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Showing posts from February 17, 2016
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Report: Yahoo Search, Mail & Homepage Saw Usage Declines In 2015

The Information has gained access to what it describes as “confidential internal data” at Yahoo. With the ominous title, “The Death March of Yahoo’s Core Products,” the article details concerning traffic declines for key products at Yahoo.The data, apparently put together by multiple product teams at Yahoo, document usage between December 2014 and 2015. According to The Information three critical products, Yahoo Mail, the Yahoo home page and Yahoo Search, each saw declines of varying but meaningful degrees:Daily users on Yahoo’s home page declined by 16.5 percentYahoo Mail dropped by 11.5 percentYahoo Search fell 8.8 percentTime spent on these properties apparently also declined. By comparison, the data show that “Tumblr has been doing relatively well.” Yahoo weather is apparently another bright spot, especially in terms of mobile usage.Yahoo Mail is critical because that’s where most of Yahoo’s user data for targeting comes from. Yahoo’s homepage drives traffic to other properties an…

Gmailify From Google Gives You Google Now, No Gmail Required

Google has launched a product called Gmailify, giving Android Gmail app users the Gmail experience right within the Gmail app. With nearly 1 billion active users of Gmail, the email service has been one of the most popular in the world, but not everyone has been willing to migrate fully over to Gmail’s friendly interface, especially those more compelled to hold onto their older email addresses. That’s why the company has launched this new tool, giving these users the best of both worlds: the ability to maintain their old addresses and the friendly Gmail interface that current Gmail users have grown to love.Gmailify currently supports Yahoo! Mail and Hotmail/Outlook.com. To get started, simply enable the Gmailify feature by opening the Android app, touching the menu icon, clicking Settings, tapping the non-Gmail account you’d like to link, and then linking the account. It appears that this functionality is only available to be set up in the Android app, but once that is done, the email…

Twitter Rolls Out GIF Search For iOS, Android And The Web

Twitter is rolling out GIF search across the platform, the company announced today. Taking a cue from the Facebook playbook, where GIF search has been tremendously successful in its in-app messaging, the microblogging website is launching an initiative that powers its website with “all the GIFs you know and love, courtesy of our partners at Giphy and Riffsy.”This is no surprise, perhaps. GIFs have certainly been commanding the web as of late, and Twitter said that over 100 million GIFs were shared on the platform in 2015. In fact, in other Giphy news, the image search engine announced that it had closed a $55 million series C round yesterday. Naturally, with Twitter jumping on the bandwagon, it validates and reinforces the nature of sharing animated images for self-expression.The GIFs are coming! Get ready to search and send GIFs in Tweets and Direct Messages: https://t.co/uk75stt1zNhttp://pic.twitter.com/1dDD1B4CW2— Twitter (@twitter) February 17, 2016Users may not immediately see th…

Digital Wallet Meets New York Times’ “Modern Love,” Begets Another Marketing Channel

If you haven’t already, you’ll want to add another marketing channel to your growing list.The digital wallet.A recently-launched project involving The New York Times, Boston-based National Public Radio station WBUR, and mobile marketer Urban Airship points the way to using the digital wallet — present in every iPhone or Android phone — as a way to deliver serial content and related links to users.For the past 11 years, the popular New York Times column “Modern Love” has featured essays submitted by readers about contemporary romance. At the end of January, WBUR began a weekly series of 48 podcasts with such celebrities as director/writer Judd Apatow, actor Jason Alexander, and actress Dakota Fanning reading the essays.To offer a fairly effortless way for podcast listeners to receive notification about, and a link to, each week’s podcast, WBUR worked with Portland, Oregon-based mobile engagement provider Urban Airship, which has developed a digital wallet manager. At the beginning of F…

Report: Apps Covert Better For Retailers Than Mobile Web Or The Desktop

Mobile and cross-device commerce has grown rapidly, and those retailers that can’t master it will be left behind. That’s the clear takeaway from Criteo’s Q4 2015 State of Mobile Commerce Report, which is based on a global analysis of 1.4 billion online transactions.The report found that nearly 40 percent of e-commerce transactions now involve multiple devices. In addition, 30 percent of all e-commerce conversions in the US now occur on mobile (smartphones dominate). The data also show that there’s a danger for retailers that have given up on or are backing away from an app-centric mobile strategy.Source: State of Mobile Commerce Report Q4 2015The top-performing retailers saw 44 percent of e-commerce transactions on mobile versus the industry average 30 percent. The data reflect that the opportunity is clearly there to win mobile conversions if the user experience removes conversion barriers such as too many clicks, unwieldy forms and payment obstacles.While the majority of e-commerce …

