Skip to main content

Posts

Showing posts from March 30, 2016
Instapage

OnePlus 2 Gets Marshmallow Update with OxygenOS 3.0

As promised a couple of weeks back, OnePlus has finally announced OxygenOS 3.0 that brings Android Marshmallow 6.0.1 to the OnePlus 2. After numerous soak tests, this update is still currently limited to community builds and you won’t receive a public OTA until it has been safely approved by the testers. OnePlus does say in their blog post that the update is almost ready, however, they still want to clear things out before releasing it for the general audience.Along with the stock Marshmallow goodies including Doze Mode, Now on Tap and others, OxygenOS itself gets some neat little changes and improvements customers have been demanding for a while. The Camera app UI has been revamped and now supports swipe gestures to switch between different modes. Other settings including the flash and HDR have a new spot in the top right corner and it now lets you change the aspect ratio and toggle grid view without firing up the settings menu every time.There’s a new wallpaper picker which lets you…

The real impact of Google’s new paid search ad layout on organic search

nito / Shutterstock.com Over the years, the Search Engine Result Pages (SERPs) have changed a lot. Features like news, images, videos and the Knowledge Graph have impacted the display, sorting and order of SERPs, dramatically impacting organic listings.Recently, Google decided that paid search ads will no longer appear on the right-hand side of search results for desktop users globally, and up to four paid search results will appear at the top of the page (up from a maximum of three previously).Paid search ads that fall below the fourth rank will appear at the bottom of the page, which has limited visibility to end users, for a total of seven ads per page max.This is a big change, but how does it really impact organic search?The answer is a number of different ways, which I will explore shortly. But before I do, let’s examine why Google is doing this.Like many companies, Google has seen mobile traffic grow at an accelerated pace over the past two years. This new layout makes the deskto…

Manual link building’s 7 worst outreach offenses

I get incredibly annoyed when I receive an email offering SEO services, especially when the sender notes that he or she has looked at my site, checked my rankings and can tell me why I’m doing so poorly in Google. If you’re an SEO, I’m sure you get tons of these emails, too.While I know that it’s just automated spam, I’m still offended. This type of email clogs up inboxes and likely prevents legitimate outreach requests from being read. Since our main method of developing links involves email outreach, this poses a serious problem for us.I’m not trying to slam automation at all here, either. It definitely has its place, and in many cases, it can be used very well. But this is a perfect example of automation at its worst. Just slap in some email addresses and spam us all. Send us enough spam in one day, and we’ll delete anything that doesn’t come from someone we know.My number one rule for my link team is this: check the target site. If human eyes aren’t on that site and on it for enou…

Twitter simplifies conversion tracking & audience segmentation with universal tag

Twitter has finally hopped aboard the universal tracking tag wagon. It’s been in the works for some time, and now the universal website tag is available to all advertisers.Now, instead of having to add a separate code to track each conversion event and build separate tailored audiences, advertisers just need to apply the one tag to the global header in their websites. (There is one exception: if you’re tracking an event that doesn’t result in a new web page loading after completion, then you’ll still use the singe event website tag.)Once the tag is in place, advertisers can set up individual conversion events to track and tailored audiences in the Twitter UI.The universal event tag allows you to build up to 200 audiences, whereas the single-event tag is limited to 25 audiences.The tag is available globally in the Twitter Ads dashboard, and API access will out within weeks.

via Marketing Land

What Amazon understands about offline retail

SEASTOCK / Shutterstock.com One of the more interesting retail stories that has emerged over the course of the last year is Amazon’s brick-and-mortar strategy.It started with a single physical bookstore in Seattle last November and has evolved into what will be 300 to 400 more stores later this year — and some not just for selling books. For years, industry watchers have tracked and proclaimed Amazon’s increasing digital toll on offline retail, so the online giant’s move into a real-world location took many by surprise.The decision to open a brick-and-mortar bookstore reflects an important realization for Amazon: there is something unique and powerful about the real-world shopping experience. Sure, people enjoy the leisure of browsing and value a hands-on experience, but there’s more to it than that. Apple acted on the same realization when they opened their stores.In fact, an increasing number of online retailers have recently made the move to open offline stores. The popular beauty r…

3 ways to use the “familiarity bias” for maximum B2B engagement

B2B marketing is undergoing a great deal of change, one aspect of which is a dramatic growth in B2B e-commerce, which Frost & Sullivan projects will reach $6.7 trillion in annual revenues by 2020. If you want a piece of that pie, you’ll need a whole lot of engagement.Typically, those in the B2B space prefer to do business with someone they already know, with a company they already have a connection to, or with someone they have an “in” with. Approximately 75% of B2B buyers and 84% of senior-level executives turn to social media to support their decision-making, according to IDC research (PDF) sponsored by LinkedIn.This is why you need to make the most of what psychology-minded marketers call the “familiarity bias,” which says that people are more apt to buy or invest in what they already know.Here are three ways you can make it work for you.1. Maintain an active organic presence wherever your customers areMake sure your ideal customers see you wherever they like to spend their tim…

