Megapixel secondary sensor. The device will be running Android 5.1 Lollipop and will be backed by a 2,900mAh battery pack that supports fast charging. Additional features include a fingerprint sensor, fast charging and the usual bunch of Samsung’s proprietary apps.The Galaxy A5 offers 16GB of internal memory along with a microSD card slot…

The Surface Pro 4 Diaries, Day 5: The Pricey Nexus of Windows? Perhaps!

There’s something about the Nexus range of devices when it comes to Android (check out our review of the Nexus 6P). There have always been several alternatives to the Nexus range and many devices have been better specced than the Nexus, but somehow when someone mentions great Android performance, the first name that seems to pop up in most people’s minds is the Nexus. There have been aberrations (the Nexus 2, the Nexus 6) but for the most part, the Nexus has been the flagbearer of Android, the benchmark of all that’s good in the OS.Five days into using the Surface Pro 4, we feel that it is the device best suited to carry the Windows standard. Like the Nexus, it does have alternatives. Many of them are better specced. Many even will come with better specs at a much lower price.But we are not sure that there are too many out there that can match the Surface as a whole. For five days we used the device with its keyboard and Pen as our only notebook. And while it did have its share of ecc…