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Showing posts from March 28, 2016
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Periscope hits 200 million live video broadcasts on its one year anniversary

Periscope, Twitter’s live streaming video app, celebrated its one year anniversary on Saturday, reporting it had reached over 200 million live broadcasts. That’s more than double the number of broadcasts Twitter announced just three months ago when it launched Periscope live video streams directly within user timelines.According to an announcement by the Periscope team on Medium, the one-year milestone represents more than 110 years of live video watched on iOS and Android devices.Purchased by Twitter in January of 2015, Periscope was kept in private beta until its official launch last March. Five months after its roll-out, Periscope had more than 10 million user accounts.

via Marketing Land

[VIDEO] Marketing Land Live #6: Twitter’s 10th anniversary, #MarTech conference recap & more

What an up-and-down decade it’s been for Twitter. With the social network turning 10 years old last week, we spent a good portion of Friday’s Marketing Land Live talking about Twitter’s successes and struggles, especially as they relate to marketers and advertisers. We also talked about last week’s MarTech Conference and Google’s new certification exam for AdWords professionals.Marketing Land’s Ginny Marvin, Barry Levine and Tim Peterson joined me this week, and our conversation ran a little more than 45 minutes. If you missed it, the video is embedded below, and we’ve added some links to the topics that we talked about in the Show Notes below the video.We record new episodes of Marketing Land Live every Friday at 12:00 p.m. ET / 9:00 a.m. PT on Blab, so we hope you’ll make plans to join us live in the future. You can send in questions/comments/ideas at any time during the week by tweeting with the #HeyML (as in “Hey, Marketing Land!”) hashtag.Show NotesMartech Conference recapInfogra…

3 practical local link building ideas that will cure your Penguinitis

I have a confession to make: Penguin scared the daylights out of me. I hope those of you who have been around the industry for as many years as I have will join me in taking the first step to recovery: admitting our problem.In 2012, Penguin made once-easy and inexpensive link-building tactics for small businesses worthless — and in some cases, harmful. For a small handful of long-time clients, we had to undo years of work that had once supported their achievement of position one organic rankings (and more importantly, their acquisition of many, many leads).Sadly, getting scared wasn’t the only consequence of seeing businesses that had been fully compliant with SEO best practices (of the time) get burned overnight — because those best practices had suddenly changed.It also made us overly cautious about link building for SEO, and that caution kept us from seeing what continues to be a reality: that backlink profiles are still key factors in organic search rankings, including for searche…

Leveraging social media for local SEO

The challenge in an integrated search and social strategy is leveraging popular social platforms to increase website positioning on search engines.Using social media to promote local brand awareness is critical when working to be the leader among competitors in the digital landscape. You want to make sure your brand (or the brand you manage as an SEO) is regularly utilizing these channels — before they become completely obsolete.If you’ve been doing online marketing for any significant amount of time now, you’re probably already using the two major social media platforms, Twitter and Facebook. If you’re B2B, you might be using LinkedIn, too. And if you’re in the tech world, perhaps Google+ is a part of your local marketing strategy.However, there are tons of other social platforms out there that local businesses can use to boost their local SEO. So how can you use these to broaden your local presence?Today, I’m going to discuss micro-strategies for leveraging two popular social media …

What marketers can learn from this year’s Presidential candidates

Super Tuesday is now behind us, but the march toward the 2016 Presidential election is still an exciting and volatile one.We’ve already seen some surprises, from the types of candidates seeking the nomination on both sides of the aisle to the lasting level of competition between those candidates, but at the crux of these developments are a handful of key takeaways that can help you become a better marketer.Politics and marketingBefore you start to question my methods, remember that politics is basically just a higher form of marketing. Candidates build themselves a platform. Like a brand, they strive for consistency, advertise their biggest offerings, try to influence key demographics, and try to recover when things go wrong. The only difference is, instead of selling a product or service, they’re selling a personality — and every once in a while, a logical argument comes into play.With that being said, we can look at the tactics that have emerged this political season to support unco…

Digital transformation: are you asking the right questions?

