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Showing posts from February 8, 2016
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The Click-to-Call Playbook for Facebook Ads

Nearly 80 percent of Facebook ad revenue is mobile, and thanks to smartphones and click-to-call, Facebook and social ads will drive more than 12 billion calls to US businesses this year.How can you leverage the exploding mobile opportunity in Facebook advertising to drive more calls and sales?Thursday, February 25, join Rachel Malone-Olson of aimClear and DialogTech’s Blair Symes for an informative webcast that will explain:Why click-to-call can help optimize Facebook ad performance.Best practices for creating Facebook ads and landing pages that drive calls and sales.How to attribute, analyze and control calls from Facebook ads to optimize performance.Register now for “The Click-to-Call Playbook for Facebook Ads: How to Drive More Calls and Customers,” produced by our sister site, Digital Marketing Depot, and sponsored by DialogTech.

via Marketing Land

Hacked Content On The Rise: Take SEO Precautions To Protect Your Site

As we kick off 2016, it seems hackers have made a resolution to be more aggressive this year.Recently, there have been reports of more and more hacked and spam content appearing in Google search engine results pages (SERPs). We are even seeing a revival of old-school tactics such as bait-and-switch content hacks. Google has said this increase in spam content is not related to its recent algorithm updates.As an account manager at Elite SEM, I’ve also noticed more attacks on my clients’ sites. Most recently, one of my clients received a malware warning in Google Search Console.The strange thing about this warning is that Google did not provide any sample links or information that would help to identify where the malware was on the site. The warning would also disappear and reappear in Google Search Console every two days or so, and Bing Webmaster Tools did not report a malware issue. Very strange.Using the Google Transparency Safe Browsing Diagnostic Tool, I was able to get a bit more i…

Report: Mobile App Installs, Engagement Highest On Weekend & Evenings

This morning AppsFlyer released its State of App Marketing report. The report looks at more than one billion “non-organic” (paid) installs and five billion app opens across 6,000 apps in 2H 2015.Weekends see peak installs for both iOS and Android apps; however iOS installs drop off mid-week much more dramatically. (The following data are for North America but the report covers global trends.)The practical recommendation for iOS developers is to “reduce spend midweek as users are less likely to download your app.” However Android publishers and developers are counseled by AppsFlyer to continue spending mid-week.The peak time for iOS and Android installs is late afternoon through late evening, between about 4 pm and 11 pm. AppsFlyer says that peak app engagement also follows the same weekend and time of day pattern. However there’s relatively consistent, if lower, app usage throughout the week.The report also examined conversion and app retention rates. It found some interesting and mea…

Top 10 Most Shared Super Bowl 50 Ads: Doritos “Ultrasound” Ranks No. 1 With 890K Shares

Doritos “Ultrasound” was the big winner among Super Bowl ads online last night, generating 893,465 shares.Following Doritos “Ultrasound,” the extended version of T-Mobile’s “Restricted Bling” featuring Drake ranked No. 2, with 346,854 shares, pulling in less than half of Doritos’ total shares.Video metrics firm Unruly ranked the top 10 Super Bowl 50 ads based on the number of shares they received across Facebook and the blogosphere. This year’s Super Bowl ads have not performed nearly as well as last year’s, generating only 2,889,156 total shares — a 36-percent drop compared to the 4,485,297 shares won by last year’s Super Bowl brands.Budweiser, which won the top spot last year with its “Lost Dog” ad, ranked No. 3 this year, airing a PSA-styled ad featuring Helen Mirren delivering an anti-drunk driving message.Of the most shared Super Bowl 50 brands, T-Mobile took three of the top 10 spots, with the extended cut and 30-second spot for “Restricted Bling” both ranking, along with its “…

Are You Digging Deeply Enough Into Geographic Optimizations For SEM?

