Skip to main content

Posts

Showing posts from February 19, 2016
Instapage

Yelp Offers Full Reviews Database To Social Monitoring Tool Sprinklr

Yelp has decided to provide its full reviews data set to social media and reputation monitoring tool Sprinklr. This is a first and an exclusive deal for now but Yelp indicated it was open to working with others in the future.Sprinklr’s customers are national, multi-location brands and franchises. In a blog post Yelp explained how the content would be used:Sprinklr will use Yelp data, in addition to 20+ other social media channels like Facebook and Twitter to help large brands, like David’s Bridal and Outback Steakhouse, better understand what their customers are saying online. In addition, Sprinklr allows large brands to understand how conversations are trending over time, either positively or negatively, and exactly how customers feel about specific aspects of a businesses’ locations, such as service, decor, facilities, value, and more. They mine Yelp review text to create word clouds and sentiment scores, among other tools. Businesses around the world, both large brands and local, c…

Everything Should Not Be A Blog Post: Start Using Silos

Why is it that when SEOs write any new content, the content will inevitably end up on a blog?Most companies create a vague concept of a website structure which includes pages that cover products or services offered by a client, and these pages typically stay there until the website is redesigned. All the new content is then posted on a blog. But blogs really don’t make sense from a website structure standpoint.Instead of doing keyword research early and planning topics/subtopics for a proper website structure, most companies end up with a few basic top-level service pages. All of the good content then gets lumped into blog posts.I urge you to think about your website structure, how your users will navigate to any additional pages and how you will link to additional pages before building the website.What Should Be A Blog?News, employee profiles, company announcements, various media and entertainment are types of content that should be in your blog. Any informational resources (or resou…

Agency Metrics That Matter In Search & Beyond

As SEOs, we’re always digging into data. But I often find that SEO consultants and agencies aren’t looking deeply into their own data at the metrics that really matter when running a business.Do You Over-serve Some Clients & Under-serve Others?We all know the old adage that the squeaky wheel gets the grease. Are you guilty of over-serving some clients and under-serving others?Under-serving clients in SEO can be a surefire way to lose SEO ground and possibly lose a client. But certain clients can demand more time — in some cases, to the detriment of your project’s profit level and taking away staff from other clients, as well.To measure this, you’ll need to first understand how many hours you spend on an SEO contract on average. You’ll need to be using a time-tracking system to understand hours spent against each project or client. Are some clients receiving many more hours than others?Is Each Client A Profitable One?Profitability is the key to every business, so it’s important tha…

Which US sites lost the most amount of Google visibility in 2015?

Earlier this week, we looked at the US sites that made the biggest SEO gains in 2015, but now it’s time to find out who the losers were.Again, a huge thank you to Juan González from Sistrix who spent his time evaluating 200 US domains to give us this exclusive research.Here’s Juan’s insight for each of the bottom five:1) Thefind.comThefind also headlined our UK losers list. When we look at the rocky landscape of Thefind.com it becomes clear that the domain managed to rush headlong into numerous Google updates, over the years. Such an erratic visibility is a sign that the page did not show the necessary quality signals where Google’s algorithms are concerned, nor did it manage to live up to users’ expectations.The abrupt end for Thefind.com in 2015 came at the hand of Facebook, who bought the company in a bid to incorporate it into Facebook’s advertising engine.2) Cupertino.orgLooking at Cupertino.org we see an interesting spike in January 2015. The same spike can be found for other ci…

5-Point Online Marketing Training Regimen

There is a good analogy to be made between the health of a website and the health of a human being. If we equate exercise and diet to optimization and marketing, it’s a nearly perfect correlation.The fact is, many people live normal lives without any sort of regular exercise or a healthy diet. Eating healthy is a lot more expensive, and it takes a lot of time, thought and research. And anyone who exercises regularly can tell you that it costs money to get the right equipment and/or gym memberships.We all know that anyone who puts time and effort into healthy living enjoys a much higher quality of life than those who don’t. Yes, they also sacrifice a lot to do it, but in the end, they do it because it’s worth it.Those who don’t may feel the same way. All the time, effort and sacrifices are just not worth it for the life they want to live. And that’s fine. They’ll likely have shorter lives and not plan on competing in (let alone winning) any marathons.But the problem with our healthy li…