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from ShoutMeLoud

How To Compile A Top-Notch Competitive Analysis For Search

When it comes to search engine optimization (SEO), it’s crucial to research your competition. Knowing where you stand in relation to your competitors will help inform the strategy and tactics needed to achieve your client’s SEO goals, allowing you to focus your efforts and set realistic expectations.Who are the top competitors? What is driving their results that you are not doing? When do they publish content? Where do they share their content? Why do they do what they do? And how do they do it? All of these questions should be answered thoroughly, because their answers will be a driving force in your optimization strategy.Unfortunately, putting together a competitor analysis can be a tricky and time-consuming endeavor. But if you follow the steps below, analyzing your competitors just got a little easier.1. Always Find Out What The Client WantsThe true measurement of any competitor analysis’ success is how well it helps the client achieve their primary objective(s). Whether it’s obta…

3 Requirements For A Successful Link Building Campaign

Although every project is unique, there are three basic requirements that are essential to the success of any link building campaign.A genuinely useful product or service.Some form of quality content on the site.A willingness to collaborate and integrate.If even one of these three critical pieces is missing, link acquisition becomes very difficult — and the entire project’s success is jeopardized.Let’s dive deeper into each of these critical link campaign elements.[Read the full article on Search Engine Land.]

via Marketing Land

How To Make Attribution Data Actionable

Many of my clients come back to me about four weeks after they’ve completed implementations processes with the same basic question, “Now what?”With weekly, daily or near-real-time attribution now available for marketers across all industries, the new challenge facing marketers is not how to get attribution data out of their logs, but how to make sense of it and employ it in an accurate, efficient and targeted manner.The task isn’t quite as daunting as one might think at first. So today, I’d like to take the time to walk through a use case of how to make your new fancy daily attribution work to drive results, revenue and conversions to your business.Always Be GranularFirst, always remember that you must optimize at the most granular level you have available in your attribution software or model.Let’s say that your attribution model has an organization level of strategy, and you’ve grouped all of your strategy campaigns into remarketing and prospecting levels. Let’s then say that your r…

Apple Opposes Court-Mandated Encryption Backdoor For Law Enforcement

The FBI has been unsuccessfully trying to access Syed Farook’s iPhone. Farook and his wife killed 14 people in December in San Bernardino, California in an apparent terrorist shooting.Yesterday a Federal Magistrate ordered Apple to unlock the phone (embedded below). While at a glance that seems reasonable and appropriate, it’s not as simple as that. This is the infamous “backdoor” that Apple, Google and other US tech companies have opposed.The use of encryption has become more widespread since the Snowden-NSA domestic spying revelations. Tech companies have turned to encryption and other enhanced security measures to protect users from surveillance as well as restore confidence that they are not merely instruments of US government spying.The case perfectly embodies the “freedom vs. security” debate. It’s also the kind of case that could turn into a US Supreme Court decision.Judge Sheri Pym, of the District Court in Central California, ordered Apple to create a method or mechanism that…

A Sports Fan’s Perspective On Media Metrics

The amount of data available to us as marketers in 2016 is, quite frankly, staggering. It comes as no surprise that the industry’s biggest media sellers are rounding out their solutions by adding data management platforms (DMPs) to their marketing stacks.The list of players creating their own unique ecosystems  continues to expand. Google, AOL, Facebook—wait, where’s Amazon? And although the allure of a one-stop shop is a powerful draw for marketing executives, opaque platforms come with their own set of unique problems.Players Can’t Also Be RefereesAnyone familiar with sports understands the competitive spirit that great players exhibit. They also understand the need for objective referees to police the action on the field. Players are not always capable of taking an unbiased position when they have skin in the game and a financial incentive to win.These unique self-reporting media environments often restrict or prohibit the objective, third-party measurement that has proven essentia…

