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Showing posts from March 14, 2016
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“B2B Marketing Automation Platforms: A Marketer’s Guide” updated for 2016

The 4th edition of Marketing Land’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business.This 49-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools as seen by industry leaders, vendors and their customers.Included in the report are profiles of 13 leading B2B marketing automation vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.If you are a B2B marketer looking to adopt a marketing automation software platform, this report will help you through the decision-making process. Visit Digital Marketing Depot to download your copy.

via Marketing Land

App streaming comes to Google search ads: Android users can try out apps for 10 minutes

Google app streaming allows users to experience apps for a limited time right from the search results. Now that experience is coming to ads.Search Trial Run Ads will begin to appear over the next few weeks in search results on Android devices. Run through AdWords, the ads include a “Try now” button that loads up a preview mode of the app that users can use for up to ten minutes before opting to download the full version from the Google Play store.In December, Google began testing a display version of Trial Run ads forAdMob apps. Those ads appear in-app and have a trial time of just 60 seconds, however.Google is unveiling Search Trial Ads along with several other updates for Android Developers on Monday at its Developer Day during Game Developers Conference in San Francisco.There were two other AdWords announcements during the conference day. Android developers will soon be able to run portrait-oriented video ads to promote their apps. Additionally, two new targeting methods will also …

How “customer obsession” can focus your marketing tech selections

Customer obsession” is one of the most popular buzz-phrases, denoting an approach that places customer satisfaction and a great customer experience above everything.The reason: a happy customer can become a loyal customer. Per Bain & Company, a 5 percent increase in customer retention can boost profits from 25 to 95 percent.As Head of Digital Marketing Strategies and Marketing Technologies for medical distributor McKesson, Rohit Prabhakar is very aware of how digital marketers try to satisfy him as a customer.An essential component of Prabhakar the customer (who is speaking at our MarTech conference next week) is that he and his wife have two children, aged six years old and six months old.“There are lots of sites where you sign up” when you have a newborn, he observed. Most of them, he added, just send generic discount coupons to get you to buy baby-related products.“But there is one site,” he said, preferring to leave it unnamed, where his wife signed up nine months before the …

Seth Godin on titles, transformation and Trump [video]

The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a chat.With ClickZ Live New York just a month away – you’ll be there, right? – we invited our keynote speaker to come hang out with us. And we filmed it, just because we weren’t sure if you’d believe us when we told you who we got this year.Seth Godin is a marketing guru (though he’s too humble to accept that term), an entrepreneur and a speaker, as well as the bestselling author of 18 books. We tried to get Godin to tell us about his upcoming presentation; he wants it to be a surprise, though he did give us a little sneak peek. So instead, we talked about a bunch of different things, starting with those books.His titles are catchy, often seeping into the marketing lexicon. ‘Permission marketing’ has its own Wikipedia page and ‘purple cow is so well-known that it was the title of one of our sessions at SES Miami last year. Where do these n…

Make new friends, but keep the old: 3 opportunities for uncovering revenue from your existing customers

The prevailing challenge that anyone, not just marketers, will always run up against is the issue of having to prioritize a seemingly infinite number of plans against a very finite arsenal of resources — be it time, money, manpower or simply brainpower.And retailers committed to evolving with the ever-changing landscape of marketing demands have to regularly (and quickly) find answers to questions that emerge during rapid test cycles around what’s driving revenue, which tools are working best to hit near-term goals and how to cultivate customer loyalty to nurture relationships that will continue to bear fruit for the foreseeable future.With the right tools and focus, the proverbial pot of gold can be found within your most accessible segments.Incremental revenue is keyOne easy way to drive incremental revenue is through segmented email campaigns. It’s a widely understood principle that 80 percent of your revenue will come from 20 percent of your customer base and that repeat shoppers

A couple of time-saving keyword optimization techniques for you to try

If there’s one thing that almost all of us can agree on, it’s that no matter what changes in the world of digital marketing, there is one constant… there’s not enough time in the day.The developers are busy, the designers are busy, the content team is busy, and you can’t wrangle a moment with the top brass or legal team to gain approval for the site section addition you desperately need.Aside from spending your precious time trying to find ways to bribe site administrators and approvers of change to pay attention to your needs, you also need to spend time finding quick wins from a keyword and usability standpoint.Whether you work on the agency-side or in-house, you can probably relate to sitting in this uncomfortable bubble.Through the use of just a few tools, we’ll show you some opportunities for keyword optimisation that can help you save some precious time.Nearly visible opportunitiesI imagine you know what terms are ranking the highest for your organic campaign. You have likely ob…

InFocus Bingo 50 Launched at Rs 7,499, Features a 3GB RAM and Android Marshmallow