Twitter turned 10 last week. This post isn’t about Twitter, but it made me realise how long I’d been working in the social media field (it’ll be nine years next week).I’m reasonably convinced I got my first social role because I just happened to be doing social when the whole thing became popular. This happens a lot in marketing. Something new comes along and we all hop on board, until everyone is doing it and it’s gradually subsumed by another area of marketing. In Twitter’s case a slightly wonky mix of PR and CRM.Digital transformation is probably the biggest of those ‘new, shiny things’ to hit the marketing world in the past five years, and it’s unusual in that it actually attempts to connect marketing up with other parts of the business.It has become the teenage sex of the digital world; Everyone is talking about it, but you’re never quite sure how far anyone has really gone. Hundreds of articles and whitepapers now exist (I wrote a few of them myself), focused on the three key ar…

The death of the home page has been greatly exaggerated

Talk for more than a few minutes to content publishers, and they’ll often bemoan the fact that few visitors reach their sites through the home page anymore.The real action, they’ll say, is from “sidedoor” visits directly to a specific story, via a link shared by social media, texting, or email, or from a topic-centered search. This “death of the home page” wave became an accepted wisdom after mid-2014, when a leaked chart from the New York Times showed the steep plunge in that iconic newspaper’s home page visitors.But volume alone is only the tip of the story, according to Tom Wilde, general manager for the Americas at personalization provider Cxense.Based on recent data from the web sites of his company’s clients, Wilde told me that the “home page is dead” approach misses a key point.While only “five to ten percent of users on a typical site come through a home page,” he said, “they represent about 50 percent of page views.”In fourth quarter of last year, he said, visitors who came t…

What can predictive analytics REALLY do? Three case studies in seeing the future

If you’re already using predictive analytics within your organization, then you know just how impactful they can be, and you’re likely on the lookout for new and different applications to drive your business even further.And if you’ve ever been intrigued by the notion of using predictive analytics but thought you weren’t big enough, sophisticated enough, or just plain not ready for it, then keep reading: odds are pretty good these days that the benefits of predictive analytics are within your reach.In this article, I’ll share three cases outlining ways to use your data to predict value and take your marketing initiatives to another level.What is predictive analytics, anyway?Predictive analytics is nothing new; indeed, it’s been around for a long, long time. What makes it particularly exciting these days is that never before in the history of marketing have we had so much data and so much processing power. This means we’ve got lots and lots of signals to play with to predict lots and l…

20 excellent examples of on-site search

In this post, I’ll show a range of examples of site search from various sites, inspired by this week’s #ecomchat discussion on Twitter. For the uninitiated, #ecomchat is a weekly Twitter chat hosted by ecommerce luminaries James Gurd and Dan Barker. If you haven’t followed it this far, it’s well worth joining in.So, here are some suggestions of retailers and sites in general that use site search effectively. Some may have faults, but one or two notable features which are worthy of a mention.So, here are 20 of the suggestions from the discussion. I’ve tried to credit people where possible…Discogs.comThis and the next example were suggested by @AndrewDoesSEO and are both interesting choices.I’m guessing that Andrew chose this for the excellent and very comprehensive filtering options, though the predictive search here is also very useful.MySpaceYes, it still exists. This has excellent visual search suggestions which enable you to find related content and pages at a glance.Dawson’s Music…

London buses test out the first consumer experience of the Physical Web

The Google-backed Physical Web is now operating in the physical world.UK-based mobile commerce provider Proxama, in partnership with out-of-home advertising firm Exterion Media, launched this month in London what they describe as “the world’s first deployment of a Physical Web consumer engagement experience.”Called MyStop, the project delivers up-to-date bus information and notifications to passengers, and eventually will include related advertising.A hundred beacons are deployed across the same number of buses, one near the front of each equipped bus. The beacons support the full Eddystone protocol from Google, which means that they can short-range broadcast via Bluetooth a URL to any supported browser.Jon Worley, CEO of Proxama’s promixity marketing division, told me that the Bluetooth range of transmission is sufficient to cover an entire bus. Any passenger whose iPhone or Android mobile device has a supporting Chrome browser version — the only Eddystone-supporting browser so far —…

Why SXSWi is chicken soup for the marketer’s soul

Why chicken soup, you ask? Well, during the buffet of SXSW Interactive, we witnessed an array of tasty items on the menu, hundreds of individual events covering everything from voter technology to data-driven farming to weight loss to digital parenting.Attendees feasted on a smorgasbord of non-stop inspiration: sessions from an amazingly diverse selection of thought leaders and networking opportunities with tens of thousands of digital innovators and creatives from all over the world, not to mention happy hours, expos and parties hosted by dozens of brands and all that Austin nightlife has to offer. Now it’s time to let all of these goodies digest and look toward what interactive marketing trends will be on the menu in 2016 and beyond.Although you might think the aftermath of such an extravaganza would be a hangover and upset stomach, I call it chicken soup because SXSWi actually nourishes attendees. It’s different from any other festival — SXSWi isn’t focused on creativity, technolog…