2016 Hashtag Bowl Winners: Congrats To Facebook, Twitter, Gatorade & Pabst Blue Ribbon

We’ve looked at the numbers, watched the online ads and teasers, read the tweets and Facebook posts, and we’ve chosen the winners in our fifth annual Hashtag Bowl competition.This year’s announcement comes after quite an internal discussion on who we should crown. For example, Mountain Dew had the most-mentioned hashtag during the game, but more than half the tweets about #puppymonkeybaby were negative, so could we really give them an award? We decided not. Likewise, eSurance had more than two million mentions if you count the full 24-hour period before and after the game, but the company reverted to an old social media tactic — giving away cash in exchange for tweets — and we decided that strategy wasn’t a winner.Who did we choose? Let’s take a look at the 2016 Hashtag Bowl winners!Award: Most Mentioned Social NetworkTie: Facebook and TwitterTechnically, Facebook was mentioned in four Super Bowl ads, but two mentions were far less prominent than the Twitter logo appearing in the same…

Zaius Now Automates Google Customer Match & Facebook Custom Audiences, For Free

Boston-based Zaius, which has been operating in somewhat stealth mode until now, is adding a free version of its behavioral marketing engine that will allow marketers to apply behavioral targeting to Facebook custom audiences and Google customer match campaigns.Currently, managing lists and segments for Facebook and Google are manual tasks. The Zaius platform brings automation to list uploads while applying behavioral segmentation such as “First Time Buyer Likely To Repeat” or “At Risk Loyal Customer”.Zaius creates these segments using behavior signals from across all channels, including email, Web, mobile, and social. Once the segments are created, Zaius sends only those segments that resemble a marketers’ best customers and engaged users. Marketers can then automate look-alike or similar audiences in Facebook and Google based on very targeted segments of loyal users.“Analyzing behavior is the lifeblood of any B2C company, without it it’s hard to know what’s working,” Mark Gally, Zai…

MarTech Today: Jivox’s Social Proof, Lytics’ Content Analyzer & Wikimedia

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Jivox Teams With Taggstar To Add Social Proof To Retailers’ Dynamic Ads
Feb 16, 2016 by Ginny Marvin
Messaging highlighting product popularity is delivered in real time to drive online sales.Feed Your SEO & SEM Obsession
Feb 16, 2016 by Marketing Land
But time is running out! We’re only two weeks away from Search Engine Land’s SMX West, THE search marketing conference for search-obsessed professionals! SMX West is the premier search show, and this year, it’s bigger and better than ever!Google My Business API Allows Enterprises To Make Real-Time Location Data Changes
Feb 16, 2016 by Greg Sterling
Yext announces roll out across 100,000 customer locations.Personalization Data Provider Lytics Adds Netflix-Like Content Analyzer
Feb 16, 2016 by Barry Levine
Its new Content Affinity Engine creates an individual profile showing topics of most i…

Israel-Based Startup Launches Platform For Codelessly Adding Features To Existing Apps

Creating a mobile app is only part of the battle. Sometimes, marketers and others need to add features that will bring attention to under-used features or increase in-app sales.To facilitate the addition of these features to existing apps, Israel-based startup Insert is today exiting from its stealth mode and launching its first product, the cloud-based Codeless Mobile Engagement Platform. Insert’s founders previously started the mobile app platform Worklight, which was acquired by IBM in 2012 and is now called MobileFirst.CEO and co-founder Shahar Kaminitz told me by phone that any of the 15 customizable features available at launch can be configured, customized, and deployed in about half an hour or so. He said more than three dozen other features are in development, as is the ability for marketers to codelessly build features from scratch. The current inventory of features focuses on user guidance and communication, acquisition, and conversion. They include surveys, an App Walkthrou…

Which US sites gained the highest Google visibility in 2015?