Often when auditing accounts, we see that geography has been considered a “set it and forget it” type of setting. You can only target where you can target, right? Sure, but that doesn’t mean that there aren’t any optimizations to be made in order to ensure performance is the best it can be.Understanding The Geographic ReportsOf course, the best starting point for geographic optimization is to review geographic performance through the dimensions tab in AdWords and the reporting or dimensions tabs within Bing Ads.Each engine has two reports pertaining to geography, and it is important to understand the difference between the two. The reports look very similar, but they attribute data to geographies differently.The Geographic Report (AdWords): The geographic report shows the performance of the locations you are targeting. If you are targeting people “in, searching for, and viewing pages about my targeted location” (as opposed to just people “in my targeted location”), you will only be ab…

Content Creation Swipe Files: Inspiration, Tools & Organization

Let’s start with a story…You sit down to create a piece of content for your upcoming blog, and you draw a blank. You stare at the blinking cursor of doom, unable to fathom how you’ll come out of this creative void. You sit, minute by minute, waiting for inspiration to strike. Yet all you feel is the thumping of your heart and the slowly forming beads of sweat in your clenched fists. It quickly starts to dawn: You don’t know what to write about, and you have no idea where to start.Writer’s block. The sad fate of many creatives who struggle to come up with their next idea. But this article isn’t about overcoming writer’s block specifically; there are plenty of those out there.I’ll also look beyond writing, since we all know the best content marketing results are found with a variety of content formats, including visual, interactive and written.The truth is that in the world of content marketing, you should never have to experience the racing heart and sweaty palms, because there are str…

How To Build An Employee-Driven Content Strategy In 6 Simple Steps

Social media feeds are whizzing by at rapid rates, so you don’t need me to tell you that quality content is one of the most crucial parts of successful social media marketing.You’ve heard that “content is king,” but in a world of ever-flowing content streams and information constantly at your fingertips, the user is actually king.The more users engage with your content, the more organically visible it is within certain news feeds, and the more likely it is to perform better if paid. The ultimate goal is to get a high engagement rate, and without the user, there’s no such thing as engagement.Yet, even with some traction, organic reach is dismal at best for most businesses. In 2012, Facebook For Business claimed that on average, pages organically reached 16 percent of their fans. Three years later, in March of 2015, Adweek reported on a study by Locowise that indicated Facebook page posts had an organic reach of just 2.6 percent.The good news for small businesses was that pages with few…

Facebook Reports 60 Million People Shared 200 Million Super Bowl 50 Moments

Facebook released its numbers for last night’s Super Bowl 50, reporting 60 million Facebook users shared 200 million posts, comments or likes around the game.For its top three social moments, Facebook listed the halftime show with Beyoncé, Coldplay and Bruno Mars, the final game whistle and Lady Gaga singing the National Anthem. The Super Bowl 50 kick-off ranked fourth, followed by Denver Broncos quarterback Peyton Manning being sacked by the Panther’s Kony Ealy early in the fourth quarter.The most-mentioned players during Super Bowl 50 were Peyton Manning, with 10 million people engaging in more than 19 million interactions, Cam Newton with five million people and eight million interactions, and Super Bowl MVP Von Miller ranking third, with 1.8 million people and 2.7 million interactions.For the halftime show, Coldplay won the most interactions on Facebook, with six million people generating 9.3 million interactions. More than five million people generated 8.8 million interactions ar…

First Impressions: The Moto X Force – Moto’s Crash Test Dummy?

It cannot be easy being the Moto X Force. Ever since Motorola (scratch that, we mean Moto by Lenovo) announced the device, plots were being hatched to damage it in the worst manner possible. Hitting it with a hammer, stamping on it with hob nailed books and dropping it from a great height were just some of the options discussed. And all this – and worse – was duly done to it when the device was finally launched in India earlier this month.If that sounds a little extreme, well, that is the price you pay for being “the phone with the world’s first shatterproof display,” to use the official line. Mind you, even without that with a pixel density of 540 ppi, the Moto X Force is a formidable device – it packs in a 5.4 inch quad HD AMOLED display, is powered by a Snapdragon 810 processor with 3GB RAM, a 21.0-megapixel camera and comes in 32 GB and 64 GB storage variations (both supporting memory cards), with pretty much every connectivity option you can think of (4G, Wi-Fi, Bluetooth, NFC, G…

The Top Brand-On-Brand Blows On Twitter During Super Bowl 50

One of the more entertaining aspect of Super Bowl social media campaigns is whether or not a brand will go to the dark side and throw shade at their competitors/colleagues. While most of the brand interaction is cordial and supportive, the burns are typically more entertaining.This year’s commercials were chock full of attacks, with Taco Bell going after football/futbol, T-Mobile taking on Verizon, Dollar Shave Club going after “Big Razor” and much more. Twitter was no different. This brand-on-brand battle continued on Twitter between Super Bowl advertisers, competitors and even rival sport leagues. Here’s a look at the best shots fired on Twitter:LGApparently, LG wanted more puppies instead of horses. They took the previous Budweiser puppy and the Budweiser #ActLikeIt hashtag:.@Budweiser, we think we have something of yours (and he’s never looked better). #ActLikeIt#SB50http://pic.twitter.com/tSM14z5UZv— LG Electronics (@LGUS) February 8, 2016WWE UniverseOrganizations are indeed bran…

