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Showing posts from April 16, 2016

Walmart looks to quickly boost online Marketplace inventory, partners with ChannelAdvisor

Walmart Marketplace has integrated with ChannelAdvisor’s marketplace feed and optimization platform. The deal marks the first third-party integration for Walmart Marketplace.Launched in 2009, Walmart Marketplace enables e-commerce retailers and manufacturers to feature and sell products on right alongside Walmart-stocked products.“Our integration with Walmart’s global marketplace provides retailers and brands with a great opportunity to get in front of Walmart’s massive audience,” said ChannelAdvisor CEO David Spitz. “We’re excited to help Walmart increase its product selection by onboarding more third-party sellers, and to help our customers build their brand recognition on the website of the top retailer in the U.S.”ChannelAdvisor customers will need to go through an approval process to sell on Walmart Marketplace, but the partnership will make Walmart a much more attractive option for sellers already using the ChannelAdvisor platform.“Our partnership with marketplace re…

Marketing Day: Liberty Mutual’s 360-degree Facebook ad, MarTech stacks & conversion tips

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Liberty Mutual gets millions of views for parallel stories in a 360-degree video ad on Facebook
Apr 15, 2016 by Barry Levine
This is the first multi-narrative advertising use of spherical video, according to the insurance company.HTTP to HTTPS: An SEO’s guide to securing a website
Apr 15, 2016 by Patrick Stox
Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done so. For those feeling intimidated by the prospect of switching to HTTPS, columnist Patrick Stox breaks down the process.How I use my marketing technology stack (SEO edition)
Apr 15, 2016 by Michael Shearer
What does your SEO technology stack look like? Columnist Michael Shearer walks through the tools he uses from keyword research to content creation to link-building outreach.How to adjust SEO strategy to Google’s new SERP ad layout
Apr 15, 2016…

Liberty Mutual gets millions of views for parallel stories in a 360-degree video ad on Facebook

The 360-degree ad is beginning to catch hold.Yesterday, for instance, LA-based Outlyer Technologies announced a new format — the 360-degree interactive ad with virtual reality option, based on its newly developed technology.And Liberty Mutual Insurance has extended the possibility of more standard 360-degree video through the release of an ad that employs the space for parallel narratives. It has been rewarded with more than 4.4 million views since the ad went online at Facebook last month.Working with the social networking giant, it created a “360° Video Quiz” ad where the spherical space was divided into four sections: a title, and three, concurrent two-minute mini-stories that depict alternative courses of action when your car breaks down in the woods.As you drag and move around the space, you’re given three parallel scenarios:A. Get comfortable
B. Wander into the woods
C. Call Liberty Mutual’s 24-hour roadside assistanceThere’s not much mystery in these “duh” alternatives, but the…