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Showing posts from April 8, 2016
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Facebook drops branded content restrictions for publishers

Advertisers typically pay publishers and social celebrities for branded video or advertorial campaigns based on how many people see that branded content. And Facebook can be a super easy way to get that content in front of a lot of people, especially if a publisher or celebrity can post that paid-for content to their own Facebook pages for free distribution and maximum profit. But distributing paid-for content organically on a Facebook page without Facebook’s permission has been against the company’s rules. Not anymore.On Friday Facebook dropped its restriction around how branded content can be distributed on its social network. Anyone who runs a verified Facebook page — a publisher, brand, celebrity, etc. — can now post articles, videos, photos, links or other content to that page that someone else paid for without needing Facebook’s permission or cutting the company in on the proceeds.The move potentially opens the floodgates for publishers and other creators to make more money by p…

Deliver more value to the inbox: 4 dos and don’ts

Email offers the best return on investment when compared with every other digital discipline, with 68 percent of marketers surveyed by Econsultancy rating it either “excellent” or “good” at delivering ROI. But far too many brands aren’t seeing that kind of return in the inbox because they’re not taking advantage of everything email has to offer.Gartner reports that customer experience is the new battleground for marketers seeking to attract and retain customers. When you send an email with the right message to the right customer at the right time, that experience helps forge a lasting connection that leads to more brand loyalty (and more sales).If you’re not seeing the kind of ROI you’d like, it might be time to step back and see if any of these tried-and-true lessons can add value to every email you send.Do: Get personal.
Don’t: Send the same boring email to your entire list.If something is created just for you, you’re much more likely to engage with it — period. That’s why personali…

Apple’s Patent Filing Shows Off a Reconfigurable MacBook

Apple has a habit of staying a step ahead of its rivals, first it was the iPhone without 3.5mm jack and now a recent patent has revealed an outlandish yet innovative Notebook design from Apple. The patent published by U.S Patent and Trademark Office that shows off a reconfigurable Apple MacBook that does away with fixed keyboard and trackpad. This will let the user configure the placement of keys and trackpad as per his preference.It would also mean that users will be able to add a numeric keypad or even a gaming pad anywhere on the surface. Apple has been bringing in a host of innovation be it the multitouch enabled iPhone or introducing the very concept tablet with its iPad.The configurable notebook comes with a force-sensitive input structure and in all likelihood it might very well be a zero travel structure, which means that the keys will be pressure sensitive with zero travel.The configurations will certainly not be restricted to the keyboard and the keypad but also many more pe…

Brick-and-mortar revitalizing omnichannel success

Many people originally believed the rise of the internet would result in the extinction of brick-and-mortar shopping. The rationale was that retail locations could never compete with the ease and convenience of going online to buy and the ability to find “anything” and have it shipped to your doorstep. The same logic might have even been applied to the mail order catalog business.What really happened, however, is that the convenience of internet shopping has not destroyed brick-and-mortar businesses. In fact, brick-and-mortar stores have strengthened consumer awareness and loyalty for many brands. Why? A retailer’s physical stores, in conjunction with its other platforms, play an essential role in meeting customers’ multidimensional and dynamic shopping needs.While it’s true that many “C-rated” malls are dying, the best-in-class shopping centers are thriving and adapting as the shopping landscape is changing, and many retailers are rising to today’s challenges with innovative and flex…

11 tips on how to optimise Pinterest pins for SEO

Pinterest has evolved during the past few years from a trending social network to a powerful visual search engine, and as with any other search engine, you can optimise your presence to be discovered by other users.With more than 100 million users who keep searching and pinning new content depending on their interests, Pinterest is probably an underrated platform, when it comes to its searching capability and the traffic it can drive to your site.However, in order to create a successful profile on Pinterest, you need to make sure that your pins are easily discovered from other users and that’s when SEO optimisation for Pinterest is required.Yes, there is SEO optimisation for Pinterest and it’s not as complex as it sounds.Pinterest is not about quick return-on-investment, and you may be surprised about its evergreen value, so it’s time to start optimising your presence and help other Pinterest users discover your pins through searching.Here’s a list of the tweaks that could improve you…

Publishers, embrace the rise of real-time social storytelling

There’s been a great deal of discussion about the future of the publishing world lately. I’m constantly reading articles with questions like, “What implications does Facebook Instant Articles or Apple News hold for publishers?” “Are traditional publishers going extinct?” and “How can publishers survive in this digital first world?”I’m here to put these questions to rest. It’s no secret that consumer behaviors have changed. People don’t wait hours to read a long-form article when they can jump on Twitter and see the latest tidbit. Speaking of Twitter, social networks have been a primary driver in this shift in consumer behavior. Thanks to social media, the newsroom isn’t always the first to break the news.Nowadays, your average tweeters and Instagrammers often beat traditional reporters to the scene, breaking stories and posting real-time updates before news outlets.Take The New York Times’ coverage of the Brussels Bombings, for example. One of the most notable and trustworthy sources …

