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Showing posts from March 31, 2016
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Video ads are coming to Facebook Instant Articles

Get ready for video ads in your Facebook Instant Articles. With video having such popularity as of late, the social network has acknowledged that video advertisements are coming.As you may recall, Instant Articles are a way for publishers to put their content within Facebook for a seamless user experience that doesn’t cause delays, especially on mobile. Instant Articles encourage publishers to promote their content and use their own advertising; Facebook gives them 100% of the revenues if sold directly (or 70% if sold via Facebook). With its launch to all publishers in less than two weeks, sweetening the deal and encouraging publishers to place video ads into every published piece.Facebook will support autoplay and user-initiated video ads, as well as pre-roll advertising. Sound will be disabled by default. The company assumes that integration of video ads in Facebook Instant Articles may increase ad impressions by 20%.

via Marketing Land

DocuSign CMO aims to bring his brand to life by giving it more of an emotional POW!

Before being named DocuSign’s CMO, Brad Brooks says his research around the brand showed it was very much focused on the company’s business benefits, but lacked an emotional appeal.“I had my own experiences with DocuSign, but wanted to validate what I was feeling and what I thought the brand was missing at the time,” says Brooks, “The brand, and the marketing of the brand, very much focused on the tangible business benefits and ROI of using DocuSign – the increased speed, security, and compliance; the positive impact on revenues and expenses; and the improvements in the end user experience – all of which were profound for just about any brand. But it was missing the emotional pow.”Now, as DocuSign’s CMO, Brooks says his biggest initiative is bringing the brand to life.“It’s an incredible statement to the significance of DocuSign and the power of helping people and businesses make every decision, approval, workflow and signature digital so that they can ‘DocuSign and Go’ to get on with…

A century of celebrating Mom: smart ad strategies for the mother of all holidays

In 1914, Woodrow Wilson signed a bill recognizing Mother’s Day as a national holiday. A century later, the holiday has become much more than a celebration of more than 85.4 million mothers. Mother’s Day is now the third-largest retail holiday in the US, with total spending at $21.2 billion, according to the National Retail Federation (NRF).No one likes to skimp on Mom. The NRF reports that the average shopper plans to spend $173 on their mother this year, with gifts ranging from consumer electronics to jewelry to flowers. And a new favorite gift is on the rise: the gift card. The NRF estimates that 44.2 percent of shoppers plan to buy Mom a gift card, with total spending expected to reach $2.2 billion.How do you make sure your ad campaigns are working as hard as possible for you this Mother’s Day? Here are Bing Ads’ top tips for Mother’s Day success.Timing is everythingMother’s Day searchers begin a month in advance and are most active the week prior to the holiday — particularly thos…

Dictionary of ad buying: key terms and acronyms

For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we’ve compiled this helpful glossary.If you’re new to buying ads, you may not know where to begin. There are a lot of terms; some, like targeting, are fairly obvious, while others just seem like an alphabet soup of acronyms. If you’re like, “AMP, CPC, DSP, what?” fear not. We’re here to help.We’ve separated this glossary into three categories:Before – where we define the different kinds of ads.During – is about the terms you’ll come across while in the purchasing stage, such as “ad exchange,” which is very different from an “ad network.”After – breaks down some of the things that happen once your ad has made its way to the Internet.First, let’s go back to the beginning.BeforeThe first thing you should know is the difference between the various kinds of ads you may be buying. In case you missed our beginner’s guide to display advertising, here’s a brief refresher.Display ad: a…

Is your marketing organization struggling with the pace of digital? “Hacking Marketing” is the answer [Review]

Disclosure: “Hacking Marketing” was written by Scott Brinker, who is the program chair of MarTech: The Marketing Technology Conference. The author of this article is the CEO of Third Door Media, which owns the MarTech event and Marketing Land.Most marketing organizations are in transition. While they’ve adopted strategies and tactics to cope with the speed and complexity of the digital world, the foundation of their processes and organization is rooted in the analog past. That disconnect hinders performance, innovation and data-driven decision-making.Sound like your marketing organization? Then Scott Brinker’s new book, “Hacking Marketing,” is for you. In it, Brinker articulates the reasons why marketing needs to be modernized, offers a framework for doing so and suggests strategies and tactics for accomplishing the job.Here’s the thesis underlying “Hacking Marketing”:Digital has changed marketing profoundly, and marketers who rely on organizations, strategies and tactics developed fo…

Are our leading brands also optimization leaders?