We recently looked at the UK sites that made the biggest SEO gains in 2015, but now it’s time to cross the pond to see which US sites did the best last year.Juan González the SEO & Country Manager at Sistrix spent a considerable amount of time last week evaluating 200 domains, and has given us an exclusive look at the top 100.Please note, we haven’t included any adult-entertainment websites in this list – of which there were only three. Also, as there were no major Google updates in 2015, most of these problems were “home-made by the website operators.”The insights below each domain are from Juan himself, so a massive thank you for his input.1) Choicehotels.comIn May 2015 Choice Hotels consolidated all of its domains – comfortsuites.com, qualityinn.com, comfortinn.com and many more – into the main domain of choicehotels.com.The redirects are sound but the only hazard may be the fact the consolidated domains still return a 200 status code when a Googlebot useragent visits. It might…

Fresh Xiaomi Mi5 Leaks Point at a 26MP Sensor with f/1.6 Aperture and a MicroSD Slot

We have had a couple of Xiaomi Mi5 leaks and now just one week before the actual release, folks at GizChina have got their hands on the Xiaomi Mi5 packaging, and now it seems that the release presentation is in their possession, which obviously gives away most of its features. The label is a crumpled piece of paper and it details out Xiaomi Mi5 features which includes the 3000mAh battery and the Snapdragon 820 SoC.The Xiaomi Mi5 is expected to come equipped with a 5.15-inch display and a Snapdragon 820 clocked at 2.15 GHz and paired with either 3GB/4GB RAM. However, a fresh set of leaked slides from the launch presentation points at slightly different specs and this seems to be due to the very fact that Mi5 will be made available in two variants just like most of the other flagships. That being said, on the connectivity front both the variants will come with an IR blaster and NFC.The top of the line Xiaomi Mi5 is expected to come with 4GB of RAM and 64GB of internal memory while the o…

Sense is an Intelligent and Secure Smart Home Hub That Learns Your Way

We have been talking about how Internet of Things will soon be changing our lives completely and will help us build smarter homes and interconnected devices that have a brain of their own. Silk Labs in a bid to take the smart home ecosystem a step further has introduced Sense, a secure Hub for controlling the things at your home. Silk Labs comes with a strong background as it is founded by former Mozilla CTO Andreas Gal, who was also responsible for the Firefox OS.Now unlike other devices, Sense seems to employ machine learning to decide on its action and also learn the preferences of the family members. Launched at Kickstarter, Sense acts like the Brain of the interconnected things, quite literally. Sense will be able to pair up with most of the devices including Philips Hue, LIFX, Nest and Sonos. It is very likely that the interface for more devices will be developed soon.So here are the things that Sense will help you do – it connects with smart home devices, knows who is home and …

Search engine bias: an analysis from the index

In a recent article right here on SEW, Christopher investigated the manipulation of UK political party autosuggest queries, but what exactly is search engine bias?Search engine bias is the unfair skewing of results and it sits within the intermediary mechanism of search systems (see diagram below) and biases can be split into three parts:1) Non-neutral search engine technologyYears ago studies focused exclusively on search software. Soon people realised that the user interface is of equal importance to any algorithm, as this is the view we get of the system and our successful use of it.Now, this is where it gets even more interesting, the presentation of results influences free-thought which powers interaction. As a result, all search engines are bias because of the design and user interface.We have two types of result inspection bias: quality and trust.Quality bias means that the searcher will subconsciously take into account surrounding results and if they’re not relevant our behavi…

Swipe Konnect 5.1 Sandstone Black Limited Edition Launched at Rs 3,999

Swipe, the local Indian OEM has launched the Konnect 5.1 in Sandstone Black limited edition priced at Rs 3,999. Swipe is a brand that’s known for its range of tablets and the recent Konnect series affordable smartphones. The Konnect 5.1 limited Edition will be available exclusively on Snapdeal in a Sandstone Black finish.The Konnect 5.1 comes equipped with a 5-inch display and draws its power from a quad-core processor clocked at 1.2GHz and paired with a 1GB of RAM. On the storage front, the device offers 8GB of internal storage along with an expandable memory card slot that can further accommodate up to 32GB. The Sandstone finish seemingly renders a premium finish to the phone and contrasts the rather bland design lines. The device sports an 8-Megapixel primary sensor and a 3.2-Megapixel secondary sensor. Camera app on the phone comes with the usual collection of features like Face Beautify, face detection, HDR, Panorama and QR code scanner. The Konnect 5.1 runs on Android Lollipop 5.…