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Showing posts from April 7, 2016
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Why You Shouldn’t Check E-mails as 1st Thing In The Morning

A lot of successful overachievers in the world have one thing in common that separates their days from the rest – They have a morning routine.A morning routine just doesn’t mean waking up, bathing and going to work. A morning routine sets up your day for success and focus like no other.  The most popular book in this space is the Miracle Morning by Hal Elrod, which outlines six principles called the S.A.V.E.R.S.PS : I have personally followed this and it works wonders!1.     SilenceMeditation for at least 15 minutes and like Bruce Lee said in his famous video “Emptying your mind” and making your head clear.  Meditation has a lot of positives and keeping your mind fresh is probably the most important thing. 2.     Affirmation  – You encourage yourself with positive thinking and words. Think of this, as something a boxing coach would tell a boxer before a fight. We are our biggest supporters and talking to yourself with positive words would give you the necessary push to start off the…

7 Free Blog Post Title Generators & Analyzer for more Traffic

The title of your blog post plays a major role in the success of that  post. It is the title, after all, which compels users to click on the blog post and read it.  In addition, the title of a post plays a significant role in a post’s search engine ranking.Because titles are so important, let’s take a look at how we might construct better titles toward optimal results.A good title is one which is optimized for readers and for search engines at the same time. If you are using WordPress, you have an option to write different titles for your readers and for search engines.I write one title for readers (on the blog), and then I write a different title for search engines (SEO meta title) and finally I write yet another title for social media platforms. This is a winning combination toward making sure you get maximum clicks on your posts from the various platforms.In order to achieve optimal results, you need to have a “catchy” title for your blog post – one that inspires the reader of the …

Facebook Messenger has new ways for brands to meet its 900 million users

Yeamake / Shutterstock.com Facebook is priming the pump for brands to go big on Messenger.A week before Facebook is expected to announce ads in its messaging service, the social network is rolling out new ways for brands to get in front of the now 900 million people who use Messenger each month.For starters Messenger is adopting Twitter-like usernames to make it easier for people to find one another, or to find brands, on Messenger. To make things even easier, Messenger is introducing Snapchat-like image codes that people can take pictures of with their phones in order to immediately connect with a person or brand on Messenger. And for brands seeking a more old-school approach or a desktop audience, they can now use unique links that point people directly to their Messenger profiles. Brands will be able to get their hands on these Messenger Links by adding their Messenger username to the URL m.me/____, and they can put the specialized links anywhere: on a brand’s site, in a TV ad, on a…

4 top brands on Snapchat that are having just as much fun as their followers

Snapchat has grown into the ultimate social playground for Millennial and Gen Y users. If you go to the site’s FAQ page for advertisers, one of the first things you read says it’s, “…the best way to reach 13 to 34 year-olds.”The social media network claims more than 60 percent of Millennial and Gen Y smartphone users are Snapchatters. With such a key demographic within its reins, brands are joining the platform almost as quickly as teenagers are.“For 58 years, IHOP has been a place where moments are celebrated and shared with family and friends, so it seems like a perfect way of capturing what makes the IHOP experience so special for our guests,” says IHOP’s VP of Marketing Kirk Thompson. His brand has been on the platform for two years now.Thompson says Snapchat has provided IHOP a unique opportunity to have one-on-one conversations with its fans, heightening the connection between the brand and its followers in a fun and creative way.Bloomingdale’s joined Snapchat fairly recently, …

Brand bidding & PPC optimization: enforcement options (Part 6 of 8)

Welcome to Part 6 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out of a crowded and competitive PPC market?The answer is surprisingly simple: Brand Bidding. Advertisers at The Search Monitor (disclosure: my employer) currently enjoy tremendous growth from PPC brand bidding. I created this series to show you how they do it. Let’s make sure you’re caught up with the first five parts:Part 1: Bidding History: See how huge ROAS has slowed to a crawl over 10+ years.Part 2: Brand Bidding Stats:  Lots of stats on brand bidding.Part 3: How to Do it!: Steps to implement monster growth tactics for brand bidding.Part 4: Affiliates & Partners: Using partners and affiliates on brand and brand+ keywords.Part 5: Reducing Competition: How to minimize the impact of competitors.Remember how we highlighted Avery’s tremendous results from brand bidding in Part 5? Avery monitors their brand heavi…

