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Showing posts from March 11, 2016
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How to Make Money from Hostgator’s Affiliate Program

I have been an affiliate partner with Hostgator for more than four years now. Every month I make around $1200 from Hostgator’s affiliate program. If you are new to Hostgator, you should check out our Hostgator review.Hostgator offers unlimited hosting with quality customer support, and being a user of Hostgator myself, I have no hesitation referring someone to Hostgator. Indeed, this is a win-win situation for me. I recommend one of the finest shared hosting services to people, and every successful referral makes a minimum of $50 for me.Have you ever considered that instead of paying for hosting, you could make money from Hostgator’s hosting service?Like most other hosting services, Hostgator offers an affiliate program.Hostgator affiliate program Review:Hostgator’s affiliate program is available to everyone, and you don’t even need to have a hosting account with Hostgator to sign up.Check out Hostgator hostingHow to get started with Hostgator’s affiliate program:Before we get into de…

8 simple tweaks to make your OK product shine online

Maybe you’ve been there. Your product is out there, and it’s okay. It’s not great, and it’s not the best one available — although it’s also not the worst — but you still have to sell it!So, how can you meet your goal of selling this mediocre product? How can you present it in the best possible light and distinguish it from other options?Thank goodness for the internet; you can make even products that are lukewarm seem red-hot if you market them well. The better it looks and feels when viewed online, the better your sales will be. And if you do a good enough job with this, you can sell even more than you aim to, and possibly raise the price as demand increases.First, understanding perceived qualityExperts agree that perceived quality is far more important to consumer decisions than absolute (objective) quality. “Perceived quality” is what your customers think about your product and how they feel it compares to others.In other words, you don’t need the best product to make sales — you j…

Top 10 YouTube ads in February: Super Bowl brands dominate & Hyundai leads the pack

Last month, the top ten most watched video ads on YouTube were all Super Bowl spots.Hyundai topped the list with “The Chase” generating 26 million views. The car-maker saw a combined total 52.4 million video views in February with three of its Super Bowl spots in the top ten. The brand’s “First Date” ad featuring actor Kevin Hart got 15 million views, and “Ryanville” starring Ryan Reynolds got 11.4 million views.Hyundai was the only Super Bowl advertiser that ranked multiple times on YouTube’s February ad leaderboard.Mountain Dew Kickstart’s “Puppymonkeybaby” may not have been the most loved Super Bowl spot, but it did its job – generating 22.7 million views to rank No. 2.Other Super Bowl advertisers to make the list included Bud Light, Snickers, Skittles and T-Mobile – all brands featuring celebrities in their game day spots. Seth Rogen and Amy Schumer campaigned for the “Bud Light Party”; Willem Dafoe dressed in drag as Marilyn Monroe for Snickers; and, Aerosmith’s front-man Steven…

Lessons from the sports world: How all marketers can drive “fanatic” brand engagement

I’m often asked which industries are experiencing the most growth within their marketing departments, or even which sectors are most open to adopting marketing technology. Surprisingly, in the last few years, the world of sports and entertainment marketing has emerged as an industry of rapid adoption, with franchises looking for new and inventive ways to connect with their fans.This is an important shift: Promoting sports has long been a quintessential traditional marketing exercise, with glossy magazine spreads and television advertisements winning the day.It’s such an emotive world. While fan enthusiasm might wax and wane with a team’s win-loss record, the understanding is that well-established teams like the Detroit Pistons or Portland Trail Blazers — both Marketo customers — will always have support. You could forgive them for just doing the same marketing things they have always done.But instead, what we’ve seen is that franchises across nearly every sport — NBA, MLB, NHL, NFL, e…

MarTech Today: Opera’s browser-based ad blocking, Immersv’s VR ad-only platform & tips for becoming a chief martech officer

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Opera Launches Browser-Based Ad Blocking Feature
Mar 10, 2016 by Ginny Marvin
In another hit against online advertising bloat, Opera’s tool can suggest blocking ads when it detects “heavy” advertising on a site.Video adtech platform Unruly adds a new emotion-visualization dashboard
Mar 10, 2016 by Barry Levine
Called Pulse, it offers summaries of emotional responses to selected video ads — but then what?Startup Immersv launches VR ad-only platform that it says is the most complete
Mar 10, 2016 by Barry Levine
Built specifically for this format, the platform provides a new “staging scene” display format that the company hopes to make into an IAB standard.4 tips to break into the C-suite and become a chief marketing technology officer
Mar 10, 2016 by Sheldon Monteiro
How do you become the next marketing technology star of your organization? A…

What it takes to become a YouTube star: time

Becoming a YouTube star isn’t as easy as firing up a webcam and acting endearingly awkward. Actually it’s not easy at all.According to a survey of 1,861 YouTube creators conducted by Grapevine, a company that pairs creators with brands for ad campaigns, only 2% have more than 100,000 subscribers, and 9% have between 5,000 and 100,000 subscribers. The remaining 89% of creators had less than 5,000 subscribers.Courtesy Grapevine “YouTube creators are certainly not born overnight, and it takes a lot of work each and every week and each and every hour to build your channel to celebrity status,” said Grapevine cofounder and community director Kimberley Bond, referring to the tier of YouTube creators with at least 100,000 subscribers.Actually it takes years, and even then it’s hard to crack more than tens of thousands of subscribers.Courtesy Grapevine There’s also the time it takes to make the videos that attract the subscribers. According to Grapevine, 70% of creators with at least 100,000 su…