Yahoo Holds Mobile Developer Event Against Backdrop Of Uncertain Future

Right now it has got to be tough to be Yahoo CEO Marissa Mayer. Seen above in a 2015 photo, Mayer is under tremendous pressure from institutional investors who from the start have had unreasonable expectations and probably not given the company sufficient flexibility to transform.This morning it is being reported that Yahoo has “formed a committee of independent board members to explore its strategic options,” which could range from a sale of the company to specific, individual assets. Some of this was discussed in the most recent Yahoo earnings call when Mayer announced layoffs and a restructuring plan.Yesterday she had to deliver the opening keynote at the Yahoo Mobile Developer Conference in San Francisco. One could see her trying to manufacture enthusiasm on stage. Coming the same week as layoffs at the company, Yahoo’s uncertain situation created a strange and heavy atmosphere for the entire event.A press lunch with Simon Khalaf, the former Flurry CEO who now is SVP of Product En…

Lenovo Vibe X3 Review: The Perfect Vibe?

When Lenovo had introduced the Vibe X a few years ago, the phone had been positioned as the more attractive if slightly inferiorly specced version of the company’s flagship, the Vibe Z. This difference between the X and the Z continued for another generation, with the Vibe X2 being the more eye-catching but relatively weaker cousin of the Vibe Z2 Pro. The rationale in Lenovo circles seemed to be – target the Vibe X at the younger, design loving crowd, and keep the Vibe Z for the spec-loving geeks.With the Vibe X3, however, the company seems to have stepped away from this two phones for two audiences philosophy. Yes, yes, we do know know that rumor is rife about the existence of a Z3 Pro or a Z3, but even if that device does come along, we can still see the geek brigade queuing up for the Vibe X3.The reason for this is three fold: the spec sheet, performance and price. It is not as if Lenovo has not delivered well specced phones that performed well at affordable prices before (the K3 N…

AdWords Drafts Now Gives Advertisers The Ability To Review Campaign Changes Before Pushing Live

Working with the web version of AdWords can be a bit harrowing for new advertisers as all changes made would be pushed live throughout the campaign. A new option called “Drafts” is rolling out over the coming weeks that will help advertisers make multiple changes without having to instantly implement them.This will be quite a helpful tool for agencies with multiple users that can collaborate on campaigns – in draft mode. Once the draft looks acceptable, it can be applied directly to the campaign, or turned into an experiment. A sample draft may be to increase bids across those locations that are converting at the highest clip. With drafts, the changes can be stored, checked and then pushed live once approved. Previously advertisers would use AdWords Editor to craft massive changes across campaigns as performing these tasks on the web would force the changes out live.One of the more genius elements with the release is the inclusion of experiments. AdWords has supported experiments for …

Four Expert Tips For Making The Most Of An Affiliate Network

Consumer habits are evolving to adapt to new technology. Influencer marketing is on the rise, and advertisers and publishers alike are working to provide an optimal consumer experience. These changes have led to a need for improved ads that seamlessly blend into content without disrupting the user experience.These changes are influencing the latest advertising evolution, including the way advertisers and publishers use affiliate marketing to connect consumers with products, services and content that bring value to their online experience.New research from Forrester, commissioned by Rakuten Affiliate Network (my employer), shows that the affiliate marketing industry is expected to grow to $6.8 billion over the next five years. That’s a 10.1-percent compounded annual growth rate and represents nearly $30 billion over the next five years.This resurgence of growth in affiliate marketing makes the case for marketers to evaluate their current strategies to determine whether they’re maximizi…

Tim Peterson Joins Marketing Land To Report On Social/Digital Media

It’s a pleasure to announce that Tim Peterson has joined Marketing Land’s editorial team as our new Social Media Reporter.Tim comes to us after almost three years at Advertising Age, where he covered the digital media industry’s biggest companies and broke stories about Amazon, YouTube, Snapchat and others. Prior to that, he spent about a year-and-a-half at Adweek, covering social media and ad tech and reporting on Google, Facebook, Twitter, Pinterest and others. He’ll continue to cover those same companies as our Social Media Reporter, with an emphasis on breaking stories and publishing in-depth features and analysis.In addition to traditional reporting, Tim will also be telling stories interactively. He’ll be applying his coding skills to develop widgets and other data implementations to explore and better illustrate topics on his beat.If you’re attending our upcoming SMX West conference, you’ll have a chance to meet Tim. He’ll also be attending our SocialPro conference later this y…

MarTech Today: Tapjoy’s New Partners, Twitter’s Customer Service Tools & Tell Google Why More Search Data

