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Showing posts from February 9, 2016
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Google Takes New Measures Against 3 Giant Botnets

In the ongoing battle against scammers that unleash malware on unwitting users through ads, Google announced Tuesday that it has added a new feature to automatically filter traffic from three of the biggest ad fraud botnets.Vast networks of malware-infected computers, known as botnets, generate vast sums of revenue for perpetrators while depleting advertiser budgets on fake traffic by mimicking ad traffic patterns that looks nearly identical to usual user behavior. Google says the trio of ad malware targeted in this latest filter action — Bedep, Beetal and Changthangi — have infected over 500,000 machines, including desktops, tablets and smartphones.Keeping ahead of the scammers has been one of ad tech’s biggest challenges. Google says its new filter is different in that it won’t be fooled by changes to the malware traffic from these three botnets.“One of the key benefits of this new feature is that it is resilient to possible changes to the malware that generates this botnet traffic.…

The Modern-Day CMO: 7 Trends That Will Drive Digital Marketing Success

According to Gartner’s 2015–2016 CMO Spend Survey, digital marketing has moved into the mainstream, with 98 percent of marketers saying that digital methods are merging into the larger marketing operation.A key finding from the report was that 73 percent of marketers now own or share P&L (profit and loss) accountability, reflecting an increased responsibility for driving results.The figures highlighted above serve as a great indication that CMOs and their marketing departments are becoming more accountable for driving maximum business impact from their digital marketing efforts.Digital marketers are increasingly engaging with their target audiences and optimizing digital marketing campaigns. In parallel, modern-day CMOs are now leveraging a powerful combination of the most effective and efficient technology and talent to help them do this.Smart CMOs recognize that they have to utilize their top-performing online channels to fuel digital marketing success in 2016. Those who don’t w…

Why “Good Enough” Is Never Sufficient In Marketing

Fellow marketers, if recent economic headlines are leaving you antsy, if not mildly panicked, you’re not alone.Last year ended on a whimper — fourth-quarter gross domestic product grew by only 0.7 percent — and then the stock market promptly dove about six percent in January amid predictions of greater turmoil ahead.The uncertainty also has had a spillover effect on many smart marketers I’ve spoken with since the financial tempest blew in with the new year. Increasingly, they talk about internal pressures from their companies’ financial gurus to choose cheaper alternative products and services.Even though they remain far from best-in-breed in their categories, the argument is that they are “good enough.”And it doesn’t end there. As more marketing departments are asked to accomplish more with less, the to-do list grows, while resources are stretched thinner and thinner. Pretty soon, marketers are looking at program outcomes and saying, “Well, good enough.”Just good enough?This hardly s…

Russia Joins List Of Countries Seeking More Tax Revenue From Google, Apple

Countries across Europe have been seeking more tax revenue from US tech companies such as Google and Apple. Google and Apple have so far agreed to pay several hundred million dollars to the UK and Italy, with more such agreements likely to follow.Now Russia is trying to get in on the action. According to Bloomberg the Russian parliament is now considering a bill that “would apply an 18 percent value-added tax to as much as 300 billion rubles ($3.9 billion) of revenue that Google, Apple and other foreign companies earn each year.”The move is partly motivated by Russia’s difficult economic situation and “biggest fiscal deficit in six years.” Declining oil prices and Western economic sanctions have taken a toll and created a recessionary environment in the country.The Russian government under Vladimir Putin has systematically tightened control over Russian media, rolled back press freedoms and sought to exert influence over the internet and online content. Accordingly, the government has…

Correlation Or Coincidence: The Race For Causation In 2016

For marketers, 2015 was the year we figured out that buzz and sentiment were as likely to lead us astray as to offer insights that move the needle.That means the race is on in 2016 for marketing analytics professionals — both in-house and vendors — to figure out how to find data that intelligently correlate to revenues (or at least, to KPIs that are smart approximations of revenue, such as units shipped, subscribers and so on).But beware. In any race, there are shortcuts. And some shortcuts can lead to disaster, not discovery. That’s exactly what’s starting to happen in the world of marketing analytics in 2016.In many ways, marketing analytics vendors are starting to sound the same. Each one promises to help marketers impact revenue and prove their value to their respective C-suites.And with stunning visualizations and alluring dashboards, it’s easy to create the appearance of “signal” versus “noise” the moment social media measurement graphics begin to take the same general shape as …