Live Blog: Opening Keynote At Build 2016, Microsoft’s Annual Developer Event

Hello from San Francisco and Microsoft Build 2016! Build is Microsoft’s big yearly gathering for developers. It begins today with an opening keynote likely to cover new developments with Windows, both desktop and on mobile devices. Microsoft’s digital assistant Cortana will likely get some time. Expect that Microsoft’s augmented related HoloLens to also receive plenty of attention.The keynote begins at 8:30am PT and is scheduled to run for about three hours. Yes, there’s a livestream that you can watch via the Microsoft Channel 9 site here. Also watch the Build news page here for formal announcements. Below, our live blog of the event:

via Marketing Land

How to use In-Page Analytics and how it can help boost conversions

Google Analytics is most certainly complex, so naturally there are a few options and features that go unnoticed.So where do you begin if you’re trying to get more advanced and need a place to start? In-Page Analytics is probably one of the most under-used features that can also be the most impactful to a small business.By looking at these specific analytics you can figure out which areas of your site are most important and which links visitors are clicking when they are actually on your site.Once you can understand some of the details associated with user patterns, you can reformat your site and optimize in ways that ultimately will boost your conversions.How to access your In-Page AnalyticsThe purpose of In-Page Analytics is to be able to tell what is working visually and what is not. In order to see your In-Page Analytics data you will need to sign into your Google Analytics account. Before you can do anything specific with the report, you will have to enter the URL for the page on …

Image-driven mobile ads for auto makers now available on Google in the US

You may recall Google announced new mobile ad formats for specific verticals about a year ago, one version of which was a test for automotive manufacturers and dealers. On Wednesday, the company announced the big mobile ads that feature multiple images of specific makes and models of cars and trucks are rolling out of beta in the US. Dealer ads are also now available in the US.The ads are rolling out as Google releases new data on mobile search behavior for automotive and dealer information. The company says automotive searches on mobile are up 51 percent from a year ago, with half of searches for makes and models occurring on smartphones. Eighty percent of searches for images of cars and trucks now happen on mobile.In addition to large images, Model Automotive ads feature links to additional content, including ads for local dealerships. Ford and Toyota are among the manufacturers currently running the mobile ads for some models.
“Across our core line of car models, we’ve seen a 45% in…

The comprehensive guide to video advertising in 2016

The expanding reach and connectivity of digital video advertising provides marketers with improved outlets for engagement.Increasingly, consumers are cutting their ties to traditional media and turning to digital video for discovery, entertainment and brand awareness. BI Intelligence reports that in 2016, digital video will reach nearly $5 billion in ad revenue due to developing delivery channels, amplified engagement and the highest average click-through rate (1.84 percent) of any digital format.Cross-channel video advertising has transformed how brands reach users at key points of the customer journey and influence conversions with highly engaging media. Digital video advertising empowers brands to build stronger connections along the path to purchase with niche-focused content delivered across an increasing variety of digital channels and connected devices.Over the last few years, research firms such as eMarketer have tracked the maturing value of display advertising, noting extens…

How GE uses live video to tell stories & humanize the industrial side of the brand

As GE’s global digital marketing manager, Sydney Williams oversees all of the brand’s social media strategies.“I sit on the global brand marketing team, and part of my focus is to make sure that the GE brand shows up in really interesting and relevant and entertaining ways on social media, as well as any new emerging platforms,” says Williams.One such emerging platform is live video – an effort Williams has been on top of since day one. GE was on Periscope the first day it launched, and she says the brand was on Meerkat when it first came out. Most recently GE launched its Pi Day campaign via Facebook Live.“Part of our role on our team is to really put the brand in people’s hands,” says Williams, “We are less and less focused on our consumer products now that some of those businesses are being divested, and we’re more focused on telling our industrial story.”Today, Williams answers our five questions around how GE is using live video to tell those stories, as well as the challenges t…

