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Showing posts from March 21, 2016
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Apple iPhone SE with 4-inch Display, A9 Chip, 12-MP Sensor Unveiled at $399 for the 16GB Varient

Apple has been experimenting with screen size from last two iterations and this was the move that was not just surprising but brave as well on Apple’s part. With every iPhone comes the need to evolve and the iPhone SE is very special in this very sense. As expected Apple pulled the wraps from the iPhone SE in an event held at Infinite loop. This particular iPhone has traced back its step and it tries to woo a new niche of customers, one who would be happy with a power packed 4-inch device.Let’s dive in straight to the innards, iPhone SE is powered by the A9 SoC and the M9 co-processor. Thankfully the phone does come with always on “Hey Siri” feature which is kind of similar to the always on “Ok Google” on Nexus phones. Apple has borrowed the camera setup from the 6S and this means the iPhone SE can comfortably boast of a 12-Megapixel sensor with a f/2.2 which is capable of recording 4K Videos. The iPhone SE also heralds with a new image signal processor, true tone flash, focus pixels …

Get up close with PPC KPIs to improve your performance

There are many paid search metrics that can define success in an account. In one account, the goal may be to reduce the cost per conversion, while another account may care more about showing a better return on investment.Often, optimizing for these metrics requires differing strategies. That’s why it’s important to understand each metric as it relates to the entire account, instead of viewing in a silo.In this post, I will explain the pros and cons of focusing on individual metrics as a way to portray how they are all intertwined. The success of any paid search account requires advertisers to consider all metrics, even if one is preferred. The metrics I will be reviewing are:cost per conversion;return on investment;advertising to sales; andaverage order value.The common theme you’ll be reading about is efficiency. In other words, if you are solely focusing on improving the efficiency of these metrics, you will lose conversion volume. As you review each metric, consider the importance …

Local SEO beyond the browser

It’s not easy marketing a local business in 2016. We live in a hyper-competitive environment. Petrol stations sell groceries, and grocery stores sell petrol.For many local businesses, there is competition on every side. Specialty stores have been run out of town by supermarkets and big box stores. Many other small local businesses are being crushed by big online players. It’s tough out there.Marketing has also changed. We exist in this new digital, mobile-driven environment. Prospects can now research purchases and service providers like never before. I can have an idea, Google it and get an answer — all in moments.With all of this change and with all of this competition, it’s not surprising that many of those responsible for the marketing of small businesses have lost sight of basic marketing principles. We have forgotten that offline is still important. There is so much we can do offline to drive prospects to digital storefronts.In this article, I will take a look at how the real wo…

Survey: More than half of customers will defect unless their feedback is recognized

Companies tend to think of their apps as marketing or e-commerce channels. Apps can also be the source of valuable customer feedback; however, most companies are failing to utilize them for customer insights.Those companies that do seek user feedback through smartphones typically don’t implement or respond to the feedback they receive. These findings come from a new study from Apptentive and SurveyMonkey. Based on more than 1,200 consumer responses from the SurveyMonkey Audience panel, the instrument was fielded in December, 2015.Apptentive says about 1 percent of customers provide unsolicited feedback. However, 93 percent of survey respondents said they would provide feedback if asked. Apptentive focuses on in-app customer feedback and the report contains some best practices for seeking and obtaining feedback via apps. Yet the lessons of the survey are broadly applicable to all customer feedback.The survey argues that feedback is a key tool for customer loyalty and ignoring feedback …

The new normal: Changing the dynamics between brands and shoppers

There’s a big gap between what people want and what they experience online. People still see ads follow them around the web featuring items they’ve already bought or receive offers that are nearly irrelevant to them. What people want is the type of experience that I had when I used to buy suits from Zegna.I had a personal shopper who had my measurements and knew what I liked, which made shopping easy. The experience went something like this: I would walk in, the personal shopper would show me some styles based on my preferences and past purchases, I’d try them on, make my purchase, and then I’d leave.This seamless process is what people should experience today both online and in-store. We’re seeing significant shifts in today’s market dynamics that span from how and where people shop to ways in which brands are reacting to the new era where people are in control and expectations are higher than ever.Shifts in the shopper journeyIn a recent joint presentation with Kantar Retail, we not…

