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Showing posts from April 22, 2016
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Better in-store attribution is here

There have been huge advances in hard-to-track conversions like phone calls, store visits and those that stem from the use of more than a single device. Lately, I’ve been particularly excited about the ability to better track online searches that result in offline purchases (also called SOBO — search online, buy offline).In this article, I’ll cover some of the offline attribution progress we’ve seen, and I’ll make some predictions on where I think it’s headed. I find it very exciting we’re getting closer to closing the online-offline marketing gap.Why is this important?Closing the online-offline attribution gap is important for two main reasons.First, SOBO conversions significantly outnumber online conversions. According to Google, although many people research products online, approximately 95 percent of retail sales still happen in physical stores. That’s a whole lot of marketing data that we’re not privy to and that we can’t factor into our optimization efforts.Second, the current …

Top 9 reasons Google suspends local listings

I see threads over at the Google My Business forum all the time from panicked business owners or SEOs who have logged into Google My Business to see a big red “Suspended” banner at the top of the page. The Google My Business guidelines have a very long list of things you shouldn’t do, but some offenses are much more serious than others.Before I get into which rule violations lead to suspensions, it’s important to know the facts around suspensions.Google won’t tell you why you got suspendedA Google employee will rarely tell you why your account got suspended.Business owners often want Google to spell out what rule caused their suspension, but Google isn’t about to help rule-breakers get better at doing it and avoid consequences.There are two different types of suspensionsThe first type of suspension is what I refer to as a soft suspension. This is when you log in to Google My Business and see the “suspended” label and no longer have the ability to manage your listing. However, your lis…

A CMOs View: MasterCard shares the 9 passion points that shape its event strategy

When PGA golfer Jason Day won the Arnold Palmer Invitational last month, he wasn’t the only one demonstrating his skills on the course. MasterCard, a long-standing partner of the golf tournament, used the event to introduce a number of its latest technology advancements.“We are a technology company that happens to be in the payment space,” says Raja Rajamannar, MasterCard’s CMO. He says MasterCard is an experiential brand, and that the Arnold Palmer Invitational was an opportunity to show how the company’s latest technology could benefit consumers.“We enabled the entire place at the golf course with contactless payments,” says Rajamannar, “The queues are shorter because your payments are faster, there’s more convenience for everyone involved.”In addition to its contactless payment system, MasterCard partnered with Callloway during the event to design a payment-enabled golf glove as part of its ‘Commerce for Every Device’ program.The brand also integrated the Qkr! ordering app into th…

InFocus Bingo 50 Review: Refreshingly Different

A couple of weeks back we presented our first impressions on the Bingo 50 by InFocus, the American smartphone maker and whatever little time we got to spend with it, was more on the positive side. In a world that is filled with phones that are hard to tell apart thanks to similar design conventions followed by most of the phone makers, it is refreshing to see a phone that doesn’t fall into the same category! How so you ask? Read on as we present our detailed review of the InFocus Bingo 50 that tries to prove its metal in a highly crowded entry level, budget oriented smaller screen phones.The overall tone of the design is reminiscent of InFocus phones and though the phone has a 5-inch display, thanks to some heavy padding on the top and bottom, the phone is almost as tall as a 5.5-inch screen phone, for example the OnePlus One. So if you’re about to have those sparkles coming up in your eyes for a 5-inch phone you better hold off as this is not as “handy” as you’d expect it to be. We’v…

Beyond breakthrough: 5 secrets of seek and share advertising

With the proliferation of content and the rise of multi-device, multi-media multi-tasking, it’s harder than ever for ads to break through to viewers.Previously, in “Pay Attention! 3 Steps to Digital Advertising Breakthrough,” I laid out the challenging course that communications must traverse to be successful — in being linked to the brand, conveying a message, changing attitudes and driving favorability, persuasion and action.After creating an opportunity to see, an ad must get the viewer’s attention, which requires passing from the right-brain-controlled sustained attention to the left brain’s focused attention, and then stimulate cognitive processing sufficient to establish a memory.While there is no one-size-fits-all formula for ads that break through, best practices have emerged over the years. I offered up an assortment to consider in “10 Best Practices for Digital Ad Breakthrough.”While digital advertising has raised the breakthrough bar considerably, it also offers the potenti…

MarTech Today: CRM with AI Google personalizes TV ads & LiveWorlds high-speed platform for social conversations

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Automated CRM Signpost ups its game with built-in AI agent
Apr 21, 2016 by Barry Levine
Called Mia, the new intelligence is designed to apply learning from larger sets of data and is authorized to take more actions.Google Analytics’ mobile app gets a major upgrade on iOS & Android
Apr 21, 2016 by Matt McGee
New app available now offers customized reports, sharing options, updated look and feel with new navigation and more.Google launches DoubleClick Dynamic Ad Insertion to personalize TV ads across devices
Apr 21, 2016 by Ginny Marvin
New features in DoubleClick For Publishers are aimed at giving TV broadcasters more control over ad experiences across screens.LiveWorld launches first public tool — a high-speed management platform for social conversations
Apr 20, 2016 by Barry Levine
20-year-old community/social management provider claim…

