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Showing posts from March 10, 2016
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Startup Immersv launches VR ad-only platform that it says is the most complete

A theater-like VR staging scene, created by Immersv. Today, a startup called Immersv is launching a new platform specifically designed for mobile virtual reality (VR) ads. The company — based in Los Angeles and Emeryville, California — was founded last year, and the platform has been in beta testing since December.At launch, the platform houses several dozen ads, all of them for VR app installs. Co-founder and CEO Mihir Shah told me that Immersv is open to other kinds of VR ads, but for now it’s entirely composed of ads for app installs, because they pay the bills. SuperData Research has predicted that VR gaming, which is the most popular VR app, will reach $5.1 billion in revenues this year.Immersv’s supported VR viewers are the two best-known mobile ones, the Oculus-powered Samsung Gear VR and Google Cardboard. The high-end Oculus Rift is a head-mounted display connected to a computer, and Shah said the platform will likely support it eventually.The platform serves four media types o…

4 tips to break into the C-suite and become a chief marketing technology officer

As tens of thousands of innovators — technologists, creatives, marketers and business strategists — descend on Austin, Texas, for the annual South by Southwest Interactive (SXSWi) conference and festival this week, many will find it difficult to choose from the event’s hundreds of world-class opportunities to learn, connect and inspire.For professionals working at the intersection of marketing, creativity and technology, making choices may be even more complicated, as this group, perhaps more than any other, has found its role in a constant state of expansion and evolution over the past decade.Once focused either on IT or marketing, today’s marketing technologist is now required to be so much more: part digital savant, part marketing director, part technology architect, part data guru and a strong influencer of people.Being good at any one of these roles is hard; being great at all of them is extremely rare. However, career paths for marketing technologists are promising.Forward-think…

Report: European Commission about to file charges against Google over Android

According to a report from Bloomberg, the European Commission (EC) is about to file an antitrust complaint over the Android operating system. The news outlet cites “three people familiar with the probe.”Bloomberg cautions that a final decision hasn’t been made yet. Google’s Android-OEM contracts and app-install requirements have been the subject of an ongoing investigation in Europe since last year. The EC is also investigating Google’s $1 billion payment to Apple to maintain its default search position on the iPhone’s Safari browser.Google has repeatedly maintained that any antitrust investigation of Android is unwarranted because the operating system is open source and freely available. However the company doesn’t provide access to Google Play unless OEMs conform to certain contractual requirements including app pre-installs. The antitrust concept here is “tying” — selling or providing one product but making a second product or service a mandatory part of the deal.Based on a complai…

Facebook’s Instant Articles open up to brands through Steller

Twin Design / Shutterstock.com Media companies have had Facebook’s Instant Articles all to themselves since the social network introduced the fast-loading mobile content format last May. But now brands are finally able to get their hands on one of digital publishing’s shiniest new objects without piggybacking a publisher’s access.Facebook has opened up Instant Articles to mobile publishing platform Steller so that people, including brands, using Steller’s app to create visual-heavy stories can now distribute that content on Facebook through Instant Articles, a Facebook spokesperson confirmed.The deal between the two companies is similar to Facebook’s tie-up with WordPress that was announced earlier this week that extends Instant Articles to anyone who runs a self-hosted WordPress site or pays for WordPress VIP, a customer base that includes publishers like Re/code and CNN as well as brands like UPS, Spotify, Intuit and Izod. It also preempts Facebook’s plan to officially open up Instan…

The future of location-based services

Five years ago, my co-author, Mike Schneider, and I published one of the first books ever written on the topic of location-based marketing.At the time, all the buzz focused on active check-in apps like Foursquare, Gowalla, Whrrl and SCVNGR. Today, only Foursquare still exists (although SCVNGR has morphed into location-based payments service LevelUp), and it has become much more like Yelp and much less an active check-in service.A lot has changed over the last five years. Location-based services (LBS) have mainly become a feature, and LBS is more a passive sport than an active one. For the most part, all of the major social networks have adopted location-based features in a meaningful way. And yet we are still only scratching the surface of what’s possible.I recently took the time to talk to Schneider about a new role he recently took at a company that is employing crowdsourced location data and is helping consumers use that information to save money. In addition, we discussed who else…

German court: Facebook Like button data transfer illegal without user consent

Yesterday a court in a Düsseldorf ruled that German websites using Facebook buttons could not transfer data to the company without user understanding or consent. Clothing retailer Peek & Cloppenburg, which featured the Like button on its site, was found in violation of German data protection law because it didn’t sufficiently explain to users that their data would flow to Facebook.The court stated, according to Reuters, “A mere link to a data protection statement at the foot of the website does not constitute an indication that data are being or are about to be processed.” The retailer said that it would wait to see the court’s full opinion before determining whether to appeal.Facebook was not a party to the litigation. However the case is another setback for the social site in Europe. Facebook’s data collection and ad practices have coming under intensifying scrutiny in multiple countries, including France and Belgium.The ruling doesn’t signal the end of the Like button or other …

The six key components of mobile SEO in 2016

I recently read a droll quote in The Wall Street Journal from the always-entertaining aimClear CEO Marty Weintraub, who said, “The best mobile SEO these days is writing a check to Google.”Weintraub was, of course, referring to shrinking real estate on smartphone search results in Google due to paid listings like product results, and maybe even to the disappearance of search results in mobile search altogether, as Google strives to get mobile searchers answers quickly, without forcing them to click through to a web page.The absurdity of it is that giving Google money for search visibility is not SEO, but paid search, and the quote implies that mobile SEO might not be worth doing if you have a budget for paid search.Look, it’s funny, and the last thing I want to do is ruin the joke. But as Shakespeare once said, “In jest, there is truth.” Weintraub’s definitely onto something with his take on the greatest woes of today’s mobile SEOs: lack of visibility relative to paid search.The WSJ co…

