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Showing posts from March 16, 2016
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7 proactive ways to jump-start your SEO before a site launch

You’re about to launch your new website. You have a fantastic idea/product and a great team. You understand the basics of SEO. But you think you cannot do SEO without a live site. It is impossible, right?Actually… no!It is more than possible. In fact, it is critical.Way too often, website owners fail to do pre-launch SEO. This results in a poor index of their site. So instead of jumping up in the rankings, their site is ignored by Google and the other search engines and buried deep in the results. They then are stuck with a long climb, even, in many cases, for their branded terms.Following are seven smart ways to jump-start your SEO before your site launch, and I’m going to show you exactly how to implement each one.1. Create a “coming soon” page and optimize the basicsCreating a strong, optimized “coming soon” page should be one of the very first things you do as you contemplate your new site. There are lots of reasons why this is important:[Read the full article on Search Engine Lan…

Top 10 video creators in February: BuzzFeed Tasty down 1B views still ranks No. 1

After earning a total 42 billion video views in January, video analytics firm Tubular Labs reports the top 100 video creators saw a 10 percent drop in views for February, generating a combined 37.6 billion views across YouTube, Facebook, Vine & Instagram.Of those 37.6 billion video views, BuzzFeed Tasty pulled 1.9 billion, ranking No. 1 for the third month in a row. While still at the top of the list, BuzzFeed Tasty’s total views dropped by more than a billion after setting a record in January with three-billion video views.Following BuzzFeed Tasty was newcomer Vlechten me Daan, the creator behind many fashion, beauty, and food videos. The online women’s magazine won 1.1 billion views to rank No. 2 for its debut appearance on Tubular’s top ten list.The NBA rose four spots since January to rank No. 3 with 917 million views.Tubular’s Top 10 Video Creators in FebruaryIn addition to tracking the top video creators, Tubular also ranked the most watched brands for February.Lego and Red…

What your teacher didn’t tell you about optimizing site speed

Despite site speed being a ranking factor in Google search results, fast websites aren’t the norm. Your site likely has room to improve. By observing minor details, it is possible to significantly decrease web page load time — and consequently increase SERP performance.Let’s take a look at some of the less common methods to decrease page load time for better performance in the SERPs.Assess your current load time performance with Google AnalyticsIf you have Google Analytics set up on your website, finding out how your pages perform should be a relatively easy chore. Simply navigate to Behavior > Site Speed and review the various reports contained therein.The Page Timings and Speed Suggestions reports will show your top pages, along with their performance stats, plus suggestions for improving page speed. These reports will help determine the pages you want to prioritize.Once you have assessed your current page load times with Google Analytics, you will want to analyze the factors of …

Google to boost the mobile friendly ranking factor in May 2016

Google announced they will be increasing “the effect of the ranking signal” for the mobile friendly ranking update. Google said this boost will happen at the beginning of May and will roll out gradually over time. It is not expected that this update will be as significant as the initial update on April 21, 2015.Klemen Kloboves, a Google Software Engineer, wrote:Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.“The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content,” Kloboves added.Sites already mobile friendly do not need to worry or do anything. You can use the mobile friendly testing tool to make sure your pages are mobile ready for Google and also read Google’s mobile gui…

Is it time to “cut the cord” on traditional web analytics? 4 questions to ask

When Coca-Cola set out to up its data management game and learn more about its customers, the company looked to “cut through the digital noise and clutter” to see people as individuals.One strategy was paramount: Bring digital analytics in-house to ensure cross-channel integration and insight — a foundation for improving the customer experience.The soft drink giant shared its story about cutting the cord on traditional vendor-based analytics at an industry event in New York City hosted by my company, which was later detailed in an article in AdExchanger. More broadly, however, Coke’s decision drew attention to an industrywide question facing CMOs and their teams at many brands.Web analytics solutions had their origins in the 1990s as tools used to measure page views and clicks. Today, they’ve become powerful ways to collect and analyze web data.But with the proliferation of digital channels and mobile devices, these solutions now stand as just one more data silo requiring integration …

A day of reckoning for digital display advertising?

Facebook recently announced that its efforts to build a demand-side platform (DSP) leveraging its Atlas and LiveRail technologies had not gone exactly as planned, and that it would no longer focus on trying to programmatically sell digital display ad inventory.We know Facebook had been testing this route to market for some time — at least since the latter half of 2015 — so why this significant about-face?Quality is at the heart of the matter.What Facebook discovered in its testing was that the quality of DSP ad inventory isn’t up to Facebook standards. Here’s what Dave Jakubowski, head of Ad Technology at Facebook, said in a blog post:We came up against many bad ads and fraud (like bots). While we were fortunately able to root out the bad actors and only buy quality ads, we were amazed by the volume of valueless inventory… We knew that in good conscience, we couldn’t sell what Atlas and our people-based measurement told us was valueless. Unfortunately, those ads were almost certainly …