Seven of the most interesting SEM news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.This week we have a ton of updates from Google, who just can’t take a week off apparently, and a few interesting studies on content marketing and mobile search.Google has removed PageRank from public viewIf you’ve been using a PageRank tool in your browser than I’m afraid I have some bad news. It’s probably already gone.As confirmed by Google’s Webmaster Trends Analyst John Mueller, Google is removing PageRank from its Toolbar.PageRank will still be used internally by Google, but as trends continue towards machine learning and user experience, it’s questionable for how long this particular ranking factor, that hasn’t been updated for years, will even be a thing.Early results of Google killing Right Hand Side AdsKenshoo has published new research revealing some early results from Google’s recent removal of Right Hand Side Ads.Among the key revelations from the first w…

Review: RingID Sets a New Benchmark in Low Bandwidth Voice and Video Calling

With WhatsApp leading the pack, the app market seems to be spinning out messaging apps on a daily basis and while some of these do stand out with their unique features, most others fail to impress. RingID is yet another app that wants to bring people closer but it seems to be derive its inspiration from a completely different ideology. I have been using the app extensively for the last few weeks and it has fared impressively.While the RingID boasts of quite a lot of new features, the deal maker for me was the ability to place voice and video calls over a congested sluggish network and also low speed connectivity. The app comes with a menu head that would allow you to navigate between Home, dial pad, contacts, call history and messages.Cranking it upGetting on board is pretty easy with a OTP verification setup, however once the initial setup is done, things can get a bit crazy. Unlike WhatsApp, it doesn’t scan your contacts automatically and instead needs one of the party to send a req…

Five tips to achieve content marketing success

Content marketing has seen an impressive growth during the past few years and this has made an increasing number of brands examine the best tactics to invest in content and boost sales.We attended Ayima’s Insights Conference in London this week, and here’s what we learned from DannyChadburn, Head of SEO at Ayima and SEW contributor, on how to create a successful content marketing strategy.1) Ambiguity is your mortal enemyIt is important to create content that is clear and specific. As Danny Chadburn said, “aim for one single goal and do it well.”This allows you to produce an organised content strategy, which will lead to meaningful (and effective) content.Ambiguity is not helpful for users, as it may be confusing, distracting, or even annoying. That’s why a brand should aim to drive people to a specific product, or page through the right use of content.Takeaway: always make sure that the content you create is purposeful and relevant.2) Bridges should be built to lastFind a content gap…

What to Expect at the Apple’s March 21 “Let us Loop You in” Event?

Apple is likely to officiate the much awaited 4-inch iPhone SE and the 9.7-inch iPad Pro alongside new Apple Watch bands at an event taglined “Let us loop you in”. The event will be hoisted in Apple’s 1 Infinite loop campus on March 21st. Now this particular event spells some change for Apple’s release itinerary which usually pegged the iPhone launches in the second half of the year. Let us have a sneak peek at what we can expect from this event.iPhone SETill the iPhone 5s, the iPhone came in only one sized display along with an option to choose the storage, but this on the other hand meant that the needs of certain buyers remained unaddressed. For this sake, Apple split the iPhone line up into iPhone 6 and the 6 Plus thus giving the choice of display size for the buyers.The folks at Cupertino seems to have decided to further diversify the line up with a 4-inch iPhone SE, while many of us might doubt its relevance especially with the iPhone 6s being only 0.7-inch larger, it might be q…

8 Best Virtual Reality Headset To Experience VR in 2016

Virtual Reality has been the talk of the 21st century. While the internet took over the world by storm during the past decade or so, Virtual Reality has been the new talk of the town for quite some time now. If you might be undermining the craze for Virtual Reality in the market right now, it’s time to think again! McDonald’s have been testing out Happy Meal Boxes that double up as a VR headsets in Sweden over the past couple of weeks. Coca-Cola has also been working on a recyclable cardboard package that turns into VR headsets. You might be wondering, “Seriously? What’s up with all these companies flocking towards Virtual Reality all of a sudden?“. We haven’t had enough of our smartphones and now suddenly we are talking about devices that latch onto our faces, well, Hello Technology! But why does this thing even matter?What exactly is Virtual Reality and Why does it matter?‘Virtual Reality’ was coined in 1982 in a Sci-Fi novel and has since gone on to replace the ‘Artificial Reality’…

Marketing Day: Amazon to lease 20 Boeing 767s, mobile SEO & Snapchat On-Demand Geofilters

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Video adtech platform Unruly adds a new emotion-visualization dashboard
Mar 10, 2016 by Barry Levine
Called Pulse, it offers summaries of emotional responses to selected video ads — but then what?Amazon leases planes to take greater control of shipping and delivery costs
Mar 10, 2016 by Greg Sterling
Amazon will lease 20 Boeing 767s from Air Transport Services Group.Opera Launches Browser-Based Ad Blocking Feature
Mar 10, 2016 by Ginny Marvin
In another hit against online advertising bloat, Opera’s tool can suggest blocking ads when it detects “heavy” advertising on a site.Startup Immersv launches VR ad-only platform that it says is the most complete
Mar 10, 2016 by Barry Levine
Built specifically for this format, the platform provides a new “staging scene” display format that the company hopes to make into an IAB standard.4 tips to break into …

Video adtech platform Unruly adds a new emotion-visualization dashboard

Getting video ads watched and shared is the thing that gets video adtech firm Unruly out of bed in the morning. Today, the London-based, News Corp-owned firm is launching in beta another tool to support that quest.Called Pulse, it is a new dashboard that visualizes aggregate findings about emotional responses to selected video ads. Strong emotional responses to online ads can drive sharing, can build goodwill around a brand, and can provide an emotional signature to help compare one brand against a competitor.Vice President of Insights Devra Prywes told me that the data has previously been available in the company’s platform, but had been mainly utilized on a custom basis following client requests.The emotional assessments come from panels of tens of thousands of online questionnaires managed by market research firm Research Now. Each panel consists of 500 consumers, and each consumer responds to four video ads.Measuring the emotional reaction to online ads is becoming a hot topic the…