How To Become An Expert At Nothing (And Build A Great Marketing Organization In The Process)

There are perhaps fewer than 1,000 people who have been doing SEM (search engine marketing) for as long as I have. I started in 2000, back when “expensive” keywords on GoTo.com cost 25 cents and the only campaign management software available was called GoToast (now long gone — it was acquired in 2003!).When I first started my agency way back in 2008, I managed every SEM account personally. Even a few years later — when we had scaled to 10 or 15 full-time SEM pros — I still checked every account daily.Today, however, my SEM skills are beyond rusty; it’s been years since I actually managed an account, and I probably log into AdWords only a few times a year. If you gave me the Advanced AdWords exam, I’m not sure I’d pass.As my agency grew, I realized two things: First, for a leader to grow a business, he has to “fire himself” from jobs. Second, every business needs both “visionaries” and “integrators” to be successful.Rule #1: Fire YourselfIn the early days of 3Q Digital, not only did I…

AdWords Smart Goals: not a smart move for advertisers

If I told you that your company could automate your paid search advertising bids based on the conversion data of thousands of other businesses, but not your own data, would you tell me to take a hike?I think it’s safe to say that many of us PPC professionals disagree with Smart Goals for various reasons – and think this new offering from AdWords is just downright dumb.There’s certainly been some heated conversations around the web on the issue of Smart Goals, and this post from Julie Bacchini of Neptune Moon has some very good points.Let’s look a little closer at what I believe the issues to be, and I’ll end on a positive note by highlighting something interesting that Smart Goals is doing.Companies that might use Smart Goals are not all that unsophisticatedFirst, it really doesn’t matter if the company that would use Smart Goals is a local brick-and-mortar storefront or an enterprise business. In my opinion, the data is not providing anything valuable to anyone.However, AdWords talks…

MarTech Today: More Beacons In Theaters, Yahoo Closing BOSS & Google My Business API

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:More Beacons, Now Coordinated With In-Lobby Video Screens, Invade Movie Theaters
Feb 5, 2016 by Barry Levine
Proximity marketer Thinaire, working with Panasonic and IBM’s Watson, will be sending mobile marketing to moviegoers in the lobbies of a thousand US theaters.MarTech Rates Increase Saturday. Save $350 — Register Now!
Feb 8, 2016 by Marketing Land
Join innovators and main street brands pioneering marketing technology at MarTech: The Marketing Tech Conference. Save $350 on your ticket by registering this week!Here Are The Top Ten Brands Scoring Positive Comments From Super Bowl Ads
Feb 8, 2016 by Barry Levine
Social analytics firm Networked Insights cranked up its platform to find out which company won the “Brand Bowl.”Hacked Content On The Rise: Take SEO Precautions To Protect Your Site
Feb 8, 2016 by Tony Edward
Don’t get penalized d…

Viacom Extends Snapchat Ad Deal & Will Now Sell Snapchat’s Ad Inventory

Viacom missed revenue estimates during their Q1 earnings report yesterday, but unveiled some positive news in the process. The ad deal that Snapchat and Viacom have inked will be extended, Viacom will add more channels to Snapchat Discover and Viacom will now be able to sell Snapchat’s U.S. owned and operated ad inventory.Previously Viacom had a ad and content deal around that included both Comedy Central and MTV content on the Snapchat “Discover” page. According to Reuters, Viacom will now be able to sell ads on content that includes Snapchat created Discover content and “Live Stories”, the curated user posts on a topic/event/location. Viacom is the only TV company that currently has this arrangement with Snapchat.This comes on the heels of ad API rumors. Instead of lacking ads or completing a full on ad system, this could be a happy medium to help the network monetize in the short therm. The deal makes fiscal sense as it gives Snapchat instant access to bigger brands and a seasoned…

