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Showing posts from April 12, 2016
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Social Advertising? Earned/Owned Social? Get the latest tactics at SocialPro.

We hear from three kinds of social media marketers:social media paid advertising specialists;organic (earned/owned) social specialists;those responsible for both.Marketing Land’s SocialPro is for you, regardless which description best fits you.SocialPro features sessions jam-packed with paid social tactics, organic social best practices, and solutions to thorny issues shared by all social media marketing pros like conversion optimization, analytics and attribution.Learn more about the program that’s right for you:Lowest rates end next weekDon’t miss your only opportunity this year to join the editors of Marketing Land and the super-talented group of speakers from brands and agencies that will participate in SocialPro.Register now and get the the lowest rates available. You save $300 off on-site prices by registering before next Saturday, April 23.-The SocialPro Conference TeamP.S. – Bringing your colleagues has its perks! Learn how you can score 10%-20% off with team rates.

via Market…

Everything you need to know about natural language search

Search engines like Google, Bing and others are making efforts to bring searching for information in line with everyday conversation with a type of search called ‘natural language search’.This development is a move away from the type of searching that has dominated the web since the advent of search engines in the 1990s. It is part of an attempt to make searching faster and more effective by understanding searcher intent and more complex, multi-part queries.Natural language search is also key to a number of advancements currently taking place in technology, including voice search, digital assistants and smart home hubs. But what exactly is it, and how is it going to affect the way that we look for information online?What isnaturallanguagesearch?Naturallanguagesearch is search carried out in everyday language, phrasing questions as you would ask them if you were talking to someone. These queries can be typed into a search engine, spoken aloud with voice search, or posed as a question t…

Live blog: The Facebook F8 opening keynote

Hello from F8, Facebook’s annual developers conference, where we’re expecting news about how Facebook Messenger will gain support for publishers to push content, for businesses to serve customers with chatbots, perhaps more support for Facebook Live video and 360 video plus news about the Oculus virtual reality platform.Need some background on what’s expected? Here are some of our related articles:Facebook Messenger has new ways for brands to meet its 900 million usersFacebook plans to open Messenger to publishers at F8Facebook expands Live video, will put it front and center in mobile appFacebook puts the spotlight on Live with rare Hollywood eventThe event begins at 10am PT, when Facebook CEO Mark Zuckerberg will take the stage. Yes, there’s a livestream — look for it here and here. Of course, we’re also live blogging the event below. We’ll start when the event itself begins.(If you want the live blog window font bigger, click on that settings icon at the top right of the window, th…

Forrester Consulting study confirms that best-of-breed marketing stacks are “thriving”

Scott Brinker, author of the famous Marketing Technology Landscape and program chair of our MarTech conference, recently pointed out one of the key takeaways of this year’s event:“Best-of-breed marketing technology stacks are thriving.”A recently-released Forrester Research study, commissioned by data management provider (DMP) Krux, confirms that assessment.According to “Put Data Management at The Core of 1:1 Marketing,” seventy-four percent of all surveyed marketers are employing a “best of breed” approach as they mix and match their choice of tools. Only 23 percent are choosing a “full stack” provider that offers a marketing cloud or suite.But, as Brinker noted: “Even all of the major platform vendors who joined me for [an onstage] fireside chat — Google, Marketo, Oracle, and Salesforce — acknowledged that multi-vendor marketing tech stacks were the reality of the market.”Nevertheless, some parts of a marketer’s toolset benefits from a single solution. Forrester pointed out that “th…

Don’t trust Google to structure your local data

I have been noticing a lot of Google Answer Boxes showing up for queries with local intent these days. My recent post, Are You Doing Local Answers SEO? pointed out this fantastic result HomeAdvisor is getting for “replace furnace” queries:When clients get these local answer boxes, they often perform significantly better than regular #1 organic listings. In our opinion, these seem to be driven primarily by the following factors:Domain/page authorityText that appears to answer the queryEasy-to-understand page structures (broken up into sections that target specific queries, tables, prices and so on). Schema is not necessary here, but it helps.For more of a deep dive on how these work, see Mark Traphagen’s excellent summary of last year’s SMX West panel on The Growth of Answers SEO.But I am not here to talk about how great answer boxes are. I am here to talk about this result that recently popped up for “university of illinois apartments”:At first glance, you might think this was a basic…

