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Showing posts from February 24, 2016

Save Our Search: 3 Reasons Not To Overreact About Losing Google Ads In The Right Rail

Did you hear the news? Google is changing the way search ads will appear in results pages. As Search Engine Land reported, most of the search ads appearing in the right rail will be going away or changing.Any change in how search ads appear will have an effect on performance, but there’s no reason to panic.1. If You Don’t Like It, Wait 5 Minutes And It’ll ChangeSearch results change all the time. This particular change has been in the works for awhile, and it’s likely (if you are already managing search campaigns) you have begun to see the changes take effect in major categories.If you haven’t been structuring ads to include third-party reviews and site links, now would be a good time to get started. While Google may include three or four ads the top of the page, the main body of a search result already includes the additional links.These additions can effectively multiply a single search ad by a factor of four or five. What this means is that we won’t be seeing four ads in the main b…

Content Mapping, Search Optimization And The Buyer’s Journey

Since the idea of the buyer’s journey was first described back in 1968, marketers have spent considerable time and energy trying to better understand the process. What motivates people to finally convert and make a purchase?Over the past 15 years, however, marketing has undergone a revolution. The buyer’s journey has morphed and evolved to accommodate modern digital shopping and buying.Recent surveys have indicated that 67 percent of the buyer’s journey is now done digitally. This means that brands must have the content in place to meet customers where they are: online. They must be equipped to understand what prospects are doing online and what will motivate them to move towards the coveted conversion point.The problem, however, lies in the ability of brands to meet this need. Organizations need to learn how to create content for a specific job along the buyer’s journey, not just filler.Learning how to accommodate for the modern customer and develop content that is mapped to their bu…

Snapchat For Social Good

For anyone who works in tech and media, the new year starts with the annual Consumers Electronics Show (CES) in Las Vegas during the first week in January. That’s where advancements in technology are introduced and predictions are made for the year. This year, Snapchat was everywhere, literally.As Director of National Media Accounts for the Ad Council, I work with Snapchat to build social impact partnerships that raise awareness of critical issues in America. In October, we launched a partnership with Snapchat, running two custom filters nationwide for our cyber bullying prevention campaign, called “I Am a Witness.”Thanks to our partners at Delmondo, we had several Snapchat influencers developing unique content with our filters and encouraging their fans to use it. In just one day, we had more than 10 million people using our filters! One influencer, Wysamx, collected fan videos on his Snapchat story featuring people from all over the world.While PSAs serve an important purpose, Snapc…

What Google’s New Layout Means For Search Marketers

If you’ve noticed things shifting in Google’s SERPs, you’re not seeing things. This week, Google has been increasing the frequency of its paid search listings, showing up to four ads above desktop search results, and simultaneously removing the ads on the right-hand side. Read on to learn what it’s going to mean to your PPC and SEO campaigns.Google has been testing four ads above the organic results for years, though only for a small subset of searches. Now, a greater number of searches — specifically “highly commercial queries” — are likely to serve four ads.The impact of seeing four ads above the search results is yet to be seen. As I see it, there are positives and negatives in this move.[Read the full article on Search Engine Land.]

via Marketing Land

How Google Is Inventing A “Near Me” Future

In recent months, Google has made significant moves to invent the future of location marketing.The mobile-friendly update hastened the evolution of location marketing into mobile location marketing. The launch of the Google My Business API underscored the importance of location data as the foundation of location marketing. And now, Google is inventing the future for “near me micro-moments” by autocompleting “near me” searches for both mobile and desktop users, which accelerates the customer journey at the local level.Near Me AutocompletesGoogle is encouraging the uptake of “near me” micro-moments by autocompleting our searches in both branded and non-branded categories.Micro-moments, a term Google created, are explained as “intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey.” They occur when people start looking for things to do, places to go and things to buy, usually by doing a search on their mobile devices.Often, consu…

Instagram Now Has More Advertisers Than Twitter

Twin Design / 2015 was a big year for Instagram’s advertising business. It rolled out new ad formats that could contain links, expanded the length of its video ads and, most importantly, made it easier for advertisers of any size — and increasingly anywhere — to buy its ads and target those ads.Seemingly as a result of all those moves, Instagram now claims more than 200,000 active advertisers as of February 2016, the Facebook-owned photo-and-video-sharing service announced on Wednesday. That number may pale in comparison to Instagram’s parent company — Facebook claims more than 2.5 million advertisers — but it trumps Twitter, which had more than 130,000 active advertisers as of the fourth quarter of 2015.The comparison between Instagram’s and Twitter’s advertiser numbers isn’t an entirely fair one. Twitter has built its advertising business on its own, while Instagram has been able to stand on Facebook’s shoulders. For example, advertisers can buy ads on Instagram usin…

Let’s Talk SMAC (Social, Mobile, Analytics & The Cloud)