Five of the most interesting SEM news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.This week we have masses of stats and a surprising dearth of Google related news. Yes Google merely comprises 2/5 of this week’s stories. To make it for it next week, Google is planning on shutting down the internet until you nofollow all you ill-begotten links.Half of all weekend searches are made from a mobileBing Ads has released insight into UK consumer behaviour on mobile devices, revealing that one in two searches over the weekend are now made from smartphones or tablets.Data from search trends across the Bing Network last year has shown that retail sees the highest share of weekend mobile device searches (54%) with travel (48%) and finance (36%) rounding out the top three.The number of questions asked on smartphones grew by more than 20% year-on-year. Searches asking ‘what’ have nearly doubled (+48%) and those asking ‘which’ are up by more than a third (+32%).…

Google Wants Non-Nexus Users to get a Taste of Android N Preview

Android N preview was out for the Nexus devices last month and ever since the update has been garnering some new features along with bug fixation. Now Google wants non-nexus users to taste the Android N and as a consequence has made the preview available for Xperia Z3 users.Now since it’s just the Xperia Z3 users, probably a ton of other people will still not be able to check out the Android N preview but it is Google’s gesture to make the preview available for non-Nexus device that comes as a surprise.The Android N comes with native support for split-screen mode, intuitive notifications, night mode and w bunch of other features. In fact, with the Release 2 Google also announced that Android N will be supporting Pressure Sensitive Displays, Launcher shortcuts and Unicode 9 Emoji support. On the graphics front the Android N now comes with Vulkan, a new 3D rendering API with better capabilities of handling processes in a single core and an improved overall graphic ability. That being sa…

The dangers of Googlizing your site

By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe.It is an undeniable fact that Google has the largest search market footprint in the world. As a result, there is an endless supply of resources and information about how to optimize search for Google. As such, I understand how important it is for website owners to make sure that their sites are optimized and perform well in Google search results.However, by optimizing a site solely based on Google’s algorithm changes and abilities, you may actually be de-optimizing a site for other search engines. This de-optimization could devastate your site’s performance in some critical markets.If a market like China is important to your business, you need to ensure that the changes you are making to improve Google performance also work well for a search engine like Baidu.For Russia and some eastern European countries, it needs to work for Yandex.There are many differ…

Sign O The Times: Ten Lessons Startups Could Learn from Prince

He burst on to the scene in the late seventies, seemingly a one man team, with an album where he claimed to have done everything – from writing and singing the songs to playing most of the instruments. Not too many were impressed with his brand of music which frankly did not fit any stereotype. He was too different for comfort. And supremely disruptive because he did things in a manner that just did not conform to the set order.Yes, in many ways, Prince was the ultimate startup. He came seemingly from nowhere, and shook the established way of doing things in the music industry, whether it was in terms of his music, his record label contracts or his near-fanatical control over his music in an industry that was known for piracy. He was different. He did it his way. Right to the end, and notwithstanding the many times he was written off, he succeeded.So what better tribute can we play to His Royal Purpleness than to pull ten lessons from his life that would serve every startup well. Here…

Do You Have The Eye Of An Entrepreneur?

Entrepreneurship is not an easy road to walk upon. It’s filled with extreme pain and agony. Not everyone can overcome them and be successful; you need to persistent with your action if you want to be an entrepreneur.Entrepreneurship becomes even more difficult when in the boring 9-6 job. When in the job you never have enough time for your entrepreneurial dreams as at many occasions you are already occupied with office work. You have to deal with a great amount of pressure and during this journey filled with pain and agony, some fall apart and give up on their dreams. While some stick to them and emerge victoriously.There are a lot of small things that determine and play a very active role in your success. Some notice them some don’t. Let’s see what are they.It’s Never Too Late To Start & Follow your dreamMany of the business legends that we know today started very late in their life. Be optimistic. When time passes you by, that doesn’t mean that you cannot start now, or you have i…

Smartbro Range is a First of its Kind App that Detects Call Drops and Quality of Signal

TRAI has been attacking the telecom operators to curtail the degree of call drops which usually happens at the expense of the consumer’s money. Telecom operators on the other end are blaming on the lack of spectrum and other infrastructural issues. At the end of the day it is the consumers that suffer and i don’t know if its for all but since the last few months i am facing a spike in the number of call drops on my Airtel connection.The worst part till now was that one couldn’t judge if the call drop was the fault of the provider or the user but a new app called SmartRange Bro attempts to set this straight. I have installed this app from last few weeks and it did work like a charm, eventually letting me in on the fact that my network was indeed very poor.The Smartbro range detects the call drops with a good degree of accuracy and it keeps a tab on the percentile of call dropped every day and every week. Additionally, it also has an option for reporting the call drop which we feel will…

Microsoft reports $21.7B in revenue for 2016 Q3; Bing search ad earnings up 18%

Microsoft posted its 2016 Q3 earnings today, reporting $21.7 in revenue for the quarter ending March 31, 2016.In a release posted on the company’s website, Chief Financial Officer Amy Hood said Microsoft’s operational and financial discipline delivered solid results this quarter.“We remain focused on investing in our strategic priorities to drive long-term growth,” says Hood.The company listed a number of slight gains for the quarter, with Office commercial products and cloud services revenue up seven percent, and Office consumer products and cloud services revenue up six percent. Dynamic products and cloud services revenue increased nine percent, while the number of Dynamics CRM Online seats more than doubled year over year.Listed among its ‘Personal Computing’ highlights for the quarter, Microsoft reported search ad revenue increased 18 percent. Microsoft accounted its search ad revenue growth to Windows 10 usage, noting that 35 percent of its search revenue in March was driven by W…