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Showing posts from April 21, 2016
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Get your mobile apps in shape with these 7 engagement practices

Getting engagement right or realizing the potential of the mobile channel isn’t always simple or easy. What can you do to get your mobile apps in great engagement shape?Download this white paper from Insert to learn how to use engagement features to drive interaction with your app and impact your business results.Visit Digital Marketing Depot to get your copy.

via Marketing Land

Katch pulls the plug on its live video sharing & storage platform; will shut down May 4

Katch, a live video sharing and storage platform, announced today that it will stop archiving live videos April 22, and is shutting down for good on May 4.Unable to secure capital, the company owners published a ‘Farewell to Katch’ announcement on Medium: “We got very, very close to a big round of funding with amazing investors. But in the end, we were unable to secure the financial resources we needed to continue.”Katch sent an email to users today, outlining its shutdown schedule. According to the email, subscribers can transfer videos to YouTube or download .mp4 files of their videos to a hard drive for free. By tomorrow, users will no longer be able to save Periscope or Meerkat videos to the platform, and Katch will stop posting videos to Twitter and Facebook. Also, the #Katch hashtag will no longer work.May 2 will be the last chance users have to export their videos to YouTube or download their archive. On May 4, all videos saved to the platform will be permanently deleted, and …

Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)

Welcome to Part 7 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out of a crowded and competitive PPC market?The answer is simple: brand bidding. My employer, The Search Monitor, has been monitoring brand bidding on PPC ads since 2008. I’ve noticed that the strongest performers tend to be the most dedicated defenders of their valuable branded terms.I created this series to share this huge finding and offer tips from our clients on how brand bidding can drive monster PPC growth. Here’s a refresher on the first six parts:Part 1: Bidding History: Recaps how historically huge ROAS in the beginning has flatlined in recent years.Part 2: Brand Bidding Stats: Provides lots of stats on the effectiveness of brand bidding.Part 3: How to Do It: Outlines steps to implement brand bidding monster growth tactics.Part 4: Affiliates & Partners: Explains how to use partners and affiliates on bra…

US digital ad revenues top $59.6 billion in 2015 up 20 percent to hit another high

Another year, another record and double-digit growth for digital advertising in the US. Digital ad spend topped $59.6 billion in 2015, a gain of 20.4 percent over 2014’s $49.5 billion, according to the Interactive Advertising Bureau’s annual report conducted by PwC.The chart below illustrates the 10-year growth in US digital advertising revenues from 2005 to 2015 in which the industry has seen a 17 percent compound annual growth rate (CAGR). 2010 was the year mobile began to play role in US digital ad spend totals. Since then, mobile has seen 100 percent CAGR compared to just 9 percent growth from non-mobile revenue over the past five years.In the fourth quarter of 2015, digital ad revenues shot up past $17 billion for the first time, up from $14.5 billion in the fourth quarter of 2014. Revenues for the second half of 2015 were $32.1 billion, representing 54 percent of the annual total for the year, which is in line with the revenue split seen in past years.Revenues still concentrated…

Zuk Z2 Pro Offers Snapdragon 820 and 6GB of RAM for $420

ZUK, Lenovo’s online exclusive brand has unveiled its latest flagship, the Z2 Pro. The company has majorly shifted its focus to fitness enthusiasts and has included some fancy hardware along with top-of-the-line specifications.To begin with, the Z2 Pro features a 5.2-inch Full HD AMOLED panel, Snapdragon 820 chipset along with a whopping 6GB of RAM (I guess that’s a thing now) and 128GB of internal storage. However, there’s also going to be a downgraded 4GB of RAM variant available, details of which are yet to be disclosed. There’s a 13MP ISOCELL rear camera with f/1.8 aperture, 1.34μm pixels, OIS and dual-tone flash. On the front, it offers an 8MP f/2.0 lens with 1.4μm pixels. Under the hood, it runs on a 3100mAh battery which supports Quick Charge 3.0 and flaunts a USB Type-C port. It supports Dual SIM and Cat 6 LTE, although, NFC is missing.The ZUK Z2 Pro also comes with a fingerprint scanner on the front which can also apparently recognize wet fingers and an optical heart rate sen…