50 most insightful takeaways from #ConnectSEW 2016

We’re back from Miami now, filled to the brim with ideas, enthusiasm and inspiration.Connect was the first of our brand new search marketing events, focusing on the user and their journey.During the two-day event, our attendees got to enjoy three excellent and deeply fascinating keynotes, as well as 30 other sessions across two tracks, concentrating on both organic and paid search, and together they featured more than 40 speakers, all picked for their ability to educate and entertain in equal measure.There was also a variety of networking events, round-tables, beach parties and pool parties that helped our delegates get closer to the experts.Without wishing to blow our own trumpet, it was a triumph. But for those of you who missed out on the fun, I’ve collected together all the most insightful quotes right here…Daniel Loebl on customer-centricity:Daniel Loebl, our opening keynote: “you cannot decide if you’re customer-centric on your own. Your customers will tell you” #connectsew— Sea…

MarTech Today: LinkedIn Drops Ad Network, Hacked Content & Google Penalizes A Link Network

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:LinkedIn Shutters Ad Network, Focusing Resources On Sponsored Content
Feb 5, 2016 by Ginny Marvin
Sponsored Content accounted for more than half of the company’s ad revenue in Q4.Attributing Retail Store Transactions To Online Clicks At Keyword Level
Feb 5, 2016 by Thomas Stern
Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking.Hacked Content On The Rise: Take SEO Precautions To Protect Your Site
Feb 5, 2016 by Tony Edward
Don’t get penalized due to malware! Columnist Tony Edward discusses the recent uptick in hacked content in search results and provides tips to protect your site.
Google Has Penalized A Link Network In Japan
Feb 5, 2016 by Barry Schwartz
After being quiet for over a year on link network penalties, Google says it has penalized a large, J…

No Basic Free-Dom for Facebook as India’s TRAI Votes for Net Neutrality

In a landmark ruling that is expected to have a global impact, India’s telecom regulatory authority, TRAI, has finally sided with Net Neutrality and has banned differential pricing for digital content, and this would also mean a strong blow to the Facebook’s Free Basics scheme that the company had spent a huge fortune on advertising in the country.This new framework emphasize on how Internet should be made available at the same price across all the devices and it further also announces that the defaulters would be fined Rs 50,000 ($735) per day, thus siding with the one content one price concept. The regulatory authority has released the findings titled Prohibition of discriminatory Tariffs for Data Services Regulations, 2016 and it establishes some strict ground rules on how telcos can’t exploit users by setting up differential pricing for individual services, thus defying the very gist of the Open Internet. Here are the rules/guidelines chalked out by the authorities,No service pr…

Bidding for top position on a SERP: what does it get you?

Automatic bidding algorithms have been a part of paid search tool sets for a long time and artificial intelligence is gaining more and more traction every day. While I think this is a tidal wave of information and computing power that’s coming towards every industry, I also think that there are very important strategic decisions that will always be in the hands of the search marketer.One of those most often debated is the value of a top position. Many find themselves bidding to a top position simply because it feels like winning (which is a fantastic reason why removing human emotions in marketing decisions could be a great thing – score one for AI).It is innately good to see your brand at the top of a search page, but I wanted to take a look at the difference between the top and side position. How does the rank of your ad impact its results? Does it differ on Google vs. their search partners? The findings were very interesting.Top vs. SideI started looking at data across the last 13 …

OptinMonster Review: Lead Generation Plugin For Smart Bloggers

When it comes to Email marketing, there are various WordPress plugins out there which you can use to increase the number of sign-ups. One reason which stops most of us from using them is due to lack of graphics and coding knowledge. I started eMail marketing using Aweber long back, but I never used any pop-up email sign-up before because I thought such pop-ups are annoying. I was so wrong with this thought of mine and I realised this after using OptinMonster plugin.One more reason for staying away from using Pop-up plugin is due to lack of graphics and coding skills. Having an eMail list is quintessential for any serious blogger and moreover you need to ensure that you get a great number of new sign-up every day.  You can read this guide to start with eMail marketing for your blog, and read on about this awesome lead generation plugin which you will end up using after the review.After years of waiting, I finally found OptinMonster plugin which is a popular lead-generation and eMail op…