The pros, cons and politics of hybrid mobile apps

A hybrid mobile app is an application that has been built with web technologies – HTML5, CSS3 and JavaScript – and then “wrapped” with native code for closer integration with the device and/or to pass itself off as a download app.The hybrid app sits in the middle of the political battle between aficionados of the web/browser-based app and the native app.Depending on your viewpoint, the hybrid app is the best-of-both-worlds or a botch that fails to match up to the qualities of either parent. Whether your app turns out to be one or the other often depends on the execution of the project.The best-of-both-worlds: hybrid apps have the cross-platform appeal of a browser-based app, but with added native coding to give the native functionality web apps traditionally couldn’t access.Plus, if web apps look and behave like a native, Apple will allow them into its App Store, normally reserved for apps written in proprietary code.The botch: combining web and native can end up with an app that lack…

Meet Meizu Pro 6, World’s First Smartphone to be Powered by MediaTek Helio X25

As we step into a new year the smartphone industry not only greets us with the latest flagships but chip manufacturers also exhibit their strengths via the flagship SoCs. Qualcomm has been garnering a lot of attention with its Snapdragon 820 while the Galaxy S7 comes with the Exynos 8890. Meizu Pro 6 is confirmed to be coming with MediaTek’s Helio X25 chip and will be the first phone to be powered by the same.The Helio X25 is an iterative upgrade to the X20 with a few changes in the core management and an ability to clock at higher frequency. The design aspects of the core is nearly identical with the X20 as even the X25 heralds with a tri-cluster architecture which is based on the 10 cores. The higher frequency we were talking about earlier refers to the Cortex A72 cores which can be throttled all the way up to 2.5GHz as opposed to the earlier 2.3GHz. In totality the X25 will come with two sets of (4 x Cortex A53) combo.As expected the GPU has also been clocked higher at 850GHz in co…

The votes are in — for what Google’s new Analytics 360 Suite really means

“It’s like an earthquake that was predicted.”That’s how Gartner vice president Andrew Frank characterized Tuesday’s announcement from Google about its new Analytics 360 Suite.He’s one of a number of marketing and ad professionals and analysts we pinged for their reactions to the new Suite, which contains four new products — site tester Optimize 360, data analyzer/visualizer Data Studio 360, Tag Manager 360, and Google’s first data management platform (DMP), Audience Center 360 — plus two relaunched ones — Attribution 360 (formerly Adometry) and Analytics 360 (formerly Google Analytics Premium).Frank noted that the long-rumored DMP Audience Center 360 “was hardly a secret.” Forrester Research analyst Tina Moffett pointed out that a rebuilt version of Google’s 2014 acquisition, Adometry, was “not a surprise.”In fact, IDC Research Manager Gerry Murray suggested via email that “the only surprise here is how long it has taken the world’s largest ad network to deliver more analytic capabili…

3 gears of a successful marketing program: Looking beyond email click rates

Could the first quarter of 2016 really be almost over? The reality hit me as I was speaking with a client recently.After we exchanged some jokes about the passage of time, he said, “Can I make a confession? I feel like we’re off to a slow start. I started the year by laying out a long-term growth strategy that included things like building a loyalty program, developing a 360-degree view of the customer and creating an annual plan that outlines our specific campaigns with their respective budgets and forecasts. Over the past quarter, our email open and click rates are solid, and revenue growth is up year over year, but I’m starting to get some pressure to grow faster. My long-term projects are going to be huge in the long run, but I probably won’t see return on them for at least a year.”While every business has a different set of circumstances, I hear a version of this story time and time again. Even businesses that have their campaign plans down to a science and are looking forward to…

Paid search and social: an introduction to your first steps in digital marketing

So you’ve realized, for one reason or another, that it’s time to crank up the volume of your business and invest in digital marketing.You’ll be faced with an immediate question: there are so many different channels in digital marketing, which one do you try first?Well, the first step is knowing what each channel does, then we can narrow down your options with some recommendations.Breakdown of channelsSEOSearch engine optimization is the process of optimizing a webpage to increase the volume of traffic entering the site by obtaining a high-ranking position on search engine results pages (SERPs).SEO is typically a long-term play, can take months of optimization to increase rank and requires tons of maintenance to hold or improve your position.Paid searchPaid search (also know as pay-per-click – PPC) is a method of online advertising used to direct targeted traffic to websites through search engine results. This is done by bidding on keywords to enable your ads to show for relevant searc…

