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Showing posts from April 19, 2016

The Ultimate AdWords Extension Quiz

Ad extensions are a great way to make your paid search ads pop in search results by providing extra information about your business. But are you truly familiar with what they are and how to make them work for you?If you think you’re knowledgeable about AdWords ad extensions (or if you aren’t, but want to learn something new), go ahead and take the Ultimate AdWords Extensions Quiz over on Search Engine Land. Show off your expertise by sharing your results on social media and challenging your friends to beat your score.Click here to take the quiz!

via Marketing Land

Is a local SEO campaign like a sitcom?

In some ways, running a local SEO campaign is a lot like writing a sitcom episode. Each follows a formula for repeated success, and when you strip both of them down to their cores, their components are very similar. The Venn diagram below outlines the formula for both a sitcom and a local SEO campaign.These two align in a lot of ways; the technical elements of a sitcom are the joke writing, costumes, sets and so on, instead of keyword optimization and site audits. A campaign strategy is just like character development — both are mapped out well in advance and require high-level thinking. And the client expectations, they’re similar to the heart of each episode. You give a lesson within each campaign as a marketer, same as the sitcom episode does.Let’s dissect an episode of the popular TV sitcom, “The Big Bang Theory.” The episode I use as an example (“The Skywalker Incursion“) does an excellent job of following the sitcom formula. I’ll use a general attorney’s campaign as an example o…

Beacon marketers have new ways around app-download requirement

Late last week Google introduced some valuable security enhancements for its Eddystone beacon format. These new features give developers more control over who can access the beacon signal and are also intended to defeat potential hacks.Though not the only indoor location or close proximity marketing technology, beacons are the most widely deployed and well-known. And Google’s increasing involvement with the Bluetooth Low Energy technology will help further accelerate the market.Indeed, there are an expanding range of documented use cases for beacons. Beyond malls and retail environments, beacons are being deployed at London bus stops to notify commuters of schedules and arrivals. They’re also being widely installed in movie theaters to offer indoor-mobile marketing to theater-goers.In one of the more interesting beacon use cases, Yext’s Xone program also enables offline-to-online retargeting on social media and other digital channels. People who’ve come into a store or car dealership …

Composition of an online reputation dream team

If you are the victim of an online reputation attack, you might wonder what you could do about it if you had substantial resources to get the very best-in-class help.Would it be one person/company you would hire, or a few handfuls? What would be the makeup of an online reputation “dream team?” I’ve worked on a few of these, so I’ll provide some insider information.To be clear, a top-notch reputation dream team is not required for every online reputation issue. The majority of reputation-damaging situations could be covered by only one or two types of reputation pros.For instance, if you had only an arrest record, a mugshot, a negative review or a few isolated defamatory posts, you might only need the assistance of a lawyer and/or an online marketer.A dream team may be required when the scale of an online reputation attack reaches crazy-ridiculous proportions, such as when one is fighting hundreds to thousands of separate web pages or other types of materials online. In these extreme c…

Nick Wilsdon on Enterprise SEO and Customer Acquisition [podcast]

Welcome to the latest episode of the ClickZ Digital Marketing Podcast.In this week’s edition, we interview search expert Nick Wilsdon on the current and future state of enterprise SEO and customer acquisition.You’ll learn about the latest developments in search engine optimisation and what opportunities these present for marketers. Nick also shares some practical advice for getting started and what he thinks will be the main areas of growth over the coming months.Nick Wilsdon started his online career in 1998 and is currently the SEO lead at Vodafone Group where he’s standardising and improving online performance across 22 markets and 55 partner markets.You can listen to the full podcast here: ClickZ Digital Marketing Podcast Episode 6, but in the meantime are some of the highlights from his 40 minute chat:09:34 – The move beyond linksNick comments that the biggest change for SEOs in the last few years has been the move away from the siloed area of links and link acquisition into cont…

4 ways to improve your email marketing production process

Email marketing teams and email production workflows are incredibly diverse. That’s what we found when we surveyed more than 900 email marketers for our “2016 State of Email Production” report.Most of the report’s findings (email registration required) serve simply to raise questions about whether a brand should consider changing their team composition, planning process, tool usage and approval process to make their workflow more effective.However, some of the findings point to areas where marketers can clearly improve. Here are four of those areas:1. Use a “pre-flight” checklistIn “The Checklist Manifesto,” Atul Gawande writes:Avoidable failures are common and persistent, not to mention demoralizing and frustrating, across many fields — from medicine to finance, business to government. And the reason is increasingly evident: the volume and complexity of what we know has exceeded our individual ability to deliver its benefits correctly, safely or reliably.That’s certainly the case wit…