Twitter celebrates brands and advertisers on its 10th birthday

On its 10th birthday, Twitter is taking stock of the many ways brands and advertisers have tapped into the Twitter zeitgeist to connect with audiences in their timelines. Here’s a look at some of the efforts Twitter is highlighting in a blog post that showcase how marketing has evolved on the social network.2013 was the year of Oreo’s “You can still dunk in the dark” Tweet from the Super Bowl blackout of 2013. That Tweet was a watershed moment for real-time marketing (aka “newsjacking) that marketers had been tapping into on Twitter. Another phenomenon brought about by Twitter was the ability for brands to have real-time conversations, not just with audiences, but with other brands. Take the game of tic-tac-toe that Kit Kat challenged Oreo to on with a Tweet in 2013. Oreo came back with this humorous and on-brand response:Sorry, @kitkat we couldn't resist … #GiveOreoABreakhttp://pic.twitter.com/iMXjChetOa— Oreo Cookie (@Oreo) March 13, 2013 Twitter users ushered in the hashtag and …

Infographic: The 2016 Marketing Technology Landscape

The martech space continues to grow at a huge rate, as evidenced by a record 3,500 companies included in latest Marketing Technology Landscape that’s been released in conjunction with the first day of Marketing Land’s MarTech conference today.The landscape is shown at the top of this story. You can click on it for a larger view. Download options are also offered further below.The long-running landscape is produced by Scott Brinker of ChiefMartec and chair of our MarTech event. It began in 2011 with 150 companies listed. Last year, it had grown to 2,000. This year, it nearly doubled from that to the 3,500 mark, spread among these seven major categories:Advertising & PromotionContent & ExperienceSocial & RelationshipsCommerce & SalesDataManagementGrowth of martechHere’s how the landscape has evolved over the years (click to enlarge):By the numbersHere’s another look at the current landscape, this time showing the number of companies within each of the subcategories (agai…

10 tips for writing effective headlines for the web

The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines in the weeks and months after publishing.Here are a few areas to think about when writing headlines. It should be noted though, that its not about writing sensation headlines for short-term traffic gains, it’s about ensuring that, if you write a quality article, the headline works to sell it.1. Headlines should be descriptiveAs I mentioned in a recent post on journalism and SEO, some lamented the passing of the pun headline with the coming of the web.They were fun, and there’s nothing to stop them being used in print, but web headlines do need to be descriptive. Who knows, maybe you can manage both in one headline.The problem i…

5 steps to leverage the power of affiliates in your email marketing

Since the inception of Google, everyone seems to be chasing the same dream: Wake up in the morning, open your laptop, and watch the sales roll in from the night before.The internet has certainly changed our landscape of communication. It has provided ample opportunity for entrepreneurs to pursue a life of autonomy and abundance. But more importantly, it has given everyone a chance at bat.Good marketers know that building a sustainable web presence is no longer an option — it’s a requirement. For the vast majority of people, affiliate marketing is how they get started. They begin either by marketing their products online through affiliates, or by becoming an affiliate and promoting other people’s products.This article, tailored to e-commerce sites seeking affiliates to promote their products, will explain:how to recruit affiliates that have huge email lists;the one metric that matters most to affiliates; and
how to get big affiliates to promote your products (all day long).What is affil…

22 useful IFTTT recipes for content marketing and SEO

Imagine a world where Heath Robinson style contraptions genuinely exist and even the most complicated tasks can be achieved without you even having to get out of bed, or even be awake.Blissful huh? Well we’re not far off that in digital terms, thanks to IFTTT, a tool that can help you automate thousands of time consuming tasks, by connecting all your online channels and triggering any ‘event’ you desire through a simple switching-on of a ‘recipe’.Introduction to IFTTTIFTTT stands for ‘if this then that’. If an event happens (this) in one channel, it will trigger an action (that) within another one.So if you post an image on Twitter, you can automatically turn this into a blog post on your WordPress site. If you publish a status on Facebook, you can automatically turn it into a tweet. If you arrive in London, you can automatically email yourself a map of the Underground.There are thousands of these recipes, which you can browse on the IFTTT website, or you can create your own using one…

10 tactics for handling haters on Facebook

Whether your business has felt the brunt of a major online reputation issue or not, it’s not unusual for all organizations to face some negativity on social media. And when it’s on Facebook, the impact feels more intense, since it can show up very visibly alongside your brand’s presence.Here are a handful of tactics for managing Facebook haters, if or when they may show up.The “light touch” philosophy for dealing with negativityNow, there are a variety of philosophies among social media marketing experts as to how to address negativity. It’s my philosophy that in many instances, a “light touch” is to be preferred — all social media are perceived similarly to a public forum and, in most cases, your audience will not react positively to your shutting people down.But I’m also writing here with the experience of managing a lot of clients who have highly active online reputation issues, ranging from unfortunate mistakes or embarrassing disclosures to people fighting against defamatory atta…