Startup BetterBrand unveils its marketing platform for chat apps

No communication channel is hotter these days than chat apps, but they are also among the hardest for marketers to tap.To help brands address this opportunity, London-based startup BetterBrand this week announced its initial product, a chat app marketing platform.At the moment, CEO Asaf Amir told me, the platform is available as a managed service, although it will be released as a self-service cloud platform within a couple of months.He added that it will be the first self-service marketing platform for multiple chat apps that is not tied to a specific industry or platform. Other chat services, he noted, include travel industry chat service Pana, enterprise-focused Kore, and Imperson, which is designed for character-based bots on specific apps.Chat apps, he noted, offer a variety of challenges. Key among them: the conversations are mostly private and ads in the traditional sense are not common.It’s like “the early stage of social networks,” Amir said, when social media listening, anal…

MarTech Today: Emotional app, UX personalization tools & Segment’s new data sources

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:New “Emotit for President” app measures your emotional response to Clinton, Trump et al.
Apr 7, 2016 by Barry Levine
Employing Affectiva’s facial recognition tech, the makers of the ooVoo multi-person video/messaging platform want to turn mobile devices into political thermometers.Facebook Messenger has new ways for brands to meet its 900 million users
Apr 7, 2016 by Tim Peterson
Facebook Messenger is adding scannable codes, specialized links and welcome notes to help brands connect with its 900 million monthly users.3 web UX personalization tools for code haters
Apr 7, 2016 by Tamar Weinberg
If you think website personalization is out of reach because you don’t employ a team of developers, contributor Tamar Weinberg suggests three new tools to consider.Segment adds more data sources besides apps and sites to its hub
Apr 6, 2016 by Barry Le…

Twitch Brings Mobile Game Streaming to Bluestacks

Bluestacks has been one of the most sought after Android emulator and the last year the company had released its upgrade in the form of Bluestack 2, with increased focus on gaming and app discovery. This time around Bluestacks has announced that users will be able to stream mobile game play right on its app. This was made possible by integrating the Twitch API with the Bluestacks. This would also mean that Twitch which has nearly 1.7-million broadcasters for PC titles will get some exposure when it comes to mobile gaming.Twitch has been the leading video platform for broadcasting gameplay and it has also attracted a new type of audience who would prefer to watch the gameplay instead of actually playing the game. This is what Bluestacks CEO Rosen Sharma had to say. “This was a natural combination, Bluestacks has mobile equivalents of the most popular games on the Twitch platform, midcore RPG titles especially. It used to be hard to stream a mobile game. It involved multiple devices: a …

Five of the most interesting SEM news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.This week we have information on Google opening up even more about its ranking signals, which would be great news IF it was even a search engine anymore. Tut!Google reveals a new ranking signal for local searchAs I reported earlier this week when I asked the question How does Google determine my local ranking?, Google has updated its Google My Business help page with an additional pointer to how it ranks your business beyond relevance and distance… prominence.“Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands that are familiar to many people are also likely to be prominent in local search results.Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google r…

Microsoft Edge Browser will Now Exercise a Greater Control Over Flash Content

Microsoft has been prepping up the Redstone Anniversary update. Microsoft has been claiming that along with bug fixes and improvisation in performance they will also be coming up with new features. Now these new features or the changes will also include a change for the Edge Web browser.The change will be based on how efficiently Edge browser will be handling the flash content. Since flash content has been ridiculed for being resource hogging and also relatively unsafe, Microsoft wants to give more control to the users and also introduce automated controls.It is every Internet user’s nightmare to come across auto play flash content that not only messes around with the user experience but will also slow down the entire browser. The update will exercise a greater control over the flash content and the content will not be played until and unless the user explicitly clicks on the same. This feature is expected to smoothen the user experience and also reduce resources and power consumption…

Read these 12 Secret Blog Post Hacks To Skyrocket Your Readership

There are two main things that make bloggers happy: engaged readers AND revenue from their blog.But with the growing popularity of content marketing, there’s been a huge surge of content from various industries lately. You may find it more challenging to gain new audiences for your works as you need to compete with new players in the field. Thus, your top blog posts may not be receiving as much traffic as they used to. Not only can this feel frustrating, but it may also hamper your earnings as a blogger.But there’s a surefire way to remedy this situation: supercharge your blog posts.Key Tips from This Post:Add optimized imagesAdd an article overviewInclude a video introduction or summaryCreate a podcast/audioOffer FREE printable/downloadable goodies specific to your blog post topicDon’t forget powerful WP plug-insInclude data referencesHave an Attention BoxStrategize your CTA placementIncorporate keywords and keyword variationsInsert TL;DR slideshowsImprove your author bioYou’ve heard…