The evolution of SEO

The job of an SEO has certainly evolved over time due to Google cracking down on spam techniques, the rise of mobile, changes in the SERPs and so on. But what does an SEO really do these days, and how has this role changed over the years?A look into the past and presentOn-page optimization: When performing on-page optimization in the old days, SEOs would map two to five keywords per URL and optimize the page elements (title, meta description, headings, body content and so on) for these keywords.But things have changed. Now, with advances in semantic search and machine learning, a page can rank for a lot of related keywords, not just the keywords for which you optimize the page. This is a better way of doing things, as having content that fulfills the needs of what users are looking for (rather than just being the best match for a given keyword string) is a better experience.Modern-day SEOs should have a solid understanding of not just content creation, but also content promotion. Wher…

Nielsen launches Marketing Cloud with eXelate infrastructure

A year ago, audience measurement service Nielsen bought the data management platform (DMP) eXelate, which collects and makes available third-party demographic and intent data on users’ offline and online behavior.Today, Nielsen is announcing the launch of its Marketing Cloud, an integrated cloud platform that provides the two key components of eXelate — the data itself in Data-as-a-Service, and the Nielsen Data Management Platform.The Cloud’s core set of applications also includes the existing Multi-Touch Attribution for tracking which ads led to specific user actions, and In-Flight Analytics, which had been offered through Nielsen Catalina, a joint venture with Catalina Marketing. In-Flight Analytics allows brands to get sales and user response data as a campaign is in process. Here’s a dashboard screen for the Cloud:The Cloud’s applications, which are integrated with major media and marketing platforms, are intended to support cross-channel media planning and targeting, programmatic…

Everything you need to know about natural language search

Search engines like Google, Bing and others are making efforts to bring searching for information in line with everyday conversation with a type of search called ‘natural language search’.This development is a move away from the type of searching that has dominated the web since the advent of search engines in the 1990s. It is part of an attempt to make searching faster and more effective by understanding searcher intent and more complex, multi-part queries.Natural language search is also key to a number of advancements currently taking place in technology, including voice search, digital assistants and smart home hubs. But what exactly is it, and how is it going to affect the way that we look for information online?What isnaturallanguagesearch?Naturallanguagesearch is search carried out in everyday language, phrasing questions as you would ask them if you were talking to someone. These queries can be typed into a search engine, spoken aloud with voice search, or posed as a question t…

Sci-fi film and video game studios find the way into the mainstream via social media

When you think about the persona of a video-gamer or a sci-fi movie buff, you may draw up images of the stereotypical “Star Wars” die-hard, the Trekkie and the video game nerd.However, film and game studios have found that wider audiences have grown increasingly receptive to their content. Using social media analysis, developers, studios and others in the media and entertainment industries can highlight more than just the kinds of people watching their movies or playing their games.By gathering social intelligence and analyzing the interests, affinities and conversations of people discussing their content, game developers and filmmakers can inform plotlines, marketing strategies and even the technical elements of their products to bring them in line with their audiences’ expectations. Marketers in any industry can do the same by leveraging social data on their target audiences.Sci-fi films appealing to younger audiencesScience fiction’s shift into the mainstream hasn’t gone unnoticed.…

Google manual action penalties were due to links for freebies

A month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to reviewNow it seems that the penalty actions reported over the weekend were directly related to Google’s warning last month.Google advised bloggers reviewing goods they’d received free of charge to nofollow any links pointing readers to sites where they can buy the products.As reported by SER, Google’s Webmaster Central Help Forum contains plenty of questions from bloggers who have received penalties over the weekend, like this one:The post by Sammi Penni in relation to the penalty notice shown above has been replied to by John Mueller,Webmaster Trends Analyst at Google.John confirms that the penalty is related to the warning about nofollowing links:There’s absolutely no need to nofollow every link on your site! However, those that are there because of an exchange (such as a product or service for a review) should have a rel=nofollow on links to the product, to the…

The road map to personalization

We hear it all the time: Marketing must be personalized to drive engagement and keep people engaged. True. But what does that really mean, and how do you get there?At its most basic level, personalization is a message whose content is tailored to the stated or implied needs or interests of the recipient. Personalization is made up of two components: data and content.The term “personalization” is used to describe everything from adding someone’s name into an email to using predictive analytics to send a re-engagement email when a subscriber is likely to become inactive.Since each of these things is, technically, personalization, we break down personalization as a series of steps in the evolution of your email program:Personalization: The dataHopefully, your days of batch and blast are distant memories, and once you’re ready to move beyond simple data insertion, there are basically two sources of data you can tap into to evolve the personalization of your email program. They can be leve…