What is SMAC?If you’re not familiar with the acronym, SMAC stands for Social, Mobile, Analytics & Cloud. It represents four major areas of importance to marketing today, and I believe it’s the foundation for businesses’ success in 2016.In addition to each area holding its own, together SMAC boasts collaboration, mobility, accessibility and communication and provides marketers with a better understanding of who’s interacting with your brand.Let’s take a look at each of the four SMAC areas of focus and why you need to incorporate them into your own marketing strategy, if you haven’t already.SocialOver the past several years, even the past couple of months, social media has evolved enormously. From the platforms Twitter, Facebook and Instagram to live-streaming video apps, all are changing the way companies operate and lend their focus.Social media has become a tool that businesses utilize for brand awareness, relationship building, customer service, lead generation and much, much mo…

How to Build a Strong Brand Image for Your Blog

Most individuals believe branding is strictly for large corporations with millions of dollars set aside for advertising. As an entrepreneur, I can say confidently that a strong clearly laid out “Branding strategy” is the reason why small startups outperform the giant corporations.Knowing how powerful a brand can be, I set out to build a strong brand image for my blog and in this article, I will be sharing with you the step by step approach I took. Before I proceed, please I want to state clearly that building a strong brand image for your blog is not a one hit affair. It’s a continuous process that should be done over time. So if you are prepared to build a strong brand image for your blog, sit back and please read on.Also check out: 8 ways to build a better brand for your blogHow to build a Strong Brand Image:1.Use a Unique Design through out the blogThe next step to building a strong brand image for your blog is to use a unique design through out the blog. Though I am not a web desi…

Data Danger: How The Wrong Campaign Metrics Can Break Your Mobile Strategy

Let’s start off with a story that will sound all too familiar to the data-driven marketer.You’re tasked with improving the results of your mobile marketing campaigns. You decide to start aggressively testing the variables within the campaigns — your audience targets, offers, creatives, message timing; the list of options goes on and on.You home in on the one variable you believe will have the biggest impact: the offer. You set up an A/B test, and you run a push notification campaign comparing the options head to head.Good news — there’s a clear winner! Option B has double the click-through rate, and the immediate gain is an increase in the conversion rate. High fives all around — you nailed it.Now that you have a winner, you push 100 percent of the audience into the option B track and sit back. But a week later, you start to see an increase in churn — users are leaving. You have fallen prey to “unintended consequences.”Avoiding Unintended ConsequencesCampaign metrics have led you astr…

Why companies create content – part two: to gauge public opinion

Following on from Part One of this series where the topic of influencing brand perception was discussed, this new instalment looks at how content can help you tap into the mindset of the people you’re trying to sell to.Part two: to gauge public opinionPretty much any content related book, article or conference talk you come across will at some point mention the term ‘audience-focused content’. As a phrase and a concept, it’s a simple one – create stuff that people are going to want – but the cogs that sit behind it can be both complicated and costly.Rather than researching what people want then creating content to reflect that, there’s an argument to say your content could actually be your research method. By publishing then assessing how people react to what you put out there, the data can be used to create something bigger and better, or to inform other business actions.Pre-internet (a scary thought) I recall being involved in various focus groups asking me what I thought of this pa…

MarTech Today: Foursquare’s Offline Attribution, Google’s Autotrack & “Near Me” Future

Here’s our daily recap of what happened in marketing technology today, as reported on Marketing Land and other places across the web.From Marketing Land:Foursquare Introduces “Attribution” To Measure Offline Results
Feb 23, 2016 by Greg Sterling
Company’s entry into location analytics segment adds further momentum to the attribution revolution.Google Launches Autotrack To Help Sites Get More Out Of Universal Analytics
Feb 23, 2016 by Ginny Marvin
A library of plugins is designed to give sites common tracking features automaticallyPinterest Launches Updates To Rich Pins With Recipes And Movie Data
Feb 23, 2016 by Tamar Weinberg
Pinterest has launched rich data within movie and recipe pins to improve the user experience.Needle Adds New Features To Its Customer Advocate Service For Shopping Sites
Feb 23, 2016 by Barry Levine
Salt Lake City-based company expands beyond live chat with advocates to customer-created answers, demos and other new capabilities.Google Compare Will Sunset In Marc…

Facebook Launches Reactions Globally

Facebook today is launching reactions to all users, the company announced. Facebook Reactions, which have been in the works for quite some time, extends the Like button to allow people to express other reactions, such as Love, Haha, Wow, Sad or Angry. Reactions will appear on posts, giving users the option to express themselves in other ways than just Liking a comment:To prepare for this big roll-out, which will be a big adjustment for most users, Facebook has been conducting global research that included focus groups and surveys, in addition to evaluating how stickers played part in self-expression. Today, the culmination of their research is being brought to the masses.By the end of the day, Reactions should be available to all users on desktop, mobile web and iOS and Android apps.

via Marketing Land

Stop thinking about long-tail keywords and start focusing on searcher intent

Over the years, the usefulness of certain types of keywords has been debated, analyzed, celebrated, and even disparaged.Long-tail keywords – those specific phrases of low-volume but perhaps higher-quality queries from searchers who are closer to taking action on procuring the product or service they seek – have certainly received a heck of a lot of recognition for their value to marketers.However, I am here to declare the demise of these keywords that we held in such high regard only a few short years ago.Please let me explain…As the use of search has evolved and search engine optimization has become commonplace, businesses have succeeded in increasing their visibility in search results and made adjustments to be most visible for those queries they care most about.This, by itself, would be fine; a positive and helpful thing actually, if the end effect was search results pages all containing exactly what the user was searching for. However, the issue we’ve seen is that queries on many …