MarTech Today: Olapic boosts visual marketing platform, Glispa launches ad mediation & most bad bots are “advanced”

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Olapic acquires Piqora to boost its visual marketing platform
Mar 25, 2016 by Tamar Weinberg
Olapic acquires Piqora, giving marketers deeper insights and greater value of their visual content among sites like Pinterest and Instagram.Report: Google working on its own version of Amazon Echo
Mar 25, 2016 by Greg Sterling
If the device is released, one question is how it would handle search results and whether it would include ads.German mobile marketer Glispa announces purchase and launch of Ampiri ad mediation platform
Mar 25, 2016 by Barry Levine
Berlin-based global firm now offers ads from other networks to its clients, with targeted segmentation available through its Audience Platform.New report: Almost all bad bots are highly sophisticated and hard to detect
Mar 25, 2016 by Barry Levine
According to anti-bot service Distil Networks, 88 percent …

Samsung’s Concept HUD Windshield Brings Notifications and other Features

The automobile scene has been indulging itself in a paradigm shift. Right from the inclusion of an array of electronic gadgets in car to the self driving cars. Now Samsung has come up with a new concept windshield that also shapes up as an HUD and beams different features along with notifications.Keeping a tab on our smartphone while riding a bike is relatively difficult as opposed to a car, since the car usually comes with a display on the dashboard hooked up with the audio system. Samsung’s latest innovation brings your display on the bikes windshield and will allow the users to access certain important functionalities of the phone without actually taking out the smartphone from the pocket.It is common for bike riders to fumble and search for their smartphones in the pocket for every notification and to do this safely they also need to bring to the curb, something that is not always possible. The windshield works pretty much in line with the way a smartwatch would, except that the d…

29 most interesting SEM stats from March 2016

As we leave March behind and look forward to the comparatively warmer weather of April, let’s continue to stay indoors while looking at a laptop screen and revisit the most interesting online stats of the last four weeks because it’s probably going to rain today anyway.Grumpy weather humour! Let it not be in any doubt that the editor of this website is British.Mobile ad spend overtakes desktop for the first timeAccording to Marin in an analysis of $7.8bn of annualised ad spend, mobile has overtaken desktop for the first time, with more than 50% of budgets spent on mobile ads.Social ads accounted for three-quarters of clicks and 71% of spendThree out of five display conversions took place on a smartphone, a 30% increase on last yearClick-throughs on search ads were more than three times higher than social and displaySearch ads on desktop still attract more impressions and conversions, however, smartphones continued to dominate year-on-year growth, with clicks and spend rising 13% and 1…

Google kicks off a redesign of AdWords

Google showed off a first look at the redesign of AdWords currently underway.The company is overhauling the look of AdWords, which has seen hundreds of features added over the fifteen-plus years since Google first launched the platform for search advertising on desktop. Now advertisers use AdWords for running search, display, video and mobile campaigns — each with multiple ad format options and variations.Google says it will be reaching out to advertisers over the next year to test and get feedback on all the various aspects of AdWords before finally rolling out the full version.For more details on what’s to come, see our full coverage of the redesign sneak peek on Search Engine Land.

via Marketing Land

Chinese Government Get Themselves a Tailor Made Version of Windows 10

Windows 10 just like the other iterations of Windows comes in different versions but here is a new Edition that has been tailor made for the Chinese Government with heavy focus on security. The “Windows 10 Zhuangongban” which translates to “Windows 10 specially provided edition” is the latest attempt by the Redmond giant to cater for the Government officials. The operating system is reported to be heavily modded in order to suit the taste of Chinese Government which inadvertently conveys that security features have taken a precedence.The primary difference between the Windows 10 Special Edition and the normal Windows 10 seems to be the lack of consumer apps and services present in the usual Windows 10 version. In an Interview, Microsoft China CEO, Raulph Haupter explained how they created the special edition in partnership with the China’s Electronics Technology Group Corporation (CETC).We wish that the complete changelog or atleast the set of features was listed out but that might ha…