3 web UX personalization tools for code haters

With content personalization, marketers and publishers are able to deliver different user experiences to different types of website visitors, based on available data about what interests them. When you segment your traffic according to referrer, pages visited, geolocation and more, you’re able to serve up an immersive user experience that’s tailored for maximum relevance. This is where front-end design meets business intelligence.It’s a remarkably hot trend in the media field, too. Some 77 percent of the respondents in a recent Adobe study (registration required) indicated that they believe real-time personalization is crucial. Perhaps even more poignant, though, is that 60 percent said they struggle with personalization.For an audience of oneIt makes sense that so many find the practice to be a challenge. Personalization generally takes some code-intensive measures to implement, with the tools of the trade often involving a heady mix of browser cookies, coded event firing and calls t…

How to map keyword strategy to B2B buyer intent

Keyword research can be overwhelming for clients. In its most basic form, keyword research will almost always consist of a spreadsheet of hundreds, if not thousands of words and phrases, or “key phrases.”In an effort to make this type of deliverable more “digestible” for clients, KoMarketing (my employer) will often organize these key phrases around core themes, like solution sets or product categories.From there, we try to prioritize keyword recommendations based on available metrics such as monthly search estimates and applicability to the client.Unfortunately, it’s not uncommon for any of the following to happen with the keyword research:Client gets overwhelmed with the volume of information at hand.In an ongoing program, we lose sight of the deliverable as a reference point for ongoing tactical recommendations.The deliverable becomes obsolete or gets ignored over time.We’ve revamped keyword research deliverables in numerous ways. While we’ve certainly made strides, there is always…

Why user testing is the most important part of mobile development

This article explains the why, when, what, how, where, and who of user testing for mobile friendly websites or apps.The sooner you find out your what is wrong with your *brilliant* concept, the easier, quicker, cheaper (and less embarrassing) it is to put it right or – if it is a total flop – go back to the drawing board.That is why it is never too early to start testing and why testing should be ingrained into the design and development schedule.Why do you need to user test?Dr David Travis, chartered psychologist and managing director of UK-based user experience and training company, Userfocus:What are the dangers of not testing? Designing the wrong product that doesn’t have a user need; designing a product that people can’t or won’t use; design teams failing to understand their users and designing for themselves; and/or developing a system for the wrong context.However you judge the success of your mobile project – whether a mobile-friendly website or an app – the reception it recei…

Android sales make global gains while the iPhone SE is slow out of the gate — reports

Global survey data from Kantar Worldpanel ComTech shows Android sales share gains nearly across the board. This includes China, the major European markets and in the US.In China, the WPP-owned research arm said that Android boosted its share three points, rising from 73 percent to 76.4 percent. In the major European markets the gains were nearly 7 points and in the US just over 3 points.Kantar’s methodology and market share data are different from comScore’s, which shows Android with an approximately 53 percent market share and iOS with roughly 44 percent in the US. Kanter shows a much greater Android share, though these are new device sales.Kantar also explains that 69 percent of Android buyers spend under $350 on their devices, which is the market that the new iPhone SE is targeting. However, Localytics released data on first weekend sales for the SE, which showed limited demand. The company said the SE saw lower adoption (in the US) than any previous iPhone in recent history on its…

Marketers mustn’t be afraid to click on ads

There is a lot of chatter in our industry about the negative effects of ad blocking. And while ad blockers present a serious concern for our industry, would it hurt to consider, on a lighthearted note, that one shouldn’t be afraid to click on ads? I plan to click on more ads going forward, and in support of our industry, I’m encouraging my friends to do the same.Now, I’m not suggesting that we revert to the days of click farms and other abuses that skew engagement data, I’m only suggesting that we as industry leaders have an opportunity to control this important conversation by engaging with the ads we find interesting and sharing with others the positive experiences we have with them.Are we ad-averse?I’m sure I speak for many of us when I say that we’ve all trained ourselves to look past advertising online and ignore or skip ads, but advertising can be fun and creative. Lately, all three of my kids are walking around talking about one of the various insurance ads they see, “Hi, this …

Five tips for low-risk Google Display Network testing

So you’re a small or medium-sized business (SMB) and you’ve already hit a cap on how far you can go with search engine marketing and remarketing.You want to continue to scale and are considering doing it via Google Display Network (GDN), but you’re aware of the possible drawback: a lot of wasted spend on poor quality, low-intent traffic.As an SMB, you don’t have enough budget to throw spaghetti on the wall and see what works, so you need to test new waters in a smart manner.Below are five tips on how to begin testing within the GDN to determine if this is a viable channel for you.Use Display Select KeywordsOne initiative I typically recommend people run when they first venture out into GDN is Display Select Keywords, which can almost be considered a good middle ground between search and display.So what is Display Select Keyword (DSK) targeting? Basically, you choose keywords that are highly relevant to your product/service, and Google will use its technology to match your ad based on …

Want consumers to be more loyal? Be more social.