Twitter’s New “First View” Ad Spot Gives Video Ads Top Billing For 24 Hours

If scroll blindness is the new banner blindness, Twitter is rolling out a potential solution for advertisers looking for maximum visibility and engagement on the social network.First View, Twitter’s latest ad effort, gives advertisers billboard positioning for their video ads in the top ad spot (below one organic tweet) in targeted users’ timelines for 24 hours.When users’ visit Twitter via the app or web for the first time during that 24-hour period, a Promoted Video will appear in the top ad spot, visible above the fold. The placement guarantees that advertisers at least have the opportunity to get noticed and engage with users before they start swiping down through their timelines.For now, the placements are aimed at brand and media advertisers looking to get maximum viewability for their video campaigns on the platform, but any ad using video including app install ads, can appear in the top spot.20th Century Fox is a launch advertiser, using First View to promote the trailer for t…

Facebook Told To Stop Tracking Non-Users Or Face Fines In France

France’s data protection authority, Commission Nationale de l’informatique et des Libertés (CNIL), has been one of the more aggressive in going after Google for alleged EU privacy violations. The regulator has turned it attention to Facebook and ordered it to comply with the French Data Protection Act or face fines.France and other EU privacy regulators, notably Belgium, have objected to the alleged practice of cookie-based tracking of non-Facebook users on third party sites through social buttons or plug-ins. According to a public statement issued by CNIL, earlier reported by TechCrunch:FACEBOOK collects, without prior information, data concerning the browsing activity of Internet users who do not have a FACEBOOK account. Indeed, the company does not inform Internet users that it sets a cookie on their terminal when they visit a FACEBOOK public page (e.g. page of a public event or of a friend). This cookie transmits to FACEBOOK information relating to third-party websites offering FA…

Twitter Sees 5 Percent Drop In Super Bowl Social Activity, Facebook Down 25 Percent

Super Bowl-related tweets were down a bit this year compared to last year’s game, though Twitter’s drop in social activity wasn’t as pronounced as what happened on Facebook.Late Monday, Twitter announced that there were 27 million tweets sent Sunday in relation to Super Bowl 50. That’s about a five percent drop compared to the 28.4 million tweets last year about Super Bowl 49, a game that wasn’t decided until the final minute.Twitter is making a bigger deal about the 4.3 billion total impressions that this year’s tweets received across the web.Twitter total audience: 4.3B views of #SB50 Tweets on & off Twitter, based on 27m Tweets (inc. pre/post game) http://pic.twitter.com/ZZnGvHgwJH— Twitter Data (@TwitterData) February 9, 2016 The company didn’t announce a number of tweet impressions last year, so we have nothing to compare.Facebook Activity Also Down This YearFacebook’s self-reported social activity was also down, and even more significantly than on Twitter.The company says the…

Who really won the Super Bowl? A consumer search investigation

Every year, roughly 110 million households (46% of Americans) tune into the most iconic football game of the year.When consumers have questions or are seeking information related to the Super Bowl they turn to Google as it’s one of the most searched for events of the year in the world.Let’s analyze some of the consumer search data to see this year’s real winners.In addition to battling on the football field, the Broncos and Panthers battled for search volume too. It was neck and neck throughout until Denver pulled away when the game looked to be out of reach.Brands pay big bucks for Super Bowl television spots, so measuring their effectiveness is essential and can be tricky. One way to do so is to look at which ads drove the most search volume (consumer engagement).Advertiser search interest during Super BowlLooking at the top commercials, it looks like the Audi r8 Commander spot drove the most searches. This was followed by Jeep’s Portraits spot. Hyundai’s Ryanville ad was entertaini…