As I soar 35,000 feet above the Amazon jungle, my thoughts turn to the attentive audience I addressed in São Paulo, Brazil, this week. The attendees were executives and professionals from Brazil’s largest online businesses. These online retailers — brought together by Compasso, a UOLDIVEO company — sold everything from apparel to books to shoes to men’s clothing, and even college degrees.Some would argue that the Brazilians are behind North America and Europe when it comes to online tech. In my experience, online businesses run from the US are still scaling the learning curve when it comes to conversion optimization. But how much do our market leaders focus on website optimization?Several of the attendees to my workshop agreed to let me review their websites during the presentation. You may have seen me do these live critiques at events in the past.As a part of my review, our host Alexis Rochenback asked each site representative to provide the name of a well-known business in the same…

Want real results from social? Start paying.

Social ROI. What does it mean to you? Besides new followers and fans. Besides clicks and shares. Hard cash. A Facebook fan’s value. The cash money associated with a click on Twitter.  Maybe it means very little.According toThe CMO Survey, 40 percent of CMOs say that social media is underperforming relative to the rest of the organization’s marketing efforts. Just 11.5 percent have said they can prove the impact of social media quantitatively.Last year,a survey fielded by small business directory Manta showed that 59 percent of small businesses hadn’t seen any ROI from their social media activities. Among those that had seen ROI, 47 percent saw $100 or less in profits.A lot of people have started talking about this problem. In apodcastfrom the Content Marketing Institute, Joe Pulizzi and Robert Rose talked about my recent article on the engagement crisis across social channels and content marketing initiatives. They laughed when discussing how people still didn’t understand that to get…

How B2B brands perform on social (spoiler: better than you think)

In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. LinkedIn is the only place for us (and we should set up a group, not a page).All of these are total claptrap of course. B2B works just as well (or better than) B2C, because the content and information they have to share is incredibly deep and engaging.Things have changed a bit recently of course. One only has to look at giants like GE or Maersk to see incredible work, but just in case, how about a few stats to clear things up once and for all?TrackMaven has compiled an overview of content from 300+ B2B brands across Twitter, Facebook, LinkedIn, Instagram and Pinterest to see which verticals were performing well. 508,060 social media posts and more than 100 million interactions make for some fascinating insights…Firstly, the old adage about B2B needing to stick to LinkedIn can be put to bed. B2B brands on Instagram saw engagement levels more than 20 times higher…

Vivo X6S and X6S Plus announced, Features 4GB of RAM, Snapdragon 652 and Fingerprint Sensor

It’s raining flagships, after Xiaomi announced its Mi5 and while Meizu is readying the Pro 6, Vivo has announced its flagship offerings for this year. The X6S and the X6S Plus share most of the innards but just like the other flagships they differ in display size.The X6S comes equipped with a 5.2-inch FHD display and it is powered by an octa core Snapdragon 652 clocked at 1.8GHz along with 4GB of RAM. On the storage front the X6S offers 64GB of Internal storage but this time around the microSD card slots have been ditched, this might be due to the fact that both the device come with 64GB of Internal memory.Vivo X6S boasts of a 13-Megapixel primary snapper along with LED Flash and a 8-Megapixel secondary camera. The connectivity features include the usual 4G LTE, Wi-Fi 802.11, Bluetooth 4.2 and the device is backed up by a 2400mAh battery that supports fast charging.The Vivo X6S Plus is fitted with a larger 5.6-inch FHD Super AMOLED display and is powered by a 1.8GHz Octa Core Snapdrag…

5 engaging visual content formats that aren’t infographics

There’s no telling how many times marketers have uttered the phrase “let’s turn this data into an infographic” since this visual format shot to popularity several years ago.Infographics have become popular for good reason. When done well, they pack a powerful visual and informational punch. But sometimes infographics are a lazy way of visualizing data or telling a story. Different visualizations may work better than infographics for the story you’re trying to tell or the audience you’re trying to reach.Here’s a look at five visual formats other than infographics to include in your content marketing toolbox.Interactive Content: Create a Customized ExperienceInteractive content has become increasingly popular, in part because this format puts user experience first. Interactive features enable viewers to manipulate the content so it displays the information they want to see. By pulling the viewer in as a participant rather than as a passive observer, this type of content is extremely eng…