With all the information and technology available today, the power has shifted from the brand to the consumer. Your consumer has the power to turn your brand off or on, to listen or to watch, to act and learn more or ignore. So how do you make sure consumers always choose you?Many brands are finding success by building loyalty programs around a product or service. While the trend may seem new, American companies have been building loyalty programs — and encouraging consumers to continually invest in their relationship — since the late 1700s.Fast-forward to the social media age and the continued transformation of brand-consumer relationships. Despite the power shift to the consumer and the dominance of social media in everyday life, surprisingly few companies have substantially integrated their loyalty and social media programs.Here are six simple ways your brand can start leveraging social to promote your loyalty program.Talk about it — everywhereI am totally hooked on Delta’s SkyMile…

Microsoft Lumia 650 with Windows 10 Mobile Starts Selling in India at Rs 15,299

Microsoft has been pushing Windows 10 aggressively but the efforts seemed to be a little lethargic when it came to the smartphones. Microsoft has bought in new phones including the flagship Lumia 950 which debuted with Windows 10 and has also announced a bunch of phones which will be able to get an update. Microsoft has now announced Lumia 650, dual SIM LTE enabled phone. The design looks sleek, thanks to the 6.9mm thickness and the matte finish treatment.The Lumia 650 comes with a 5-inch OLED display set at a resolution of 720p and is powered by the Snapdragon 212 clocked at 1.2GHz alongside 1GB of RAM. The ClearBlack display comes with a Gorilla Glass 3 protection and uses AMOLED technology. On the imaging front Microsoft has incorporated 8-Megapixel primary sensor and a 5-Megapixel secondary sensor. Lumia 650 offers 16GB of internal storage and also a microSD card slot that can squeeze in an extra 200GB.As expressed earlier the Lumia 650 runs on Windows 10 and is powered by a 2000m…

MarTech Today: Facebook expands Live Video, tag management and DMPs, & VR vs. AR

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Facebook expands Live video, will put it front and center in mobile app
Apr 6, 2016 by Amy Gesenhues
Live video tab will replace Messages in the Facebook app, as several new features give users and brands more to play with and measure.Tag management systems and DMPs — a match made in heaven?
Apr 6, 2016 by L. Erik Bratt
Brand marketers these days demand tools that can build a holistic customer profile. Contributor Erik Bratt argues that combining data management platforms (DMPs) with tag management is the key to achieving that goal.Feed your search marketing obsession at SMX Advanced
Apr 6, 2016 by Marketing Land
For 10 years, search marketers have purchased every ticket available for SMX Advanced. Don’t miss your only opportunity this year to attend! SMX Advanced is unique. Sessions are fast-paced, Q&A-packed and don’t slow down to cov…

Facebook puts the spotlight on Live with rare Hollywood event

Facebook gathered top live video creators in Hollywood to show off Facebook Live’s latest features. Facebook did two things on Wednesday to emphasize its commitment to live video. It added a live video tab to the home screen of its mobile app. And it held an event in Hollywood to show all of the new features being added to Facebook Live before an audience of top creators.Marketing Land sat down with Facebook product execs and several creators to hear more about Facebook Live’s latest bells and whistles and find out whether Facebook is looking at opportunities for advertisers within its live-streaming product (spoiler alert: it is).

via Marketing Land

The Joy of Micro UX: 18 delightful examples

What is micro-UX?Micro-UX refers to the tiny interactions with a website or app that are designed to delight the user, by making their digital interactions easier, more engaging and ultimately human.Providing a good user experience is so vital to keeping visitors glued to your sites and products, and many of these animations or simple pieces of copy can really help engender a feeling of loyalty. Revealing that your brand actually has a personality and really cares about the human at the other end.This is a list of just some of my favourites that I’ve discovered over the last 12 months, and I couldn’t have complied it without these excellent resources: Little Big Details and BrianLovin.com.Royal Mail’s Postcode FinderFind an address by typing your postcode into the search box, and watch as the drop down menu reveals a scrollable list of all possible options as you type.AO.comAO has tonnes of brilliant UX features, but this is really clever… If you highlight the name of a product in ord…