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Showing posts from April 6, 2016
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Facebook expands Live Video, will put it front and center in mobile app

In case there was any doubt left, Facebook is serving notice that it’s super-serious about its video platform, Facebook Live.The company announced a set of new features to Facebook Live and, more importantly, says it’ll make Live one of the primary tabs in its mobile app — replacing the Messages icon. That Facebook would put Live video right alongside News Feed, Friend Requests and Notifications tells you how committed the company is to winning the live battle it’s fighting with Twitter/Periscope.In addition to moving Facebook Live front and center in its app, the company is rolling out a number of new features and upgrades. Some are very similar to what Periscope users are familiar with, while others extend Facebook Live beyond what Periscope offers. Here’s a rundown of the new features:Rather than having to broadcast to all Facebook friends, users will be able to stream live video into Facebook Groups and Events.Facebook Live videos now include the same Reactions recently rolled out…

Mobile marketer Kahuna adds Locales tool for language and location targeting

From Kahuna’s video introducing Locales Mobile marketing platform Kahuna is adding another layer for mobile targeting.The Redwood City, California-based company announced today the launch of Locales, which allows a marketer to target users in a segment by any number of languages, and then to send up to five messages in each language per campaign.Locales also enables location-based and time-zone targeting that does not rely on geo-fencing, which some users find objectionable because of its geo-tracking. Time zone and device language are pulled from the settings on the device, and location is inferred from other tracking data, such as last store visited.The messages and other marketing are optimized for the time and frequency that deliver the best response rates, using the platform’s machine learning through its existing RevIQ capability.Senior Vice President of Product Mihir Nanavati told me that Locales’ key feature is the ability to send up to five messages in five different languages…

Huawei P9 and P9 Plus with Dual Rear Camera Setup Launched

Huawei has been launching some spectacular products lately with their budget Honor series and the much acclaimed Google Nexus 6P. Today, they took the wraps off their next flagship phones extending the P series, P9 and P9 Plus. Both the devices are co-engineered with Leica, a company known for its lightweight and high-quality cameras.The P9 comes with a 5.2-inch Full HD IPS display and an aluminum unibody design. It is powered by Huawei’s own Kirin 955 Octa-Core processor along with 3GB of RAM, Android 6.0 Marshmallow, 3000mAh battery, 32/64GB storage options, Huawei’s signature rear fingerprint sensor, and a USB Type-C port. It will support Dual SIMs in Asian markets, however, others will get a MicroSD card slot. I don’t know why the company did that as many in countries like India look for an expansion slot before purchasing a handset.The P9 Plus is a slightly larger device with 5.5-inch Super AMOLED panel, although resolution has been kept identical. It comes with the same processo…

Dark search, dark social & everything in between

In an advertising world where tracking matters more than ever — where understanding our consumers and knowing exactly how to reach and target them is top of mind — dark search and social can be terrifying to marketers. Getting past this fear and understanding the data behind “dark” is exactly what Marshall Simmonds tackled in his recent SMX West session on “Dark Search, Dark Social & Everything In-Between.”An industry leader since 1997, Simmonds is no stranger to deciphering search data. During his tenure as Chief Search Strategist for About.com, he was responsible for building the brand into the most successful content network on the internet. When About.com was acquired by The New York Times, Simmonds remained in the position, responsible for search strategy and exposure for NYTimes.com, Boston.com, IHT.com and About.com. Now he spends his days leading the team at Define Media Group, an SEO company that specializes in enterprise search marketing and strategic audience developmen…

WebPromo’s Q&A with Google’s Andrey Lipattsev [transcript]

As we reported at the end of March, Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland revealed the three most important ranking signals used by GoogleThese are content, links and RankBrain (although that last one is “hotly contested” and the list doesn’t have an order).This information was uncovered during an excellent live Q&A from WebPromo, which also featured Rand Fishkin from Moz; Ammon Johns, the Managing Director at Ammon Johns & Co.); Eric Enge, CEO at Stone Temple Consulting; and the whole thing was hosted by WebPromo’s Anton Shulke.We’ve partnered with Anton to bring you a transcript of the entire one-hour long Q&A.As you can imagine, it’s a very lengthy read. We have trimmed it for any repetition or digressions, but there was so much brilliant chat between the group that we’ve decided to keep it in its 7,000+ word form.The discussion covers:Removal of PageRank toolbarClick-through-rates as a ranking signalGoogle’s top ranking signalsMachi…

Tag management systems and DMPs — a match made in heaven?

If you’ve been in marketing long enough, you’re probably familiar with John Wanamaker’s famous quote: “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”Many marketers would say that statement holds just as true today as it did in 1874. But the digital ecosystem offers up challenges Wanamaker, considered the father of modern marketing, could not have dreamed of in his time.Banner ubiquity, click-through rates, viewability issues, data quality and fraud all pose unique obstacles to gaining value from advertising investment. That’s why the combination of enterprise tag management systems and data management platforms (DMPs) is becoming increasingly critical.Tag management systems and the DMP are changing the way modern marketers take action. These technologies are foundational to what we now call data-driven marketing. Even more, together they make it possible to gain more control and transparency in advertising. AdTech exchanges may “stack the ho…

Best practice tips for developing an enterprise mobile app

Analysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business efficiency and customer service.The pundits have been forecasting growth in enterprise mobile app market for some time. But surveys (CSS Insight) over the last year suggest real interest in business mobility driven by employees and business lines, rather than IT departments.And this demand is growing five times faster than internal IT organizations’ capacity to deliver them (Gartner).This column will examine what developing enterprise mobile apps involves, what types of businesses can benefit and what has been holding businesses back.We also share some best practice tips from practitioners and the top 10 common mistakes made by enterprise apps developers.What are enterprise mobile apps?Enterprise mobile apps are developed by companies to be used by employees, particularly employees in the field, including sales, delivery or maintenance …

Just when marketers thought things couldn’t change any more, this report shows they will

Historians of digital marketing will be hard-pressed to find another era when CMOs faced so many challenges or so many opportunities to effect dramatic change. Like I always say, marketing has changed more in the last five years than it has in the last 500 and will change more in the next five than ever before.I’ve often used this forum to share my thoughts about how CMOs can safely navigate this interesting new world of engagement marketing. A report out today from The Economist Intelligence Unit (EIU), sponsored by Marketo (my company), shows just how much this new world is shifting.CMOs have been grappling with the emergence of new technologies such as social, mobile and other digital channels over the past five years. The challenge — and perhaps opportunity — is about to go into overdrive over the next five years. Now, CMOs will have to grapple with the added complication and explosion of the Internet of Things (IoT), artificial intelligence and virtual reality technologies — tech…

Why you need to embrace delegation

Over the course of my career, I’ve made great efforts to hone my paid search and client relation skills.Not only do I strive to do great work, but I also want to be seen as knowledgeable and confident by my clients. I bring up this drive for outward success because internally, I’ve struggled with something that can play a huge factor when delivering results: delegation.At its core, delegation seems simple enough. Assign a task to someone, give that person a due date and receive the final product. However, I’m sure many of us can attest to the process not always being this straightforward. Many factors are involved, including:the ability of the person completing the task to follow directions;the ability of the delegator to give clear directions; andthe scope of the task.So why is it important to delegate if we know we can do the work in a more efficient manner ourselves?Like many things in life, we need to think about effort vs. reward. Similar to how we use automation for tasks like r…