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Showing posts from February 20, 2016

This is the LG G5 and it has an Interesting Way to Remove the Battery [Leak]

The LG G5 is all set to launch at the MWC 2016 in Barcelona tomorrow, but the new leaks give a nice and clear look at this year’s LG flagship. And dare we say, it looks ‘ugly’. The latest leak comes from Evan Blass who has been up to the mark when it comes to the leaks on Android flagship phones in the past and there is very little reason for us to doubt this leak as well.The leaked render shows both the front and the back panel of LG G5. The volume buttons (and the power key) are not on the rear anymore and have moved back to the sides to accommodate the fingerprint scanner which has become a must-have feature of most Android phones these days. And most importantly the jutting out camera panel with two cameras along with dual LED flash, PDAF (Phase Detection Auto Focus) and an RGB sensor. One of the two camera sensors is apparently a 16-megapixel unit and the second one will give you a 135-degree wide-angle functionality.The front looks similar to the G3, but black bezel on top and g…

Mobile Carrier 3 Plans To Block Ads In UK And Italy, More Countries Could Follow

Ad blocking is an issue that’s not going away. Further evidence of this is that today the carrier Three, in the UK and Italy, announced that it was going to roll out ad blocking “at the network level.”This is a much more serious and comprehensive threat to mobile advertising than individual apps that may block ads on the mobile web. Although end users could disable it, network-level blocking has the capability to disrupt all ads whether in apps or on the mobile web and presumably in all ad formats, including video.Thee says it’s objective is not to block all ads, just poor quality or malicious ads. The operator announced that it will be working with Israeli startup Shine to do so. Shine presents itself as an anti-virus provider for mobile users. Yet it’s also an unapologetic ad blocker. On the company’s website it reads, “Ad blocking is a consumer right. Full stop.”Here’s the carrier’s statement regarding its motives and objectives in adopting ad blocking:That customers should not pay…

Google Removing Ads From Right Side Of Desktop Search Results

Google’s desktop search results page is undergoing a change that will mean fewer ads displaying for many queries.The company is rolling out a change worldwide that eliminates ads on the right side of a desktop search results page. It affects all queries in all languages around the world. It also brings Google’s desktop search results page in closer alignment with its mobile search results, which (obviously) don’t have any space to the right of the screen.There’s one exception when ads may still show on the right side of desktop search results: Product Listing Ads will continue to appear either above or to the right of search results.To make up for the loss of the rest of the right-side ads, Google is adding a fourth ad above the search results, but only on “highly commercial queries,” as explained in Google’s official statement:“We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but t…

With The Physical Web, You Become The Search Engine

Credit: BKON What if everything could send out its own Web link?That, essentially, is the idea behind the Physical Web, a new open source approach to beacons that Google announced last summer. And it’s an approach that could — if it becomes popular — significantly change the way marketers do their jobs.A beacon is a small device that acts as a kind of digital lighthouse, emitting a location ID from its spot in the ceiling or on the wall of a store that says, in effect, “This is location 123.”That location signal is picked up by a store app on the smartphone of a nearby customer, standing in the store. The location signal is sent via the store’s WiFi or the customer’s 3G/4G data service to a marketer’s server.The location ID tells the server that the customer is standing in the games aisle at Walmart’s, for instance, and the marketer’s system responds by sending something like a discount coupon for a game to the app on the customer’s smartphone. Some marketers use it simply to track the…

Marketing Day: Yelp-Sprinklr Deal, Google AMP Launch Date & Facebook Messenger Ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:WATCH: “Marketing Land Live” Premiere Episode, Our New Weekly Video Show
Feb 19, 2016 by Matt McGee
If you missed today’s live video show, watch the replay below with some of the Marketing Land editorial team discussing this week’s important news stories.Yelp Offers Full Reviews Database To Social Monitoring Tool Sprinklr
Feb 19, 2016 by Greg Sterling
Company sees the deal as way to show the value of Yelp to brands.Everything Should Not Be A Blog Post: Start Using Silos
Feb 19, 2016 by Patrick Stox
Having trouble deciding how content should be organized on your website? Rather than put everything on your blog, columnist Patrick Stox recommends a silo structure.Agency Metrics That Matter In Search & Beyond
Feb 19, 2016 by Janet Driscoll Miller
We track all sorts of metrics for our SEO clients, but what about for ourselves? Columnist Janet Dr…

WATCH: “Marketing Land Live” Premiere Episode, Our New Weekly Video Show

Earlier today, we premiered a new, weekly video show that we’re calling Marketing Land Live. We’re using the Blab video platform, which allows a small group of people to do live video chats in front of an audience, and the audience can interact with the guests and one another simultaneously.Our plan is to do these chats every Friday at 12:00 p.m. ET / 9:00 a.m. PT. On most shows, we’ll discuss and analyze the important online marketing news of the week; guests from our own editorial team will offer commentary on the stories that they reported and what it means for digital marketers, consumers, big brands and/or small businesses. Some weeks we plan to bring in outside guests for special conversations about a hot topic in the news. Our goal is to be informative and have fun at the same time.We’d love your feedback, too. If you have comments, ideas, or questions that we can use during a future show, just send a tweet with the #HeyML hashtag — we’ll see it and may use it on a later show. …