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Showing posts from February 15, 2016
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5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO)

There you are. A big redesign or CMS migration is looming, and you’re ready to unleash a crawl on the new site in a test environment. You fire up your favorite crawling tool and trigger the crawl… and it lasts all of three seconds.Yes, there’s an obvious problem. The staging server is protected and behind some type of security measure that inhibits you from freely crawling it. Sweat begins to form on your brow as you wonder how you will get the crawl completed.At this point, you could choose to manually check all the pages, but you might end up in a padded room whispering something about header response codes taking over the world.Or you could continue to click “crawl” and repeatedly crawl a login page, but that won’t help either. OR you could snap out of it and figure out a way to crawl the site in staging, which would enable you to analyze the crawl data and save SEO. Yes, that’s the ticket.Some of you might be saying, “Hey, this is easy to get around!” Well, it’s important to under…

The Quiet, Smart Growth Of #GirlsWhoCode

For marketers, knowing what to measure after a campaign goes live has been a difficult question to answer for decades. With so many channels, metrics, tools and spreadsheets to fill out, it can get overwhelming pretty fast.What numbers are the best gauge of your success? When do you declare victory or defeat on a campaign? And how do you know when you’re looking at the wrong number?Usually, you don’t.The key to a good measurement process is focusing on the number that will drive your business — not the easy numbers to get, but the right numbers. Sometimes a quieter story can speak volumes about bottom-line results.Need proof? Let’s take a look at the progress of a game-changing social movement called Girls Who Code.The Girls Who Code MovementGirls Who Code is a national nonprofit organization whose goal is to close the gender gap in the technology world. They focus on empowering young women through engineering, computer science, and all sorts of cool, geeky stuff.It’s a great organiza…

Why Email Is Key To Maximizing Owned Media (And Assets) In Digital Marketing

Every company has digital marketing challenges that are unique to their industry, their selling model (direct to consumer/wholesale/hybrid), their technology stack and their organizational structure. But acquiring first-party data to create a true model of customer journey is a struggle that persists across the board.This post will focus on a topic that I believe is at the heart of a successful addressable marketing strategy: growing email and SMS lists.More touches generally mean more responses, which is ultimately what we’re after. To be effective, you need to maximize data collection on your owned media.An email address is the foundational digital currency that allows you to market to individuals, not just in email, but on social networks and through addressable display. It is, therefore, the most important permission to get.As such, the number one rule is to ask for an email address at every direct customer touch point across all your owned media — point of sale, customer service,…

What’s The Reality Of Virtual Reality For Small Business?

Consumers have always been very visual, and now digital technology helps businesses make this visualization more powerful. For example, today we have visual tools, such as 3-D renderings, that construction companies and other businesses offer homebuyers to help them visualize what their dream home will look like when fully built.There are exciting technologies on the horizon to take visualization to levels of stimulation, interaction and immersion. Technologies like virtual reality were once thought to be useful only for gaming, but they are going to be entering the realm of consumers and small businesses very soon.Virtual reality is tricky terrain and not easy to understand. According to investment firm Piper Jaffray, the size of the market (excluding hardware) will be $5.4B by 2025, and they “liken the state of virtual and augmented reality today as similar to the state of mobile phones 15 years ago.”Many companies are experimenting with practical uses of this technology. On Novembe…

Making The Most Of Social Media, Even When It’s Not Driving Sales

Despite much of the hype around social media “Buy” buttons and shoppable links, social channels such as Facebook, Twitter, Instagram and Pinterest continue to drive only a small portion of online retail sales.In fact, according to the Custora E-commerce Pulse Holidata Report (Disclosure: Custora is my employer), less than two percent of e-commerce sales this past holiday season were attributed to social media.While many other marketing channels saw significant year-over-year growth, the percentage of orders from social media actually decreased from last year.The bottom line is that when it comes to driving sales, marketers have yet to unlock the formula to produce real results from social. While the jury may still be out on whether social media will live up to its hype, the following are some best practices for marketers looking to optimize their return on social media.Take Advantage Of Advanced Facebook Ads FunctionalityFacebook’s advertising solution provides a number of features be…

Special Marketing Land Coverage: Welcome To Martech Madness!