MarTech Today: Google’s Analytics 360, Bing Search APIs & relaunching Jelly

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Google launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-moments”
Mar 15, 2016 by Barry Levine
The enterprise-oriented platform includes the tech giant’s first DMP and three other new tools, plus new versions of Google Analytics Premium and of the attribution product, Adometry.App data firm App Annie adds advertising analytics with AppScotch acquisition
Mar 15, 2016 by Barry Levine
The San Francisco-based provider’s third acquisition in two years will help boost the capabilities of its upcoming Intelligence product.Sprout Social’s Landscape optimizes images for the social web
Mar 15, 2016 by Tamar Weinberg
Sprout Social launches Landscape, a free tool that resizes images for 7 social networks.Bing previews new Bing Search APIs
Mar 15, 2016 by Barry Schwartz
Bing adds tons of features to their Bing Sea…

Xiaomi is Rumored to be Prepping a Premium Bicycle called QiCycle R1

Xiaomi has always managed to surprise us with the diversities in its product lineup, first it was the air purifier then the Ninebot Mini and now a premium bicycle. The QiCycle R1,as Xiaomi would like to call it, is a high end bicycle and the source of this is the leaked teaser, which by the way also reveals that the bike launch is due on 22nd of March.So far Xiaomi has always been associated with affordable phones that manage to pack the best hardware available without making a dent in your pocket. However, the QiCycle R1 seems to be a high end premium offering and the sticker price of 19,999 Yuan (apprx. $3070) further confirms the same. Coming back to the teaser, it apparently shows a Shimano Ultegra derailleur which is used for changing the rear gears in the cycle by helping it move across the sprocket.That being said, it is also quite possible that this might be an electric bike since Shimano also manufacturers gear for the same. Despite the $3070 price tag the QiCycle R1 may shap…

First Impressions: Infocus Bingo 50 – Budget Phone with Marshmallow Flavor

InFocus is known to keep trying different things and the India has been very key market for the company. Surprisingly, some of their phones in the past have done well. The US based company had stared the Bingo series of phones aimed at the budget conscious folks. Following up on the launch of Bingo 20 and 21, InFocus has officially launched Bingo 50 which can be termed as one of the most affordable phones running on Android Marshmallow operating system. Priced at Rs 7499, it seems to be a very interesting offering. We’ve used the phone for a day now and here are our initial impressions.The first look of the phone would instantly remind you about either Samsung Galaxy S6 or the new S7 – thanks to the contour of the phone. Pick up the phone and it actually feels really good in the hand and it fits well too, thanks to the curved nature of the profile that is similar to the ones on the Motorola phones. And you will feel every bit of special back – sandstone. The grainy texture is not as s…

Instagram Wants to Increase User Interaction with an Algorithmic Timeline Feed

Facebook did it. Then, Twitter. And now, Instagram is joining the club of algorithm-based feeds.Followed by declining growth, Twitter introduced it’s new news feed algorithm couple of weeks back that was focused on uplifting user interaction. Instagram is pretty much going through the same period and is testing a algorithmic timeline similar to its parent company, Facebook. Posts past the update will shift from a reverse chronological order to a top-posts-first method. Photos and Videos that have been comparatively popular based on your history will appear at the top irrespective of the time period.Majorly due to the sudden spike in social media users, companies have been testing several ways to ensure that users don’t miss the most interesting updates. Kevin Systrom, co-founder and chief executive of Instagram mentioned in an interview that “On average, people miss about 70 percent of the posts in their Instagram feed, What this is about is making sure that the 30 percent you see is …

Google Map Adds a New Car Service Tab, Includes Ola and other Regional Cab Hailing Services

Google Maps has always been one of the most comprehensive navigation app despite the fact that it is not something known for accurate navigation. Google has been introducing new layers of functionalities including the recent feature that lets you plan detour without quitting on the navigation. Google seems to be interested in having a pie of the increasingly popular cab hailing services and for this reason it wants to aggregate the same in the Google Maps.Google has announced that the Maps will now include a tab for car services along with the ones for walking, driving and public transportation. This new tab can be accessed before starting the navigation and thankfully it will also let you compare the fares offered by different cab service providers. In India the company has partnered with OLA and thus we would be able to access both Ola and Uber right from the Maps and also compare the fares.Similarly, Google has partnered with 99Taxis in Brazil, Hailo in the U.K and Span, mytaxi in …

How To Add Modern Social Sharing Buttons in WordPress or BlogSpot

Placing the right number of & modern social sharing buttons can increase your social media sharing by great extent.From past one week, I have been testing not so new free tool call SumoMe to add social media sharing button here at ShoutMeLoud. My experience with the SumoMe was pretty solid & finally after testing. I’m sharing the complete guide to getting social media sharing button on your blog. The good thing is, even if you are a BlogSpot blogger or using any other platform than WordPress, you can still add these modern looking social media sharing button on your blog.I will share the stats, features & other stuff by the end. First, let’s quickly follow the steps mentioned & Let’s add social media sharing button on your blog.How to add Social media sharing buttons on your Website:Head over to Sumome SML landing page & add your blog URL to get started.On the next page, enter your name & email to complete the registration. On the next page, you need to add Sum…