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Showing posts from February 22, 2016
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Content Marketing That Drives Conversions

Relevant, engaging content now plays a critical role in nurturing prospects into the purchase funnel to become customers. How can marketers produce, distribute and optimize well-defined content assets — including blogs, email, infographics, landing pages and videos — to create deeper prospect engagement and contribute to business goals and bottom-line results?On Thursday, March 10, join Rachel Rosin, Act-On Software’s Web and Content Optimization Manager, and Travis Piepho, Founder and Partner at Prospectr Marketing, as they offer practical solutions to these content marketing challenges. You’ll learn:What makes content engaging and relevant to prospects.How to execute persona-driven lead nurturing campaigns.How to track and measure the impact of content marketing on conversions.Register now for “Content Marketing That Drives Conversions,” produced by Search Engine Land’s sister site, Digital Marketing Depot, and sponsored by Act-On Software.

via Marketing Land

App Indexing & The New Frontier Of SEO: App Packs & App Store Search

SEOs who are not paying attention to apps are missing a large part of the mobile SEO picture. Even if your company does not have an app, recent changes to Google mobile results allow apps to compete with your website for the same rankings. In many cases, app results are winning.In addition to Google’s Deep Linking changes, which focus on crawling and ranking internal app screens, there have been significant changes to the way Google ranks entire apps, often directly at the top of the search results.The inclusion of App Packs in mobile search results has dramatically improved app discovery in Google. Now, 27 percent of people find apps through web search, compared to just two to three percent in 2014.Beyond that, Google is further minimizing the Google Play Store by testing Android app downloads directly from search results. Despite these gains in mobile web search, 40 percent of people still find apps by searching the OS-specific app stores (the Google Play Store and the iTunes App St…

Are Dynamic Search Ad Varieties A Waste Of Your Time?

Dynamic ads have been in existence for years, but both Google and Bing have recognized the need to expand this feature.Now, in 2016, we can use dynamic keyword insertion (DKI) in our ad headlines and description lines of an ad, and the text ad creation can be automated based on the product relevance through Dynamic Search ads. And the recent use of ad customizers is a marketer’s dream, particularly as we move through seasonal promotions.The question we’re all quietly asking, however, is this:Should you believe the hype?Do these dynamic ad assortments actually work? Below, you’ll find a breakdown of each dynamic ad type, including a 1–5 score on effectiveness of ad type and ease of setup (based on my own experience).Although some of these may be quite simple to implement, they may not generate the desired successes. In contrast, some dynamic ads may require a monk’s patience but pay off with phenomenal returns in the end.The sweet spot is the point where achievable and effective meet.[…

The Mobile Gap: The Disconnect Between Mobile Behavior And Ad Spending

It’s no surprise that mobile usage is growing by leaps and bounds, but today’s ad spending doesn’t necessarily match up with the amount of time consumers spend on their devices.Mobile commerce is expected to reach $245 million by 2017, but we are still living in an era where desktop takes a majority of the ad dollars.People today already spend a majority of their time on mobile devices, with a daily average of three hours and eight minutes compared with two hours and 11 minutes on desktops, according to eMarketer.Additionally, comScore has reported that smartphones and tablets account for 62 percent of time spent with digital media. However, there is still a gap between mobile spending and mobile usage.One reason stems from publishers — some argue that technical challenges like the low number of ads mobile users can view, the low performance of banners on mobile and the difficulty of tracking are preventing them from making the most of this channel.And for marketers, the uncertainty o…

Inbound Marketing Fundamentals, Part 2: Customizing Your Content For Your Clients & Customers

In my last article in this series, we covered a lot of ground on what inbound marketing is, the pros and cons and the stages a growing inbound marketing system goes through.Today, we’re going to continue the discussion and break down how to go about crafting content that’s appropriate for the different stages of your segmented audience.Let’s dig in!The “Secret”Okay, it’s not a secret, per se, but it will help you tremendously when going about your content creation. With a well-put-together content regimen, you can effectively reuse and repurpose the content found at different stages in your inbound marketing system.Remember, there are essentially three types of content you’re going to want to produce:Content for education — People who are not ready to buy and are only somewhat interested.Content for considering options — People are interested and deciding on their options.Content for buyers — These people know they’re going to buy and just need the final push.These three types of pros…

Gionee S8 with Helio P10, 4GB RAM, 3D Touch and Dual-WhatsApp Support Launched for €449

Gionee has launched the Gionee S8 flagship smartphone at the MWC 2016 in Barcelona. The Gionee S8 is a camera and style centric phone which debuts with features including the 3D Touch display which works on the same line as the Apple’s 3D Touch. Alongside the S8, Gionee also unveiled their new logo and brand identity.Just like all the other S-Series phones, the Gionee S8 comes clad in a metal body and adheres to the unibody design. It is also said to come with an invisible loop metal technology that will hide the antenna and ensure better signal absorbing capability. The Gionee S8 comes fitted with a 5.5-inch FHD display alongside a 2.5D glass with Corning Gorilla 4 Glass protection on top.The Gionee S8 draws its power from the Helio P10 octa-core processor mated to a 4GB LPDDR4 RAM. On the storage front, the S8 offers 64GB of internal memory but ditches the microSD card slot. The device comes backed up with 3,000mAh battery with fast charging which should suffice an average days’ usa…