24 key skills for SEO professionals (and wannabes) in 2016

Search engine optimisation is one of the biggest games worth playing in business.The risks and rewards are huge. There’s a lot of head-scratching, occasional sleepless nights, some incredible eureka moments, and plenty of scope for amateur soothsayers. It can be hard work and it seems to be getting ever more difficult, but it is a lot fun.What I find amazing is that most of the people I have worked with – and also those who I respect and trust within the industry – are self-taught. They have a natural aptitude for SEO based on a number of key skills which they possess, rather than the niche academic qualifications you often need to rise to the top of the tree in other industries.Many of these people have more than a decade of experience, and can remember when keyword stuffing actually worked. How times have changed!There are lots of different roles within search, and as such, the industry welcomes people with a variety of different skillsets. I thought I’d explore this in a little mor…

MarTech Today: Bids for Yahoo thinking like a data company & 20 years of search engines

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Bids to buy Yahoo are due today, Verizon is the favorite [Report]
Apr 18, 2016 by Greg Sterling
Many of the big names mentioned have dropped out, including Time, Google, Comcast, AT&T and IAC Corp.SocialPro rates increase Saturday. Save $300!
Apr 18, 2016 by Marketing Land
Super early bird rates go up end of day Saturday. Register today and lock in the lowest rates for SocialPro.[VIDEO] Marketing Land Live #9: Facebook F8 recap, marketing bots, Amazon SEO & more
Apr 18, 2016 by Matt McGee
Watch our latest episode of Marketing Land Live, where Greg Finn, Danny Sullivan and Matt McGee talk about the big marketing news from the past week.Why agencies and marketers need to think and act like data companies
Apr 18, 2016 by James Green
It’s no longer enough to offer compelling creative. Columnist James Green says marketing agencies need t…

What Actually is Blogging? FAQ Answered [For Newbies]

I am not blogging from 8-9 years like Harsh but in my few years of span I have been asked a lot of questions regarding blogging. I have answered many of them but still I think that there are many who still need help. A few days back I read a post on the same topic but here I am not going to repeat earlier answered questions here.Instead in this article, I am going to answer those questions which are often asked but not answered by the bloggers who know blogging because they think that those are easy questions and can be found on Google. But when I had those questions I didn’t know any blogger, who can actually help me and don’t make fun of me or even scam me.When we come to the world of the blogging or before we come to it. We all think that there are many scams and cons. So, I want to make one thing very clear is that, Yes there are scams.But not all are fraud and many will help you if you can make out the difference.1) What is Blogging, Actually?Blogging is not only about writing po…

Insights on digital leadership & transformation from last weeks #ClickZChat

In past editions of ClickZChat we’ve focused on fairly targeted insights, but with our new event Shift fast approaching, the time seemed right to tackle some larger themes.This week we took to Twitter to ask our followers how inspired leadership can drive transformation initiatives, and where people fit into the grand scheme of the ‘digitally ready company’.Q1: What are the key characteristics of digital leaders?Q1: What qualities do great digital leaders need? Transparency, tech skills, agility? Let us know! #ClickZChat— ClickZ (@ClickZ) April 13, 2016A digital leader has to have something that sets them apart from others, and many of our followers felt that this was as much about mindset as it was experience.@ClickZ A1: They execute. Instead of theorizing the impact of an app, they use it and give honest insights or unbiased opinions #ClickZChat— Odem Global (@odemglobal) April 13, 2016@ClickZ A1: An open-mind… transformation often requires a lot of …

Motorola Moto X Force Price Slashed by Rs 16000 the 32GB Variant will now cost Rs 34999

Motorola Moto X Force made it to the headline quite often, thanks to its shatterproof display that inspired many of us to push the phone to its limits. The Moto X Force retailed at a launch price of Rs 49,999 and now the company has decided to slash down the price by a whopping Rs 15,000 for the 32GB variant and Rs 16000 for the 64GB variant, bringing the effective price down to Rs 34,999 and Rs 37,999 respectively.The price cut seems to be effective only for the Indian market and the company hopes that the reduced price might succeed in attracting buyers for the Moto X Force. A quick recap on specs, 5.4-inch QHD AMOLED display, Snapdragon 810, 3GB of RAM, 21-Megapixel primary sensor with dual-tone LED flash, 4K video recording and a 5-Megapixel secondary camera. The Moto X Force runs on Android Marshmallow and is backed up by a generous 3760mAh battery.The Moto ShatterShield display technology used in the Moto X Force comes with a five layer of protection by a material that can absor…

LeEco Le 2 Pro Marks its Presence on Benchmarks with 5.5-inch QHD Display and 6GB of RAM

