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Showing posts from April 11, 2016
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[VIDEO] Marketing Land Live #8: Facebook Live video, Tweet length research & more

Talk about meta: a live video show talking about live video. The big topic on the most recent episode of Marketing Land Live was Facebook Live — Facebook’s serious push into the space that Twitter/Periscope have called their own for a little more than a year. Is it just another passing fancy, or do our panelists think Facebook Live is here to stay? Watch the show’s replay below to find out.Other topics include the recent launch of the iPhone SE and the early sales figures as compared to Android sales, our Marketing Land research article into whether longer tweets get better engagement than shorter tweets, the latest developments with chatbots and Facebook Messenger and more.The show runs about 55 minutes and you can watch the replay below. Be sure to scroll below the video for this week’s Show Notes, with links to the stories we talked about.We record new episodes of Marketing Land Live every Friday at 12:00 p.m. ET / 9:00 a.m. PT on Blab, so we hope you’ll make plans to join us live …

Reminder: April 12 webcast – “Mapping the Value of Your Customer’s Experience”

Customer Journey Mapping can illuminate your customer’s journey and help you identify more meaningful ways to connect at crucial “micro-moments.”On Tuesday, April 12, join Ethology’s strategy experts, Anthony Quiroz and Geoffrey Wilcoxson, as they go beyond “journey mapping” to recognize the many moments and connections customers have with your brand. Attend this webcast and learn how to:create and use Customer Journey Mapping;drive leads by optimizing customer experiences; andapply User Experience to find more meaningful ways to connectRegister now for “Mapping the Value of Your Customer’s Experience,” produced by our sister site, Digital Marketing Depot, and sponsored by Ethology.

via Marketing Land

Visual analysis of AdWords data: a primer

Data visualization is one of the most powerful tools available if you want to explore and understand your data, whether it’s on a small scale or at a scale which qualifies it as “big data.”In this post, I wanted to run through some of the fundamental elements of data visualization and illustrate why these concepts start to reveal insight once combined.I’ll use a very simple set of data with some fairly logical conclusions in order to focus on the effect of different techniques, avoiding adding any unnecessary complexity.A simple scatter plot exampleFor the purpose of this post, let’s consider a scatter plot approach for a modest set of AdWords keyword data. My fictional dataset consists of data for ~700 keywords for a period of one month, with fields reflecting cost, clicks, conversion and revenue metrics.As a starting point, let’s plot the cost per click (CPC) vs. the revenue per click (RPC), represented on the x and y axis respectively:All very nice, but doesn’t really tell us too m…

Google Accelerated Mobile Pages and content: the need for speed

When Google launched the mobile update in April 2015, it was intended to reward brands with mobile-friendly websites. Even without the update, however, marketers can not ignore the increasing importance of mobile.More searches are now performed on mobile compared to desktop and m-commerce grew three times faster than ecommerce in 2015.Even aside from purchases made on the devices themselves, mobile is also having a tremendous impact on in-store purchases. According to Deloitte, mobile has an impact of $970 billion on offline purchases.These changes force brands to have a mindset shift. Instead of just being mobile-compatible, they need to be mobile-optimized. Sites need to think specifically about what mobile customers want to see and create sites and online experiences that are tailored to them.One of the most important factors in the mobile experience is speed. About 40% of visitors will abandon a site if it does not load in 3 seconds. This means that companies are potentially exper…

Does the web really need any more content recommendations?

It has now become almost impossible to read news online without encountering recommendations for related content. In the main, it’s garbage. Clickbait articles which will lead your viewers to some very low quality sites. News I noticed this week suggests it may become worse.The Taboola and Disqus dealDisqus, which provides the comments functionality on this and many other websites has signed a deal with Taboola to bring content recommendations to Disqus users.As the release states:Partnering with Disqus allows Taboola’s platform to reach long tail sites that up until now could not have leveraged Taboola’s capabilities. The Disqus platform extends to more than 3.5 million publisher sites globally in over 190 countries.In short, more sites will now show these related content recommendations. What wonderful news that is.It also seems that this will be opt-out rather than opt-in for publishers, so this will appear unless site owners remove it.In a similar way, Disqus recently started disp…

5 customer-centric metrics to implement today

Retailers are progressively striving toward customer-centricity, a strategy in which companies seek to maximize financial value by focusing on the needs of their most valuable customers.While in theory, this sounds like every marketer’s dream, in practice, the nightmare of implementation stops many would-be customer-centric companies from becoming truly customer-centric.Pursuing this strategy necessitates both an overhaul of organizational structure and new key performance indicators (KPIs). The organizational overhaul will not happen overnight, but by measuring these five KPIs, you will be on your way to putting the customer first and driving revenue.1. Customer Lifetime Value (CLV)Customer Lifetime Value, or CLV, measures the amount a customer will spend over the length of his or her relationship with a store. This should be thought of as an overall indicator of customer health, and it shows you whether everything the marketing team is doing, across all channels, is resulting in lon…