Amazon Raises Cost Of Free Shipping, Morphing Into The Netflix Of Retail

SEASTOCK / Shutterstock.com Free shipping has been one of the keys to Amazon’s success over the years. Now in a possible bid to nudge more people to become Prime members, the company is raising the cost of free shipping on non-book orders to $49 from $25.On the company’s website it said:Add at least $25 of books (in which case all other eligible items in the order also ship free), or at least $49 of all other eligible items to your Shopping Cart. Any item with “FREE Shipping” messaging on the product detail page, that is fulfilled and shipped by Amazon, is eligible and contributes to your free shipping order minimum.Amazon Prime has been a wildly successful program for the company. Over the holidays Amazon said that it added roughly three million new Amazon Prime members in one week.Amazon does not disclose its Prime subscriber numbers. However various third party analysts have estimated Prime membership. For example, RBC Capital Markets’ Mark Mahaney said last September that Amazon ha…

7 Email Trends That Should Die In 2016

Forget what you knew about emails in 2015. This year is going to be a lot less forgiving. Today, with more and more people aiming to reach the coveted state of “inbox zero,” email marketers need to be well-equipped to make sure their messages actually get across to their intended audiences.To help you in the process, below are seven email trends that you should remove from your email routine this year.1. Sending Emails Without An Option To UnsubscribeWhile it may seem counterproductive, the truth remains that you must leave options for email recipients to unsubscribe from your mailing list. You may not think of that email (and several follow-ups) from your salesperson as “email marketing” per se, but the recipient may still want to unsubscribe.First, they may no longer be interested in your product or service offering, so constant email bombarding could hurt your reputation. You can’t expect to get more sales by forcing content or promotional offers upon users who don’t have any inter…

Smart Editing Tips that Make your Blog Post Insanely Readable

Well, you publish a great idea. Yet no one gives a damn. You scream out, why?With the countless blog posts published everyday, your piece is nowhere!In order to give a good identity for your sweat, you need to improve yourself in the areas where others are missing. Editing and proofreading are some of the most overlooked areas in blogging; that’s an opportunity for you.Most of the bloggers skip out editing in their blogging process. If you properly edit every article of yours, then you’ll definitely stand out of the rest.Your posts should be easier to read and glide through. I mean, I’m asking you to leverage the unique-smart-simple tips, that you may have never heard of. If you are editing your blog posts on any online editors like WordPress visual editor.Make use of Grammarly extensionIf you are editing your blog posts on any online editors like WordPress visual editor, Google Docs or any others; Grammarly Chrome extension comes handy. Along with the great spell and grammar checking…

Six unusual steps for a successful Twitter lead generation campaign

Do you want more qualified leads?Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It’s true! But not if you follow Twitter’s instructions.Why? Because Twitter’s advice for creating lead generation cards is completely wrong.In this post, you’ll discover my unusual six-step strategy for using Twitter lead generation cards for ludicrously successful lead gen.Please note: this article was first published on the Wordstream blog last week, and it was so darn helpful that we wanted to share it here. Step 1: Set up Conversion Tracking. Just do it!This is kind of buried in the user interface, but it’s actually the most important thing you need to do. Without conversion tracking set up you’re blind.All the major platforms, except for Twitter, have a “universal tag” – where you put in one tag on your site so you can figure out the conversions just by typing in the URL.But on Twitter you have to create different JavaScript tags for each thank you pag…

AOL Expands Rich Media Ads To MSN And Millennial Media

AOL announced Monday that it is expanding the reach of its premium ad formats for brands to Microsoft and Millennial Media inventory.The formats will now appear on Microsoft’s MSN.com and within apps in Millennial Media’s network, which AOL acquired last fall.AOL’s Halo, Devil, Devil Full-Page FlexBillboard, and Loft ad formats are now available on MSN sites in the US, Canada, Japan and Spain, and will come to the UK, France, Germany, Italy, and Brazil in March. The lineup of linear video premium formats will be available in all of these markets later this quarter.AOL took over display ad sales for Microsoft in its nine biggest markets this January.The Devil Full-Page Flex unit is also now available on Millennial Media’s network of over 65,000 apps. The format displays as a banner at the bottom of the screen. When users tap the ad, it expands in either portrait or landscape orientation and can showcase multiple band assets.AOL is also making Devil Full-Page Flex and Mobile Interstit…

MarTech Today: Yahoo’s Mobile Developer Event, App Indexing/SEO & Hreflang Markup Notifications