InFocus has launched Bingo 50 in India priced at Rs 7,499 close in heels with the Bingo 20 which was launched last week priced at Rs 5,499. The Bingo series of smartphones from Infocus is aimed at serving the entry level Android market by devices that come baked with decent specs.The Bingo 50 comes with a 5-inch HD display and draws the power from a quad core Mediatek MT6735 processor clocked at 1.3GHz and paired with 3GB of RAM.  On the storage front, the device offers 16GB of internal storage along with a microSD card that can further accommodate up to 64GB. The Bingo 50 comes with Android Marshmallow 6.0.1 out of the box and this is where the device earns its brownie points.The imaging department is made up of a 8-Megapixel primary sensor along with autofocus and LED flash, the best part is that Infocus has decided to deploy the same 8-Megapixel sensor for the secondary camera, thus making the Bingo 50 a good choice if you are on a lookout for a selfie phone on a budget.Connectivit…

The “social iceberg”: The data on 1:1 marketing may surprise you

In the world of social media, marketers are always looking to optimize their tactics to reach the most people in the most powerful ways. We work hard to plan the time, language, imagery and tone/voice of every social communication as we meticulously craft out our calendars with precision.The examples we often look to for guidance are from campaigns across the industry with a good amount of polish and planning behind them. Award-winning content is usually meant for a brand’s entire audience, to be shouted from a megaphone to all followers and fans.But there’s another side to social media marketing: the 1:1 conversations that brands are having with individuals every single day. These conversations can’t be planned; they have to be fast, helpful and executed at high volumes.@jacquelinehadel You're very welcome Jacqueline, it was great to have you with us. Hope to see you again soon, take care! :) -Chloe— Cathay Pacific (@cathaypacific) March 7, 2016 But we’ve never seen data about muc…

Google fails in bid to overturn Russian ‘no default Android apps’ ruling

In February 2015, Russian search engine Yandex asked the Federal Antimonopoly Service of the Russian Federation (FAS) to initiate an antitrust investigation into Google’s control over Android. Specifically, Yandex charged that Google was given an unfair advantage through the required pre-installation of Google apps on Android handsets in Russia.In September 2015, the Russian regulator found that the practice violated Russian competition law. Google then pledged to fight the ruling.According to the Wall Street Journal, the Moscow Arbitration Court this morning upheld FAS’s decision. Google apparently can still appeal and likely will.As the ruling stands, however, Google may not longer require handset makers and telecom companies operating in Russia to pre-install any apps as a condition of access to Google Play. FAS is requiring Google to alter its Android contracts accordingly. Failure to comply could mean potential fines of up to 15 percent of Google’s 2014 Russian revenues.After its…

How to create your own digital newsroom

There has always been a high demand from companies, both big and small, to understand the breaking news in relevant industries and how it impacts them. The internet has revolutionized companies’ and individuals’ ability to get news, and it has dramatically increased the volume of publishers and publications.Publisher and article relevancy has become more difficult to define because of the overwhelming availability of information. For example, 50 years ago, if your company produced $100 million building management systems and wasn’t mentioned in The New York Times, it may have been because you weren’t relevant. But now, it’s more likely that the Times is just allocating resources to produce articles on Donald Trump.This publication strategy makes sense, as 318 million people in the US should care about the presidential election, while building management systems may only interest 100,000 people.So how do you make a relevant digital newsroom for your industry? I’ll show you.What is a di…

Customer Service 101: Three things you can do today to win over your customers

Everyone wants to deliver exceptional customer service. However, wanting to do so and actually achieving it are two entirely different things, especially if you consider recent statistics on the state of customer service. Here’s why you should care about customer service:A survey from Aspect found that 76 percent of consumers believe that service is the true measurement of how companies truly value them.NewVoiceMedia calculated that nearly $41 billion is lost in revenue each year by US companies that do not put customer service first.Parature’s “2015 Global State of Multichannel Service Report” noted that 97 percent of global consumers listed customer service as a critical factor in deciding on what brand to choose and stay loyal to, while 62 percent of these same consumers stopped doing business with a brand that delivered poor customer service.The same report also noted that 60 percent of those consumers surveyed are increasing their expectations about what defines good customer ser…

A Tale of Two Events: Samsung S7 and Redmi Note 3 Launches

They both had the same first name but in terms of approach, chalk and cheese could not have been more different.Manu Jain wore a half sleeved jacket over a formal shirt and trousers.
Manu Sharma opted for an immaculately tailored blazer over crisply ironed denims.The first week and a half of March was a massive one for both men, who are the helm of companies that pretty much dominated the tech headlines in India during that time. Jain is the India head for Xiaomi, while Sharma is the Director Mobile for Samsung India. On 3 March, Xiaomi had its first major product launch in India in almost ten months – the Redmi Note 3. Five days later, on March 8, Samsung took the wraps off its next flagships, the Galaxy S7 and the Galaxy S7 Edge. Two launches, both of which are likely to be crucial for the two companies in the Indian market. Two launches that reflected the two extremes prevail in the market today. For, while both companies are looking to grab massive chunks of the Indian market, the…