Skip to main content


Showing posts from March 19, 2016

11Cs to Fulfill Your Startup Dreams – Golden Tips for Newbies

Some hear about startups being bought for millions by big companies, and hatch plans to start their own internet business.Others nurture online business ideas that they think will shake the web for long-time before taking the leap of entrepreneurship. While there is nothing bad in dreaming big, it is important to keep the realities of starting and running an online business in mind.When it comes to starting a web business, there are hundreds of details to be mastered but let’s just focus on 11Cs under the most critical phases of starting an e-venture. And it only makes sense to begin where it really begins.Initial research and planning‘Little can be accomplished without planning’. The statement holds true for almost everything challenging in life. Whether you want to start an online store or something completely unique, you need a blueprint, a roadmap or whatever you want to call it. And in order to do that, you need:1) Clarity – The process of planning cannot begin unless you are cry…

Twitter’s Jack Dorsey: 140-character limit is staying

tanuha2001 / Put the pitchforks down, Twitter users. CEO Jack Dorsey told NBC’s Today Show this morning that the service’s signature 140-character limit isn’t going anywhere.He made the comments in an appearance with hosts Matt Lauer and Carson Daly about Twitter’s 10th anniversary, which happens on Monday.“It’s staying,” Dorsey said in response to Lauer asking specifically about the 140-character limit. “It’s a good constraint for us and it allows for of-the-moment brevity.”When Lauer followed-up by asking “You’re not changing anything?,” Dorsey told him, “We’re changing a lot. We’re always gonna make Twitter better.” After that, Dorsey reiterated one more time that tweets would remain 140 characters. You can see the exchange at the beginning of this NBC video clip.Rumors that Twitter would expand tweets beyond 140 characters date back to at least last fall, and picked up steam in early January with reports that tweets would expand to 10,000 characters in Q1 of this y…

Marketing Day: Pinterest video ads, a CMO interview & Google’s Matched Content ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Twitter’s algorithmic timeline now fully rolled out, few opt-outs reported
Mar 18, 2016 by Matt McGee
As the rollout of the “new improved” timeline reaches all Twitter users, the company says fewer than 10 percent of users have opted out.Report: Video ads are coming to Pinterest
Mar 18, 2016 by Tamar Weinberg
Pinterest is testing video ads to a small subset of users.[VIDEO] Marketing Land Live #5: Google’s new analytics suite, Instagram goes algorithmic & more
Mar 18, 2016 by Matt McGee
If you missed our fifth episode, watch the video replay below featuring Ginny Marvin, Barry Levine, Barry Schwartz, Greg Sterling and yours truly.Google ch-ch-ch-changes. How they’re affecting publishers and SEOs
Mar 18, 2016 by Kristine Schachinger
Is Google’s relationship with publishers and SEOs deteriorating? Columnist Kristine Schachinger discusses the …

Twitter’s algorithmic timeline now fully rolled out, few opt-outs reported

Twitter has completed the full rollout of its “new improved” timeline — i.e., the timeline that shows top tweets first, rather than showing all tweets in reverse chronological order. And what may come as a surprise to some is that Twitter says opt-outs of the new timeline experienc are few and far between.“Since we launched the update to the timeline, we’re seeing very few people choosing to opt-out of the experience – it’s in the low single digits,” a Twitter spokesperson tells Marketing Land via email, referring to the percentage of overall Twitter users.The new timeline was initially launched as an opt-in feature, prompting a flood of tweets with the #RIPTwitter hashtag predicting Twitter’s demise. The hashtag quickly trended and Twitter CEO Jack Dorsey even stepped in to calm users by saying the chronological timeline wouldn’t go away.In its February 10th announcement, Twitter said it would soon turn the feature on by default for all users. That’s now complete, and users are being…