The Best Twitter Search Tricks

The Twitter Archiver and Twitter Bots app fire each time a new tweet is found that match your search query. You can write simple search queries (like #Oscars) or more complex query (like obama min_retweets:10 filter:news) that uses one or more Twitter search operators.How to Search Twitter Like a ProHere’s a complete list of Twitter search operators that can help you perform more accurate searches on Twitter:from:BarackObama
All tweets sent by a particular Twitter userto:BarackObama -filter:links
Tweets sent to @BarackObama but not containing any linkselections list:TIME/time-staff
Search for tweets from users who belong to a particular Twitter listyoutube.com min_faves:100
Tweets containing YouTube videos that are favorited by at least 100 usersearthquake min_retweets:10
Tweets that have been retweeted at least 10 timesiPhone near:NY within:10mi
Tweets sent by users within the 10 mile radius of New York containing iPhone#foodrecipe lang:en
Tweets sent in particular language (en = English)iP…

Streaming social: What marketers can learn from Netflix’s social strategy

Denys Prykhodov / Shutterstock.com Television is changing right before our eyes. Cord cutting, video on demand and the lack of commercial interruption have fundamentally shifted how we watch our favorite shows. But one of the biggest shifts in the media industry over the past few years has been binge-watching.Up until a few years ago, the term “binge-watching” was barely even on our radar.These days, it’s become a way of life. Marathon watching sessions have become a national obsession. And one of the biggest companies driving this watch-all-you-want trend is Netflix.Since it was founded in 1997, Netflix has changed the way we watch, pay for and talk about entertainment. Its social media efforts have grown over the years as new social channels have emerged, and have grown the company to a combined Netflix fan base of 25 million (combining Facebook page likes and Twitter followers).What can we learn from all the best parts of Netflix’s social presence? How has binge-watching impacted th…

Test & validate your HTML5 display ads with new IAB tool

With HTML5 finally supplantingFlash as the creative format of choice for online display ads, the Interactive Advertising Bureau (IAB) has released a new tool to help designers confirm that the ads meet the technical specs for fast-loading, lightweight ads.The HTML5 Ad Validator helps analyze the contents of HTML5 ads against the IAB’s Display Creative Guidance — released last year — for file weight limits, subload criteria, number of server requests, video files, CPU usage, and shared libraries.The tool also looks at file types in the ad creative, such as images, JavaScript and HTML; all URLs accessed by the ad; and click tags or links to specific advertising landing pages and redirects.Creators can also look at snapshots of how the ad displays at one second intervals to show progression over time.“Ads that are designed with load time, file weight and other key elements top-of-mind will break through the clutter across digital screens,” said Scott Cunningham, General Manager, IAB Tech…

Customer service provider [24]7 ports its chat bot/live agent service to Facebook Messenger

Move over, telephone.Facebook Messenger in particular, and messaging apps in general, are on their way toward becoming the main live communication channels for brands talking to customers.In the latest sign of this trend, customer service provider [24] has announced the port of its dual chat bot/agent service to Facebook Messenger. A customer first encounters an automated chat bot, which then hands off to a human if things get too dicey.The Campbell, California-based company has been employing that tag team approach on many of the 200 web sites for which it provides messaging service. It’s now porting the same dual service as Messaging for Facebook Messenger, VP of Product Marketing Brooks Crichlow told me, so that the conversation could follow customers through channels they already own.[24]7 says that this is the first instance of a chat bot-with-live-agent customer service on Messenger.The customer service uses of Facebook’s app are bursting out all over. TechCrunch reported Friday…

Google Analytics: a guide to confusing terms

Google Analytics is a hugely useful and in-depth tool for measuring and monitoring your website’s performance, as long as you can learn its language.After setting up Google Analytics on your site for the first time, it can be hard work to navigate your way through all the different terms referring to parts of your site or the activities users carry out on it – especially when so many of them sound similar.What’s the difference between a ‘session’ and a ‘pageview’? Are ‘users’ and ‘visitors’ the same thing? How does your site’s ‘bounce rate’ differ from its ‘exit rate’? Does ‘time on page’ really reflect what it says it does?If you’ve wondered something like this at any point while staring down a mass of analytics for your site, worry not.We’ve put together a handy guide to break down the meanings and uses of some key but confusing terms on Google Analytics, and how they differ from each other.Quick LinksBounce RateSticky contentClicksClickthrough Rate (CTR)EntrancesEventsExit PageExit…

MarTech Today: Marketing platform for chat apps, AdWords data visualization & more