Learn How You Can Make Money from Youtube & Facebook Using Famebit

Do you want to make money from your Facebook, Youtube, Twitter, Instagram, Vine or even with your Tumblr account?And… Yes, you don’t need to have a blog to get started with this & what I’m sharing today will add a great revenue stream for you.Sponsored posts are nothing new & is a common term in the field of online advertising. Here at ShoutMeLoud, we get offers starting from $1000 for a sponsored post & now things have already moved to another platform. Now, one can get sponsored post for their social media channels & all you need is an active profile on any of the above mentioned social network with more than 1000 followers. I believe Twitter & Youtube would be the easiest one to get started with this. The new monetization technique which I’m sharing you with today is call Social media monetization & the network is call Famebit.What is Famebit & how you can make money from it?Famebit is a platform which connects social media influencer with brands. The co…

Xiaomi Mi5 with Snapdragon 820, 4GB RAM, 16MP Camera Launched at ¥2699

After a series of leaks, and endless delays, the Xiaomi Mi5 has finally been unveiled. Pricing has always been the forte of Xiaomi phones and it is no different for the Mi5 whose prices start from ¥1999 ($306 / Rs 21,000) for the base variant and extends up to ¥2699 for the top variant.The Mi5 comes equipped with a 5.2-inch QHD display accompanied by the 2.5D curved glass and Gorilla Glass 4 Protection. The design of Mi5 looks like it was evolved from the Mi Note Pro, albeit much smaller. The flagship will draw its power from the top of the line Snapdragon 820 SoC paired with a range topping 4GB LPDDR4 RAM (on 128GB only) and an Adreno 530 GPU. The storage options offered are in the form of 32GB, 64GB and 128GB, but alas Xiaomi still doesn’t think it’s important enough to have a microSD card slot.On the imaging front, the Mi5 sports a 16-Megapixel primary camera with Phase Detection AutoFocus (PDAF), DTI pixel isolation technology, Spectra image processor, 4-axis optical image stabili…

Xiaomi Launches Mi 4s with a 5-inch FHD Display, Snapdragon 808 and Fingerprint Scanner

Close to the heels of the Mi5 announcement, Xiaomi has unveiled the slightly lower specced mid-range phone it was talking about, the Mi 4s. The Mi 4s is an upgrade based on the 2014 flagship, the Mi 4. The device was launched at an event in China and it comes with a 5-inch FHD display and a metal frame that runs along the periphery of the device.The Mi 4s draws its power from the hexa-core Snapdragon 808 paired with a 3GB of RAM and Adreno 418 to deal with the graphics. On the storage end, the Mi4s offers 64GB of internal storage which is further expandable thanks to the microSD card slot. Xiaomi has fitted the Mi 4s with a 13-Megapixel primary sensor along with two-tone LED flash along with PDAF, the secondary camera is a 5-Megapixel sensor. Other features include fingerprint sensor, and IR sensor. The device heralds with connectivity features including 4G LTE, Dual SIM support, WI-Fi, Bluetooth 4.1 and USB Type-C. The device is backed by a 3260mAH battery that supports Quickcharge 2.…

An Inside Look At The Upcoming MarTech Conference

We’re 4 weeks away from the next MarTech conference in San Francisco. This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect.If you haven’t registered yet, we are offering our low pre-conference rate discount, which is $200 off the on-site ticket price. If you like what you read here, please register today to reserve your seat.So how will this be the biggest and the best MarTech yet? Keep reading to find out!Marketing Technology Professionals of the World Unite!We’re expecting over 1,000 attendees at this incredible conference. Most are mid-to-senior level digital, marketing, and technology executives — including many marketing technologists and heads of marketing technology at major firms — participating from a wide range of industries.Here is just a sample of some of the brands who will be in attendance:3M, AB Electrolux, ADP, Aetna, Allianz, Apple, Bank of America, Capital One, CarMax, Charles Schwab, Cisco, Clorox, Creative Artists A…

Marketing Day: Top 10 Video Creators, End Of Google Compare & Snapchat Geofilters

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Google Launches Autotrack To Help Sites Get More Out Of Universal Analytics
Feb 23, 2016 by Ginny Marvin
A library of plugins is designed to give sites common tracking features automatically.How Are You Managing Social Media Risk?
Feb 23, 2016 by Digital Marketing Depot
Today, the average enterprise manages more than 300 social media accounts and over a half-million social media posts by users on branded pages – but not all of this activity is positive.Top 10 Video Creators In January: BuzzFeed Tasty Sets New Record With 3B Video Views
Feb 23, 2016 by Amy Gesenhues
Tubular Labs says video creators saw a 12% increase in views last month, with 42 billion combined video views across major social networks.Instagram Is the Star of Facebook’s Renewed Interview Show
Feb 23, 2016 by Tim Peterson
After adding new ad formats like video and carousels and …