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Showing posts from March 5, 2016
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Forrester Wave Report Names Top Four Social Listening Tools

In this age of social, listening tools have become marketers’ ears.In its new Wave report on Enterprise Social Listening Platforms, for instance, Forrester Research noted that social listening helped Yoplait realized it needed to drop high fructose corn syrup from its yogurt, and an unnamed car maker figured out the main reasons why customers were resisting the purchase of electric cars.The top tools to help brands listen to their customers’ social expressions, according to Forrester: Synthesio, NetBase, Sprinklr, and Brandwatch.Those four were ranked in the top category of Leaders. Forrester points in particular to Synthesio’s connection of social listening to business-oriented metrics, NetBase’s data on “audience interest levels in specific topics,” Sprinklr’s rules-based engine for routing posts needing attention to specific agents, and Brandwatch’s focus on data visualization.The second highest category, Strong Performers, included Crimson Hexagon, Clarabridge, Salesforce, Network…

Marketing Day: PPC Budgets, Facebook Direct Response Ads & Live Streaming Video Survey

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Trump Mostly Tweeting From An iPhone 2 Weeks After Apple Boycott Call
Mar 4, 2016 by Tim Peterson
More than half of the GOP front-runner’s most recent 200 tweets were sent using Twitter’s iPhone app.[WATCH] Marketing Land Live Show #3: Search As Personal Assistant, Facebook Vs. Periscope & More
Mar 4, 2016 by Matt McGee
If you missed our third episode, watch the video replay below.How New & Existing Customers Interact With Your Paid Search Ads Differently
Mar 4, 2016 by Andy Taylor
Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a SERP.How To Grow Online Market Share Without Increasing Your PPC Budget
Mar 4, 2016 by Jacob Baadsgaard
What’s the formula for PPC success? Columnist Jacob Baadsgaard has tips on how to significantly expand your market…

Trump Mostly Tweeting From An iPhone 2 Weeks After Apple Boycott Call

Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. It’s tricky to trust the things a politician says. Take Donald Trump for example.Two weeks ago the Republican Party’s frontrunner in this year’s presidential election called for people, including himself, to stop using Apple’s products over the tech company’s unwillingness to create a backdoor for the FBI to access the iPhone belonging to one of the San Bernardino shooting terrorists.I use both iPhone & Samsung. If Apple doesn’t give info to authorities on the terrorists I’ll only be using Samsung until they give info.— Donald J. Trump (@realDonaldTrump) February 19, 2016Boycott all Apple products until such time as Apple gives cellphone info to authorities regarding radical Islamic terrorist couple from Cal— Donald J. Trump (@realDonaldTrump) February 19, 2016Two weeks later Mr. Trump has ignored his own boycott. Marketing Land analyzed the most recent 200 tweets the candidate has sent — d…

[WATCH] Marketing Land Live Show #3: Search As Personal Assistant, Facebook Vs. Periscope & More

Are search engines turning into personal assistants? Are you searching more with your voice than typing text? That’s one of the topics that we covered today during the third episode of our live video chat show, Marketing Land Live.Marketing Land’s Amy Gesenhues, Barry Levine and Greg Finn joined me for an almost hour-long discussion that also covered Twitter ads, the use of live video on Periscope vs. Facebook, Snapchat geofilters and much more. If you missed it, the video is embedded below, and we’ve added some links to the topics that we talked about in the Show Notes below the video. (Note: We had occasional internet connectivity issues during the show; apologies for that.)Our plan is to record new episodes of Marketing Land Live every Friday at 12:00 p.m. ET / 9:00 a.m. PT on Blab, so we hope you’ll make plans to join us live in the future. You can send in questions/comments/ideas at any time during the week by tweeting with the #HeyML (as in “Hey, Marketing Land!”) hashtag.Show N…

HTC 10 Specs and Photos Revealed in a Series of Leaks

There have been no dearth of rumors surrounding HTC’s upcoming flagship smartphone, the HTC One M10, which apparently will just be called HTC 10. But today, there were multiple leaks from two of the most prolific leakers – Steve Hemmerstoffer (@onleaks) and Eval Blass (@evleaks) – revealing almost everything about the device several weeks before the launch.HTC has been teasing the new looks of HTC 10 (no more One M moniker, it seems) for a while now, and the new leaked images prove just that. The press render above shows off the phone in every possible angle. Importantly, we can see the USB Type-C on the bottom surrounded by a single bottom firing speaker. So no more front firing Boom Sound stereo speakers on the HTC flagship.The back is still all metal and rounded, but it looks nothing like its predecessors. The HTC 10 carries chamfered edges on the sides of its back, something HTC has been teasing with their #PowerOf10 campaign on social media. The big ass HTC branding on front is n…