Here’s our recap of what happened in marketing technology as reported on Marketing Land and other places across the web.From Marketing Land:Startup BetterBrand unveils its marketing platform for chat apps
Apr 8, 2016 by Barry Levine
London-based company offers an editor for a predefined, keyword-responsive chat conversation that can be deployed across supported apps.Facebook rolling out new mobile search filters on iOS
Apr 8, 2016 by Matt McGee
Separate from this week’s live video news, Facebook’s iOS app is now giving users several filters to get more precise search results.Taboola will now be packaged with Disqus
Apr 8, 2016 by Barry Levine
The content discovery platform can expand beyond its thousands of publisher sites to the millions serviced by the commenting platform.Visual analysis of AdWords data: a primer
Apr 8, 2016 by David Fothergill
Columnist David Fothergill shows how data visualization can unlock insights about AdWords performance you may not have gleaned otherwise.Fr…

First Impressions: The iPhone SE Chit-Chat

Hi, and today we have with us the iPhone 5s…
Hi, and it is actually the iPhone SE.The SE? You sure. You look frightfully like the 5s to me.
Well, yes, we are pretty much designed on the same lines…I will say. It says here that the proportions of the 5s were 123.8 x 58.6 x 7.6 mm. What are yours?
Well…exactly the same.What, exactly?!
Ex-actly. Down to the millimetre.Amazing. And the weight?
113 grammes.Praise be – a point of difference. The 5s, folks, was lighter- by one whole gramme. It weighed a mere 112 grammes way back in 2013. Don’t you get mistaken by people for the 5S or 5, by people like us?
I have been in India for barely a few days. And it is happening ALL the time. They keep saying its like “Ramesh and Suresh.” Who are they?Twins in a chocolate ad. But heavens, you are THE newest iPhone in town. Don’t you get offended by being compared to something that is 2-3 years old?
Not really. After all, I am a chip off the same back as those two – you could say that the iPhone 5S and …

Bing and HackerRank have Partnered to Make it Easier for You to Code

To begin with I am not a coder/developer but in the past years I have been in the close proximity of some at my previous workplaces. Every developer’s nightmare is when they run the code they have written and push it into production. After burning midnight’s oil and stacking along different modules it is but unproductive for a code to go wrong.Microsoft and HackerRank together have worked along and have apparently come out with a solution for the same. The next time a coder pastes his code in the Bing browser he will be rendered with a live code that runs on Bing’s search engine, all of this without having to leave the Bing Search. Usually the Engineers paste a string of code or a command on Google and then surf through the various results until they find what they need. Now this seems to be a rather pointless exercise if the result could pop up at the top on the first go along with the ability to edit the code right there and then.Take this for instance, If you want to concatenate a …

Understanding intent through voice search

Bing and Google are looking at the future of search, and both are seeing a future that involves search engines as the intelligence platform powering digital assistance with daily life — personalized help that enables people to get more done efficiently and spend real time focused on what they care about most.Today’s digital assistants, like Microsoft’s Cortana, Apple’s Siri and Google Now, are voice search-enabled and growing smarter with every interaction. Since voice search is more conversational and uses natural language, the artificial intelligence (AI) technology is evolving to understand user intent and context based on signals — like previous search queries, multiple-step queries and past user behavior and actions — to better anticipate your search needs.Words can provide invaluable substance to the AI technology that powers voice search. We unconsciously change our behavior when using voice search. While a text query would typically be one to three words, a spoken query is oft…

LeEco Le 2 Passes TENAA Certification, Launch Imminent

LeEco had a successful run in India after it recently introduced the LeMax and the Le 1s. The Le 1S especially has helped the company to put itself on the map when it comes to Indian market. While the Le 1s still seems to be selling steadily what’s eye-catching is the upcoming Le 2, pictured in a TENAA certification.The Le 2 is most likely to come equipped with a 5.5-inch FHD display and is expected to be powered by the Helio X20 SoC clocked at 2.3GHz as opposed to the Helio X10 in the Le 1s. The RAM stands at 3GB and on the storage front the device offers 32GB of Internal storage. That being said, the Le 2 somewhat resembles the HTC One M8 and also picks some design cues from its predecessor.The imaging department is something to look forward to, the Le 2 is expected to tout a 16-Megapixel primary sensor and 8-Megapixel secondary sensor. Le 2 comes with dimensional attributed of 151.1 x 74.1 x 7.7mm and weighs in at 153gms. The TENAA listing further also reveals a 3000mAh battery pac…

HalfTicket TV Android Smart Stick Review

HDMI dongles for televisions are nothing new. Amongst them, Google Chromecast promised to be an extremely low-cost way to turn any TV with an HDMI port into a smart TV, letting you stream content to the dongle from your smartphone, tablet or any other device running Chrome. Naturally, few others followed suit, like TeeWee, which was from an Indian startup. HalfTicket TV is yet another streaming stick from an Indian company which promises to turn your ‘dumb’ HDTV into a ‘Smart’ TV by connecting to its HDMI port. How well does it fare and how does it compare to its competition? We find out.Let’s clear this out right away. Unlike Google Chromecast, HalfTicket TV isn’t meant for streaming content from your smartphone or tablet to your television (although that’s possible as well). Instead, it’s meant to work as a standalone device with Android on board, capable of streaming content from the internet directly on to your television. It’s not too tough to understand why this change of approa…