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Showing posts from February 12, 2016
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How Marketers Are Using Social Display To Build Brand Love And Grow Business

Brands should take inspiration from the tenets of a love letter when they communicate with their customers. Marketers can unlock the value of users’ social media content by using it to attract other consumers in an authentic and trustworthy way. In short, social media persuades.Find out how today’s top marketers are tapping into the power of social persuasion to build brand love and grow business. Download “The Pursuit of Social Persuasion” from Wayin to:Get tips and ideas to build your social media marketing strategySee how brands like Dunkin Donuts, 20th Century Fox and the Denver Broncos are using social persuasionLearn proven tactics for surfacing the most persuasive user-generated content to sell your audienceVisit Digital Marketing Depot to get your copy.

via Marketing Land

5 Simple Strategies To Improve Your Blog’s Search Rankings

Whether you’re a B2B or B2C marketer, there is ample opportunity to boost your search engine rankings through blogging. However, you can’t implement a short-term approach to build a long-term source of organic traffic.When you’re doing SEO, you need to be cautious. Some of the strategies that worked in the past will now get you penalized. On the contrary, some strategies that formerly weren’t worth your time are now essential.If you want to build a sustainable web presence, then you need to adapt to the changes of Google’s algorithm. Whether you see these modifications or not, they are happening.As you continue to align your content to the updated algorithm, you’ll gradually generate organic traffic. But more importantly, you’ll be able to attract prospects that could potentially become loyal customers.Popular avenues for generating traffic to a business’s website include blogging, SEO, social media and email marketing. Many of these can (and, I would suggest, should) be used in conju…

The “BuzzFeeding” Of The Election And Why Marketers Should Be Watching

During the Interactive Advertising Bureau’s Annual Leadership Meeting last month, David Axelrod, former senior adviser to President Obama, took to the stage to give his predictions on the presidential campaign and talked about the dynamics of both parties.When analyzing the GOP field, Axelrod pointed out that while the media has continued to focus on the Donald Trump Show, Trump only has 35 percent voter support.While that may seem like a lot of support in a five (or more) person race, once the campaign is down to two people, it doesn’t necessarily represent a win, a point he repeatedly made on CNN this week.Trump has run his campaign as well as any master marketer would; he knows his audience and his brand. His audacious, sound bite-style comments have earned him around-the-clock media coverage, for good or for ill.Conventional wisdom says that all of the noise he is creating is just that — noise that will eventually quiet down, as historically, only the most passionate folks turn ou…

In Retail, It’s “The Year Of The Customer”

Two of retail’s largest and most influential conferences were held in January 2016, though they happened to have taken place about 1,000 miles apart.The National Retail Federation’s (NRF) Annual Convention in New York City, commonly known as “Retail’s BIG Show,” is where retail executives coalesce to discuss innovative ideas, share insights and learn about new technologies that will transform and innovate retail business.Meanwhile, in Orlando, Florida, the ICR Conference, an annual institutional investor event, welcomed CEOs and CFOs of leading public and private companies in the retail and restaurant sectors to discuss recent holiday season results and share their outlook for the coming year.I had the opportunity to attend and present at both functions, so here are what I consider to be six of the key takeaways and trends from both meetings.In 2016, The Customer Reigns SupremeNow, more than ever before, the customer is continuously connected through an exponentially growing list of a…

Off the Marc! 10 Things You Simply Do Not Do on Twitter

It is one of the most popular social networks in the world and notwithstanding all the hashtags talking of its demise (following news of timeline tweaks), continues to go strong. But for all the communication that Twitter offers, it is also a very brutal and cruel place, for the simple reason that in most cases, you really do not have too much control over who follows you (blocking people is an option as is muting them, but in most cases, this step is taken AFTER the worthies have done damage to be cut out). Outrage is also more often seen – and highlighted – on Twitter than on other social networks. So, as Marc Andreessendiscovered, you do need to step very gingerly when in Twitterland. There are no Ten Twitter Commandments, as different approaches work for different people, but goeth thou in to the jungle that is Twitter? Then take care to avoid these ten pitfalls: (we did take a slightly Biblical tone to compensate for the absence of official commandments)1. Thou shalt not state co…

Setting Your iPhone’s Date to 1-January-1970 Might be the Easiest Way to Permanently Brick it

A fresh glitch on 64-bit devices running iOS seems to have caused a nightmare for Apple store which will have to attend to a pile of dead devices. The glitch is not just something that goes away with a reboot or a soft reset, but instead will brick your iPhone for good! If you manually change the date of iPhone or any 64-bit iOS device to 1st January 1970 the device will be permanently bricked. Connecting to iTunes and restoring the device to factory defaults also doesn’t seem to work.The device date can be changed by heading over to Settings>General Menu>Date and Time and then by turning off the Set Automatically option. From the scroll menu if you select 1970 as the year and January 1 as the month and the date, switch off the device and try to switch it on again, then Boom! Your iPhone will refuse to go beyond the start screen and no amount of fiddling will help you get around the problems. We would not suggest anyone to try this on their phones until and unless you have a sta…