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Tapjoy Beefs Up Its MarTech/AdTech Mobile Combo With New Ad Partners
Feb 18, 2016 by Barry Levine
Bidding advertisers through MoPub, AerServ and Fyber will now get a shot at app inventory through Tapjoy.Meet the MarTech Speakers: Laura Patterson, President & Co-Founder, VisionEdge Marketing
Feb 18, 2016 by Marketing Land
How Marketers Can Earn Better Grades From The C-SuiteYou’re Invited To SocialPro, The Premier Social Media Conference Of 2016
Feb 18, 2016 by Marketing Land
Social media continues to be a massive opportunity, but the landscape is evolving quickly, and true success is difficult to find, even for experienced marketers. Whether you are struggling with what channels to focus on this year or how to optimize content creation and paid media, 2016 is a critical year for social marketers.Twitter Launches New Customer Service Fee…

The Ultimate Multi-Channel Social Strategy Survival Guide

In this comprehensive guide from Union Metrics , you’ll learn how to develop – or improve – your social strategy, no matter the social media channels where you spend your time.It includes suggestions for content creation and curation, tips on what to post where and when, how to use hashtags effectively, and how to find relevant content to share with your audience.Finally, the guide covers the most important social media metrics you should be monitoring and why.Visit Digital Marketing Depot to get your copy.

via Marketing Land

How to Add Speech Recognition to your Website

Open the Google website on your desktop computer and you’ll find a little microphone icon embedded inside the search box. Click the icon, say something and your voice is quickly transcribed into words. Unlike earlier speech recognition products, you no longer have to train the browser to understand your speech and, for those who don’t know touch typing, speech is often a faster mode of input than the keyboard.Sounds like magic, right? Well, did you know that you can also include similar speech recognition capabilities to your own website with a few lines of code. Visitors can search your website, or even fill forms, using just their voice. Both Google Chrome and Firefox browsers support the speech recognition API.Before we dive into the actual implementation, let’s play with a working demo. If you are viewing this page inside Google Chrome (desktop or mobile), click the voice icon inside the search box and say a search query. You may have allow the browser to access your microphone. W…

Six of the most interesting SEM news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.This week we have a couple of updates from Facebook, an emphatic ’no we’re not going to take on Google’ from Wikipedia, what times of day you can bug the support team at AdWords and swearing.Facebook adds new video metrics to Page InsightFrom this week, Facebook’s Page Insights has been redesigned and now includes new video metrics much demanded from publishers.These include:Minutes Viewed: The total minutes of watch time spent on the video. This is one of the most requested video metrics from publishers, and we’re excited to make it available today.10-Second Views: The number of times the video was viewed to 10 seconds. If the video is shorter than 10 seconds, this metric refers to the number of times people viewed at least 97 percent of the video.Sound-on vs. Sound-off: A breakdown between views with sound and views without sound is available for both Views and 10-…

Vine’s Sticking To Its 6-Second Limit, But There Are Workarounds

Left to right: Re/code senior editor Jason Del Rey, DigiTour Media CEO Meridith Valiando Rojas and Vine head of user experience Jason Mante. Six seconds is to Vine what 140 characters is to Vine’s parent company, Twitter. The video length is the mobile video service’s calling card, so don’t expect it to go away anytime soon.“It’s pretty unlikely we would extend the length of Vine to 10 seconds of something like that,” said Vine’s head of user experience, Jason Mante, on Thursday while on stage at Re/Code’s Code/Media conference in Laguna Niguel, California.That may be a little disheartening to brands and media companies that struggle to encapsulate the stories they want to tell into six seconds. But that’s kind of the point. “It’s less about it being six seconds and more about the type of intent that needs to go into creating content at that length,” Mr. Mante said.That’s not to say Vine isn’t curious about finding ways it can bend time. “We prototype stuff all the time…. Have I ever s…

The Freedom 251 Phone: From Celebration to Suspicion

For those who have just arrived on the planet, Freedom 251 is the name of a phone that was unveiled at a staggering price of Rs 251 (that’s less than USD 4), making it easily the cheapest (in terms of price) smartphone ever. And it delivered a fair bit of bang for less than four bucks: a 4.0-inch qHD display, 1 GB RAM, a 1.3 Ghz quad core processor, 8 GB storage, a 3,2-megapixel rear shooter, 1450 mAh battery and Android 5.1 running on top of it all. Initial rumours pegged the price of the device at Rs 499, but yesterday it was revealed at almost half that much – for Rs 251.On the surface, that should be reason for celebration in a country in which the vast majority of users still use feature phones and find even a Moto E (which costs around Rs 4,999, or around USD 80) well beyond their means. And the initial reaction to the Freedom 251 was indeed one of (pleasant) shock and awe. There were whispers about the Indian ability of Jugaad (basically work your way around something in not th…