Facebook starts counting time spent when ranking links in peoples feeds

Fotos593 / Shutterstock.com The more time people spend on Facebook, the more money Facebook stands to make. So to make sure people are spending as much time as possible checking out the content in their Facebook feeds, Facebook is going to make time an even more important factor when deciding what links to put in people’s feeds. And it’s freshening up those feeds so that they don’t always show posts from the same old pages and start boring people.First Facebook’s news-feed ranking algorithm will now guess at how long you’ll spend checking out an article on your phone when deciding which posts to put in your feed. Facebook’s algorithm already considers the amount of time people spending looking at the posts in their feeds, so now it’s extending that to the third-party pages that those posts may link to.The change will apply to any third-party link that can be displayed in Facebook’s mobile in-app browser or as an Instant Article: New Yorker features, YouTube videos, Reddit threads, Podc…

Automated CRM Signpost ups its game with built-in AI agent

The symbol of Signpost’s new Mia Step by step, rules-based marketing platforms are adding predictive technology and other intelligence on their way to becoming largely self-managing systems.This week, Google Ventures-backed and New York City-based Signpost announced its contribution to that march toward cognitive marketing. Its automated CRM is adding an artificial intelligence agent, dubbed Mia.Signpost’s platform already provides a large degree of self-management. It captures data from phone calls, emails, and credit card transactions with a business, and then automatically takes selected marketing actions designed for customer acquisition, customer loyalty, and reviews.The platform has been able to automatically communicate with customers and would-be customers via templated emails and SMS, such as suggesting that a happy customer might want to post a review on Yelp.The idea is to provide a CRM for companies that “don’t have sales teams,” CEO and founder Stuart Wall told me. He char…

Google Analytics mobile app gets a major upgrade on iOS & Android

Image via official Google Analytics blog. Google Analytics has released a significant upgrade of its mobile apps. The new app — version 3.0 — is available now for both Android and iOS and works in all countries where Google Analytics is available.The update list for both platforms is the same:Sharing! Share a report via text, email, chat, and moreCustomization! Customize reports and save them to your dashboard for quick follow-upBrand new look & feel; easier to use than everNew scorecard visualizations: tab through metrics, swipe through dimensionsChange & compare date ranges, dig deeper by adding segmentsGreatly simplified navigation and report discoveryTo give you an idea of how much has been updated in the app, the Google Analytics team put together an explainer video that runs more than nine minutes. Google says the app remains portrait-only right now, but the Analytics team is planning to add landscape support soon.

via Marketing Land

How to ask customers for reviews (and actually get them)

Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews.Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on a daily basis unless something goes wrong.Because of this, we talk daily with companies who do outstanding work and have a great real-world reputation, but have more negative online reviews than positive.For business owners, this disparity between offline and online reputation is beyond frustrating. So what’s a business owner or general manager to do when they find themselves in this situation?Ask happy customers for reviews.Tip the review balance back in your favor by getting those happy customers to be your online advocates. Below, I’ll share some tips, best practices and tests you can run to get more positive reviews.But first, you may be wondering: Is it okay to ask for reviews? For Google, the answer is a resounding “yes.”Yelp, however, has i…

Google launches DoubleClick Dynamic Ad Insertion to personalize TV ads across devices

Google continues to build on its TV advertising efforts with new DoubleClick for Publishers features aimed at helping broadcasters meet the demands of consumers now watching television programming from multiple connected devices at varying times.Daniel Alegre, president of global partnerships at Google, made the announcement Thursday at the NAB Show, the annual event put on by the National Association of Broadcasters, in Las Vegas. The company also announced that MCN, Roku and Cablevision will use DoubleClick for Publishers (DFP) for ad serving across screens, including set-top boxes, connected TVs, desktops and mobile devices. Google already has partnerships with AMC Networks in the US and Globo in South America.Personalized ads via Dynamic Ad InsertionDynamic ad insertion is aimed at giving broadcasters the ability to serve ads custom-targeted to individual viewers whenever or however they choose to watch a broadcast.Rather than a “one-size-fits-all” approach, this feature lets broa…

Whats your brands story anyway?