The LeEco Le 2 was recently spotted on the TENAA certification and now it seems that a different variant of device has also marked its presence on the Benchmarks. Dubbed Le 2 pro, the specifications of the device have been listed on both the GFXBench and Geekbench benchmarks. Despite sharing most of its innards with the Le 2 it does come with a bumped up 6GB RAM as opposed to the 4GB in the Le 2.The Le 2 Pro is expected to come with a 5.5-inch QHD display running Android Marshmallow flavored EUI. In all likelihood, Le 2 Pro might be offered in two variants, one with a 4GBRAM/32GB storage and another with 6GBRAM/64GB internal storage. In case the RAM specifications make you unsure of which device to buy read our recent take on how much RAM you would actually need.Under the hood the Le 2 Pro comes powered by the Snapdragon 820 laced with the Adreno 530 GPU and on the imaging front we can safely expect a 21-Megapixel primary sensor and a 8-Megapixel secondary sensor. The Le 2 Pro will be…

Netflix Bets Big on the Indian Audience Inks a Deal with Brahman Naman Director

A couple of months ago Netflix finally set its foot in India and also 129 other countries, the joy was however short-lived when subscribers found out that the Netflix content in India was thinner as opposed to the US and most of the famous TV shows was missing. Regional content was also the part of the initial offering in Netflix, but now Netflix wants to increase the ante.As we are already aware the streaming service is having a successful streak with its original shows including House of Cards, Narcos and Orange is the new black, it it is shows like these that create a differentiating factor as opposed to the other streaming services. However, the recent earning report from Netflix which depicted a 2.23M growth in US and 4.51M overseas, but it also gave away a little secret.This is what an excerpt from the announcement had to say “We will also premiere the original films The DoOver, Adam Sandler’s second film for Netflix, Special correspondents featuring Ricky Gervais and Eric Bana,…

Nextbit Robin Preview: A Refreshing Hint of Mint

The Nextbit Robin has been one of the most talked about smartphones in recent times. And unlike many “in-the-news” smartphones, it has got attention not for its hardware but because of what it offers in terms of design and experience – most notably its leveraging cloud storage to ensure that you are never a byte short in terms of storage. The phone itself is set to arrive in India shortly, and we managed to get a brief look at it.And well, just how well the phone works is something that will be discovered in our detailed review, but one thing that the Nextbit Robin definitely does is attract attention. We saw the Mint model in a box that greeted us with the words “Hey Rebel, meet Robin.” The box itself is different from other phone boxes, eschewing the shoe box and pizza box shapes that most brands prefer, and instead going for one that is slightly more than a foot long and about a third of it in width – the effect is of a wine menu or one of those svelte boxes that bear ties (of the …

Unifying the customer experience across channels

Customer expectations are increasingly difficult to satisfy. Influenced by engagement levels of exceptional brands, customers expect more than ever before. More personalization. More product options. More ways to communicate. More value for their money.To meet these escalating expectations, marketing executives are making aggressive new investments in technologies, products, channels, content, and partnerships. On the technology front, they are quickly realizing they can’t act alone.Download this white paper to learn how CMOs and CTOs are working together to create a seamless customer experience and push their brands forward.Sponsored by Arke University

via Marketing Land

Majority of users frustrated by disruptive ads, aware of ad blocking — survey

The cat and mouse game between publishers, advertisers and consumers may soon turn into an outright cat-fight. A new global consumer survey from Accenture shows growing consumer frustration with ads and a desire to opt-out of ads entirely on the part of some.Survey respondents, which are supposed to be representative of their respective countries’ digital populations, expressed irritation with the number of ads and the way they interrupted content experiences. In particular, consumers were annoyed with ad interruptions in video content.This irritation translates into a willingness to pay to remove ads, a la YouTube Red or Hulu’s No Commercials premium plan. Nearly three-fourths of the respondents expressed a willingness to pay to remove ads from video content.In the chart below, 42 percent said they were planning to pay to opt-out of video ads. (The study doesn’t break out PC vs. mobile experiences with ads.)Finally, 61 percent of respondents said that they were aware of ad-blocking t…

Marketing Day: Twitter ads editor updates, bids to buy Yahoo & Amazon Prime news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:SocialPro rates increase Saturday. Save $300!
Apr 18, 2016 by Marketing Land
Super early bird rates go up end of day Saturday. Register today and lock in the lowest rates for SocialPro.10 ways link building has changed over the last 10 years
Apr 18, 2016 by Jayson DeMers
Though white-hat tactics have changed over the years, link building remains one of the most important elements of SEO. Columnist Jayson DeMers takes a look back at the evolution of link building.[VIDEO] Marketing Land Live #9: Facebook F8 recap, marketing bots, Amazon SEO & more
Apr 18, 2016 by Matt McGee
Watch our latest episode of Marketing Land Live, where Greg Finn, Danny Sullivan and Matt McGee talk about the big marketing news from the past week.5 tips for leading a strong PPC team
Apr 18, 2016 by Jeff Baum
Leading your paid search team to success requires more than j…