Quoty WordPress Plugin: Select Text & Share It on Social Media

Social media sharing is a vital part of driving more traffic to our blog. We do various stuff such as adding social sharing buttons, encouraging users to share the content at the end of article & many of us also use click to tweet to give tweetable quotes. Along with these, we also follow some of the tips mentioned here & here to make our content more shareable.Recently, I bumped into one plugin call Quoty & I realize this is something which can encourage a lot of social media sharing on all platform. Especially if you use one liner, quotes or have a ton of text in your blog, this plugin could be useful for you. This is one simple plug & play plugin & I would show you what it does & how it might be useful for your blog.How Quoty WordPress plugin helps in getting more social media shareQuote as name suggest has to do more with the quotes. Once this plugin is activated, your readers can select any block of text on your blog post & share it on their social med…

Sensor-1 is a Coin Sized Surveillance Device that Can be Glued to Anything

Security systems have been evolving lately and with the onslaught of IoT and smarter security devices, the things are sure to change. Data has been the treasure for many of us and we cannot just afford to lose the data or even let anyone fiddle with it. The Sensor-1 is a security device designed for the same, it helps you ward off intruders, avoid data thefts and also make sure your tiny toddler has not mistaken your laptop for his favorite toy.The Sensor-1 is very small, in the sense it is of the size of a coin and it can be stuck to different surfaces with an adhesive 3M command strip. The Sensor pretty much acts up as a stripped down version of the usual surveillance system. This tiny sensor is capable of detecting moments, alert you when you leave the machine behind and it will also track how and when it is moved.The Sensor-1 apparently maps the environment and stores a measurement, any changes in the same will triggers an alarm. The Sensor-1 employs a slew of sensors including gy…

SEO Smart Link Premium WordPress SEO Plugin Review

Internal linking of your blog posts is one of the important factors for search engine ranking, and it also helps in reducing the bounce rate of your site. Though if you have a good number of posts (50+), it might get too much to interlink manually all the time. How about we automate the whole system of Internal linking and instead of manual linking all the time, it will auto link any Keyword with a pre-defined blog post.Here I’m going to talk about one important plugin for every WordPress blogger call: SEO smart link Premium. SEO Smart link plugin auto interlink your blog post and also tags and categories. Even from SEO perspective, it helps in quick internal linking along with keeping the anchor text intact. Google spokesperson Matt Cutts is sharing the importance of interlink links in below video. It’s a must watch for anyone with a website: SEO smart link plugin is one of those plugins that is used by all professional bloggers. The plugin has an inbuilt caching system which is cruci…

Samsung’s Leaked Patent Points at a New S-Pen Stylus that Doubles Up as a Kickstand

Samsung has been fiddling with S-Pen and its enclosure a lot and now it seems that they have applied for a patent which would not just accommodate the S-Pen without any hassles but would also double up as a kickstand. The S-Pen has been one of the USP’s of the Galaxy Note series and recently it was in the news after many users reported that the S-Pen was jamming while removing it from the holster.The media consumption on cell phones has definitely increased over the years and it is simply not comforting enough to hold the phone in a single hand and watch movies for hours. Smartphone users have been buying phone cases with folding kickstands but the new patent is all set to make such cases redundant. The patent points at the fact that Samsung might very well incorporate that in the upcoming Note 6 smartphone later this year. The patented stylus is more made up of a linkage which will allow it to bend and support the phone like any other kickstand would do.It is also quite possible that…

Yelp 2015 Revenue $550M, Projects Nearly $700M For 2016

Due to a coding glitch at PR Newswire, Yelp’s Q4 and full year 2015 results were released early, before the market’s close. The company announced a loss of $22.2 million but posted higher-than-expected revenues of $153.7 million. The stock was off roughly 10 percent in after-hours trading.Local advertising revenue (small businesses) came in at roughly $126 million, which grew 35 percent year-over-year; 61 percent of that was PPC-based. Transactions revenue (largely Eat24) was $14 million vs. $1.4 million a year ago. Brand ad revenue and “other revenue” combined for the remaining $14 million.For the full year revenue was $549.7 million, representing an increase of 46 percent vs. $377.5 million in 2014. Yelp projected 2016 revenues to be between $685 million and $700 million. The company also announced that current CFO Rob Krolik would be leaving the company and that a search for a new CFO would begin immediately.Yelp also released cumulative data since its 2011 IPO to demonstrate how m…