People love a good story. In fact, we’re wired for it — literally. Research shows that our brains become more active when we engage in a captivating story, with particular areas lighting up to correspond with whatever we’re seeing or hearing. Your mind makes connections as well as an emotional investment.In other words, the power of a good story can’t be overstated, especially when it comes to your brand’s digital marketing efforts. As Forbes contributor Steve Olenski points out, marketers who lead with storytelling are better positioned to convey their brand’s unique personality and connect with their audience on an emotional level, which is exactly what builds brand loyalty.So, what story are you telling, and, more importantly, does your audience care? The answers to these questions should be driving your content marketing strategy.Most brands know what their story is. The struggle comes with telling it in a way that fully engages viewers. A few have stood out with their success.Tak…

Understanding our love of visual content

We are experiencing an omnipresent visual domination lately and it’s not expected to change any time soon. So what makes us love visual content?Whether it’s an image, or a video, people prefer consuming information in a visual form, as it’s more appealing, which leads to an increased engagement. Human beings are naturally drawn to visual content and any type of it may enhance a post’s performance.Types of visual contentVisual content is a broad term that includes many types of content and the main ones are:Images (photography, quotes, memes, screenshots, GIFs, etc)InfographicsVideosPodcastsPresentationsData graphsAll of them can be very engaging and a mixed use of them can create an effective content marketing strategy, provided that they are used appropriately for each medium, always by taking the audience into consideration.Visual marketing at the forefront of social mediaSocial media has significantly relied on visual content, as it manages to grab the users’ attention, while its v…

MarTech Today: AMPing up Google News InsightPool adds Facebook Topic Data & Pianos Composer for personalization

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Google News gets AMP’ed with new carousel feature, more stories in the feed
Apr 20, 2016 by Greg Sterling
AMP stories load immediately and enable a better news-reading experience on mobile devices.Insightpool adds Facebook Topic Data to its Audience Insights product
Apr 20, 2016 by Marketing Land Staff
Company says it’s one of the first to offer Topic Data directly into its platform.Content monetization platform Piano launches Composer for content personalization and paywalls
Apr 20, 2016 by Barry Levine
New York City-based company, whose clients include major publishers, contends its new product is “simpler, faster” than other solutions.Email deliverability issues? Here are the 5 questions you should be asking
Apr 20, 2016 by Scott Heimes
If you’re an email marketer who’s experiencing problems with deliverability, columnist Scott Heimes di…

5 Must Use Tools To Increase Your Website Conversion Rate

With the internet as fiercely competitive as it is, it is now more important than ever to convert your visitors into followers or subscribers. Of course, in an ideal world, a 100% conversion rate would make your website a complete success. However, this is impossible to do, but there are some things that you can do to increase that dreaded percentage just a little bit higher. Generally, percentages range from around 1-3% as studies have shown that consumers spend a little under 10 seconds making up their mind which shows that there is still a long way to go which is why these tips are so important. Following these tips/using these tools will be sure to see your site go from average to astonishing.5 Popular Website Conversion Tools For Bloggers & EntrepreneursUnbounceUnbounce is a fantastic site that allows you to build a landing page that is responsive so can be used on a number of different devices. You can join and benefit from a 30-day free trial as you attempt to increase your…

Shift London: Are you ready to join the #Digirevolution?

What makes a digital influencer?Is it follower numbers? The ability to find and create great content? Or just a genuine passion for transformation and digital change?On May 24th and 25th, we’ll be hosting our new Shift event in London, and we want to find the biggest influencers online to be help us drive digital change.The gurus and visionaries who are kindling conversation about digital leadership and the drive towards truly customer-centric business models. Senior marketers, digital gurus and business leaders tasked with implementing digital transformation and responsible for driving marketing strategy across data, digital, acquisition, search, customer experience, analytics, user experience and customer service. Anyone who wants to transform.With this in mind, we’ve created #Digirevolution, and we want you to join us.We’ve built a unique leaderboard that weighs up your social media credentials, examines the content you’ve been sharing and assigns you an influencer score. If you’re…

New research reveals enterprise content marketing trends in 2016

Joe Puluzzi has released the CMI’s latest research into enterprise content marketing, and it’s well worth sharing, so I thought I’d discuss a few of the highlights (or lowlights, in some cases). The study reveals that the vast majority of marketers have a long way to go before they become truly effective, with less than one in 20 reaching a level of maturity that pretty much guarantees success.If you’re in need of some facts and figures to support a business case for content marketing, or are simply curious to discover what your B2B peers are up to, then pull up a cushion and take some notes.EffectivenessJust 22% of enterprise content marketers felt that they were doing the business, with the field still trying to achieve a level of effectiveness.There is much work to be done. One of the biggest issues is how success is – or is not – being measured.ClarityAccurate measurement is the holy grail of marketing, but achieving data nirvana is a big problem for content teams.Just 29% of mark…