Sales rank & fulfillment play a major role in Amazon search visibility

Avid Amazon shoppers may notice some patterns when performing product searches on the retail behemoth. Better selling products tend to show up at a more frequent clip. A new study from Ripen eCommerce looked at more than 344,936 unique products and 746,500 search results to find what high ranking products have in common.Amazon Best Sellers RankOf all of the items measured, the top correlation with high rankings was unequivocally a product’s Amazon Best Sellers Rank. This metric is assigned to a product across a specific sub-categories and categories (if popular) and correlates with searches for a specific term. When performing the study Ripen limited testing to the main departments offered from the high level category drop downs:Each ranking factor in the study was given a relationship value (labeled R-value) and Amazons Best Sellers Rank topped the charts, and it wasn’t particularly close.Cross Category SearchWhat about when a search is performed across “All Departments”? The study d…

Is Twitter dying? Insight and opinion from #ClickZChat

It’s fair to say Twitter has had a fairly rough time of it in the recent past. The platform has struggled to grow its audience and, despite huge brand recognition, mainstream usage has proven elusive.So, can Twitter survive, or is it set to join the likes of MySpace in social network purgatory?We decided to take to (where else?) Twitter for this week’s #ClickZChat to ask our network of marketers for their thoughts.Alright everyone, welcome to #ClickZChat: We’ll be live for one hour and today’s topic is… The ‘Death of Twitter’ http://pic.twitter.com/5UbyNgpu09— ClickZ (@ClickZ) April 6, 2016Let’s start with the elephant in the room:Q1: Is Twitter dying?Lack of growth is often seen as big problem in the tech world. Does stalling = failing?Q1: Is Twitter dying? Let us know what you think #ClickZChathttp://pic.twitter.com/MG4jj3BGK3— ClickZ (@ClickZ) April 6, 2016Many people thought that Twitter was plateauing, but did not see this as a cause for concern:@ClickZ@sewatch No, may have reach…

HTC is Offering a Watered Down “Lifestyle” Variant of HTC 10 Flagship in India

It’s a well-known secret that HTC has been dabbling through troubled water lately and it does need a line-up that interests the customers. While i was perceiving the HTC 10 as a decent effort by the company to bring in a well-balanced flagship, a realization dawned upon me. The HTC 10 in India is dubbed as HTC 10 Lifestyle and no this doesn’t mean that the Indian variant will get some extra features but instead it seems to be a watered down variant of the US specced HTC 10.Its not the first time Indian flagship variants differed from their US counterpart, for instance Samsung has made it point to go with Exynos for the Indian market when it comes to its S-Series. But what HTC did here is a complete change in specs. The Indian HTC 10 Lifestyle is powered by the Snapdragon 652 and a 3GB of RAM as opposed to the Snapdragon 820/4GB RAM in the HTC 10. Moreover the HTC website URL also doesn’t mention “Lifestyle” anywhere and it just says HTC 10.This also points out at yet another possibili…

MarTech Today: Brave browser’s ad-substitution, SurveyMonkey’s mobile analytics & HTML5 ad tool

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Newspapers try to block Brave browser’s ad-substitution business model
Apr 8, 2016 by Greg Sterling
As ad blockers try to monetize with their own ads, are they committing trademark or copyright infringement? Newspapers argue they are.Act now: SMX Advanced super early bird rates expire this Saturday
Apr 11, 2016 by Marketing Land
SMX Advanced rates increase Saturday. Register now for the lowest rates. Here’s what’s in store.SurveyMonkey adds mobile analytics to its resume
Apr 11, 2016 by Barry Levine
The new SurveyMonkey Intelligence offers free and premium accounts for accessing data from hundreds of thousands of participating mobile users.[VIDEO] Marketing Land Live #8: Facebook Live video, Tweet length research & more
Apr 11, 2016 by Matt McGee
If you missed our latest episode, watch the video replay below featuring Amy Gesenhues, Tim…

HTC 10 Launched, Features 12-Ultrapixel Camera, Snapdragon 820 and Hi-Res Audio Recording

After appearing on a few leaks the HTC 10 has been formally unveiled on the HTC Website, with this the Taiwanese company hopes to rival the Galaxy S7, iPhone 6s and the LG G5. HTC has come up with a new marketing jargon called “Power of 10” which according to the company relates to “greatness and independence but also that the whole is greater than the sum of its parts.”In a nutshell HTC seems claims that it has tried to outrun other smartphone manufacturers who are “just” offering metal design, improvised camera unit and a better performance. The marketing pitch further tries to impress with the flowery language but we will save it for another day.HTC 10 is expected to come with full glass front along with chamfered metal bezels. The display shapes up as a 5.2-inch QHD unit and the device is powered by the Snapdragon 820 alongside a 4GB of RAM. On the memory front HTC 10 will boast of a 12-Ultrapixel primary camera unit and a 5-Megapixel secondary sensor. The camera unit will be supp…