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Yahoo Holds Mobile Developer Event Against Backdrop Of Uncertain Future
Feb 19, 2016 by Greg Sterling
Company cites mobile progress while board explores “strategic options.”WATCH: “Marketing Land Live” Premiere Episode, Our New Weekly Video Show
Feb 19, 2016 by Matt McGee
If you missed today’s live video show, watch the replay below with some of the Marketing Land editorial team discussing this week’s important news stories.Yelp Offers Full Reviews Database To Social Monitoring Tool Sprinklr
Feb 19, 2016 by Greg Sterling
Company sees the deal as way to show the value of Yelp to brands.Tim Peterson Joins Marketing Land To Report On Social/Digital Media
Feb 19, 2016 by Matt McGee
Former Advertising Age and Adweek reporter is newest member of Third Door Media’s editorial team.Ad Age: Google To Launch Accelerated Mobile Pages On February 24
Feb 18, 2…

How to Make Org Charts with Google Sheets

Do you need a quick organization chart to show the hierarchy of employees in your business? Well, just open a blank Google Spreadsheet, put the employee names in a column and your org charge should be ready in minutes. Here’s a sample org chart created with nothing but Google Sheets.Create Organizational Charts with Google SpreadsheetsHere’s how you can put together an org chart in Google Sheets. It will be a live chart meaning as you update the employee names or hierarchy in the spreadsheet, the org chart would update itself. Let’s get started.Step 1. Open a Google Sheet and put the employee names in column A and the names of the immediate managers in Column B.Step 2. Select the cells that you’ve just entered and choose Chart from the Insert menu in the spreadsheet.Step 3. The Chart Editor will open inside Google Sheets. Switch to the Chart Types tab and uncheck the option that says “Aggregate Column A.” Then scroll down the list of available chart types, choose “Organizational Chart…

Best Blogging Apps For Mac Users: 2016 Edition

I’m a huge fan of desktop tools that can help me in blogging and increase my productivity. I prefer desktop tools over online because I can work without the internet. Needless to say, how much distraction I get when I try to write online and I end up opening at least 10-15 tabs. If you are also in the similar condition like me, I suggest you to start using that software that can let you work offline. I know it’s hard to unplug the internet, but if you do it once you will notice the increased productivity and you will be able to do more work in less time.Here I have compiled the list of those Blogging apps for Mac, which I use currently and you should also use them to increase your productivity. Note: All of them doesn’t work offline.Best Blogging Software for Mac OSDesk for Desktop Publishing:I tried Desk in the month of August 2015, and I’m surprised with all the features it offers. The very first thing that I liked about Desk is; it’s a Mac app for writers. Especially if you love th…

UserCare Launches App Customer Service That Is Tailored For Each User

With digital customer service increasingly becoming another opportunity for marketing, startup UserCare is today launching customer service tuned for mobile apps.The service, available to developers through an SDK for iOS, Android, and the Unity game engine on both, has been in a private beta since mid-November. It is the first product of the Mountain View, California-based company, which was spun out of app-focused ad agency Manage.com last October.CEO Barry Coleman told me that “a lot of customer service in mobile will push [users] out of the app, to web and then to email,” often without a lot of information about what the user was doing before requesting help. In fact, UserCare says its research indicates only about eight percent of iOS and Android apps provide in-app or mobile messaging support, while about three-quarters direct users to Web-based support.By contrast, he said, UserCare offers in-app messaging with an agent, and it tracks user events, like a crash. It also tracks w…

Fluent Teams With LiveRamp To Extend Custom Audience Targeting Beyond The CRM

Fluent is launching a new audience modeling and customer acquisition product called AudienceNow for LiveRamp. The partnership with LiveRamp is designed to extend Fluent‘s capabilities in performance marketing into traditional display.Until now, Fluent has focused on serving performance marketers with CPA-based offerings. AudienceNow will be CPM-based. The company acquires user data in real time through surveys deployed on a network of sites that can then be leveraged for ad targeting. Fluent says users complete five to six million surveys every day.“We were finding that marketers often access third-party data which can be modeled data off of modeled data — and often bots,” said Matt Conlin, President of Fluent, by phone. “We have registered users that have been validated and self-declared which adds an extra layer of credibility. AudienceNow is about bringing the power of performance marketing to display advertising. It is designed for new customer acquisition, unlike retargeting with…

How to Use Github for Hosting Files

Github, in simple English, is a website for hosting source code. The site is built for programmers and, if you are not one, it is highly unlikely that you have ever used Github. Repositories and Forks, the basic building blocks of Github, may seem like second-nature to developers but, for everyone else, Github continues to be a complicated beast.Github isn’t just a place for developers though. The site can be used a writing platform. It can host HTML websites. You can use Github to visually compare the content of two text files. The site’s Gist service can used for anonymous publishing and as a tasklist. There’re so many things do on Github already and you can how use it as a free file hosting service as well.How to Host Files on GithubIt takes few easy steps to turn your Github into a file repository. You can upload files from the browser and you can add collaborators so they can also upload files to a common repository (similar to shared folders in Google Drive). The files are publi…