Cracking The Black Box of Digital Measurement: Mobile Apps

Since the dawn of web measurement in the late 1990s, digital marketers have been a notoriously analytics-focused bunch, living their lives through conversion rates, bounce rates, click-through rates, open rates and a slew of other metrics too numerous to mention.But if there is one area of measurement where marketers appear unable to work their powers of digital insight, it’s mobile apps.According to a Forrester Research report (“Use Analytics To Create Mobile Best Practices,” 2015), more than half of all digital business professionals (57 percent) use no analytics whatsoever to measure their mobile apps. Moreover, only one in five developers integrate crash reporting to monitor app performance.Say again?This means most marketers have no clue what is happening within their apps from a usage perspective, and worse, have no clear way to optimize those apps to increase in-app engagement.Meanwhile, developers have limited insight into the performance of their apps. That leaves marketers a…

MarTech Today: Time Inc. Buys Viant, Diffbot’s Semantic Web & Crawling A Staging Server

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Time Inc. Acquires Myspace-Owning Viant, Readies To Battle Facebook And Google
Feb 11, 2016 by Barry Levine
The combined entity says it now can offer access to a massive list of identified first-party customers, plus premium ad inventory.Wikidata 101 For SEOs
Feb 11, 2016 by Clay Cazier
Columnist Clay Cazier guides you through the basics of Wikidata, explaining what it is, why it matters to SEO professionals and how you can leverage it.Data Extractor Diffbot Wants To Turn The Web Into The Semantic Web
Feb 11, 2016 by Barry Levine
Startup nabs $10 million to launch its massive structured database that “knows” about products, news, profiles, comments, and other web content.MarTech Maven Scott Brinker: The Adobes And The Oracles Missed The Opportunity
Feb 11, 2016 by Barry Levine
As marketing tech was beginning to catch hold a few years ago, h…

View Counts Are Coming For Instagram Video

In the nearly 3 years since video debuted on Instagram one thing has been missing: view counts. Unlike YouTube/Facebook/Vine Instagram hasn’t displayed the number of times a video has been played, until now. Instagram will soon be counting anyone that watched at least three seconds of a video as a view, just like Facebook.Over the “coming weeks” Instagram will show view counts along with the standard ‘like’ and ‘comment’ counts. This will be a major improvement for brands, as they’ll now be able to see their most popular content. The issue with the current format is that the only data available on video content is whether people like the video or have something to say about it. The missing element has been reach.Of course the other benefit of view counts is to appeal to advertisers. A view is the main metric that advertisers focus on when it comes to video ads which will make the platform more appealing to advertisers.The view counts will be rolling out over the coming weeks, for mor…

Eight of the most interesting SEM news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.It’s a bumper week full of search data, stats on mobile shopping use and a rollercoaster-ride of social channel improvements. Some good, some bad.Actually a rollercoaster is a terrible analogy, it’s all good on a rollercoaster. I’ll rephrase… some improvements are like being stuck for ages at the top of a rollercoaster due to a mechanical fault, with neither getting off or going backwards a possible option. Boom, hashtag analogy!82% of Super Bowl ad searches happened on mobileAccording to Google, there was a 12% rise in Super Bowl TV ad related searches on mobile during last weekend’s big game. 11% percent of searches happened on desktop and seven% on tablets.Overall, Super Bowl ads drove more than 7.5 million incremental searches for advertisers with big pockets, which 40% higher than during last year’s game.The biggest winning brand being Audi, with Acura second an…

First Impressions: BlackBerry Priv – BB, with Android Inside

It was something that many felt the Canadian company that once bossed the business side of smartphones should have done a few years ago. And well, now it finally has. After cocking a snook at apps, then supporting Android apps on its BB OS, BlackBerry has finally come out with a device that runs Android – the Priv.It is not just the presence of Android that makes the Priv special. The device also comes with a form factor that was made famous by the likes of Nokia in 2007 – the slider, in which the keyboard slides out from under the display. And it is curved touchscreen display (a la the Galaxy S6 Edge) too – a 5.4 inch AMOLED affair with a resolution of 1440 X 2560, giving it a very impressive pixel density of 540 ppi.So in terms of “sticking out in a crowd” ability, the Priv is right up there with the Passport, although its slightly more conventional form factor will not make people notice it as immediately as they did the Passport. They will, however, notice it the moment you slide …