Ad network AdTheorent can now forecast if you’re likely to visit a physical store after seeing an ad

Advertising, attributes, and attribution, as depicted on the AdTheorent web site Like anything that purports to tell the future, predictive analytics keeps discovering new uses.In marketing, it is used to predict such things as who will become a good customer, what kinds of emails will get the best responses, and more.This week, multi-platform ad network AdTheorent announced another use. Working with location analytics provider Placed, it is now offering predictive geo-targeting.In other words, the joint effort predicts which recipients of mobile or desktop ads are more likely to respond by visiting the nearby physical location of a retailer.Here’s how it works:Let’s say that, for a given retailer’s ad campaign, AdTheorent serves ads to users it can anonymously identify as being likely to visit the retailer because of user attributes, like the user’s location or interest in the products the retailer sells. It serves the ads to desktops, laptops, tablets, and smartphones, and identifies…

How to track clicks to offline sales from a B2B lead generation website

Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an issue which has plagued marketers for years.While it may make your old-school PPC account manager feel warm inside to see a healthy rate of conversion from form fills and phone calls, that often isn’t a good indicator of campaign success anymore.The modern day digital marketer needs to understand which clicks are turning into sales and not just the ones that are generating interest.So, where does the problem lie, and what can you do about it?The problemLet’s say you spend $100,000 each on two separate campaigns. Campaign A generates 1,000 online leads, whereas Campaign B generates only 500.Using this information alone, you would probably choose to focus your resources on Campaign A as it seems to offer a better ROI. However, the problem lies in the fact that the lead-to-sale conversion rate is rarely consi…

MarTech Today: Microsoft’s chatbots, OTT TV & sharing a Google search

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Conversation as the new UI: Microsoft makes its chatbot pitch at Build 2016
Mar 30, 2016 by Danny Sullivan
Cortana Intelligence Suite & Microsoft Bot Framework introduced to help developers understand conversations & take actions where they happen.OTT television joins the world of user profiles in Tru Optik/Experian partnership
Mar 30, 2016 by Barry Levine
Tru Optik’s tracking of OTT viewing meets Experian’s massive user profiles, providing validation to multi-screen advertisers about who their audiences really are.Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition
Mar 30, 2016 by Barry Levine
Newest “State of Marketing” report describes what approaches characterize high-performing marketing teams.Twitter simplifies conversion tracking & audience segmentation with univers…

Sachin Tendulkar Backed Smartron Announces t.phone Smartphone and t.book Mobile Workstation

It is every now and then that we see new Chinese brands making debut in India, the economy of scale has been one of the major catalyst for new players to make a foray into Indian market. In the meanwhile, Smartron, an Indian tech brand is aiming to shape up as a premium tech company that would deal in almost everything including IoT, computers and smartphones.Smartron has today unveiled a bunch of new products at an event thus officially making a foray into consumer electronics market. The phone is called t.phone and it boasts of being the lightest 5.5-inch premium smartphone that was launched by none other than the master blaster, Sachin Tendulkar himself. He is also one of the stakeholders in Smartron. The phone comes treated with a dual tome colour and it sure does look premium.Smartron Drone was yet another exhibit that displayed the degree of diversification in the company’s product line. Apart from the smartphone and the drone, Smartron is also readying t.book, a 12.2-inch table…

Xiaomi Mi5 with 3GB RAM and 32GB Storage Launched in India for Rs 24,999

After laying down for a while, Xiaomi sprung back to action in India with the announcement of Redmi Note 3 earlier this month. And just as they promised during that launch event, the Mi5 is here as well. Priced at Rs 24,999 for the base variant, Xiaomi Mi5 is expected to carry the value for money legacy by its predecessors. The smartphone was launched in China last month and it does pack in the latest set of hardware that we are used to seeing in a Xiaomi flagship.In China, Xiaomi Mi5 comes in three variants, 3GB RAM/32GB Storage, 3GB RAM/64GB storage and 4GB RAM/128GB storage. For some reason, the company is bringing just the base variant to India, which should be a disappointment for many users. Mi5 is equipped with a 5.15-inch FHD display and it also bakes in the fingerprint scanner on the front, similar to iPhone 6S and Samsung Galaxy S7. The display is said to be more power efficient and will be able to work at a brightness of 600-nits.Under the hood lies the monstrous Snapdragon…