There’s no question that digital marketing is changing rapidly, and much of that change is being driven by new developments in marketing technology. There are dozens of acronyms to know, dozens of platforms that can make up a marketing stack, and at least a couple of thousand companies that make up the marketing technology landscape.You already know that Marketing Land is committed to reporting on the martech industry with daily news, features, interviews and analysis. Now, with our MarTech Conference about a month away in San Francisco, we’re turning the dial up.Welcome To Martech Madness!Starting today, and for the next month, we’ll be paying special attention to what’s happening in the martech industry. We’ll have new features and interviews with important players across all areas of martech. For marketers who might need to catch up, we’ll have new primers on specific areas of the martech landscape. And, of course, we’ll bring you Scott Brinker’s new 2016 marketing technology lands…

MarTech Today: Adwords Automated Bidding, Mobile App Measurement & No Google SEO Certification

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies
Feb 12, 2016 by Ginny Marvin
Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy.
AT&T Launches “Hello Lab” So Online Stars Can Lure Young Mobile Users
Feb 12, 2016 by Barry Levine
The effort, with youth media company Fullscreen, calls for 10 mobile-created projects to engage young audiences via YouTube, Snapchat, and elsewhere.Cracking The Black Box of Digital Measurement: Mobile Apps
Feb 12, 2016 by L. Erik Bratt
Columnist L. Erik Bratt discusses why you need to have the right strategy and tools to bring you insights into how users are engaging with your mobile apps.A Layman’s Visual Guide To Google’s Knowledge Graph Search API
Feb 12, 2016 by Barbara Starr
Colum…

Download Grammar and Spelling Checker for Mac: Grammarly

Are you a Mac OS user & looking for a reliable desktop-based tool to check for Grammar & spelling error? If yes, today I have good news for all the Apple lovers. Our favorite proof-reading tool Grammarly now offers a Mac version of this tool.They already have a Chrome extension, the addon for Word on Windows & web app to check any document for errors & plagiarism. If you have never heard of Grammarly, you should know it’s one of the most talked tool in 2015 & they are adding new features every day. Grammarly offers freemium model where you can use this tool for free & if you like, upgrade to pro version for premium features. You can read the complete review of Grammarly here.Grammarly for Mac: Desktop based Grammar & spelling checkerToday I was working on my new eBook & wanted to download Grammarly Word add-on for Mac. Unfortunately, they only have Grammarly Microsoft Word addon for Windows. Fortunately, I got to know about their Mac app which more or l…

BlackBerry – The Company That Changed Too Often?

The sales executive at a retail store in Delhi stopped the BlackBerry Priv in my hand and asked if he could see it – the media have the device before many retailers do. He held it in his hand, slid out the keyboard, smiled with a touch of sadness, and muttered:“What a company they were, sir. What a brand! Business phone ke baare mein socha to dimaag mein turant naam aata tha – BlackBerry! (Whenever we used to think of a business phone, the name that used to flash across our minds was BlackBerry),” he said.I nodded. It’s a sentiment one has been hearing for a couple of years now, ever since the second coming of the brand did not quite make it past the take-off stage. It seemed to be the all too familiar tale of an established brand that did not take newcomers seriously enough and got hammered by the winds of change. I was about to say something to that tune when the executive handed me back the phone, with a remark:“They were doing so well. Saala itna badalney ki kya zaroorat thi? (Wha…

First Impressions: Gionee Marathon M5 Lite – The Compact Metallic Powerhouse

Gionee’s Marathon series of smartphones bring you phones that are well designed and carry bigger batteries than the normal ones. Going with the trend of bigger screens, the Marathon M5 was launched back in June in China and November in India, but Gionee quickly followed it up with a variant that had a smaller screen, for the ones who prefer a more “handy” phone – something that is becoming a rarity these days. This is named Marathon M5 Lite and will be a dumbed down version of its bigger brother. How does the M5 Lite fare as compared to the M5 given the chopping off of certain features? Well while we are at the task of diving deep into our testing, we bring you our initial thoughts on the phone, read on.What we got with us is the golden variant (there is also a gray one) and at the first look of the phone gave us a feeling of a well built phone with everything in the build being intact. To rattling or shaky things going on here – the reason why we tell you this is as companies attempt…

Mattel’s $300 3D Printing Toy Studio Might be the Game Changer we Were Looking for

3D Printing has come a long way but it still has to do some catching up when it comes to being home friendly and wallet friendly. Mattel is one of the world’s largest toy maker known for its uber famous Hot Wheels toy line-up. Mattel has been trying to introduce new innovative ways to help kids build their own toys and surprisingly they built the first toy maker in the 1960’s. Called the ThingMaker, it used to let the kids create figurines by using moulds and pouring liquid plastic into them, simple yet effective.The company now wants to continue with its effort in helping kids build their own toys with a modern touch to it. The ThingMaker 3D is Mattel’s latest endeavour to provide an affordable 3D printer that would pair up with an app and let kids create a diversified range of toys and jewellery. The ThingMaker will be priced at $300 which is indeed a killer price for a 3D printer that lets you churn out your own toys. The companion app is a full-fledged 3D modelling software which …