Introducing Shift, our brand new London event, 24-25 May

All the experts, analysts and geeks here at Search Engine Watch and ClickZ are very proud to present Shift, a new two-day event taking place at 155 Broadgate, London on 24 – 25 May 2016.Shift is all about altering the minds and business models disrupted by digital, and recognising the imperative need to transform.At the event, 500+ senior business and digital marketing strategists from a huge array of global brands will meet to compare notes, source suppliers, get quick answers, sharpen their strategies, help each other and discuss the impact of digital on the future shape of business. Your business!What can you expect from Shift?Two days jam-packed with best practice advice, new research, challenging opinions and relevant, up-to-the-minute case studies. The idea is simple: Shift is all about turning the tables to take disruption head-on.There’ll be 50+ speakers, all in top echelons of the C-suite from brands as diverse as BBC, Travelex, Etsy, Heathrow, Vodafone, Nissan. They’ll be de…

Qualcomm’s Snapdragon X16 LTE Modem Promises a Gigabit of Speed with Reduced Dependency on Carriers

Qualcomm has been at the forefront when it comes to LTE modems and now the company has pulled the wraps from Snapdragon X16 which in cahoots with the WTR5995 receiver, promises speeds up to 1Gbps which is literally a threefold increase over the current speeds of 300Mbps. The Snapdragon X16 will however still offer 150Mbps of upload speed which is almost similar to the speeds currently offered.As rightly pointed out by ArsTechnica, most of the recent increase in LTE speed have been offered by combining chunks of spectrum across multiple antennas to magnify the bandwidth. It is common for the LTE modems to blend in different technology to offer the speeds, phones usually use chunks of 20MHz spectrum along with a higher rated QAM (Quadrature amplitude modulation) which is in turn expected to increase the data transmitted over the same link.The quintessential aspect here is the fact that Snapdragon X16 LTE Modem will reach the Gigabit class by using the same amount of spectrum as Cat 9 LT…

Fetch! From Microsoft Garage will Use AI to Identify the Canine Breed

Microsoft seems to be putting up its AI capabilities to good use as we can see in Fetch, the latest app from Microsoft Garage, the Redmond company’s impromptu innovation centre. Fetch is an iOS app which will identify the dog breed by using your camera or photo library. The identification is done on the basis of breeds and the app will also tell you further that what kind of human personality will fit in the best with the breed in question. The app can guess on which of the pets do you or your friend have, which is kind of fun.Remember the Project Oxford from Microsoft, an AI based development kit along with API’s, well this might be the very reason why we will be able to witness a surge in the AI apps. The Project Oxford lays across a platform that is literally like a blank canvas for the developers who can scale up and build apps on it. The Fetch mobile app has been based on the Project Oxford and designed just in time for the Kennel Club’s Meet and Compete and the Westminster Kenne…

Marketing Day: Time Inc. Acquires Viant, Super Bowl Snapchat Ads & SAP Ariba CMO Interview

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Time Inc. Acquires Myspace-Owning Viant, Readies To Battle Facebook And Google
Feb 11, 2016 by Barry Levine
The combined entity says it now can offer access to a massive list of identified first-party customers, plus premium ad inventory.Wikidata 101 For SEOs
Feb 11, 2016 by Clay Cazier
Columnist Clay Cazier guides you through the basics of Wikidata, explaining what it is, why it matters to SEO professionals and how you can leverage it.Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)
Feb 11, 2016 by Lori Weiman
Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers.Data Extractor Diffbot Wants To Turn The Web Into The Semantic Web
Feb 11, 2016 by Barry Levine
Startup nabs $10 million to launch its massive structured database that “k…

The Five Pillars Of Social Marketing

From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social engagements in repeatable, business-building ways.To help you navigate the sea of social change, Oracle created this guide based on five pillars of social marketing:  Listening, Engagement, Marketing Communications, Social Advertising, and Analytics.You’ll learn steps you can consider to:Explore new uses for old channelsEngage in the most welcome waysAnalyze activity meaningfullyVisit Digital Marketing Depot to get your copy.

via Marketing Land

Time Inc. Acquires Myspace-Owning Viant, Readies To Battle Facebook And Google

Today, Time Inc. announced it has acquired ad tech firm Viant, owner of Myspace. This deal, according to Viant’s top executives, creates a quality ad environment that rivals Facebook and Google’s.“This acquisition is game changing for us,” Time Inc. Chairman and CEO Joe Ripp said in a statement.The Irvine, California-based Viant, which changed its name from Interactive Media Holdings a year ago, owns the social network Myspace and claims it has access to 1.2 billion identified and registered users.It also has the Specific Media ad network and agency, the Vindico video ad management platform, the smart TV system Xumo, and, launched a year ago, an Advertising Cloud with an Identity Management Platform.Time Inc. has over 90 brands, including its namesake magazine, Sports Illustrated, Fortune, People, and Entertainment Weekly.Together, CEO Tim Vanderbook told me by phone, Time and Viant can offer a massive database of identified, first-party customers plus premium ad inventory space.The c…