Fullscreen’s subscription video service will be ad-free but not brand-free

Fullscreen’s subscription service will feature original shows starring YouTube celebs like Shane Dawson. The digital video industry is trending away from traditional advertising. YouTube has made the pre-roll skippable. Facebook has forsaken it entirely. And services like Hulu and Vessel have added ad-free tiers. Even Fullscreen’s new ad-free streaming video service is locked out only to brands looking to reach viewers in the traditional way.When the digital video network officially launches its eponymous subscription-based streaming video service on April 26, viewers won’t find any traditional ads, but they’ll likely encounter at least one brand. AT&T — which co-owns Fullscreen’s parent company Otter Media along with The Chernin Group — is co-producing programs that will appear on the service in a nod to how Fullscreen plans to let brands play on the platform. Fullscreen already creates content with brands that can be syndicated across various social channels like YouTube and Snap…

Okay, now Google’s Artificial Intelligence Division is just showing off

In Seoul, South Korea, a Google-created artificial intelligence has been squaring off against a mortal man in the 2,500-year-old strategy game, called Go, that’s several orders of magnitude more complicated than chess.When it was finally over, Google’s AlphaGo won four out of five matchups, making AlphaGo a role model for young artificial intelligences everywhere.How did the robot pull off such a decisive win?Wired reported that “AlphaGo relies on deep neural networks—networks of hardware and software that mimic the web of neurons in the human brain. With these neural nets, it can learn tasks by analyzing massive amounts of digital data.”That’s bad news for SEOs the world over, because Google isn’t just using neural nets to beat Koreans at board games, it’s also using these advanced networks to make their search results more efficient. And in the process Google might just create the artificial intelligence science-fiction authors have been dreaming about for decades.When will Google b…

OTT television joins the world of user profiles in Tru Optik/Experian partnership

It’s ironic that television, the original mass marketing channel, is the last to become a full-fledged citizen of the consumer profile ecosystem spawned by the Net. But, step by step, it is.The most recent example is the announcement this week that over-the-top (OTT) TV measurement firm Tru Optik and marketing data provider Experian Marketing Services are partnering to share their measurement data. Tru Optik claims the world’s largest database of OTT viewing, and Experian says its ConsumerView is the “world’s largest and most accurate consumer marketing database.”The result, for the customers of both platforms, will be a more complete picture of who watches what in your house. Tru Optik clients can better relate ad or content viewing on OTT programs with lifestyle, demographics, and purchase behavior. And Experian’s clients will be able to add in OTT viewing behavior to user profiles.This is the first time that Experian has extended its measurement expertise into OTT, Experian Product…

3 keys to architecting customer experiences that go beyond the desktop

When you need to search for something online, in the moment, chances are you reach for the closest device to you: your phone.This simple act is changing the game for marketers. Google recently announced that mobile search has overtaken desktop search, and while desktop isn’t going away anytime soon, mobile is introducing new customer search behavior that changes how we ultimately make decisions. As a result, the customer journey is being rewritten with every tap, pinch and swipe.Though marketers are still largely operating in a desktop-first world, everything from discovery to consideration to action is playing out differently on smartphones and tablets. Mobile search not only fosters new behaviors but also creates heightened expectations. This is driving customers to rewrite their journey as they go.To effectively engage connected customers, it’s imperative that marketers understand people’s demand for mobile-first experiences. This introduces a new set of design opportunities for ma…

Remembering Klout: how ‘influence’ has changed over the years

I came across a tweet the other day from a follower giving a +K to another user, which serves as a reward for someone’s expertise, and it reminded me that Klout is still out there, although I haven’t visited it for years.What is Klout?It was back in 2008 when Klout was introduced to everyone as an online platform measuring social media influence. Klout aggregates a user’s performance (ranging from followers to engagement) among several social networks in order to calculate the Klout score, counting from 0 to 100, depending on the online influence someone has.Although it wasn’t the only site that attempted to measure online influence, Klout quickly became popular for its measuring algorithm, which was a mystery for many years.Image source: Garry McLeodHow we became obsessed with our scoreIt was in 2012 when Klout reached its peak popularity, as passionate social media users became obsessed with their Klout scores, looking for ways to improve their numbers and then use them accordingly …

We’re reaching the tipping point in mobile commerce

Have you noticed what’s going on with mobile? Mobile revenue is at a record high, as more and more consumers use their smartphones to complete purchases.Although positive sentiment toward mobile commerce has been building for several years, we may finally be approaching the tipping point — the moment when the marketplace accepts mobile as a primary purchasing channel.Mobile commerce trends in email marketingOver the past three years, we’ve seen a groundswell of consumer acceptance of mobile commerce. Although the upsurge in mobile cuts across a range of marketing channels, it’s particularly evident in email marketing.In the last three months of 2015, Yesmail Interactive (my employer) conducted research to quantify the role mobile plays in email marketing. The data showed that more than half of all email opens (51.7 percent) now happen on a mobile device.But consumers aren’t just opening emails on their smartphones — they’re interacting with email content in ways that generate increase…