The winners and losers of ‘mobilegeddon’ in the USA

In the USA, mobilegeddon was much more successful in making website operators take note of Google’s mobile-friendly update than for any other country we looked at.For the European search-markets, the worst mistake we found was companies not having a mobile-friendly version of their site.In the USA, many website operators just made sure their homepages, and maybe a few content pages, were mobile-friendly. Thanks to the nature of the mobile-friendly update, which is considered on a URL by URL basis, these domains will still lose visibility on all non-mobile-friendly pages. This far from an ideal solution.The website for Universal Studios Orlando is an example of ‘partially mobile optimised pages’. This causes the mobile visibility for the domain to be 48% less than the desktop visibility.The domain is ranking for 2,450 top 100 keywords for the desktop search and 1,501 top 100 keywords for mobile, a 40% loss between the two. The Top 10 does not look much better, with a 36% difference.Her…

Instamojo Referral Program: Get Rs. 500 For Signup

Do you want to save transaction fees when selling digital or physical goods online?Instamojo recently updated their referral program & now offering 500 INR to anyone who signup with them. (India only).Here is how you earn 500 INR from Instamojo for free:Create a free account using this linkAdd your Pan card & bank details.You have to complete at least1 INR transaction on Instamojo.Enjoy free 500 INRTransaction fees usually range from 1.5%-4% & depending upon the price of your product, it creates a big hole in your pocket.  Service quality is not the only thing an end user need to see when picking up the best payment gateway, as a high transaction fee means your profit margin would be little.Today, I will be helping you to save 50 transaction fees & what further stuff you can do to save transaction fees on 950 sales. This service is limited to India only, so you are from other country, head over to our archive & browse other cool articles. Or you can read further to…

MarTech Today: VR-based marketing, the morphing of BlabPredicts & RIP Google PageRank

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:What does VR-based marketing offer that other tech does not?
Mar 9, 2016 by Barry Levine
We asked two ad/marketing executives to go beyond the “wow” and look at the technology’s essential value propositions.Social monitor BlabPredicts morphs into a data targeting firm for trends and keywords
Mar 9, 2016 by Barry Levine
The company is today launching a new platform so that marketers can direct ads immediately at not-so-obvious conversational threads on a given topic.What “human-in-the-loop computing” means for marketers
Mar 9, 2016 by Joshua Reynolds
Don’t let artificial intelligence replace human judgment in your marketing analytics. Columnist Joshua Reynolds discusses why you need a combination of human intuition and intelligent data to make the right decisions.17 leading social media management software vendors compared
Mar 9, 2016 by Dig…

Why Snapchat might revoke your approved On-Demand Geofilter

What Snapchat giveth, Snapchat can taketh away, in terms of its new On-Demand Geofilters, that is. Even if you have a geofilter approved, you might find it removed, as the new on-demand system works through growing pains.Marketing Land discovered this the hard way. Two geofilters we had scheduled to run during the upcoming SXSW conference were suddenly revoked this week, 11 days after they were approved. Here’s one of the suspension notices:The reason? As the notices said:The Geofence that you have selected overlaps with too many current or previously scheduled On-Demand Geofilters and cannot be purchased at this time.The “geofence” refers to the area where our filter would have shown, during the time we wanted it to appear. Snapchat limits any particular area to seven geofilters of any type at one time. The rejection suggests that our geofilters couldn’t run because the limit had already been reached.The problem with this explanation is that our geofilters should have never been app…

10 remarketing facts that will supercharge your PPC strategy

Hey you guys! All these articles about the dangers of creepy remarketing make me want to barf.I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing.I’ve been using remarketing at WordStream since 2012 and last year, we spent over $500,000 on these ads alone. Why?Because they’re freaking awesome.If you’re sitting on the fence and unsure about giving it a try, I’m going to give you a swift kick in the right direction with these 10 remarketing facts that will make you rethink your entire PPC marketing strategy.Please note: this article was first published on the Wordstream blog and it was so darn helpful that we wanted to share it here. 1. Remarketing conversion rates INCREASE over timeRemarketing naysayers preach being very conservative with impression frequency caps and membership duration to avoid offending potential customers.Wrong. Not with remarketing.We’ve found that conversion rat…

7 Cool Features in Android N that You Should Know About

With few more months to go for the Google I/O conference where the Android N would be officially announced, Google decided to sweeten up the morning for Android lovers. They’ve released the Android N’s Developer preview (and if you’re wondering what the “N” stands for, well we are too and may have to wait until Google I/O). Before you get too excited, the developer preview is available for the following devices only – Nexus 6, Nexus 5X, Nexus 6P, Pixel C, Nexus 9, Nexus Player, and the General Mobile 4G. Yes, no donuts for Nexus 5 sadly.And if you own one or more of these devices, head over to the official instructions from Google to try it out. But be warned there could be few things acting up and if you’re using the phone as a primary device you may want to tread with caution. And in the meanwhile, having tasted the Android N ourselves for a bit now, here are some cool new features that you can look forward too. Many of these have already been on many custom skins like Touchwiz but …